H2R Equipements

What H2R Equipements does

H2R Equipements is a French e-commerce distribution company headquartered in Lorient, Brittany, operating under the legal entity LHL Développement SARL. Founded in 2012 by co-gérants Gildas and Ronan, the company runs a single online storefront (www.h2r-equipements.com) that catalogs more than 40,000 SKUs sourced from over 100 manufacturers, covering four core verticals: boat equipment, camping-cars and converted vans, CarLife/road-trip accessories, and outdoor sports. The platform is built on a standard third-party e-commerce CMS (PrestaShop-based, based on URL structure) with conventional integrations to Alma for installment payments and GLS/Chronopost for last-mile fulfillment; proprietary technology is not disclosed and there are no AI/ML capabilities referenced in the available data.

The business model is primarily product-led, transactional B2C retail, supplemented by a recently structured B2B professional division (Espace professionnels) with tiered Pro 1 (€7,000 HT annual threshold) and Pro 2 (€1,500 HT annual threshold) account categories. Revenue is generated through one-time online purchases priced per item, supported by a loyalty card offering a 5% year-round discount. The company operates a team of 40 employees from its owned warehouse at 8 Rue du Manoir, Lorient, where it manages inventory and now offers a free Click & Collect service for Brittany-based customers. Growth-oriented commercial initiatives launched recently include scheduled live shopping events (H2R Live), a video ambassador programme, and SEO-driven content marketing through buying guides and installation tutorials. Geographic scope is concentrated in France, with selective international shipping and Corsica explicitly excluded.

Name

H2R Equipements

Legal name

LHL DEVELOPPEMENT

Website

https://h2r-equipements.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

H2R Equipements is a French e-commerce distributor selling 40,000+ SKUs of boat, camping-car, van-conversion, and outdoor sports equipment from 100+ brands to individual consumers and B2B resellers via its own online storefront and Lorient warehouse.

Ownership category

akta.pro rank

Product category

Outdoor Leisure Equipment Retail

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

akta.pro secondary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Outdoor leisure equipment
• Boat accessories retail
• Camping van accessories
• Marine supplies distribution
• Recreational vehicle parts

Headquarters

HQ city

Hennebont

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce product sales: Revenue is generated through direct online sales of outdoor leisure equipment and accessories. Products are sold as one-time purchases with pricing displayed per item. The company offers multiple payment methods including credit card, bank transfer, PayPal, and installment payments via Alma. A loyalty card program provides 5% discount on all purchases year-round.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

H2R Equipements is an online e-commerce retailer that distributes and sells accessories and equipment for outdoor leisure activities. Operating from a warehouse in Lorient, Brittany, the company offers a catalog of over 40,000 products across four verticals: boats, camping-cars and converted vans, CarLife/road-trip gear, and outdoor sports. It also runs a dedicated B2B division serving shipchandlers, resellers, and professional outfitters with tiered account terms.

Product overview

H2R Equipements is an online e-commerce platform operated by LHL Développement SARL, based in Lorient, Brittany, France. The company distributes accessories and equipment for outdoor escape leisure activities, featuring a catalog of over 40,000 products across multiple categories. Their portfolio centers on equipment for boats (including safety, electronics, electrical systems, motors), camping-cars and converted vans (including plumbing, heating, insulation, sanitation), and outdoor sports. The company also carries specialized branded sub-categories including STEELER (Polish bull bars and vehicle protections for 4x4/pick-up/vans), TRELINO (German separation dry toilets with Evo, Origin, and Timber lines), REISCH (German cassette toilet aids), PREMtec (German blackout/insulating curtains), and REACHA (German bike trailers).

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Leisure Equipment E-commerce Catalog Online storefront offering a catalog of accessories and equipment covering boats, camping-cars, converted vans, CarLife/road trips, and outdoor sports for individual customers and a B2B professional program.
• STEELER Bull Bars and Vehicle Protection Distribution of Polish-manufacturer STEELER bull bars, side steps, crossbar systems, and roll bars for 4x4 vehicles, pick-ups, and converted vans (e.g., Suzuki Jimny, Ford Ranger, VW T5/T6/T6.1, Fiat Ducato, Renault Trafic).
• TRELINO Separation Dry Toilets Distribution of German-manufacturer TRELINO dry separation toilets for converted vans, motorhomes, and camping, including the Origin, Evo, and Timber ranges plus DIY kits, made from recyclable materials without chemicals or water.
• PREMtec Blackout Curtains Distribution of PREMtec insulating and blackout curtains for Fiat Ducato X250/X290 and compatible vehicles (Citroën Jumper, Peugeot Boxer), made from double-fold polyester with aluminium coating and continuous height adjustment.
• REACHA Bike Trailers Distribution of German REACHA City and City Platform modular bike trailers and transport carts combining a laminated wood platform with aluminium frame (35 kg load as bike trailer, 60 kg as hand cart, 11.1 kg empty).
• Boat Equipment Catalog Comprehensive boat equipment catalog covering safety and navigation (life jackets, buoys, survival rafts), electronics (GPS, fish finders, VHF), electrical systems (batteries, solar panels), motors and mechanics, plumbing and water systems, refrigeration and kitchen, and deck hardware and rigging.
• Espace Professionnels (B2B Professional Program) Dedicated B2B program for shipchandlers, resellers, and professional outfitters, with tiered Pro 1 (€7,000 HT minimum annual revenue) and Pro 2 (€1,500 HT) account categories providing negotiated pricing, dedicated account management, and professional terms of sale.
• Click & Collect Pickup Service Free Click & Collect service allowing Brittany-based customers and travellers to collect their online orders directly from the Lorient warehouse, free of charge.

Quantifiable outcome

• Email response time of under 12 hours on working days
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• OsculaticoreChannel Partner/ Reseller/ DistributorOsculati is an Italian manufacturer of nautical equipment and instruments. H2R Equipements distributes Osculati products including pitot probes, universal tank gauges, fuel gauges, oil pressure indicators, and water temperature indicators on its online platform.
• VDO (Continental)coreChannel Partner/ Reseller/ DistributorVDO is a brand of Continental AG specialising in marine and automotive instrumentation. H2R Equipements stocks VDO products such as oil and water temperature sensors for boat engines.
• HumminbirdminorChannel Partner/ Reseller/ DistributorHumminbird is a US-based manufacturer of fish finders and marine electronics. H2R Equipements distributes new Humminbird products including Helix 5 G3 CHIRP combined sonar-GPS units.
• AttwoodminorChannel Partner/ Reseller/ DistributorAttwood is a marine equipment manufacturer. H2R Equipements stocks Attwood products including bilge pump hose fittings with check valves.
• Energie MobilecoreChannel Partner/ Reseller/ DistributorEnergie Mobile is a French manufacturer specialising in 12V electrical systems for vans and converted vehicles. H2R Equipements distributes Energie Mobile products including solar panel kits and DC-DC converters.
• STEELERcoreChannel Partner/ Reseller/ DistributorSTEELER is a Polish manufacturer of bull bars and exterior protections for 4x4 vehicles, pick-up trucks, and converted vans. H2R Equipements distributes STEELER products (30 items) including front and rear bull bars, side steps, crossbar systems, and roll bars for vehicles such as VW T5/T6/T6.1, Ford Ranger, Fiat Ducato, and Suzuki Jimny.
• TRELINOcoreChannel Partner/ Reseller/ DistributorTRELINO is a German manufacturer of separating dry toilets for converted vans, camping-cars, and camping. H2R Equipements distributes 18 TRELINO products including the Evo, Origin, and Timber ranges, as well as DIY kits, absorbent litter, and accessories. Products are made from recyclable materials and require no chemicals or water.
• REISCHminorChannel Partner/ Reseller/ DistributorREISCH is a German manufacturer with over 50 years of experience in plumbing and sanitation systems for camping-cars and converted vans. H2R Equipements distributes REISCH products including the Cato-R cassette toilet draining aid cover.
• REACHAminorChannel Partner/ Reseller/ DistributorREACHA is a German brand specialising in innovative bike trailers and accessories for daily transport. H2R Equipements distributes REACHA products including the City and City Platform bike trailers, designed for urban transport, sports equipment, and camping use.
• PREMtecminorChannel Partner/ Reseller/ DistributorPREMtec is a manufacturer of occulting curtains and window treatments for camping-cars and converted vans. H2R Equipements distributes PREMtec products including darkSTAR blackout curtains for Fiat Ducato X250/X290 and equivalent vehicles, with double-fold polyester and aluminium coating.
• PierburgminorChannel Partner/ Reseller/ DistributorPierburg is a German manufacturer of thermal circulation pumps and fluid systems. H2R Equipements distributes Pierburg products including thermal circulation pumps for use with Autoterm heating systems in boats and camping-cars.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• West Marine: US-based specialty retailer and online store for boating parts, accessories and safety equipment. Comparable in product taxonomy and supplier base to H2R's boating vertical, but operating primarily in North America and so a regional rather than direct competitor in France.

Broad incumbents

• Decathlon: French sporting-goods retailer with extensive own-brand outdoor, camping, boating and watersports ranges, plus Decathlon Pro for B2B. Competes with H2R in the outdoor sports and water-sports verticals and at lower price points through vertical integration.
• Amazon France: Generalist e-commerce platform with growing selection in boat accessories, van/camping-car parts and outdoor sports equipment in France. Competes with H2R on price, Prime delivery and breadth, and ranks highly for the long-tail accessory queries H2R targets via SEO.
• ManoMano: French-headquartered B2C and B2B marketplace for DIY, home, garden and outdoor products. Overlaps with H2R in van conversion, outdoor leisure accessories and tools categories; significantly larger scale and a marketplace (vs. retailer) model that competes for the same French customer.
• Trigano (Camper & Van parts distribution): French-listed leader in outdoor leisure vehicles and equipment, with parts and accessory distribution serving dealers across the camping-car and van segments. Larger and more vertically integrated than H2R, with comparable end-customer base but a manufacturer/distributor rather than pure e-commerce retailer model.
• CDiscount: French generalist marketplace with broad coverage of outdoor, camping, boating and automotive accessories at discount price points. Competes with H2R on long-tail, low-ticket SKUs in particular, and pressures price-led searches in the outdoor and carlife categories.

Direct peers

• SVB (Spezialversand für Boote und Yachten): Germany-based specialist online retailer for boat and yacht equipment with a deep, multi-brand catalogue and technical content. Mirrors H2R's specialist-aggregator model in an adjacent European market, with comparable SKU breadth, brand partnerships and content-driven SEO approach.
• Accastillage Diffusion (iBateau): Major French online specialist in marine hardware, sail handling, electronics and boat fittings. Directly comparable to H2R's boating catalogue on product categories, supplier ecosystem (Wichard, Harken, Selden-adjacent brands), and B2C e-commerce GTM.
• Nootica: French online retailer specialising in boating and nautical equipment (engines, electronics, deck hardware, safety). Closest direct peer to H2R's boat-equipment vertical, with a comparable e-commerce-led, multi-brand distribution model and French customer base.

Emerging players

• All4Van / Aménageur-Van.com: French specialist retailer focused on van conversion, camping-car and fourgon accessories, including electrical, water, sanitation and interior fittings. Directly overlaps with H2R's camping-car/fourgon/van vertical, although typically with a narrower product range and smaller team.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/h2r_equipements
• Facebookfacebook.com/h2r.equipements
• LinkedInlinkedin.com/company/h2r-equipements

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H2R Equipements