Name

Novus Global

Legal name

Novus Global

Website

https://novus.global

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Executive Coaching Services: One-on-one coaching engagements with individual executives and leaders, typically delivered through ongoing coaching relationships with Novus Global's elite coach roster. These premium engagements serve as the primary revenue driver.
2. Team Coaching: Group coaching engagements for teams and organizations, where multiple Novus Global coaches work with numerous team members from client organizations. Often part of longer-term coaching relationships.
3. Workshops and Training: Customized workshops (1-2 hours) and intensive training sessions (2-day in-person or 4-day virtual) that introduce teams to Meta Performance concepts. Training can be standalone or precede longer-term coaching relationships.
4. Keynote Speaking: Transformational keynote experiences delivered by Novus Global executive coaches at corporate events, conferences, and organizational gatherings. Booked through dedicated booking forms on the website.
5. Meta Performance Institute (MPI) Training and Courses: The MPI offers courses and training programs for developing coaches, including the Intention to Integrity course and other educational offerings. Serves both internal coach development and external individuals interested in becoming coaches.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Novus Global is an executive coaching firm that partners with high-performing leaders and teams to drive measurable transformation through its proprietary Meta Performance™ methodology. The firm delivers one-on-one executive coaching, team coaching, customized workshops, multi-day training immersions, and keynote speaking engagements, organized across specialized industry divisions including Sport, Construction, Healthcare, Finance, Entertainment, Faith, Manufacturing, and Education.

Product overview

Novus Global is an executive coaching firm offering a portfolio of services organized around their proprietary Meta Performance™ methodology. The core offering includes Individual Coaching, Team Coaching, Workshops, and Training sessions. Supporting products include the 5i Assessment tool, the Beyond High Performance Podcast, and Courses through the Meta Performance Institute (MPI). The firm also provides Keynote Speaking services and publishes the Beyond High Performance book. Their services are delivered across nine specialized industry divisions: Sport, Construction, Healthcare, Finance, Entertainment, Faith, Manufacturing, Education, and a general enterprise track.

Differentiator

Problem solved

Functional benefit

Brands

• Meta Performance Institute (MPI): An institute dedicated to equipping and developing coaches through Meta Performance™ certification and training programs

Products and services

• Individual Executive Coaching One-on-one executive coaching providing a confidential space for leaders to discover how they may be getting in their own way, focused on specific and agreed-upon meta-performing results. Targeted at C-suite executives and senior leaders.
• Team Coaching Coaching service that explores organizational and relational systems inhibiting team results, helping teams become obsessed with growth, ownership, and integrity for long-lasting transformation.
• Workshops Customizable 1-2 hour sessions addressing topics such as vision-casting, leveraging feedback, empowered language, and gaps between vision and reality, hosted in-person and virtually.
• Training Programs Intensive, highly structured two-day in-person or four-day virtual immersive sessions providing the foundation for executive coaching services and introducing teams to Meta Performance concepts.
• Keynote Speaking Transformational keynote experiences delivered by Meta Performance executive coaches that challenge leaders, teams, and organizations to explore what they're truly capable of.
• 5i Assessment Proprietary motivation assessment designed to help individuals identify what is currently motivating them and examine if that motivation is taking them where they want to go. Features 16 questions and 10-minute completion time with instant results.
• Meta Performance Institute (MPI) Partner organization dedicated to equipping and developing coaches through certification programs and training in Meta Performance methodology.
• MPI Courses Continually updated training courses for individuals and teams led by elite coaches, available through the Meta Performance Institute.
• Novus Global Sport Specialized division serving elite athletes, coaches, and sports organizations operating where margins are razor-thin and results are visible to the world.
• Novus Global Construction Division helping construction industry leaders lead decisively without burning out themselves or their people, focusing on clarity, trust, and execution.
• Novus Global Healthcare Division building high-capacity healthcare leaders who increase execution speed, retain top talent, and drive innovation.
• Novus Global Finance Division developing high-capacity leaders who execute decisively in markets defined by volatility, scrutiny, and relentless competition.
• Novus Global Manufacturing Division helping manufacturing leaders align teams, speed up decision-making, and strengthen coordination for complex environments.
• Novus Global Education Division working with education leaders guiding schools, districts, and universities through complex challenges.

Quantifiable outcome

• Up to 30% operating profit increase
• +8 more outcomes

Named customers16 records

Segments11 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• High Performance Institute: Founded by Brendon Burchard, High Performance Institute sells coaching, courses, and certification programs targeting high-performing professionals and entrepreneurs. Directly comparable to Novus Global's premium coaching-plus-content-plus-certification model and High Performance audience.
• Tony Robbins Companies: Tony Robbins Results Coaching / Robbins Research International delivers premium 1:1 life and business coaching with global reach and a media-driven brand. Closest direct peer given its celebrity-driven, premium-tier coaching engagements and content engine.
• Marshall Goldsmith Partners: Marshall Goldsmith is one of the most recognized executive coaches globally, with a methodology focused on leadership behavior change for senior executives. Closely aligned to Novus Global in target buyer (C-suite leaders) and behavior-change coaching approach.
• Center for Creative Leadership: CCL is a research-driven leadership development provider offering executive coaching, assessments, and programs for senior leaders. Comparable to Novus Global in evidence-based executive coaching and custom leadership programs for enterprise clients.
• Gazelles (Verne Harnish): Gazelles (founded by Verne Harnish) provides executive coaching, Scaling Up methodology, and masterclasses to growth-company CEOs. Directly comparable to Novus Global's premium executive coaching targeting founder/CEO-level buyers with a proprietary methodology.

Broad incumbents

• Vistage International: Vistage organizes peer advisory groups and executive coaching for CEOs and business leaders across SMB and mid-market segments. Comparable in coaching delivery but broader and more peer-group driven than Novus's 1:1 enterprise executive coaching model.
• FranklinCovey: FranklinCovey is a large, publicly-traded leadership and performance training company offering courses, coaching, and content (e.g., The 7 Habits). Overlaps with Novus Global on enterprise leadership training but operates at much greater scale and with a productized curriculum.
• Korn Ferry: Korn Ferry is a global organizational consulting firm with large executive coaching, leadership development, and talent management practices. Overlaps with Novus Global in C-suite coaching but as part of a broader HR consulting and executive search portfolio.
• Dale Carnegie & Associates: Dale Carnegie & Associates offers globally-recognized leadership, sales, and communication training programs including executive coaching. Comparable training/coaching service mix for enterprise buyers, but at much greater scale and with a more standardized curriculum than Novus Global.
• Heidrick & Struggles: Heidrick & Struggles is a global executive search and leadership consulting firm with a leadership advisory practice including executive coaching. Comparable enterprise buyer (C-suite) and overlapping executive coaching service, but coaching is part of a broader talent/recruitment business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/novus.global
• Facebookfacebook.com/novusglobal
• LinkedInlinkedin.com/company/novusglobal
• Instagraminstagram.com/novus.global

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novus Global