Beetz

What Beetz does

Beetz BV is a Netherlands-based, privately held B2B food company specializing in organic beetroot. Founded in 1983 and headquartered in Zeewolde, the company cultivates beetroot on its own farmland in the Netherlands and Spain, processes it at a Dutch facility, and distributes raw, vacuum-cooked, fresh-cooked, and specialty beetroot formats to European retailers and food-service operators. Beetz is affiliated with the G's Fresh and Bio Brass group ("Beetz is powered by G's Fresh and Bio Brass"), which provides broader agricultural and distribution infrastructure, though definitive parent-subsidiary documentation is not in the public source material.

The company operates a vertically integrated three-stage model: Growing (own cultivation in the Netherlands and Spain within organic farming practices), Processing (conversion of raw beetroot into convenience formats at the Dutch facility), and Inspiring (consumer and category activation through the Bietenclub platform, in-store activations, magazine content, and an experience centre). Products are differentiated by preparation method rather than a platform-plus-modules architecture, and the core technology is conventional organic beetroot cultivation and processing with no disclosed proprietary features, patents, or AI/data systems.

Commercially, Beetz targets the Fruit and Vegetables retail category and food-service channel across Europe using a category-management approach that positions beetroot as a more valuable segment. Pricing is not publicly disclosed; revenue mechanics are B2B supply contracts. The company maintains a multilingual web presence (English, Dutch, German) and an active careers page, indicating ongoing operations and modest European market expansion, but no revenue, funding, M&A, or headcount trend data is disclosed.

Name

Beetz

Legal name

Beetz BV

Website

https://beetzeurope.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Beetz is a Netherlands-based B2B producer of organic beetroot products, supplying European retailers and food service with raw, cooked, and specialty formats. It operates a vertically integrated supply chain spanning cultivation in the Netherlands and Spain, in-house processing, and consumer activation.

Ownership category

akta.pro rank

Headquarters

HQ city

Zeewolde

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels4 records

Core offering

Beetz grows, processes, and supplies organic beetroot products in multiple convenience formats—raw, vacuum-packed, fresh-cooked, and specialty preparations—to retailers and food service businesses across Europe. The company operates a vertically integrated supply chain covering cultivation in the Netherlands and Spain, processing at its Dutch facility, and category-level consumer inspiration through its Bietenclub initiative.

Product overview

Beetz is a beetroot-focused food company offering a portfolio of convenience beetroot products. The core product line includes Vers/Raw (fresh raw), Vacuüm gekookt/Vacuüm packed (vacuum cooked), Vers gekookt/Fresh cooked (fresh cooked), and Specials (specialty preparations). These products are produced through three integrated stages: Growing (cultivating beets in the Netherlands and Spain using organic farming methods), Processing (converting raw beets into various convenience formats at their Dutch facility), and Inspiring (consumer engagement through the Bietenclub platform and in-store/magazine inspiration programs). The company operates as a single unified offering with products differentiated by preparation method rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Vers/Raw Fresh raw beetroot products sold in their natural state, for retailers and food service customers seeking unprocessed beetroot supply.
• Vacuum-packed cooked beetroot Vacuum-cooked beetroot products packaged for extended shelf life while maintaining quality, offered to retailers and food service operators.
• Fresh cooked beetroot Freshly cooked beetroot products ready for consumption, targeted at retailers and food service businesses.
• Specials Specialty beetroot products featuring innovative preparations, varieties, and formats for retailers and food service customers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• G's Fresh and Bio BrasscoreOthersBeetz is powered by G's Fresh and Bio Brass, indicating a parent-subsidiary relationship within the G's Fresh agricultural group. G's Fresh is a major fresh produce company, suggesting Beetz benefits from the parent company's agricultural expertise, distribution networks, and operational infrastructure.

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Greenyard: Greenyard is a Belgian fresh, frozen and prepared produce supplier with broad fruit and vegetable categories including root vegetables. Comparable to Beetz as a B2B supplier to European grocery retailers with vertical integration in fresh and processed produce.
• SVZ International: SVZ International processes fruits and vegetables into purees, concentrates and ingredients for food manufacturers including root vegetable purees. It is comparable as a European B2B processor downstream of fresh produce that serves food and beverage customers.
• Ardo: Ardo is a Belgian-headquartered European frozen vegetable specialist with a broad root vegetable portfolio including beetroot. It is comparable to Beetz as a B2B supplier of processed root vegetables to European retail and food service customers.
• Agristo: Agristo is a Belgian frozen potato and vegetable producer supplying European retail and food service with frozen prepared products. It is comparable as a Belgian/Netherlands-region processor of prepared root vegetables for grocery private label and branded channels.
• McCain Foods: McCain Foods is a global frozen potato and vegetable specialist with growing vegetable and root crop lines across Europe. Comparable to Beetz in delivering prepared root vegetable categories to retailers and food service.
• Bonduelle: Bonduelle is a France-based global leader in canned and frozen vegetables including beetroot, serving retailers and food service across Europe and beyond. It competes directly with Beetz on shelf-stable and processed beetroot lines while operating at significantly greater scale and category breadth.

Direct peers

• G's Fresh: G's Fresh is a major UK fresh produce group that explicitly powers Beetz and has overlapping salad and root vegetable operations. It is the closest comparable as a sibling/parent operating in fresh and pre-packed root vegetable production for European retailers.
• HAK: HAK is a Dutch preserved-vegetable brand with a long heritage in glass-jar and canned vegetables including beets. It directly overlaps with Beetz's processed beetroot SKUs and competes for the same Benelux retailer shelf space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/beetz61485620
• Facebookfacebook.com/beetzeurope

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beetz