Behnemar
BehneMar is a boutique Monaco-headquartered superyacht consultancy serving ultra-high-net-worth individuals across the GCC and Mediterranean, offering yacht purchase, new build, charter, and management services from offices in Monaco, Dubai, and Zurich.
- Company typePrivate
- Founded2006
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Behnemar does
BehneMar is a boutique superyacht consultancy founded in 2005 by Dr. Rainer Behne, headquartered in Monaco with offices in Dubai and Zurich. It serves ultra-high-net-worth individuals across the GCC and Mediterranean through four integrated service pillars: yacht purchase brokerage, new build project management, charter brokerage, and ongoing yacht management. The company deliberately operates with a small, senior team (11-50 employees with over 60 years of combined leadership experience) and positions itself as a discreet, long-term advisor rather than a transactional broker — its tagline of "trusted, personal transoceanic consultants" and explicit "family office" framing reflect a relationship-driven service model rather than a high-volume one.
The business generates revenue through four streams: commission-based brokerage on yacht purchases and charters, professional services fees on new build projects, and managed-services fees on recurring yacht management contracts. Listing prices on the website span €17.75M (TAMANYA, a 38m Azimut) to €325M (MOONRISE, a 99.9m Feadship), and charter rates range from roughly €115,000 to €1,200,000 per week plus expenses, indicating that even a small number of closings can produce meaningful revenue. Go-to-market is exclusively direct, high-touch consultancy: no resellers or marketplace listings, supported by curated digital presence on LinkedIn and Instagram and active participation in major yacht shows (Monaco, Dubai, Cannes, Abu Dhabi). Regional agency appointments — including official agent status for Heesen in the Middle East and Authorized Sales Agency for The Italian Sea Group (Admiral, Tecnomar, Perini Navi, Picchiotti, CELI) across MENA — provide exclusive inventory access.
BehneMar is privately held under founder control, with no external institutional capital, no funding rounds, and no parent company. Beyond its core yachting services, the group operates BehneAero, a private aviation subsidiary launched in 2020 that extends the consultancy model into adjacent luxury travel. Industry validation includes the Robb Report Best of the Best 2024 award for Best Catamaran, awarded to a portfolio vessel. The competitive moat is built on brand reputation, discretion, shipyard relationships, and senior talent rather than proprietary technology — the company discloses no AI/ML capabilities, patents, or software products.
Behnemar firmographics
Firmographics- Name
- Behnemar
- Legal name
- BehneMar Yachting Consultancy SARL
- Website
- https://behnemar.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BehneMar is a boutique Monaco-headquartered superyacht consultancy serving ultra-high-net-worth individuals across the GCC and Mediterranean, offering yacht purchase, new build, charter, and management services from offices in Monaco, Dubai, and Zurich.
- Ownership category
- akta.pro rank
Behnemar industry classification
Industry- Product category
- Superyacht Consultancy Services
- NAICS
- Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Luxury Yacht Refit, Rebuild & Lifecycle Upgrades (MRO) (IMAJAMAJ)
Keywords
Where Behnemar is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices3 records
Markets served
Behnemar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Yacht Purchase Brokerage: Commission-based brokerage services for yacht sales, connecting buyers with sellers of superyachts.
- Charter Brokerage: Commission-based services for yacht charters, facilitating access to the global superyacht charter fleet.
- New Build Consultancy: Consultancy and project management services for bespoke superyacht construction, guiding clients through design, shipyard selection, and build process.
- Yacht Management: Ongoing management services for yachts including crew, maintenance, accounting, insurance, and charter management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Yacht sale prices vary by vessel |
| Transaction based/ take rate | Pay-as-you-go | Weekly charter rates |
| Other | Multi-year contract | Consultancy and management services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Behnemar product offering
Product offeringCore offering
BehneMar is a boutique superyacht consultancy that guides ultra-high-net-worth clients through four integrated service pillars: yacht purchase, new build, charter, and management. The firm provides dedicated consultants who represent buyer interests during acquisitions, manage bespoke construction projects, broker charters worldwide, and deliver ongoing yacht operations including crew, maintenance, accounting, insurance, and charter management. It also operates BehneAero, a private aviation service subsidiary.
Product overview
BehneMar is a boutique superyacht consultancy offering four integrated service pillars: Yacht Purchase, New Build, Charter, and Management services. The company guides clients through yacht acquisition (new or pre-owned), bespoke new construction project management, charter fleet access, and ongoing yacht management. Additionally, the company offers a private aviation subsidiary called BehneAero for complementary travel services. The portfolio includes a curated selection of superyachts for sale and charter from leading shipyards including Feadship, Lürssen, Sanlorenzo, Tecnomar, Heesen, Admiral, and others, ranging from 35m to over 100m.
Differentiator
Problem solved
Functional benefit
Products and services
- Yacht Purchase Services Consultancy and advisory services guiding clients through the process of purchasing new or pre-owned superyachts, from under 100ft to over 100m, representing buyer interests throughout negotiations.
- Yacht New Build Services
- Yacht Charter Services
- Yacht Management Services
- BehneAero Private Aviation Private aviation service providing aviation consultancy for single trips or multiple seasonal flights, with a global network and demanding schedule fulfilment capability for groups and parties.
- Superyacht Brokerage Listings Curated portfolio of superyachts for sale and charter, including brands such as Feadship, Lürssen, Oceanco, Admiral, Sanlorenzo, Tecnomar, Heesen, Azimut, Mangusta, Tankoa, Amels, and Dunya, ranging from 35m to over 100m.
Companies that use Behnemar
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Behnemar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Behnemar partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- The Italian Sea GroupcoreBehneMar is authorized agent of The Italian Sea Group for Middle East and North Africa. The Italian Sea Group is one of the largest companies in the international yachting industry, constructing superyachts and megayachts up to and over 100 meters. Includes brands ADMIRAL, TECNOMAR, PERINI NAVI, PICCHIOTTI, and CELI.
- Cigarette RacingminorBehneMar partnered with Cigarette Racing for launching in the Middle East region.
- BehneAerominorPrivate aviation service launched by the BehneMar team in 2020, extending their luxury services beyond yachting to include private flights. Serves small groups to large, single trips or multiple seasonal flights.
- Heesen YachtscoreBehneMar is the official agent for Heesen in the Middle East. Heesen is renowned for high-quality motor yachts in the 45-80m bracket, known for pushing boundaries in quality and innovation.
Scale indicators3 records
Recent moves9 records
Expansion highlights5 records
Behnemar competitors and assessment
Company assessmentDirect peers
- Burgess: Global yacht brokerage and management house with sales, charter, new build and yacht management services. Competes head-to-head with BehneMar for UHNW clients purchasing and chartering superyachts worldwide, including in the Mediterranean and Middle East.
- Ocean Independence: Global yacht brokerage and management group offering sales, charter, new build and management services. Directly comparable service pillars and client profile to BehneMar, with Mediterranean and Middle East exposure.
- Y.CO: Boutique yachting company offering sales, charter, management and new build services with a strong design-led brand. Closely comparable to BehneMar in being a relatively small, design-and-relationship-driven brokerage competing for premium UHNW clients.
- Northrop & Johnson: Global superyacht sales, charter and management brokerage with a long-standing Mediterranean and U.S. presence. Comparable service mix (sales, charter, management, new build) targeting high-net-worth yacht buyers and charterers.
- Merle Wood & Associates: U.S.-headquartered superyacht brokerage specializing in central agency representation on large yacht sales. Directly comparable to BehneMar's brokerage function on high-value sale listings (e.g., MOONRISE-class vessels).
- Camper & Nicholsons: One of the oldest and largest global superyacht brokerages, offering yacht sales, charter, new build, and management services. Direct competitor to BehneMar across purchase, charter, and new build advisory for large vessels, with overlapping target UHNW clients and shipyard relationships.
- Fraser Yachts: Full-service superyacht broker offering sale, purchase, charter, new build and management. Comparable boutique-leaning global competitor with strong Mediterranean presence and overlapping service pillars.
- IYC (International Yacht Company): International yacht brokerage and management firm active in sales, charter and management. Direct peer competing for the same UHNW buyer pool and offering the same integrated service stack as BehneMar.
- 37 South Yacht Group: Boutique yacht brokerage and management firm in the superyacht space offering charter, sales and management services. Closely comparable size and positioning to BehneMar's boutique model in the Mediterranean market.
Regional players
- Imperial Yachts: Monaco-headquartered superyacht specialist focused on new build, sales and management of large yachts, with strong Russian and Eastern European client base. Comparable service mix to BehneMar but with different geographic client concentration.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Behnemar social profiles
Digital presenceBehnemar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Behnemar leadership team
Management profileNumber of profiles
Profiles7 records
Behnemar subsidiaries and ownership
Company hierarchySubsidiaries1 record
Behnemar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Behnemar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Behnemar
What does Behnemar do?
BehneMar is a boutique superyacht consultancy that guides ultra-high-net-worth clients through four integrated service pillars: yacht purchase, new build, charter, and management. The firm provides dedicated consultants who represent buyer interests during acquisitions, manage bespoke construction projects, broker charters worldwide, and deliver ongoing yacht operations including crew, maintenance, accounting, insurance, and charter management. It also operates BehneAero, a private aviation service subsidiary.
Is Behnemar a public or private company?
Behnemar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Behnemar founded?
Behnemar was founded in 2006. It employs 11 to 50 people.
Where is Behnemar based?
Behnemar is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Behnemar make money?
Four revenue lines are on record. Yacht Purchase Brokerage is the primary driver. The others are charter Brokerage, new Build Consultancy and yacht Management.
Who are Behnemar's main competitors?
Direct peers on record are Burgess, Ocean Independence, Y.CO, Northrop & Johnson, Merle Wood & Associates, Camper & Nicholsons, Fraser Yachts, IYC (International Yacht Company) and 37 South Yacht Group. Imperial Yachts is listed as a regional player.
Does Behnemar have an API?
No public API is recorded for Behnemar.
What industry is Behnemar in?
Behnemar's product category is Superyacht Consultancy Services. Its primary akta.pro industry code is IMAJAMAJ, Luxury Yacht Refit, Rebuild & Lifecycle Upgrades (MRO). Its NAICS code is 54161 and its SIC code is 8742.