Unimarketing

What Unimarketing does

Unimarketing, now operating as Alys Expérience, is a privately held Canadian business process outsourcing firm headquartered in Saguenay, Quebec (Chicoutimi). Founded in 1994, the company provides outsourced customer experience services delivered primarily through telephone-based channels. Its service portfolio spans five integrated modules: inbound customer service, Level 1 and 2 technical helpdesk support, telephone-based survey and marketing research, appointment scheduling, and outbound sales and telemarketing. The company serves Quebec-based and international business organizations under a horizontal segmentation approach, with no public customer logo disclosures.

The company operates a labor-driven, professional services model — revenue is generated through client contracts that bundle combinations of the five service modules, with pricing quote-based and tailored to client requirements. Go-to-market is sales-led and direct, relying on the corporate website (currently hosted on Wix) and inbound business inquiries rather than channel partners or resellers. Headcount is reported at 51-100 employees, consistent with a mid-sized regional BPO. Core technology is not publicly disclosed; there is no mention of proprietary platforms, AI/ML tooling, APIs, or integrations.

In 2024, a leadership change initiated a service transformation and corporate rebrand from UniMarketing to Alys Expérience. The new identity emphasizes human connection, proximity, and operational excellence, positioning the firm around a human-centered customer experience narrative rather than purely transactional call center work. The website currently displays a banner indicating the site is in transformation, with new services to be announced, signaling an upcoming product expansion. The firm is independently operated, with no disclosed parent company, private equity backing, or external investors identified in the available data.

Name

Unimarketing

Legal name

Alys Expérience

Website

https://unimarketing.ca

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Alys Expérience (formerly Unimarketing) is a privately held Canadian BPO firm in Saguenay, Quebec, delivering telephone-based outsourced customer service, Level 1 and 2 technical support, survey and marketing research, appointment scheduling, and telemarketing to Quebec and international business clients.

Ownership category

akta.pro rank

Product category

Call Center Services

NAICS

Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Services-Help Supply Services (7363), Services-Advertising (7310)

akta.pro primary industry

Appointment Scheduling & Service Dispatch Support (BPAAABAO)

akta.pro secondary industries

Technical & Product Support (Tier 0–2, Troubleshooting) (BPAAABAF), Upsell/Cross-sell & Customer Expansion Calling (BPAAADAF)

Keywords

• Outsourced customer service
• Technical support services
• Telemarketing sales services
• Appointment scheduling services
• Survey marketing research

Headquarters

HQ city

Chicoutimi

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Outsourced Customer Experience Services: Revenue generated through providing comprehensive customer experience services including customer service, technical support (Level 1 and 2), survey and marketing research, appointment scheduling, and telemarketing/sales services to business clients on a contract basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Unimarketing (now operating as Alys Expérience) is a Quebec-based customer experience call center that delivers outsourced telephone-based services to businesses. Its core offerings include customer service support, Level 1 and 2 technical helpdesk, survey and marketing research execution, appointment setting, and outbound sales and telemarketing. All services are delivered by an in-house team serving Quebec and international organizations on a contract basis.

Product overview

Unimarketing (now rebranded as Alys Expérience) operates as a unified customer experience platform offering five integrated service modules delivered via telephone. The core offering combines customer service, technical support (levels 1 and 2), survey and marketing research, appointment setting, and telemarketing/sales services. All services are delivered through a unified team approach with a focus on human-centered customer interactions across 30 years of operational expertise in the Quebec market.

Differentiator

Problem solved

Functional benefit

Products and services

• Service à la clientèle (Customer Service) Customer service outsourcing providing telephone and digital support for client inquiries, complaints, and relationship management for business clients.
• Soutien technique niveau 1 et 2 (Technical Support Level 1 and 2) Technical helpdesk services handling first and second-level support for product or service issues via telephone for business clients.
• Sondage et recherches marketing (Survey and Marketing Research) Telephone-based survey execution and marketing research services to gather consumer insights and market intelligence for business clients.
• Prises de rendez-vous (Appointment Setting) Telephone-based appointment scheduling and booking services for businesses across various industries.
• Ventes et sollicitation téléphonique (Sales and Telemarketing) Outbound sales and telemarketing services including lead qualification, cold calling, and sales conversion support for business clients.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Helpware: Mid-sized outsourced customer support and back-office services provider with delivery across the U.S., Eastern Europe, and Latin America. Comparable customer service and technical support focus at a similar scale tier to Alys.

Broad incumbents

• CGI: Quebec-headquartered IT and business consulting giant with significant BPO and systems integration practices serving Canadian enterprises and governments. Indirect overlap through outsourcing services and shared Quebec market presence.
• Ipsos: Global market research and survey leader operating across 90+ markets with phone, online, and face-to-face research capabilities. Comparable for survey and marketing research line of service, though much larger and broader than Alys's regional offering.

Direct peers

• Léger: Quebec-founded market research and survey firm offering phone-based survey execution, customer insights, and marketing research to Canadian and North American clients. Most direct peer for Alys's sondage et recherches marketing service line and shared Quebec base.
• Teleperformance: Global leader in outsourced customer experience management, contact center, and BPO services across 95+ countries. Operates at vastly larger scale but offers the same core customer service, technical support, and telemarketing services that Alys Expérience provides to Quebec and international clients.
• TTEC: Customer experience technology and services company offering contact center outsourcing, customer care, and sales support globally. Closely comparable BPO service mix and target client profile to Alys Expérience.
• Concentrix: Major global customer experience and BPO provider delivering customer service, technical support, sales, and market research solutions to enterprise clients. Direct overlap with Alys's five core service modules and similar vertical targets.
• Startek: Global customer experience and digital solutions provider offering customer management, technical support, and analytics services. Comparable service portfolio targeting similar enterprise and mid-market BPO buyers.
• Foundever: Large-scale customer experience BPO formed from the merger of Sitel and IBEX, delivering omnichannel customer service, technical support, and sales across multiple geographies. Direct competitor for outsourced customer experience contracts.
• Alorica: Privately held global BPO providing customer service, technical support, and sales solutions across multiple languages and channels. Comparable mid-to-large scale competitor in the outsourced CX services market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unimarketing