ALSD

What ALSD does

ALSD, legally organized as the Association of Luxury Suite Directors LLC, is a private professional membership association founded around 1989 and now commercially branded as the Premium Experience Association (PX). The organization serves executives and decision-makers responsible for premium seating, hospitality design, and corporate partnerships across professional sports leagues (NFL, NBA, MLB, NHL, MLS, NCAA) and entertainment venues such as AEG-operated Crypto.com Arena. ALSD operates a dual-pillar model that combines a 365-day membership education and networking platform with two annual conferences hosted in the United States and United Kingdom, the 36th Annual being scheduled for June 21–23, 2026 at the Sheraton Denver Downtown.

ALSD does not develop or sell software products; it functions as an association providing peer-to-peer knowledge sharing, industry recognition through the PX Awards and PX Legend Award, league-specific meetings, venue tours, and experiential programming at its conferences. Its supporting digital layer includes PX Network Media (member features, insights, webinars, venue tours, event recaps), a ZohoForms-based membership signup flow, and a member portal. The organization runs on a small staff (11–50 employees), is registered as a Kentucky LLC in Fort Thomas, and has expanded operations into Europe via its London 2024 summit and upcoming Manchester 2026 conference.

The revenue model rests on three streams: recurring annual membership dues providing 365-day access and member-rate event pricing, tiered conference pass sales (member vs. non-member) for the PX Conference, and exhibitor/sponsorship fees from corporate partners including RevPro, Aramark, StubHub, Legends Global, Oak View Group, Perkins+Will, Tixr, and FEVO. With no disclosed parent company, external investors, or M&A activity, ALSD is a founder/management-led association whose customer base spans major league teams, venue operators, and the technology and services vendors serving them.

Name

ALSD

Legal name

ASSOC OF LUXURY SUITE DIRECTORS LLC

Website

https://premiumexperience.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

ALSD (Association of Luxury Suite Directors), operating as the Premium Experience Association, is a 35+ year private professional membership association serving premium seating and hospitality decision-makers across professional sports leagues and entertainment venues via membership programs, annual US and UK conferences, and digital content.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Professional association services
• Premium seating networking
• Sports entertainment conferences
• Membership education programs
• Industry trade shows

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees providing 365-day access to education platform, networking, resources, and member-only pricing for events and conferences.
2. Conference Passes: Revenue from ticket sales for annual conferences. Separate pricing tiers for members and non-members. Denver 2026 conference is June 21-23 at Sheraton Denver Downtown Hotel.
3. Exhibitor and Partnership Fees: Revenue from exhibitor booth rentals and corporate partnerships at annual conferences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

ALSD (Association of Luxury Suite Directors), operating commercially as the Premium Experience Association (PX), is a membership-based professional association that unites premium experience decision-makers across sports and entertainment. It delivers a 365-day education and networking platform for members plus two annual conferences (one US, one UK), awards programs, league-specific meetings, venue tours, and webinars. Revenue comes from annual membership dues, conference pass sales, and exhibitor/sponsorship packages.

Product overview

ALSD (Association of Luxury Suite Directors), now operating as the Premium Experience Association, is a professional industry association and networking organization rather than a software product company. It provides a 365-day membership education and networking platform along with annual conferences (in the US and UK) for premium experience decision-makers in sports and entertainment. The organization does not offer software products, platforms, or technology solutions.

Differentiator

Problem solved

Functional benefit

Brands

• PX Network Media: Premium Experience Network - a 365 membership education and networking platform combined with two annual conferences in the US and UK.

Products and services

• ALSD/PX Annual Membership

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core and minor.

• RevProcoreGTM or Marketing PartnerRevPro is a presenting sponsor for the Mile High Kickoff trade show reception at Denver 2026. Special thanks noted for their ongoing partnership with ALSD and the global community.
• Novus GlobalcoreGTM or Marketing PartnerNovus Global is presenting sponsor for registration at Denver 2026 conference. Also hosting exclusive invitation-only workshop sessions.
• AramarkcoreGTM or Marketing PartnerOfficial partner for the Kickoff Reception and Venue Tour at Empower Field at Mile High at Denver 2026 conference.
• Amazon Just Walk Out TechnologycoreGTM or Marketing PartnerSponsor of Coors Field Under the Lights event at Denver 2026, providing exclusive behind-the-scenes baseball experience with Rockies vs Red Sox.
• ElevatecoreGTM or Marketing PartnerCoffee break sponsor at Denver 2026 conference. Also hosts opening welcome session. Ryan Picou, VP Property Sales at Elevate, participates in sessions on international premium sales.
• StubHubcoreGTM or Marketing PartnerPresenting sponsor for Mile High Mix & Mingle happy hour and trade show event at Denver 2026.
• Perkins+WillcoreGTM or Marketing PartnerCo-sponsor of Film on the Rocks at Red Rocks Amphitheatre event. Presenting partner for Ball Arena exclusive behind-the-scenes event at Denver 2026.
• Martin/MartinminorGTM or Marketing PartnerCo-sponsor of Film on the Rocks at Red Rocks Amphitheatre event at Denver 2026.
• Legends GlobalcoreGTM or Marketing PartnerPresenting partner for Ball Arena exclusive event. Colin Cook and Tim Statezni present sessions on premium venue alignment. Legends supports A's Las Vegas Ballpark project.
• Jack PortercoreImplementation/ SI/ Consulting PartnerChristina Harrell (Partner/President) and Danny Stemann (Partner/CCO) present Philadelphia Phillies Hall of Fame Club transformation case study at Denver 2026.
• EwingColeminorImplementation/ SI/ Consulting PartnerRyan Leichtweisz (Principal) co-presents venue transformation case studies at Denver 2026.
• ZGF ArchitectsminorImplementation/ SI/ Consulting PartnerSadie Cline (Principal) presents Ball Arena redevelopment session at Denver 2026.
• SAR+ ArchitectsminorImplementation/ SI/ Consulting PartnerChris Shears (Founding Principal) presents Ball Arena district development sessions at Denver 2026.
• CannonDesignminorImplementation/ SI/ Consulting PartnerBarbara Bouza (Executive Director of Live, Work, Play; former President of Walt Disney Imagineering) presents innovation session at Denver 2026.
• Oak View GroupcoreStrategic or Co-development PartnerMultiple OVG executives (Shimmon Isaac, Brendan Jones, Nolan Novak, Michael Sarage) present sessions on automation, revenue operations, and premium seating at Denver 2026. OVG oversees $145M arena renovation.
• TixrcoreTechnology or IntegrationRobert Davari from Tixr co-presents ticketing innovation session with San Jose Earthquakes and Houston Dynamo on modernizing ticketing infrastructure.
• FEVOcoreTechnology or IntegrationJamie Hernandez (EVP Partner Success) and Betty Tran participate in AI leadership session. FEVO provides ticketing and commerce technology.
• Sodexo Live!coreImplementation/ SI/ Consulting PartnerChef Jennifer Bargisen (VP Culinary Transformation) and Kate Thomson (VP Marketing) present hospitality sessions at Denver 2026. Major food service partner for venues.
• ISBI 360minorImplementation/ SI/ Consulting PartnerBill Guertin presents opening keynote; Noah Heiber presents leadership session at Denver 2026.
• AECOM SportsminorImplementation/ SI/ Consulting PartnerAndrea Patry and Jim Renne present venue economics sessions at Denver 2026.
• GoodwoodminorStrategic or Co-development PartnerNathan Kosky presents on destination experiences and sports tourism at Denver 2026.
• Dimensional InnovationsminorImplementation/ SI/ Consulting PartnerLyndee Trost and Justin Wood present premium partnerships strategy and ecosystem transformation sessions.
• Czarnowski CollectiveminorImplementation/ SI/ Consulting PartnerExhibitor setup partner for Denver 2026 trade show.
• Arrow Stage LinesminorGTM or Marketing PartnerTransportation partner for venue tours at Denver 2026 (Empower Field, Red Rocks, Ball Arena, Coors Field).
• GalleryminorGTM or Marketing PartnerSponsor of Coors Field Under the Lights event at Denver 2026.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• BizBash: Event industry media and community for event professionals and organizers, hosting B2B events and editorial content. Adjacent comparison point for ALSD's event community model, though broader in vertical scope.
• ASAE (American Society of Association Executives): Industry association for association management professionals, operating a similar dual-pillar model of membership + annual conference. A meta-level peer — a peer association, but for association executives rather than end-market venue operators.
• Sports Business Journal: Leading sports business media outlet that also hosts conferences and events (e.g., Sports Business Awards). Serves the same sports business buyer pool as ALSD but via media + events rather than a membership association model.

Direct peers

• Professional Convention Management Association (PCMA): Industry association for convention and meeting professionals that runs major annual conferences, education, and a member community. Same dual-pillar association + events model as ALSD, with comparable revenue mechanics (membership dues, conference passes, exhibitor sales).
• Meeting Professionals International (MPI): Global association for meeting and event professionals with annual conferences, education, and a membership community. Shares ALSD's dual-pillar (membership + events) business model and B2B trade association structure, though serves a broader meetings vertical.
• Stadium Managers Association: Membership association serving stadium industry professionals with annual meetings and education. A direct vertical peer in the sports venue space, though currently undergoing structural change (potential merger with IAVM).
• International Association of Venue Managers (IAVM): B2B membership association for venue managers with an annual conference and education programs. The closest direct structural peer to ALSD, serving a closely adjacent customer base (venue operators) with a similar dual-pillar membership + events model.
• Connect (Connect Marketplace): B2B meetings and events community that operates an annual Marketplace conference plus year-round networking and content. Directly comparable model: a curated professional community monetized through membership, events, and supplier access.

Emerging players

• Front Office Sports: Sports business media and community platform hosting events and content for sports executives. Targets a similar buyer persona as ALSD but with a digital-first, emerging community model rather than a legacy association structure.
• TheStadiumBusiness: Media and events business focused on the sports stadium and venue industry. Overlaps with ALSD's venue decision-maker audience but is media-led with conference add-ons, rather than an association-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwP70DTDf21eTjiCm_DmxFw
• Facebookfacebook.com/ALSD
• LinkedInlinkedin.com/company/association-of-luxury-suite-directors
• Instagraminstagram.com/the_alsd
• Xx.com/thealsd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALSD