The Weinbach Group
The Weinbach Group is a Miami-based, full-service healthcare-specialized marketing communications agency founded in 1987, serving enterprise hospitals, health systems, pharma, biotech, foundations, and government clients with advertising, digital, PR, and Hispanic marketing services.
- Company typePrivate
- Founded1987
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Weinbach Group does
The Weinbach Group is a Miami-based, full-service marketing communications agency founded in 1987 by Phil Weinbach and now led by his son Daniel Weinbach as President and CEO. The firm delivers advertising, digital marketing, public relations, branding, Hispanic marketing, email marketing, market research, sales support, event marketing, and event-driven campaigns through a professional-services model with quote-based, multi-year contracts. Its client base is concentrated in healthcare - spanning hospitals and health systems (Mount Sinai, Jackson Health, Baptist Health South Florida, HCA Healthcare, University of Miami Miller School of Medicine), value-based care providers (ChenMed, Genuine Health Group), managed care organizations, pharmaceutical companies (Cutanea Life Sciences), biotech (ZEO ScientifiX), and rare-disease nonprofits (Alpha-1 Foundation) - with secondary engagements in government (including a role on the VA's $14 billion IHT 2.0 contract) and arts and culture (Miami-Dade County Department of Cultural Affairs). The agency's competitive position rests on 35+ years of healthcare-specialized brand equity, more than 100 Healthcare Advertising Awards, regulatory fluency in HIPAA and the Affordable Care Act, and cultural expertise in Hispanic marketing. Technology infrastructure is conventional agency tooling - digital ad platforms, analytics dashboards, and data-driven targeting - with no proprietary AI, software platform, or API product; revenue is generated purely through professional service fees for strategic planning, creative execution, and campaign management.
The Weinbach Group firmographics
Firmographics- Name
- The Weinbach Group
- Legal name
- The Weinbach Group
- Website
- https://weinbachgroup.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Weinbach Group is a Miami-based, full-service healthcare-specialized marketing communications agency founded in 1987, serving enterprise hospitals, health systems, pharma, biotech, foundations, and government clients with advertising, digital, PR, and Hispanic marketing services.
- Ownership category
- akta.pro rank
The Weinbach Group industry classification
Industry- Product category
- Healthcare Marketing Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Healthcare/Pharma Creative Agencies (MPAAAAAJ)
Keywords
Where The Weinbach Group is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Weinbach Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Marketing Communications Services: Full-service marketing communications firm providing healthcare marketing, digital marketing, public relations, and Hispanic marketing services to enterprise healthcare clients. Revenue generated through professional service fees for strategic planning, campaign execution, and creative services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise professional services engagement |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels12 records
The Weinbach Group product offering
Product offeringCore offering
The Weinbach Group is a Miami-based full-service marketing communications firm that delivers healthcare marketing, public relations, digital marketing, advertising, and Hispanic marketing services to enterprise clients. The firm provides strategic planning, campaign execution, creative services, and integrated communications programs primarily for hospitals, health systems, pharmaceutical companies, managed care organizations, foundations, and government entities.
Product overview
The Weinbach Group is a Miami-based full-service marketing communications agency that provides a comprehensive suite of service offerings rather than a software product. The agency's portfolio includes core services in Healthcare Marketing, Public Relations, Digital Marketing, Hispanic Marketing, Branding Services, Social Media Marketing, Email Marketing, Market Research, Sales Support Materials, Event Marketing, and Advertising Services. These services are delivered as professional consulting and creative services, not as a software platform or product suite.
Differentiator
Problem solved
Functional benefit
Products and services
- Healthcare Marketing
Quantifiable outcome
- 65% increase in social media followership from 20,000 to 33,000 for Mount Sinai Medical Center
- +3 more outcomes
Companies that use The Weinbach Group
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
The Weinbach Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Weinbach Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Alpha-1 FoundationcoreInternational nonprofit organization committed to finding a cure for Alpha-1 Antitrypsin Deficiency and improving lives of patients and families. The Weinbach Group will execute an integrated communications program aimed at expanding reach to new audiences and fundraising sources, including feasibility determination for a capital campaign.
- Rios PartnerscoreThe Weinbach Group is part of the Rios Partners team selected for the VA's $14 billion Integrated Healthcare Transformation (IHT) 2.0 contract. The 10-year initiative covers 61 capability areas from health informatics to business enablement. The firm will focus on marketing and communications areas including medical advertising, media planning, healthcare PR, video and film production, and graphic design to improve healthcare for veterans.
- HealthLink DimensionsminorAtlanta-based healthcare data company with the largest database of physicians and healthcare providers in the U.S. The Weinbach Group partnered with HealthLink Dimensions to increase visibility for its services and annual Physician Communications Preferences research. Companies co-presented webinar on physician communication preferences for SHSMD course.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Weinbach Group competitors and assessment
Company assessmentDirect peers
- Bose Public Relations: Healthcare and public-affairs PR firm serving health systems, foundations, and policy clients with earned media and integrated communications — directly overlaps with The Weinbach Group's healthcare PR practice.
- Ten Adams: Mid-sized healthcare-focused advertising and marketing agency serving hospital systems and healthcare brands with strategy, creative, digital, and media services — a direct competitor in the same healthcare AOR space.
- Aha Media Group: Healthcare-focused content marketing and PR agency serving hospitals and health technology companies; comparable in specialty positioning and client profile to The Weinbach Group.
- Healthcare Success: National healthcare marketing agency offering full-service advertising, SEO, paid media, and brand strategy to hospitals, medical practices, and healthcare companies — the closest functional comparator to The Weinbach Group's core healthcare marketing offering.
- Sagefrog Marketing Group: B2B healthcare marketing agency with deep pharma, medical device, and health-tech specialty offering integrated marketing, PR, and branding services — comparable mid-sized boutique.
- Levo Health: Healthcare marketing agency focused on hospitals, health systems, and physician practices with similar integrated digital + traditional capabilities and a comparable mid-sized boutique footprint.
- Agency Ten22: Healthcare marketing and PR agency serving health systems, hospitals, and medical groups with full-service campaigns, directly comparable to The Weinbach Group's integrated healthcare communications offering.
Broad incumbents
- FCB Health (IPG): IPG's dedicated health creative and communications network; competitor for large health-system marketing contracts at a scale The Weinbach Group cannot match.
- Ogilvy Health (WPP): Global health-focused brand communications and advertising network within WPP; competes for the same health-system AOR business but at much greater scale, geographic reach, and data/proprietary tooling investment.
Regional players
- The Mx Group: Midwest-based full-service B2B and healthcare marketing agency with similar integrated services footprint; serves enterprise clients but in a different geographic market, limiting direct head-to-head competition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Weinbach Group social profiles
Digital presenceThe Weinbach Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Weinbach Group leadership team
Management profileNumber of profiles
Profiles3 records
The Weinbach Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Weinbach Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Weinbach Group
What does The Weinbach Group do?
The Weinbach Group is a Miami-based full-service marketing communications firm that delivers healthcare marketing, public relations, digital marketing, advertising, and Hispanic marketing services to enterprise clients. The firm provides strategic planning, campaign execution, creative services, and integrated communications programs primarily for hospitals, health systems, pharmaceutical companies, managed care organizations, foundations, and government entities.
Is The Weinbach Group a public or private company?
The Weinbach Group is a private company. It is classified as family owned and is currently operating.
When was The Weinbach Group founded?
The Weinbach Group was founded in 1987. It employs 11 to 50 people.
Where is The Weinbach Group based?
The Weinbach Group is headquartered in Miami, United States, in the North America region.
How does The Weinbach Group make money?
One revenue line is on record: marketing Communications Services.
Who are The Weinbach Group's main competitors?
Direct peers on record are Bose Public Relations, Ten Adams, Aha Media Group, Healthcare Success, Sagefrog Marketing Group, Levo Health and Agency Ten22. Broad incumbents are FCB Health (IPG) and Ogilvy Health (WPP). The Mx Group is listed as a regional player.
Does The Weinbach Group have an API?
No public API is recorded for The Weinbach Group.
What industry is The Weinbach Group in?
The Weinbach Group's product category is Healthcare Marketing Services. Its primary akta.pro industry code is MPAAAAAJ, Healthcare/Pharma Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.