Dominion Energy Center

What Dominion Energy Center does

Dominion Energy Center is a three-venue performing arts complex in downtown Richmond, Virginia, comprising the 1,800-seat Carpenter Theatre, the Libby S. Gottwald Playhouse, and Bob & Sally Mooney Hall. Opened in 2011 and operated as a public-private partnership — owned by the non-profit Richmond Performing Arts Corporation (RPAC) and managed by ASM Richmond (the local division of ASM Global), with Legends Global as the premier venue operations partner — the complex presents more than 100 performances annually and reached 110,000 tickets sold in the 24/25 season. Its programming spans touring concerts, comedy, family entertainment, and resident productions from 12 anchor organizations including Richmond Symphony, Richmond Ballet, Virginia Opera, Virginia Repertory Theatre, Cadence Theatre, Richmond Shakespeare, SPARC, and Latin Ballet of Virginia.

The venue's technology stack is production infrastructure rather than software: a recently installed d&b Audiotechnik high-resolution audio system (replacing a 16-year-old PA), a modern Yamaha audio mixing console, an updated theatrical lighting control console, OPENGATE frictionless security detectors, Alvarado UltraQ portable pedestal ticket scanners, and Sennheiser MobileConnect assisted listening integrated with venue WiFi. Accessibility is further extended through Kulture City sensory bags. The $2.5 million capital program completed in September 2025 also covered patron elevator renovations.

Revenue is generated through ticket sales (direct via dominionenergycenter.com and the Etix platform, plus in-person at the Altria Theater Box Office and group/student channels), venue rentals for corporate and private events, food and beverage concessions, and sponsorships anchored by Legends Global and Dominion Energy. Ticketed ticket prices range from approximately $31 to $49.50, with VIP packages available for select performances; the venue is recognized in Pollstar's Top 50 Theaters in the World, an industry credential that influences touring routing decisions.

Name

Dominion Energy Center

Legal name

Dominion Energy Center

Website

https://dominionenergycenter.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Dominion Energy Center is a three-venue performing arts complex in downtown Richmond, Virginia, presenting more than 100 concerts, comedy shows, and resident productions annually for 110,000 patrons per season under management by ASM Global/Legends Global.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

Keywords

• Performing arts venue
• Live entertainment hosting
• Concert and theater productions
• Event ticketing services
• Private event rentals

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets to performances and events at Carpenter Theatre, Libby S. Gottwald Playhouse, and Bob & Sally Mooney Hall. Tickets sold through dominionenergycenter.com, Etix platform, and in-person box office.
2. Venue Rentals: The venue complex is available for private events and event rentals, generating revenue from organizations hosting their own productions or corporate events
3. Concessions: Food and beverage concessions available to patrons during performances and events
4. Sponsorships: Partnership with sponsors including Legends Global and Dominion Energy for branding and promotional support

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Dominion Energy Center is a multi-venue performing arts complex in downtown Richmond, VA, hosting touring concerts, comedy shows, Broadway-style productions, family entertainment, and resident company performances across Carpenter Theatre (1,800 seats), Libby S. Gottwald Playhouse, and Bob & Sally Mooney Hall. The venue sells tickets directly to consumers, rents space for private and corporate events, and provides accessibility services such as assisted listening and sensory bags.

Product overview

Dominion Energy Center is a performing arts complex in Richmond, VA consisting of three venues: Carpenter Theatre (1800-seat main theatre), Libby S. Gottwald Playhouse, and Bob & Sally Mooney Hall. The venue is managed by Legends Global (a division of ASM Global) on behalf of Richmond Performing Arts Alliance and presents over 100 performances annually. Services include event ticketing through Etix, accessibility accommodations via Sennheiser MobileConnect assisted listening devices and Kulture City sensory bags, and security screening using OPENGATE detectors and Alvarado ticket scanners. The venue hosts resident performing arts companies and touring productions.

Differentiator

Problem solved

Functional benefit

Brands

• Carpenter Theatre: 1800-seat main theater at Dominion Energy Center featuring touring productions and major performances
• Libby S. Gottwald Playhouse
• Bob & Sally Mooney Hall
• Richmond Performing Arts Alliance

Products and services

• Carpenter Theatre The main 1,800-seat theatre at Dominion Energy Center featuring state-of-the-art d&b Audiotechnik audio and modern lighting systems, hosting touring productions, concerts, and major performances.
• Libby S. Gottwald Playhouse A smaller theatre venue within Dominion Energy Center used for performances and productions by resident companies and touring acts requiring a more intimate setting.
• Bob & Sally Mooney Hall A performance venue within the Dominion Energy Center complex used for smaller-scale events and resident company performances.
• Event Ticketing Services Ticket sales and distribution services for performances and events at Dominion Energy Center, provided through the official website, the Etix online platform, and the Altria Theater Box Office.
• Sennheiser MobileConnect Assisted Listening Accessibility application allowing patrons to use their phone as an assisted listening device by plugging in headphones or utilizing hearing aids to hear show audio over venue WiFi.
• Kulture City Sensory Bags Sensory inclusion resources including fidget toys, noise canceling headphones, and KCVIP badges available for checkout at the venue for patrons with sensory needs.
• Private Event Venue Rentals The venue complex is available for private events and event rentals, allowing organizations to host their own productions, corporate functions, meetings, and special occasions.

Quantifiable outcome

• Over 100 performances annually
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Legends GlobalcoreImplementation/ SI/ Consulting PartnerLegends Global is the premier venue management partner operating Dominion Energy Center and Altria Theater. They delivered the $2.5 million venue upgrade project including audio, lighting, and security improvements. Legends Global is a global entertainment venue services company with over 450 venues and 20,000 events annually.
• Richmond Performing Arts Alliance (RPAC)coreStrategic or Co-development PartnerRPAC is the non-profit organization that owns Dominion Energy Center. The alliance oversees programming and works with resident performing arts companies. Dominion Energy Center is home to the Richmond Performing Arts Alliance and its resident companies.
• ASM GlobalcoreImplementation/ SI/ Consulting PartnerASM Global is the world's leading provider of innovative venue services and live experiences. ASM Richmond, the local division, manages Dominion Energy Center on behalf of Richmond Performing Arts Corporation. Previously known as SMG Richmond, became ASM Richmond in 2019 after merger between SMG Worldwide and AEG Facilities.
• EtixcoreTechnology or IntegrationOfficial ticketing partner for Dominion Energy Center. Provides online ticket sales platform and mobile/print-at-home ticket delivery. Etix e-tickets for certain performances are on delayed delivery.
• Gallery5minorGTM or Marketing PartnerNot-for-profit arts organization in Richmond that received the donated former PA system from Carpenter Theatre. Gallery5 offers diverse programming including art exhibitions, musical performances, comedy, burlesque, film screenings, dance, spoken word, and theatre.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ovens Auditorium: Charlotte, NC regional venue hosting concerts, Broadway tours, family shows, and comedy with comparable mid-tier seating scale; closely comparable operating model and market positioning in the Carolinas/Southeast corridor.
• Altria Theater: Adjacent performing arts venue in Richmond, VA, also managed by ASM Richmond for RPAC; comparable 3,500+ seat capacity, similar Broadway/touring programming mix, and identical ownership structure make it the closest direct peer.
• Durham Performing Arts Center (DPAC): Regional performing arts center of similar scale serving a comparably sized mid-Atlantic/Southeast metro; presents Broadway tours, concerts, comedy, and family programming using a comparable ticketing and sponsorship model.
• Chrysler Hall: Norfolk, VA performing arts venue of similar size hosting touring Broadway, concerts, and resident orchestras; comparable regional PAC business model in the same Virginia/Southeast geography served by Dominion Energy Center.
• Saenger Theatre (New Orleans): Historic regional theater in the Southeast presenting touring Broadway, concerts, and comedy; of comparable scope and broadly similar market posture to Dominion Energy Center's regional touring-tier position.
• Aronoff Center for the Arts: Cincinnati's flagship PAC operated by the same broader venue-management infrastructure; similar three-venue configuration, mixed touring and resident company programming, and comparable ticketing economics.
• Cobb Energy Performing Arts Centre: Atlanta-area performing arts venue with comparable seating capacity and mixed touring/resident programming; operated by a similar venue-management structure and serves as a direct benchmark for mid-sized Southeast PAC economics.
• Atlanta Symphony Hall at Woodruff Arts Center: Southeast concert hall resident to a major symphony orchestra (analogous to Richmond Symphony at Dominion Energy Center); comparable mixed-use hall with symphony, pops, and touring programming in a similar regional market.
• Lyric Theatre (Baltimore): Mid-Atlantic performing arts venue of similar scale presenting touring Broadway, concerts, and family events; competes for similar touring content in a comparable Mid-Atlantic/Southeast market.

Broad incumbents

• Kennedy Center: National flagship performing arts venue in Washington, D.C., with overlapping programming in symphony, opera, ballet, theater, and concerts; substantially larger and more diversified, but competes for the same touring productions and high-end patrons in the Mid-Atlantic region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DOMEnergyCenter
• Facebookfacebook.com/dominionenergycenter
• LinkedInlinkedin.com/company/dominion-energy-center
• Instagraminstagram.com/legendsglobal

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dominion Energy Center