The Wheatsheaf Pub
The Wheatsheaf Pub is a 19th-century South African-themed pub in Chinnor, Oxfordshire, serving BBQ and slow-cooked meats via partner kitchen Low 'n Slow Ktchn, plus drinks, Sunday roasts, and entertainment events to local residents and visitors.
- Company typePrivate
- Founded-
- HeadquartersChinnor, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Wheatsheaf Pub does
The Wheatsheaf Pub is a single-location, 19th-century public house located on Oakley Road in the village of Chinnor, Oxfordshire, approximately five minutes from the M40 and A40 main roads. The venue operates a South African-themed hospitality concept layered onto a traditional British pub building, featuring a refurbished outside kitchen, a bar, and a garden with both open and covered seating. It serves casual diners, families, dog owners, and visitors from the surrounding Oxfordshire area and the M40/A40 corridors seeking food, drink, and a community gathering space.
Core offerings include food and beverage service provided in partnership with Low 'n Slow Ktchn, an in-house kitchen operator that specializes in grills, burgers, and slow-cooked meats made from locally sourced ingredients. Signature products include Sunday Roasts (with Rogers' wraps served 1–4pm), a Christmas Day Lunch requiring advance phone booking, and a recurring events calendar comprising music nights, quiz nights, theme nights, and sports viewing on a large screen and additional TVs. There is no proprietary technology platform, app, or online ordering capability; reservations are taken by phone and customer acquisition is driven by walk-ins, word-of-mouth, and organic social media on Facebook and Instagram.
The business model is a direct-to-consumer, walk-in hospitality model monetized through on-premises food and beverage sales. Pricing is not publicly disclosed. The pub operates under standard UK licensed hours (Mon–Thu 15:00–23:00; Fri–Sat 12:00–00:00; Sun 12:00–22:30) with no delivery, takeaway, or e-commerce channels. Ownership is described as independent with no disclosed parent company, shareholders, founders, or institutional investors. No revenue figures, funding history, or M&A activity are reported in the available material.
The Wheatsheaf Pub firmographics
Firmographics- Name
- The Wheatsheaf Pub
- Legal name
- The Wheatsheaf Pub
- Website
- https://safood.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Wheatsheaf Pub is a 19th-century South African-themed pub in Chinnor, Oxfordshire, serving BBQ and slow-cooked meats via partner kitchen Low 'n Slow Ktchn, plus drinks, Sunday roasts, and entertainment events to local residents and visitors.
- Ownership category
- akta.pro rank
The Wheatsheaf Pub industry classification
Industry- Product category
- Pub & Restaurant Hospitality
- NAICS
- Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Pubs & Gastropubs (CRANACAB)
- akta.pro secondary industry
- BBQ & Smokehouse Fast Casual (THAFABAH)
Keywords
Where The Wheatsheaf Pub is headquartered
LocationHeadquarters
- HQ city
- Chinnor
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Wheatsheaf Pub business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Food and Beverage Sales: Core revenue from serving food and drinks to walk-in customers. The pub operates Low 'n Slow Ktchn kitchen specializing in BBQ, burgers, and slow-cooked meats using locally sourced ingredients. Revenue generated through table service and bar sales.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The Wheatsheaf Pub product offering
Product offeringCore offering
The Wheatsheaf Pub is a 19th-century South African-themed pub in Chinnor, Oxfordshire, serving traditional pub food and beverages alongside BBQ, burgers, and slow-cooked meats via its Low 'n Slow Ktchn kitchen. It also provides Sunday roasts, a Christmas Day Lunch, a dog-friendly garden, and regular entertainment such as music, quiz, and theme nights with sports viewing.
Product overview
The Wheatsheaf Pub is a single-location traditional hospitality establishment offering food, beverages, and entertainment services. The pub operates a main bar area alongside Low 'n Slow Ktchn as its food service partner, specializing in BBQ and slow-cooked meats. Key offerings include Sunday roasts, seasonal Christmas lunches, a garden amenity with dog-friendly policies, and regular events such as music, quiz, and theme nights with sports viewing capabilities. The pub is located in Chinnor, Oxfordshire, and operates with extended hours on weekends.
Differentiator
Problem solved
Functional benefit
Brands
- Low 'n Slow Ktchn: The pub's BBQ and slow-cooked meat kitchen concept, operated by a third-party presenter for events such as Christmas Day Lunch.
Products and services
- The Wheatsheaf Pub
- Sunday Roasts
- Christmas Day Lunch
Companies that use The Wheatsheaf Pub
Customer profileSegments1 record
Ideal customer profiles1 record
The Wheatsheaf Pub technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Wheatsheaf Pub partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Low 'n Slow KtchncoreThe Wheatsheaf Pub hosts Low 'n Slow Ktchn as its in-house kitchen operator. Low 'n Slow Ktchn specializes in BBQ, burgers, and slow-cooked meats, sourcing local ingredients to create their menu. The partnership presents special events including Christmas Day Lunch at the pub.
Recent moves5 records
Expansion highlights2 records
The Wheatsheaf Pub competitors and assessment
Company assessmentBroad incumbents
- Greene King: Major UK pub retailer and brewer operating a large estate of managed and tenanted pubs, including many heritage village pubs. Comparable business model (heritage pub, food + beverage + events) but at national scale and with institutional ownership.
- Young's Pubs: Historic London-based pub operator and brewer running heritage pubs with food-led offerings. Comparable as a multi-site UK pub operator combining heritage venues with food service, although at much greater scale than Wheatsheaf.
- The Ivy: Iconic UK restaurant and bar group offering all-day dining in heritage settings. Comparable as a themed, heritage-venue dining and drinking operator with strong event programming, though operating as a large established chain.
- The Hawksmoor: Established UK steakhouse and cocktail bar group. Comparable as a premium-casual, food-led pub/bar operator, though at significantly larger scale and with a more upscale positioning than the village Wheatsheaf.
Direct peers
- MeatLiquor: UK casual restaurant chain known for burgers, BBQ, and American-inspired comfort food. Comparable to Wheatsheaf's burger/grill proposition and bar-led casual dining format, though at larger multi-site scale.
- Nando's: South African-origin peri-peri chicken restaurant chain with strong UK presence. Directly comparable on the South African thematic positioning and casual dining with beverage-led occasions, though operating at vastly greater scale.
- Honest Burgers: UK burger chain emphasizing locally sourced British beef and craft drinks. Comparable on the burger and quality-ingredient angle of the Low 'n Slow Ktchn menu and serves a similar casual dining/pub crossover customer.
- Spur Steak Ranches: South African steakhouse and grill family restaurant chain. Comparable to Wheatsheaf's South African theme and grill-focused menu, though primarily operating in South Africa with limited UK footprint.
- Bodean's BBQ: UK-based BBQ restaurant chain specializing in smoked meats and American-style BBQ. Closely comparable to Wheatsheaf's Low 'n Slow Ktchn BBQ/slow-cooked meat proposition, though operating as a multi-site casual dining chain rather than a pub.
- Smokestak: London-based BBQ specialist focused on smoked meats and craft BBQ offerings. Directly comparable food concept to the pub's in-house BBQ kitchen, with overlap in target customers seeking a meat-focused experience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
The Wheatsheaf Pub social profiles
Digital presenceThe Wheatsheaf Pub financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Wheatsheaf Pub leadership team
Management profileNumber of profiles
The Wheatsheaf Pub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Wheatsheaf Pub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Wheatsheaf Pub
What does The Wheatsheaf Pub do?
The Wheatsheaf Pub is a 19th-century South African-themed pub in Chinnor, Oxfordshire, serving traditional pub food and beverages alongside BBQ, burgers, and slow-cooked meats via its Low 'n Slow Ktchn kitchen. It also provides Sunday roasts, a Christmas Day Lunch, a dog-friendly garden, and regular entertainment such as music, quiz, and theme nights with sports viewing.
Is The Wheatsheaf Pub a public or private company?
The Wheatsheaf Pub is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Wheatsheaf Pub founded?
The Wheatsheaf Pub was founded in -1. It employs 1 to 10 people.
Where is The Wheatsheaf Pub based?
The Wheatsheaf Pub is headquartered in Chinnor, United Kingdom, in the Europe region.
How does The Wheatsheaf Pub make money?
One revenue line is on record: food and Beverage Sales.
Who are The Wheatsheaf Pub's main competitors?
Broad incumbents on record are Greene King, Young's Pubs, The Ivy and The Hawksmoor. Direct peers are MeatLiquor, Nando's, Honest Burgers, Spur Steak Ranches, Bodean's BBQ and Smokestak.
Does The Wheatsheaf Pub have an API?
No public API is recorded for The Wheatsheaf Pub.
What industry is The Wheatsheaf Pub in?
The Wheatsheaf Pub's product category is Pub & Restaurant Hospitality. Its primary akta.pro industry code is CRANACAB, Pubs & Gastropubs, with a secondary code of THAFABAH, BBQ & Smokehouse Fast Casual. Its NAICS code is 7224 and its SIC code is 5810.