What Fevo does

Fevo (legal entity FEVO Inc.) operates a social commerce platform purpose-built for the live entertainment industry. The company's flagship product, Social Checkout™, is a cloud-based, mobile-first checkout layer that enables groups of fans to shop together for live event tickets, coordinate seating, split payments, share offers, and bundle ancillary inventory such as merchandise, parking, food and beverage, and NFTs in a single white-label transaction. The platform is built on Google Cloud infrastructure and integrates directly with the major ticketing back-ends — Ticketmaster, Paciolan, Tickets.com, Front Gate Tickets, and AXS — allowing partners to overlay FEVO's social shopping experience onto their existing technology stack without rip-and-replace. Complementary products include FEVO Enterprise (ticketing and e-commerce platform), FEVO Distribution (retail voucher placement in 450+ stores anchored by Costco), FEVO Academy (training and certification), FEVO Rewards (micro-influencer/ambassador automation), FEVO Flex Plans (deposit-based flexible ticketing), and a Transfer Tool for group ticket management.

FEVO monetizes primarily through transaction and take-rate fees on ticket and inventory sales processed through the Social Checkout layer, supplemented by marketplace commissions on retail voucher sales via FEVO Distribution. Pricing is custom and quote-based for enterprise clients. Go-to-market combines dedicated enterprise field sales targeting professional sports teams, music promoters, and live entertainment brands, a distribution channel placing tickets at retail partners, and a community-led motion via FEVO Academy, FEVOForum, and Lunch & Learn webinars. The customer base spans 800+ enterprise brands across NFL, NBA, NHL, MLB, MLS, and NCAA teams, music festivals such as Austin City Limits and Electric Forest, and entertainment companies including Live Nation and Circuit of the Americas.

The company is privately held, headquartered at 12 Little West 12th St., New York, NY, and has raised approximately $140 million in total funding including a $31 million Series C round in December 2021, with a reported "clear path to profitability". Backed by investors including Eldridge Industries, Sapphire Ventures, Andreessen Horowitz (a16z), Google Ventures (GV), and Social Capital, FEVO processes over $250 million in annual transactions, has sold more than 24 million tickets to 6.1 million fans, and claims a 2.4x conversion rate advantage versus traditional checkout flows. The firm operates exclusively in North America today.

Name

Fevo

Legal name

FEVO Inc.

Website

https://fevo.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Fevo operates a social commerce platform that enables group ticket purchasing, seat coordination, and split payments for live events. The company serves 800+ enterprise clients across professional sports leagues, music promoters, and entertainment brands, monetizing via transaction fees and retail distribution.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D

Revenue model

1. Transaction/Take Rate Fees: FEVO generates revenue through transaction fees on ticket and inventory sales processed through its platform. Partners use FEVO to sell tickets, merchandise, parking, and other inventory with fees applied per transaction.
2. Distribution/Voucher Sales: FEVO Distribution enables retail partners to sell event vouchers in-store and online. FEVO takes a commission on these distributed ticket sales through major retail partners.
3. Ancillary Inventory Upsell: Revenue from bundling and selling additional inventory types including merchandise, food & beverage, parking, lounge access, and NFTs alongside primary tickets.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Fevo operates a collaborative social commerce platform that enables groups of fans to shop, split payments, and sit together for live events. It sells white-label ticketing, e-commerce, and distribution software to enterprise live entertainment brands (sports teams, music promoters, venues), processing transactions through its Social Checkout™ platform and distributing ticket inventory via retail partners such as Costco.

Product overview

FEVO is a social commerce and ticketing platform that helps live entertainment brands sell tickets and build memorable group experiences. The platform operates as a unified solution with Social Checkout™ as its core product, complemented by four main solution areas: Live Entertainment Solutions for venues and events, FEVO Enterprise for ticketing and e-commerce capabilities, FEVO Distribution for retail channel expansion, and Marketing Services for campaign strategy and reporting. Additional offerings include FEVO Academy for training and education, FEVO Rewards for ambassador programs, the AI Offer-Building Tool for automated offer creation, and the Transfer Tool for ticket management. FEVO works with 800+ brands across sports, music, and live entertainment.

Differentiator

Problem solved

Functional benefit

Brands

• FEVO Distribution: Places tickets for upcoming games, events, concerts and festivals in leading retail outlets around the world at no additional cost to the merchant or retailer.
• FEVO Exchange
• FEVO Academy

Quantifiable outcome

• 2.4x conversion rate vs traditional checkout
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability1 record

Feature4 records

Partnerships

Ten partnerships are on record, tiered standard, core, strategic and minor.

• AllianzstandardTechnology or IntegrationInsurance partner that allows customers to book events or travel with confidence by adding optional insurance to every purchase without leaving the FEVO checkout flow.
• Checkout.comcoreTechnology or IntegrationGlobal payments provider purpose-built for performance, scalability and speed. Processes payments for FEVO's social checkout transactions.
• Google CloudcoreTechnology or IntegrationOfficial infrastructure partner of FEVO. The Social Checkout experience is built on Google Cloud platform, providing scalable cloud infrastructure.
• Google Things to DostrategicGTM or Marketing PartnerGoogle integration that surfaces FEVO partners' experiences and activity offerings to travelers searching on Google, providing additional discovery and marketing channel.
• Shift4coreTechnology or IntegrationPreferred payment processor for FEVO's music and GA partners, providing POS solutions for both digital and in-person events.
• ID.mestandardTechnology or IntegrationOfficial identity verification partner for FEVO, reducing fraud and providing customers peace of mind through identity protection during checkout.
• ParkhubstandardTechnology or IntegrationParking payment technology that manages parking payments and authenticates prepaid parking passes directly within the Social Checkout experience.
• ZipstandardTechnology or IntegrationBuy now, pay later solution integrated into FEVO checkout, providing customers payment flexibility through installment loans originated by WebBank.
• SADAstandardImplementation/ SI/ Consulting PartnerGlobal professional services market leader assisting FEVO with security, development and optimization efforts on Google Cloud infrastructure.
• StaykerminorGTM or Marketing PartnerOfficial global hotel booking partner, combining live hotel inventory with a custom branded hotel booking engine for event attendees.

Scale indicators10 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• SeatGeek: SeatGeek is a mobile-first ticketing marketplace that sells primary and secondary tickets to sports, concerts, and live entertainment with social discovery features. It directly competes with FEVO for the same enterprise sports and music partners and offers a similar consumer-facing ticketing flow.
• DICE: DICE is a live music ticketing platform known for its mobile-first, social-discovery-led checkout and direct-to-fan philosophy. It overlaps directly with FEVO's music and festival promoter segment and competes for the same next-generation live event audience.
• Vivid Seats: Vivid Seats is a public online ticket marketplace focused on sports, concerts, and theater. It competes for the same fan-side ticket purchasing flow that FEVO's Social Checkout facilitates and operates a similar transactional revenue model.
• Gametime: Gametime is a mobile-first last-minute ticketing app for sports and live events with a strong focus on social and group-buying features. It directly overlaps with FEVO's mobile, social, group-commerce proposition in the live entertainment vertical.
• Lyte: Lyte is a ticketing technology platform that enables fans to exchange, return, and resell tickets officially with event organizers. It sells into the same enterprise sports and music clients as FEVO and competes for the broader digital ticketing infrastructure wallet.
• Front Gate Tickets: Front Gate Tickets is a ticketing provider focused on live music, festivals, and entertainment venues. It is already a FEVO integration partner and a comparable live-music ticketing technology peer in the same vertical.

Broad incumbents

• Eventbrite: Eventbrite is a large, publicly-traded self-service ticketing and event management platform serving organizers of all sizes. It overlaps with FEVO on ticketing technology and event commerce but addresses a much broader, primarily SMB-focused market rather than enterprise sports and music brands.
• Ticketmaster (Live Nation Entertainment): Ticketmaster is the dominant incumbent primary ticketing platform and is simultaneously a FEVO integration partner and a potential competitor. It serves the same enterprise sports, music, and venue customers that FEVO sells into and could build competing social/group commerce features natively.
• AXS: AXS is a global ticketing and live entertainment platform owned by AEG that focuses on sports teams and venues. It serves overlapping enterprise customers with FEVO and is also an integration partner, making it both a distribution channel and a competitive threat.
• StubHub: StubHub is one of the largest secondary ticket marketplaces globally, owned by Viagogo. It competes for the same live entertainment ticket spend that flows through FEVO's checkout and serves similar fan-facing use cases across sports and concerts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/hellofevo
• LinkedInlinkedin.com/company/fevo
• Instagraminstagram.com/hellofevo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fevo