Insight Media
Insight Media, LLC is a Los Angeles– and Miami–based boutique multicultural advertising agency, founded in 2008, that provides branding, design, multimedia production, and digital services primarily to enterprise entertainment-industry clients with a specialization in US Hispanic and bicultural consumer creative.
- Company typePrivate
- Founded2008
- HeadquartersHermosa Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Insight Media does
Insight Media, LLC is a privately held, full-service multicultural advertising agency founded in 2008 by Adrian De Brasi and headquartered in Los Angeles with a secondary office in Miami. The firm operates as a boutique creative and production house, providing branding, design, multimedia production, social media, digital, and web services, with stated A.I. capabilities, to enterprise clients in the entertainment industry and adjacent sectors. Its core product is the IM agency brand, complemented by the IM+ subsidiary (immoreagency.com), a creative production agency offering worldwide production services, multicultural casting, partner directors, and in-house post-production under one roof.
The agency's customer base is dominated by a 15-year continuous relationship with DIRECTV and AT&T (since 2010, expanded post the 2016 AT&T acquisition), supplemented by enterprise projects for ESPN, Virgin Mobile, RIA (money transfer), and Discovery/NatGeo, plus celebrity partnership campaigns featuring figures such as Lucero, Shalim Ortiz, and Aaron Diaz. Its differentiator is domain specialization in US Hispanic / bicultural consumer creative, supported by an awards portfolio spanning Cannes Lions, D&AD, Clio, The One Show, Communication Arts, NY Festival, and Promax.
The business model is professional services on a quote-based, project-by-project engagement model. There is no disclosed pricing, no public revenue, no external funding, and no institutional ownership — the company is founder-led (LLC) with senior creative leadership including Partner/Executive Creative Director Juan Cruz Bobillo (Saatchi & Saatchi and Young & Rubicam alumnus) and Creative Director Nicolas Bethlen (20+ NY Festival and Promax Awards). Growth channels are limited to direct enterprise relationships, the IM+ production channel for third-party ad agencies, and a DIRECTV dealer print distribution network; geographic reach is described as global for production execution though primary clientele remains US-based.
Insight Media firmographics
Firmographics- Name
- Insight Media
- Legal name
- Insight Media, LLC
- Website
- https://insightmedia.tv
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Insight Media, LLC is a Los Angeles– and Miami–based boutique multicultural advertising agency, founded in 2008, that provides branding, design, multimedia production, and digital services primarily to enterprise entertainment-industry clients with a specialization in US Hispanic and bicultural consumer creative.
- Ownership category
- akta.pro rank
Insight Media industry classification
Industry- Product category
- Multicultural Advertising Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)
- akta.pro secondary industries
- Integrated Full-Service Creative Agencies (MPAAAAAA), Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
Keywords
Where Insight Media is headquartered
LocationHeadquarters
- HQ city
- Hermosa Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Insight Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising and Creative Services: Revenue generated from full-service multicultural advertising agency including branding, design, multimedia production, creative direction, and campaign development for entertainment industry clients
- Creative Production Agency Services: Production services for direct clients and ad agencies, spanning projects of any size with worldwide production capabilities through IM+ subsidiary
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Insight Media product offering
Product offeringCore offering
Insight Media is a full-service multicultural advertising agency providing branding, design, multimedia production, social media, digital, and web design services to entertainment industry clients. The agency specializes in US Hispanic market advertising, with deep expertise in bilingual and bicultural campaign development for brands such as DIRECTV, AT&T, ESPN, and Virgin Mobile. Through its IM+ sub-brand, the agency also offers creative production services with partner directors and in-house post-production capabilities serving both direct clients and third-party ad agencies worldwide.
Product overview
Insight Media operates as a full-service multicultural advertising agency, offering two distinct service lines: (1) IM — the core agency providing branding, design, multimedia production, social media, digital, web design, and A.I. services; and (2) IM+ — a creative production agency sub-brand offering multicultural creative production with partner directors and in-house post-production. The company specializes in serving the US Hispanic audience and entertainment industry clients including DIRECTV, ESPN, RIA, and Virgin Mobile.
Differentiator
Problem solved
Functional benefit
Brands
- IM+: A Creative Production Agency specializing in multicultural creativity with award-winning directors, offering worldwide production services from concept to execution with partner directors and in-house post-production.
Products and services
- Insight Media (IM) Full-Service Multicultural Advertising Full-service multicultural advertising agency offering branding, design, multimedia production, social media, digital content, web design, and A.I. services to enterprise clients in the entertainment industry and beyond. Specializes in US Hispanic market advertising and bilingual/bicultural campaign development for brands such as DIRECTV, AT&T, ESPN, and Virgin Mobile.
- IM+ Creative Production Agency Creative production agency sub-brand offering multicultural creativity with award-winning directors, providing worldwide production services from concept to execution with partner directors and in-house post-production capabilities. Serves both direct clients and third-party ad agencies seeking multicultural production expertise for projects of any size.
Quantifiable outcome
- Creative reach of over 2 billion through design work on 20+ stations
- +2 more outcomes
Companies that use Insight Media
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Insight Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Insight Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IM+ (Creative Production Agency)coreSubsidiary creative production agency offering worldwide production services from concept to execution with partner directors and in-house post-production under one roof. Serves both direct clients and ad agencies seeking multicultural production expertise.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Insight Media competitors and assessment
Company assessmentEmerging players
- Muhtayzik-Whatever: Boutique creative agency specializing in entertainment and brand storytelling with award-winning production capabilities. Comparable to Insight Media in creative-driven production orientation and entertainment vertical focus, though without explicit Hispanic specialization.
- Hecho Studios: Multicultural creative production studio offering end-to-end content services for brands targeting Hispanic and Latin audiences. Comparable to Insight Media's IM+ sub-brand in its focus on multicultural production services for agencies and direct clients.
- Culture ONE World: Multicultural marketing agency with strong Hispanic, African American, and Asian American segment expertise. Comparable to Insight Media in the multicultural agency model with similar boutique scale and integrated creative offerings.
Direct peers
- Republik: Independent, multicultural-credentialed creative agency with integrated branding, digital, and content production services for enterprise clients. Closely comparable to Insight Media in boutique scale, award-driven creative culture, and full-service multicultural campaign execution.
- d expósito & Partners: Independent Hispanic advertising agency led by a former McCann creative, focused on authentic multicultural storytelling for major brands. Comparable to Insight Media in creative-driven, boutique Hispanic agency model with similar client tier.
- The Weinbach Group: Miami-based full-service advertising and marketing agency serving healthcare, financial, and entertainment clients. Comparable to Insight Media in Florida-based Hispanic/Latin market expertise and integrated campaign capabilities, though with a broader industry focus.
- Sensis: Cross-cultural marketing agency with deep Hispanic and multicultural capabilities, serving entertainment, healthcare, and government clients. Highly comparable to Insight Media in boutique multicultural positioning, integrated creative + production model, and entertainment-industry focus.
Broad incumbents
- Lopez Negrete Communications: Houston-based Hispanic marketing agency offering full-service advertising, digital, and media services to Fortune 500 clients. Comparable to Insight Media in its Hispanic-specialist positioning and enterprise client roster, but materially larger and broader in scope across paid, earned, and owned media.
- Alma (DDB): Alma is one of the largest independent Hispanic-focused advertising agencies in the US, serving multinational brands with multicultural creative and media. Directly comparable to Insight Media as both target the US Hispanic segment with culturally fluent campaigns, though Alma operates at significantly greater scale with holding-company backing (DDB).
Regional players
- Wing (Wing Latam): LatAm-headquartered creative agency network serving Hispanic markets across the Americas. Comparable to Insight Media in multicultural creative capabilities, though with stronger LatAm regional footprint than US-Hispanic focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Insight Media social profiles
Digital presenceInsight Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insight Media leadership team
Management profileNumber of profiles
Profiles4 records
Insight Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insight Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insight Media
What does Insight Media do?
Insight Media is a full-service multicultural advertising agency providing branding, design, multimedia production, social media, digital, and web design services to entertainment industry clients. The agency specializes in US Hispanic market advertising, with deep expertise in bilingual and bicultural campaign development for brands such as DIRECTV, AT&T, ESPN, and Virgin Mobile. Through its IM+ sub-brand, the agency also offers creative production services with partner directors and in-house post-production capabilities serving both direct clients and third-party ad agencies worldwide.
Is Insight Media a public or private company?
Insight Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Insight Media founded?
Insight Media was founded in 2008. It employs 11 to 50 people.
Where is Insight Media based?
Insight Media is headquartered in Hermosa Beach, United States, in the North America region.
How does Insight Media make money?
Two revenue lines are on record. Advertising and Creative Services are the primary driver. The others are creative Production Agency Services.
Who are Insight Media's main competitors?
Emerging players on record are Muhtayzik-Whatever, Hecho Studios and Culture ONE World. Direct peers are Republik, d expósito & Partners, The Weinbach Group and Sensis. Broad incumbents are Lopez Negrete Communications and Alma (DDB). Wing (Wing Latam) is listed as a regional player.
Does Insight Media have an API?
No public API is recorded for Insight Media.
What industry is Insight Media in?
Insight Media's product category is Multicultural Advertising Services. Its primary akta.pro industry code is MPAAAAAK, Multicultural & Diversity Marketing Creative Agencies, with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.