Stockman Grass Farmers

What Stockman Grass Farmers does

The Stockman Grass Farmer is a privately held niche media and educational publishing company founded in 1947 and headquartered in Ridgeland, Mississippi. Its core product is a monthly print and digital magazine delivering practical editorial on profitable grass-based livestock production, regenerative grazing, soil health, and direct-marketing of farm products, edited by Joel Salatin. The company extends the magazine into a multi-format content business comprising books by expert practitioners (Salatin, Gerrish, Judy, Kenyon, Allan Nation), DVD and CD recordings, special reports, audio books, a digital archive of back issues, and a slate of paid live events including the Polyface Intensive Discovery Seminar, the Gathering at Polyface, and the Year-round Grazing School.

Revenue is generated through recurring print and digital magazine subscriptions (USA, Canada, international), one-time product sales across the bookstore and DVD/CD catalog, transaction fees on live event registrations, and advertising sales led by a dedicated Advertising Director with 28 years of tenure. Distribution is direct-to-consumer via the company's own e-commerce storefront (powered by GrazeCart), a separate digital content site (stockmangrassfarmer.digital), phone orders, email orders, and direct mail. The customer base is a long tail of individual ranchers, farmers, aspiring farmers, and agriculture educators; no enterprise accounts, funding rounds, or acquisitions are disclosed. The technology stack is conventional publishing and commerce tooling, with no proprietary AI or platform layer described.

Name

Stockman Grass Farmers

Legal name

The Stockman Grass Farmer

Website

https://stockmangrassfarmer.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

Stockman Grass Farmer is a privately held niche agricultural media company, founded in 1947 and based in Ridgeland, Mississippi, publishing a monthly magazine and complementary books, recordings, and live events on regenerative, grass-based livestock production for individual farmers, ranchers, and educators.

Ownership category

akta.pro rank

Product category

Agricultural Media and Education Publishing

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)

akta.pro secondary industry

Cover Crop Seed & Green Manure Inputs (AFABAKAH)

Keywords

• Regenerative agriculture
• Grass-based livestock
• Farm publishing
• Grazing education
• Livestock magazines

Headquarters

HQ city

Ridgeland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Print Magazine Subscriptions: Monthly print magazine subscriptions for USA, Canada, and international readers. The magazine has been published since 1947.
2. Digital Subscriptions: Digital magazine editions available through stockmangrassfarmer.digital. Includes both individual digital editions and subscription plans.
3. Physical Products (DVDs, CDs): Sale of recorded educational content from expert presenters including Joel Salatin, Jim Gerrish, Greg Judy, Steve Kenyon, and others. Products include school recordings, gathering recordings, and individual presentations.
4. Books: Sale of books on grazing, soil health, livestock management, and farm business. Includes titles from Allan Nation, Jim Gerrish, Joel Salatin, Greg Judy, Anibal Pordomingo, Steve Kenyon, and others.
5. Back Issues: Sale of past magazine editions from 2016 to present, with promotional bundle deals (buy 12 get 1 free).
6. Live Events: Registration fees for in-person educational events including Polyface Intensive Discovery Seminars ($990/person), The Gathering at Polyface ($300/person), and Year-round Grazing School ($450/person).
7. Advertising: Advertising sales targeted to grass-fed farming solution providers. Sally Imgrund serves as Advertising Director with 28 years of experience in the managed-intensive/adaptive grazing livestock market.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Stockman Grass Farmer is a privately held agricultural publishing company that publishes a monthly print and digital magazine on profitable, regenerative, grass-based livestock production. The company also sells related educational products including books, DVDs/CDs, audio books, special reports, and brochures, and operates live educational events such as the Polyface Intensive Discovery Seminar, The Gathering at Polyface, and the Year-round Grazing School.

Product overview

Stockman Grass Farmer is a magazine publishing company that has operated since 1947, offering a comprehensive portfolio of educational resources for grass-based livestock producers. The core offering is a monthly print and digital magazine covering regenerative grazing, soil health, and profitable pasture-based livestock production. The product line extends across multiple formats including books, DVDs/CDs, audio books, special reports, and Grazing Bites mini-publications featuring expert authors such as Joel Salatin, Jim Gerrish, Greg Judy, Steve Kenyon, and Allan Nation. The company also organizes live educational events including the Polyface Intensive Discovery Seminar, The Gathering at Polyface (GAP), and Year-round Grazing School. Products are available for purchase through their e-commerce store, with subscription options for USA, Canada, and international customers in both paper and digital formats. Back issues are available from 2016 to present.

Differentiator

Problem solved

Functional benefit

Brands

• The Stockman Grass Farmer Magazine: Monthly print and digital magazine featuring articles on regenerative grazing, soil health, livestock management, and profitable pasture-based livestock production.
• The Gathering at Polyface
• Polyface Intensive Discovery Seminar
• Year-round Grazing School

Products and services

• The Stockman Grass Farmer Magazine Monthly print and digital magazine covering profitable grassland farming ideas, regenerative agriculture practices, soil health, livestock management, and direct marketing from around the world. Targeted at ranchers, farmers, and graziers seeking profitable pasture-based livestock operations.
• DVDs & CDs

Quantifiable outcome

• Ranch built from soil and grass up is more profitable, simpler to operate, requiring less machinery, fewer inputs, and less labor

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Successful Farming: Mainstream agricultural media brand covering crop and livestock production at scale. Overlaps with SGF on livestock content but addresses a much broader producer audience and lacks SGF's regenerative/grass-based editorial focus.
• Progressive Farmer: Established agricultural publication serving commercial farming operations. Comparable as a farming-focused media business but covers row crops, equipment, and broader agronomy rather than grass-based specialization.
• Modern Farmer: Multi-platform media brand covering sustainable agriculture, food systems, and rural lifestyle. Adjacent audience and editorial overlap on regenerative themes, but operates at a broader editorial scale than SGF.

Direct peers

• Hobby Farms: Magazine and digital platform serving small-scale and aspiring farmers. Comparable business model (subscription magazine plus how-to content) and partially overlapping audience with SGF's 'Aspiring Farmers' segment.
• On Pasture: Online publication delivering weekly grazing and pasture management articles to livestock producers. Directly competes for SGF's audience but distributes content free, pressuring SGF's subscription value proposition.
• Acres USA: Publishes a long-running magazine and book catalog covering ecological and sustainable agriculture. Most direct comparable to SGF given overlapping content scope (soil health, regenerative practices) and similar print-plus-events business model.
• RANGE Magazine: Independent magazine focused on ranching, western grasslands, and sustainable grazing. Comparable niche positioning around pasture-based livestock and regenerative ranching, with similar print-and-events structure.
• Growing for Market: Long-running newsletter and publication for market gardeners and small-scale producers. Similar niche independent publishing model targeting farmers seeking direct-marketing and profitability advice.

Emerging players

• Polyface Farms: Joel Salatin's family farm, which co-hosts SGF's flagship paid events. Not a publishing peer per se but a deeply intertwined commercial partner that lends SGF credibility and provides event venues and instructors.

Others

• GrazeCart: Provides SGF's e-commerce and farm website platform. An enabling technology partner rather than a competitor; relevant for understanding SGF's digital infrastructure constraints and growth dependencies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@thestockmangrassfarmer
• Facebookfacebook.com/stockmangrassfarmer
• Instagraminstagram.com/stockman_grassfarmer
• Xx.com/farmer_grass
• LinkedInlinkedin.com/company/stockman-grass-farmer

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stockman Grass Farmers