Fraser Homes
Fraser Homes is a private Belfast-based real estate agency offering property sales and property management services, with a headcount of 11–50 employees, serving residential clients in the Northern Ireland market.
- Company typePrivate
- Founded-
- HeadquartersBelfast, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fraser Homes does
Fraser Homes is a private, for-profit real estate agency based in Belfast, United Kingdom, operating in the property sales and property management segment of the Northern Ireland real estate market. According to the firmographic record, the company provides property management services alongside its core agency activity, indicating a combined sales-plus-lettings operating model typical of small UK regional estate agencies. Its stated headcount band of 11–50 employees is consistent with a mid-sized local brokerage rather than a national or franchised chain, and no parent company, subsidiaries, or investor ownership are disclosed in the available data.
The company's primary go-to-market relies on a single web property (fraserhomesltd.com). At the time of data capture, the website was inaccessible due to a security verification challenge page, which prevented direct extraction of service detail, listings coverage, fee structure, client segments, geographic breadth within Northern Ireland, or any technology stack. No API, integrations, product launches, certifications, awards, patents, partnerships, or management-team bios were available in the supplied data. As a result, the business model, pricing mechanics, and customer composition cannot be triangulated beyond the headline real-estate-agency-plus-property-management description.
Information gaps are material: revenue, profitability, transaction volume, managed-portfolio size, geographic reach beyond Belfast, ownership structure, and key-person risk are all undisclosed. The company should be treated as a data-thin local services business for analytical purposes, and any investment thesis would require primary-source diligence (financials, managed-unit count, agent productivity, and pipeline) to underwrite.
Fraser Homes firmographics
Firmographics- Name
- Fraser Homes
- Website
- https://fraserhomesltd.com
- Company type
- Private
- Headcount range
- 11–50 employees
- Short description
- Fraser Homes is a private Belfast-based real estate agency offering property sales and property management services, with a headcount of 11–50 employees, serving residential clients in the Northern Ireland market.
- Ownership category
- akta.pro rank
Fraser Homes industry classification
Industry- Product category
- Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)
Keywords
Where Fraser Homes is headquartered
LocationHeadquarters
- HQ city
- Belfast
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Fraser Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Fraser Homes product offering
Product offeringCore offering
Fraser Homes is a real estate agency based in Belfast, United Kingdom, that provides property management services. The firm operates as a small private company (11-50 employees) offering property-related services to clients in the local Belfast/Northern Ireland market.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Management Services Management of residential property assets for owners and landlords, covering tenant handling, maintenance coordination, and ongoing administration of rental units in the Belfast area.
- Real Estate Agency Services
Companies that use Fraser Homes
Customer profileIdeal customer profiles1 record
Fraser Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fraser Homes competitors and assessment
Company assessmentDirect peers
- Connells Group: UK's largest residential estate agency network with comprehensive sales, lettings, and property management services. Directly comparable to Fraser Homes on dual agency/management model and UK market focus.
- Foxtons: London-centric UK estate agency known for branch-heavy sales and lettings operations including property management. Comparable as a UK-focused agency with integrated letting/management services similar to Fraser Homes' offering.
- Belvoir: UK franchise-based residential sales, lettings, and property management network. Highly comparable to Fraser Homes given its dual agency + property management offering and UK-wide franchise footprint of locally-rooted offices.
- Hunters: UK residential estate agency franchise group offering sales, lettings, and management services. Comparable to Fraser Homes on dual service offering and locally-rooted branch model serving UK regional markets.
- Martin & Co: UK franchise network specializing in residential lettings and property management with sales services. Comparable to Fraser Homes for its combined letting/management focus and locally-franchised operational structure.
- Countrywide: One of the largest UK residential estate agency and lettings groups, offering sales, lettings, and property management nationwide. Directly comparable to Fraser Homes in core service mix (agency + property management), though at substantially larger scale.
- Reeds Rains: UK-wide estate agency offering residential sales, lettings, and property management through a branch network. Directly comparable to Fraser Homes as a UK-focused agency with integrated management services.
Emerging players
- Purplebricks: Hybrid online estate agency operating across the UK, including a presence in Northern Ireland. Comparable as a UK residential agency competitor targeting the same customer segment as Fraser Homes, with a differentiated digital-first model.
Broad incumbents
- Savills: Global real estate services firm offering residential sales, lettings, and property management across the UK and Ireland. Comparable as a broad incumbent in the same UK residential agency and management category, though operating at vastly greater scale than Fraser Homes.
- Knight Frank: International real estate consultancy with UK residential sales, lettings, and management operations. Comparable as a large incumbent offering the same combination of agency and property management services Fraser Homes provides, albeit in higher-end segments.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks4 records
Key highlights3 records
Customer concentration
Fraser Homes social profiles
Digital presenceFraser Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fraser Homes leadership team
Management profileNumber of profiles
Fraser Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fraser Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fraser Homes
What does Fraser Homes do?
Fraser Homes is a real estate agency based in Belfast, United Kingdom, that provides property management services. The firm operates as a small private company (11-50 employees) offering property-related services to clients in the local Belfast/Northern Ireland market.
When was Fraser Homes founded?
Fraser Homes was founded in -1. It employs 11 to 50 people.
Where is Fraser Homes based?
Fraser Homes is headquartered in Belfast, United Kingdom, in the Europe region.
Who are Fraser Homes's main competitors?
Direct peers on record are Connells Group, Foxtons, Belvoir, Hunters, Martin & Co, Countrywide and Reeds Rains. Purplebricks is listed as an emerging player. Broad incumbents are Savills and Knight Frank.
Does Fraser Homes have an API?
No public API is recorded for Fraser Homes.
What industry is Fraser Homes in?
Fraser Homes's product category is Real Estate Services. Its primary akta.pro industry code is BPAJAAAD, Affordable Housing & First-Time Buyer Brokerage. Its NAICS code is 5312 and its SIC code is 6531.