What Dental 99 does

Dental 99 is an Australian fixed-price dental care platform founded in 2018, operating seven clinics across Sydney (5), Melbourne (1), and Brisbane (1) under the legal entity Dental 99 Pty Ltd. Its core product is a proprietary mobile application (iOS and Android) that handles appointment booking, prepayment, and digital access to patient records including X-rays, clinical photos, and treatment notes. The service portfolio spans routine care (Clean & Checkup $99, Filling $149, Toothache Management $99), cosmetic services (Philips Zoom in-chair whitening $449, veneers from $349, proprietary LED Whitening Kit), and major dental work (crowns $1,498, bridges $3,998, root canals $1,597, implants $3,497, All-on-4 at $14,897 per arch). Pricing is fully transparent, fixed, and paid upfront at the time of booking.

The business model rests on operational efficiency and a retail-style consumer experience: prepayment eliminates receivables risk, app-based self-service removes receptionist and call-centre overhead, and zero-fee payment integrations with Afterpay and ZIP avoid card-processing cost (a 1.5% merchant fee applies to other cards). The company is accredited as a private health insurer provider and accepts Medicare CDBS bulk billing for eligible children, broadening the addressable base beyond cash-pay consumers. A separate Dental 99 Implant Institute sub-brand (dental99implantinstitute.com.au) handles high-value implant cases. Marketing is digital-first (app stores, website, Facebook Messenger, LiveChat, email, Google reviews) with no traditional outbound B2B sales motion. The company has served 79,000+ patients and completed 213,000+ treatments to date.

Dental 99 is privately held with no disclosed funding rounds, institutional investors, executive leadership data, or ownership history. Employee count is in the 11–50 band, and no revenue or ARR has been publicly disclosed. The company is currently headquartered in Sydney, NSW, Australia, with stated ambitions for Australia-wide clinic expansion.

Name

Dental 99

Legal name

Dental 99 Pty Ltd

Website

https://dental99.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Dental 99 is an Australian fixed-price dental care platform operating seven clinics across Sydney, Melbourne, and Brisbane, offering app-based booking and transparent prepaid pricing for routine, cosmetic, and major dental treatments to general consumers.

Ownership category

akta.pro rank

Product category

Consumer Dental Care Services

NAICS

Offices of Dentists (621210), Offices of Dentists (6212), Offices of Dentists (62121)

akta.pro primary industry

Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)

akta.pro secondary industries

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE), Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA)

Keywords

• Affordable dental care
• Fixed-price dentistry
• Dental clinic services
• Cosmetic dental treatments
• Mobile dental booking

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Dental Service Fees: Direct payment for dental treatments at fixed, transparent prices. Patients prepay for appointments through the app. Prices range from $99 for basic services like clean and checkup to higher-cost procedures like All-on-4 implants at $14,897 per arch.
2. Private Health Insurance Rebates: As an accredited health provider, patients can claim rebates from their private health insurers after receiving treatment. Receipts issued for patients to submit claims.
3. Medicare CDBS Bulk Billing: Bulk billing dentist for eligible children under the Medicare Child Dental Benefits Schedule (CDBS). Claims are processed automatically through the app without requiring upfront payment from eligible families.
4. Afterpay Installment Payments: Offering Afterpay payment option allowing patients to pay for treatments in four interest-free installments. No merchant fee applies for Afterpay.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Dental 99 operates a mobile app-driven, fixed-price dental care platform offering affordable general, cosmetic, and major dental treatments (cleanings, fillings, toothache management, crowns, whitening, implants, root canals, dentures, veneers, bridges, and wisdom tooth extractions) starting at $99. Patients book, prepay, and access digital records (X-rays, photos, notes) through a proprietary app deployed across seven clinics in Sydney, Melbourne, and Brisbane.

Product overview

Dental 99 is a mobile-first fixed-price dental care platform offering affordable dental treatments through its proprietary Dental 99 mobile app. The core product is the app ecosystem which handles appointment booking, record management (X-rays, photos, notes), and pre-payment processing. The service portfolio includes general treatments (Clean & Checkup, Fillings, Toothache Management, Extractions), cosmetic services (Teeth Whitening via Philips Zoom system and proprietary LED kit), and major dental procedures (All-on-4 implants, Crowns, Bridges, Dentures, Veneers, Root Canal Therapy, Wisdom Tooth Extractions). All treatments are offered at transparent fixed prices, with the cheapest general treatments starting at $99.

Differentiator

Problem solved

Functional benefit

Brands

• Dental 99 Implant Institute: Dedicated website for dental implant treatments and information, including All-on-4 procedures.

Products and services

• Dental 99 Mobile App Proprietary mobile application for booking dental appointments, managing patient records (X-rays, photos, treatment notes), making pre-payments, and accessing aftercare support; available on iOS and Android for all Dental 99 patients.
• Clean and Checkup Routine preventive dental procedure priced at $99, including thorough cleaning to remove plaque and tartar buildup, comprehensive examination of teeth and gums, and X-rays if needed. Fixed price with all X-rays included.
• Toothache Management Emergency dental treatment for temporary relief from pain in a tooth or gum at $99 fixed price, including exam and any required X-rays.
• Filling Tooth-coloured filling at $149 fixed price for any size and any tooth, including all X-rays.
• Crown Two-stage ceramic crown procedure at $1,498 total (Stage 1: $749 tooth preparation and temporary crown; Stage 2: $749 cementation of final ceramic crown). Stainless steel crown available for $349.
• Professional Teeth Whitening (Philips Zoom) In-chair professional teeth whitening using the Philips Zoom system at $449 (with promotional $399 pricing during 16-30 June 2026).
• Dental 99 Teeth Whitening LED Kit Proprietary take-home teeth whitening kit sold direct to Dental 99 patients; the LED kit connects straight to a phone for at-home use.
• All-on-4 Implants Full arch dental implant treatment using the All-on-4 technique at $14,897 per arch, with a dedicated Dental 99 Implant Institute website (dental99implantinstitute.com.au) for upgrades and information.
• Dental Implant Single, multiple, or full arch dental implant procedure at $3,497, including a $99 consultation credited toward the implant cost.
• Root Canal Therapy Three-stage root canal treatment at $1,597 total: Stage 1 ($99) nerve access and dressing, Stage 2 ($749) root shaping and cleaning, Stage 3 ($749) final filling.
• Denture Custom denture options from $998, with pricing by tooth count and material (acrylic 1-5 teeth $998, 6-11 teeth $1,498; metal 1-5 teeth $1,998, 6-11 teeth $2,497; full arch $1,498; full upper and lower $2,997).
• Veneer Custom-made permanent veneers from $349, with composite veneer at $349, porcelain at $1,498, and premium high-strength porcelain at $1,997.
• Wisdom Tooth Extraction Wisdom tooth extraction from $299: complex extraction $299 per tooth, surgical extraction $496 per tooth, hyper complex $799 per tooth or $1,999 for 4 teeth; $99 consultation credited to treatment.
• Bridge Two-stage dental bridge procedure at $3,998 to replace missing tooth/teeth: Stage 1 ($1,999) temporary bridge, Stage 2 ($1,999) final ceramic bridge cementation.
• Periodontal Therapy Deep gum cleaning procedure to prevent infection from damaging bone and tooth supporting structures, delivered in 2-3 stages tailored to dental needs.

Quantifiable outcome

• Over 79,000 patients served and 213,000+ treatments completed
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Implicit DentalcoreStrategic or Co-development PartnerPartnership with Implicit Dental to operate the Epping clinic in Sydney's North West. Implicit Dental brings their expertise and brand to this location while utilizing Dental 99's fixed-price model and technology platform.
• AfterpayminorGTM or Marketing PartnerAfterpay payment option allows patients to split treatment costs into four interest-free installments. No merchant fee applies for Afterpay at Dental 99 clinics.
• M-City Shopping CentreminorChannel Partner/ Reseller/ DistributorMonash clinic located within M-City shopping centre in Clayton, providing visibility and accessibility to patients visiting the retail complex.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• National Dental Care: Australian dental clinic network with locations across multiple states offering general, cosmetic, and specialist dentistry. Comparable as a multi-location Australian dental clinic operator competing for similar consumer segments.
• Comfort Dental: Large US-based franchise dental chain emphasizing affordability, broad service menus, and standardized care delivery. Comparable as a scaled, value-positioned dental clinic operator with similar mass-market consumer focus.
• 1300SMILES: ASX-listed dental practice group operating clinics across Queensland, NSW, Victoria, and New Zealand. Directly comparable multi-location Australian dental clinic operator with general and specialist offerings.
• Pacific Smiles Group: ASX-listed Australian dental clinic chain operating more than 100 centres across NSW, VIC, QLD, ACT, WA and NZ. Most direct Australian competitor to Dental 99's multi-site clinic model, competing on price, accessibility, and chain scale.
• Maven Dental: Large Australian dental clinic group (formerly part of Abano Healthcare) operating general and specialist dental services across regional and metro locations. Directly comparable multi-site dental operator serving Australian consumers.
• Primary Dental: Network of dental clinics co-located within Medical Centres across Australia, offering general dentistry and specialists. Comparable as a multi-site Australian dental clinic chain with similar consumer-facing positioning.

Emerging players

• Tend Dental: US-based tech-forward dental chain with modern clinics, transparent pricing, and a digital-first patient experience including app-based booking and records. Highly comparable operating model outside Australia, signaling the category Dental 99 is pursuing.

Broad incumbents

• Bupa Dental: Dental clinic arm of Bupa Australia, one of the country's largest health insurers. Operates a broad network of clinics accepting Bupa members and the public, with significant scale and insurer-backed pricing leverage—a major incumbent Dental 99 competes against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/dental99aus
• Facebookfacebook.com/dental99aus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dental 99