europlac
europlac, operated by Röhr GmbH, is a German manufacturer of real wood veneered and acoustic panels serving architects, interior designers, and furniture makers across 14+ European countries and Korea through direct sales and regional distributors.
- Company typePrivate
- Founded1992
- HeadquartersTettnang, Germany
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What europlac does
europlac, operated by Röhr GmbH, is a German specialty manufacturer of real wood veneered panels serving the European and Asian interior design markets. Founded in 1992 and headquartered in Tettnang, Germany, the company operates a manufacturing facility in Topoľčany, Slovakia, and runs a 101-250 employee operation under family-controlled, privately held ownership with Marina Röhr as Managing Director. Its core product offering centers on real wood veneered panels, complemented by the Studio Collection (140+ surface variants) and a sample box program that supports material specification.
The product portfolio combines decorative aesthetics with functional performance through the INOIS acoustic panel range, addressing both visual and acoustic requirements in commercial and residential interiors. Manufacturing is anchored by the Slovak production facility, while brand experience is consolidated through the europlacHOUSE showroom. Distribution is hybrid: direct sales in the DACH region (Germany, Austria, Switzerland) are supplemented by a regional distributor network spanning 14+ European countries plus Korea, where SAMIK Co. is the named partner. Customers are predominantly architects, interior designers, and furniture manufacturers operating in specification-driven project environments.
The business model is B2B specification sales of premium wood veneer panels, with revenue generated through project-based orders rather than recurring subscriptions. Pricing is positioned at the premium end of the wood panel market, justified by surface variety, finish quality, and customization options. The firm occupies the German Mittelstand archetype: long-tenured, privately held, family-controlled, and operating with measured geographic and product expansion rather than venture-backed scaling. No public funding, M&A, or strategic investor activity is disclosed.
europlac firmographics
Firmographics- Name
- europlac
- Legal name
- Röhr GmbH
- Website
- https://europlac.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- europlac, operated by Röhr GmbH, is a German manufacturer of real wood veneered and acoustic panels serving architects, interior designers, and furniture makers across 14+ European countries and Korea through direct sales and regional distributors.
- Ownership category
- akta.pro rank
europlac industry classification
Industry- Product category
- Architectural Wood Products
- NAICS
- Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Custom Architectural Woodwork and Millwork Manufacturing (337212), Reconstituted Wood Product Manufacturing (321219)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430), Lumber & Wood Products (No Furniture) (2400), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)
- akta.pro primary industry
- Hardwood Plywood & Decorative Panels Manufacturing (IMAMACAB)
- akta.pro secondary industry
- Wood Flooring & Wood Veneer Products (IMADADAI)
Keywords
Where europlac is headquartered
LocationHeadquarters
- HQ city
- Tettnang
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
europlac business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Wood Veneered Panel Products: Manufacture and sale of real wood veneered panels, panels, and surfaces for interior design and architecture. Products are sold as finished or semi-finished panels with various substrates, surfaces, wood species, and join types. Revenue is generated through direct B2B sales and regional distribution partners across Europe and Korea.
- Sample Boxes and Sales Tools: Sale of curated sample boxes (INOIS BOX, Innovation BOX, Core BOX, XL BOX) and booklets to architects and designers for material evaluation and specification.
- Bespoke Creation Services (europlacHOUSE): Expert consultation and co-creation of bespoke real wood surface solutions for specific architectural projects, including material concept development with europlac specialists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | INOIS BOX - Acoustic portfolio sample box |
| Unit Pricing | Pay-as-you-go | Innovation BOX - Innovative surfaces and materials |
| Unit Pricing | Pay-as-you-go | CORE BOX - ~28 engineered wood materials |
| Unit Pricing | Pay-as-you-go | XL BOX - ~100 real wood samples |
| Unit Pricing | Pay-as-you-go | Booklet Wood Vibes Edition |
| Other | Multi-year contract | Custom Project Products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
europlac product offering
Product offeringCore offering
Europlac manufactures and sells real wood veneered panels and surfaces for interior design and architectural applications, available in 140+ wood species, textures, finishes, substrates, and join types. The portfolio includes standard collection products, bespoke creation services co-developed with architects and designers via the Studio Collection, and a specialized INOIS line of microperforated acoustic oak panels for room acoustic planning. Production takes place at the Topoľčany (Slovakia) facility under the europlac s.r.o. entity, with sales, consulting, and showroom operations handled by Röhr GmbH in Tettnang, Germany.
Product overview
europlac is a manufacturer of real wood veneered products for interior design, operating under the tagline 'wood vibes for interior design.' The core offering consists of genuine wood veneer products available in various wood species, surfaces, core boards, join types, and functional properties. The portfolio includes pre-configured products (collection), custom creation services for architecture and design projects (creation/studio collection), and specialized sample kits for sales purposes (INOIS BOX, INNOVATION BOX, CORE BOX, XL BOX). The company also operates europlacHOUSE, a showroom and creative space for architects and planners. A room acoustics planning tool supports the acoustic product line.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Wood Veneered Panels and Surfaces (Echtholzfurnierte Produkte) Europlac's flagship product line: genuine wood veneer panels and surfaces for interior design, available in multiple wood species, surfaces, core boards, join types, and functional properties, manufactured at the Topoľčany facility and sold to architects, interior designers, and fit-out firms across Europe and Korea.
- INOIS Acoustic Oak Panels and INOIS BOX Specialized microperforated real oak panels designed to optimize room acoustics, offered in graphite grey with noble wood patterns in 210x210mm format for architects and designers specifying acoustic interior solutions.
- Studio Collection Curated creation sub-line of more than 140 real wood surfaces, textures, and finishes offered alongside expert consultation for bespoke material concepts on architectural and design projects.
- europlacHOUSE Showroom and Bespoke Creation Service Creative showroom and expert consultation service at the Tettnang headquarters where architects and planners co-create bespoke real wood surface solutions with europlac specialists, supported by experience rooms and events such as Creation Days and Architect Dialogues.
- Innovation BOX Sample Kit Sample kit featuring innovative surfaces, engineered noble wood materials, wood species, and technical noble wood materials, providing architects and designers with creative reference material for specification (priced at €35 net).
- CORE BOX Sample Kit Sample kit of approximately 28 noble wood materials in 100x100mm format, alphabetically ordered and numbered, used by architects and designers to evaluate core board options (priced at €35 net).
- XL BOX Sample Kit Comprehensive sample kit of approximately 100 noble wood samples in 210x210mm format for full material evaluation by architects and designers (priced at €80 net).
- Custom Project Real Wood Panels (Quote-Based Bespoke Production) Bespoke production of real wood veneer panels engineered to individual project specifications, priced on a quote basis with delivery from the Topoľčany plant under multi-year contractual arrangements.
Quantifiable outcome
- Over 140 real wood surface options available for bespoke project specification
- +1 more outcomes
Companies that use europlac
Customer profileSegments3 records
Ideal customer profiles2 records
europlac technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
europlac partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Röhr GmbHcoreRöhr GmbH serves as the primary sales and consulting partner for europlac, handling customer inquiries, order processing, and expert consultation from its Tettnang headquarters. It is the designated collection partner (inkassoberechtigt) for receivables management and holds the German commercial registration under HRB 631099.
- Charpillet sarlminorCharpillet sarl, based in France, serves as europlac's regional distributor and contact for the French market, handling sales of real wood veneer products to local architects and interior designers.
- Stark IndustriminorStark Industri (part of Stark Group, Denmark) serves as europlac's distributor for the Danish market, offering real wood veneer products to local customers.
- Nordlamell ASminorNordlamell AS, based in Oslo, Norway, serves as europlac's regional distributor for the Norwegian market.
- Kärnsund Wood Link ABminorKärnsund Wood Link AB, based in Kallered, Sweden, serves as europlac's regional distributor for the Swedish market.
- Van Laere hout BVminorVan Laere hout BV, based in Haften, Netherlands, serves as europlac's regional distributor for the Dutch market.
- Artinvest doominorArtinvest doo, based in Stara Pazova, Serbia, serves as europlac's regional distributor for the Serbian market.
- Conty Plus d.o.o.minorConty Plus d.o.o., based in Zagreb-Lucko, Croatia, serves as europlac's regional distributor for the Croatian market.
- Woodline UABminorWoodline UAB, based in Vilnius, Lithuania, serves as europlac's regional distributor for the Lithuanian market.
- Business Partners Slovakia, s.r.o.minorBusiness Partners Slovakia, s.r.o., based in Bratislava, serves as europlac's regional distributor for Slovakia and the Czech Republic.
- SAMIK Co. LTDminorSAMIK Co. LTD (Siwood), based in Korea, serves as europlac's regional distributor for the Korean market, providing real wood veneer products to local customers.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
europlac competitors and assessment
Company assessmentDirect peers
- Homapal GmbH: German specialist manufacturer of real metal laminates and decorative surfaces for interior architecture. Comparable to europlac as a niche European decorative-surface manufacturer targeting architects and designers.
- ALPI (Alpes International): Italian specialist in engineered and dyed wood veneers used in interior design, furniture and architectural fit-out. Directly competes with europlac in the premium decorative real-wood veneer segment.
- Tabu SpA: Italian manufacturer of dyed and natural wood veneers for furniture, interior design and contract projects. Overlaps with europlac on wood species range, surface finishes and architectural specification.
- Schattdecor AG: German-headquartered decorative surfaces company producing printed and finish foils for the wood-based panel industry. Comparable as a European decorative-surface specialist serving panel manufacturers and interior specifiers.
- Danzer Group: Austrian-headquartered hardwood veneer and specialty wood products manufacturer. Closely comparable to europlac in real wood veneered panels for interior and architectural applications across Europe.
- Impress Group: European decorative surface and finishing solutions provider serving furniture, flooring and interior end markets. Comparable to europlac in delivering engineered, finish-defined panel surfaces for architectural projects.
Broad incumbents
- Swiss Krono Group: Swiss-headquartered manufacturer of engineered wood panels, laminates and flooring. Comparable to europlac in decorative wood-based surfaces for interior architecture but at significantly broader product and geographic scale.
- Pfleiderer Group: German manufacturer of wood-based panels, laminates and decorative surfaces for furniture and interior architecture. Overlaps with europlac's decorative-surface offering at a much larger commercial scale.
- Fritz Egger GmbH & Co. OG: Large Austrian wood-based materials manufacturer producing chipboard, MDF, OSB, laminates and flooring. Adjacent to europlac as a much larger incumbent supplying decorative wood-based panels across Europe.
- Kronospan: One of Europe's largest producers of wood-based panels and decorative surfaces, including MDF, particleboard and laminates. Competes with europlac in the broader decorative wood panel category but at significantly larger scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
europlac social profiles
Digital presenceeuroplac financial estimates
Financial estimateRevenue estimate
Valuation estimate
europlac leadership team
Management profileNumber of profiles
Profiles1 record
europlac subsidiaries and ownership
Company hierarchySubsidiaries1 record
europlac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
europlac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about europlac
What does europlac do?
Europlac manufactures and sells real wood veneered panels and surfaces for interior design and architectural applications, available in 140+ wood species, textures, finishes, substrates, and join types. The portfolio includes standard collection products, bespoke creation services co-developed with architects and designers via the Studio Collection, and a specialized INOIS line of microperforated acoustic oak panels for room acoustic planning. Production takes place at the Topoľčany (Slovakia) facility under the europlac s.r.o. entity, with sales, consulting, and showroom operations handled by Röhr GmbH in Tettnang, Germany.
Is europlac a public or private company?
europlac is a private company. It is classified as family owned and is currently operating.
When was europlac founded?
europlac was founded in 1992. It employs 101 to 250 people.
Where is europlac based?
europlac is headquartered in Tettnang, Germany, in the Europe region.
How does europlac make money?
Three revenue lines are on record. Real Wood Veneered Panel Products are the primary driver. The others are sample Boxes and Sales Tools and bespoke Creation Services (europlacHOUSE).
Who are europlac's main competitors?
Direct peers on record are Homapal GmbH, ALPI (Alpes International), Tabu SpA, Schattdecor AG, Danzer Group and Impress Group. Broad incumbents are Swiss Krono Group, Pfleiderer Group, Fritz Egger GmbH & Co. OG and Kronospan.
Does europlac have an API?
No public API is recorded for europlac.
What industry is europlac in?
europlac's product category is Architectural Wood Products. Its primary akta.pro industry code is IMAMACAB, Hardwood Plywood & Decorative Panels Manufacturing, with a secondary code of IMADADAI, Wood Flooring & Wood Veneer Products. Its NAICS code is 3212 and its SIC code is 2430.