Solmar
Solmar (Eindhovense Toeristen Service B.V.) is a Dutch tour operator specializing in package holidays to Spanish coastal destinations via bus, flight, and self-drive, serving Dutch and Belgian leisure travelers with senior and group sub-products.
- Company typePrivate
- Founded1982
- HeadquartersMaarheeze, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Solmar does
Solmar, operated by Eindhovense Toeristen Service B.V., is a Dutch private tour operator founded in 1982 and headquartered in Maarheeze, Netherlands (KvK 17065850), with 11-50 employees. The company specializes in package holidays to Spanish coastal destinations (Costa Brava, Costa Dorada, Costa Blanca, Costa del Azahar, Costa del Sol) delivered via three transport modes: bus holidays (the core product, offered with First Class, Premium Class, and Royal Class tiers across 50+ pickup locations in the Netherlands and Belgium), flight holidays, and self-drive holidays. Solmar positions itself as a "Spain Specialist" with over 40 years of operating history.
The product portfolio extends beyond core packages to include group travel for 9+ persons (school trips, sports clubs, association trips), senior-specific bus packages (60+, 70+, 80+), a curated "Solmar Select" hotel tier, the Flexpakket add-on (€39.50 for free cancellation/rebooking), and Solmar Care, a personal assistance service for travelers with mobility or care needs. Travel insurance is distributed via a partnership with Allianz Global Assistance, restricted to Netherlands residents.
The business model is direct-to-consumer package retail, with revenue generated per booking through transport, accommodation, and ancillary add-ons. The firm is a member of ANVR, SGR, and Calamiteitenfonds Reizen, providing the standard Dutch consumer protections for package travel. Package execution is handled by third-party operator TTP Service Middle East FZCO. The technology stack is conventional web commerce (iDEAL payments, Tawk.to chat, Google Analytics, Google AdSense), with no disclosed proprietary platform, AI/ML capabilities, or APIs. Ownership is private with no identified parent, institutional investors, or venture backing.
Solmar firmographics
Firmographics- Name
- Solmar
- Legal name
- Eindhovense Toeristen Service B.V.
- Website
- https://solmar.nl
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Solmar (Eindhovense Toeristen Service B.V.) is a Dutch tour operator specializing in package holidays to Spanish coastal destinations via bus, flight, and self-drive, serving Dutch and Belgian leisure travelers with senior and group sub-products.
- Ownership category
- akta.pro rank
Solmar industry classification
Industry- Product category
- Tour Operator / Package Holiday Services
- NAICS
- Tour Operators (56152), Tour Operators (561520)
- akta.pro primary industry
- Island, Beach & Resort Travel Agencies (THAKAFAL)
Keywords
Where Solmar is headquartered
LocationHeadquarters
- HQ city
- Maarheeze
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Solmar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Luxury Hotel Accommodations: Revenue generated from premium hotel accommodations at Grand Solmar Pacific Dunes, Playa Grande Resort, and Grand Solmar Land's End Resort & Spa in Los Cabos, Mexico.
Go-to-market motion1 record
Distribution channels1 record
Solmar product offering
Product offeringCore offering
Solmar is a Dutch tour operator specializing in package holidays to Spanish coastal destinations (Costa Brava, Costa Dorada, Costa Blanca, Costa del Azahar, Costa del Sol). The company sells bus, flight, and self-drive holiday packages with hotel accommodation, operating from over 50 pickup locations in the Netherlands and Belgium with more than 40 years of Spain travel experience.
Product overview
Solmar is a Dutch travel company (trading as Eindhovense Toeristen Service B.V.) offering package holidays to Spain via multiple transport modes: bus holidays (primary product with First Class, Premium Class, and Royal Class options), flight holidays, and self-drive holidays. The company operates through over 50 pickup locations in Netherlands and Belgium. Key add-on products include the Flexpakket (flexible booking package), travel insurance via Allianz Global Assistance, and Solmar Care (personalized care assistance). Specialized offerings include group travel (9+ persons) and senior-specific bus packages (60+, 70+, 80+). The company is a Spain specialist with over 40 years of experience, operating from Maarheeze, Netherlands.
Differentiator
Problem solved
Functional benefit
Brands
- Solmar Care: Special service providing personal assistance and practical help for travelers requiring additional care or mobility support during their Spanish vacation.
- Solmar Select
- Flexpakket
Products and services
- Bus Holidays (Busreizen) Package holidays to Spanish coastal destinations via luxury touring coaches with hotel accommodation included. Pickup from 50+ locations across the Netherlands and Belgium. Targets individual travelers, families, couples, and seniors.
- Flight Holidays (Vliegvakantie)
Quantifiable outcome
- 130% increase in Los Cabos visitors over the past decade to 3.8 million in 2025, driving hospitality expansion.
Companies that use Solmar
Customer profileSegments1 record
Ideal customer profiles3 records
Solmar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Solmar partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Solmar competitors and assessment
Company assessmentDirect peers
- OAD Reizen: Dutch tour operator specializing in bus holidays to Spain and other Mediterranean destinations with extensive pickup network across the Netherlands. Highly comparable to Solmar in transport model, target geography, and senior-leaning customer base.
- Vrij Uit: Dutch travel company offering package holidays including Spain-focused options across bus, flight, and self-drive formats. Comparable in multi-modal offering and Dutch consumer target market.
- Peter Langhout Reizen: Dutch tour operator offering bus and flight holidays primarily to Spain, targeting similar Dutch senior and family demographics. Directly comparable in transport model and destination specialization.
- De VakantieDiscounter: Dutch online tour operator offering budget-friendly package holidays including Spain with flight and self-drive options. Comparable in destination focus but competes more on price than curated experience.
- Corendon: Dutch tour operator focused on Mediterranean beach holidays including Spain, offering flight and self-drive packages with strong direct-to-consumer brand. Directly competes with Solmar on Spanish coastal destinations with overlapping customer demographics.
- Kras Reizen: Dutch tour operator offering bus, flight, and self-drive holidays with a focus on Spain, Italy, and other Mediterranean destinations. Highly comparable in multi-modal product offering and Dutch senior-leaning customer base.
- Sunweb Group: Major Dutch tour operator specializing in Mediterranean beach holidays (including Spain) with both flight and self-drive packages. Comparable in product mix, destination focus, and Dutch consumer target market.
- Prijsvrij: Dutch tour operator offering discounted package holidays to Mediterranean destinations including Spain, with strong online direct-to-consumer presence. Comparable in destination focus and Dutch customer base but more digitally-led.
Broad incumbents
- TUI Nederland: Largest Dutch tour operator offering packages to worldwide destinations including Spain, with multi-modal transport and broad customer segmentation. Comparable as a Dutch tour operator serving the same consumer base but with significantly larger scale and broader geographic scope.
Emerging players
- Neckermann Reizen: Recently relaunched Dutch tour operator offering package holidays to Mediterranean destinations including Spain. Comparable as a Dutch tour operator but at an earlier stage of brand rebuilding relative to Solmar's established presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Solmar social profiles
Digital presenceSolmar compliance and trust
Trust signalCompliance5 records
Solmar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solmar leadership team
Management profileNumber of profiles
Solmar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solmar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solmar
What does Solmar do?
Solmar is a Dutch tour operator specializing in package holidays to Spanish coastal destinations (Costa Brava, Costa Dorada, Costa Blanca, Costa del Azahar, Costa del Sol). The company sells bus, flight, and self-drive holiday packages with hotel accommodation, operating from over 50 pickup locations in the Netherlands and Belgium with more than 40 years of Spain travel experience.
Is Solmar a public or private company?
Solmar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Solmar founded?
Solmar was founded in 1982. It employs 11 to 50 people.
Where is Solmar based?
Solmar is headquartered in Maarheeze, Netherlands, in the Europe region.
How does Solmar make money?
One revenue line is on record: luxury Hotel Accommodations.
Who are Solmar's main competitors?
Direct peers on record are OAD Reizen, Vrij Uit, Peter Langhout Reizen, De VakantieDiscounter, Corendon, Kras Reizen, Sunweb Group and Prijsvrij. TUI Nederland is listed as a broad incumbent. Neckermann Reizen is listed as an emerging player.
Does Solmar have an API?
No public API is recorded for Solmar.
What industry is Solmar in?
Solmar's product category is Tour Operator / Package Holiday Services. Its primary akta.pro industry code is THAKAFAL, Island, Beach & Resort Travel Agencies. Its NAICS code is 56152.