Fantasie Lingerie

What Fantasie Lingerie does

Fantasie Lingerie is a niche intimates and bra-sized swimwear brand founded in 1951 and operated as part of the Wacoal Europe brand family, alongside sister brands Wacoal, Freya, Elomi, and Goddess. The company focuses on the fuller-bust segment, offering cup sizes up to N cup (UK) and M cup (US) with back sizes from 30 to 44, addressing a category where mass-market competitors historically under-serve. Its product lines split into Fantasie Lingerie (bras, panties, nightwear, chemises, bodies, bridal) and Fantasie Swimwear (bikini tops, tankinis, swimsuits, beachwear), organized further into named sub-collections such as Fusion, Smoothease, Reflect, Illusion, Demure, Rebecca Essentials, Essential Six, and Ottawa, each targeting distinct sub-needs (everyday comfort, smooth finish, side support, bridal).

Name

Fantasie Lingerie

Legal name

Wacoal EMEA Limited

Website

https://fantasie.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

Fantasie Lingerie is a UK-based intimates brand (founded 1951) and Wacoal Europe subsidiary specializing in lingerie and bra-sized swimwear for the fuller-bust market, selling direct-to-consumer online across the US, UK, Germany, and Rest of World, and through independent retail stockists.

Ownership category

akta.pro rank

Product category

Intimate Apparel

NAICS

Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (458110)

SIC

Women's, Misses', Children's & Infants' Undergarments (2340)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Bras & Bralettes (CRAAAIAA), Intimates, Lingerie & Sleepwear Retail (CRAAABAF)

Keywords

• Fuller bust lingerie
• Bra-sized swimwear
• Intimate apparel
• Cup-sized bras
• Supportive swimwear

Headquarters

HQ city

Desborough

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Direct E-commerce Retail Sales: Fantasie generates revenue through direct-to-consumer online sales via its e-commerce platform, selling lingerie and swimwear products at various price points ranging from approximately $66 to $115 for bras and $85-$115 for swimwear.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Fantasie Lingerie designs and sells lingerie and cup-sized swimwear specifically engineered for women with a fuller bust, offering extended sizes up to an N cup (UK) / M cup (US) and 30-44 back sizing. The product range includes bras, panties, nightwear, chemises, bodies, and coordinated swimwear, all produced under the Wacoal Europe brand family with a focus on fit, support, comfort, and sophisticated styling.

Product overview

Fantasie Lingerie is a core brand designed and produced by Wacoal Europe, specializing in lingerie and bra-sized swimwear for the fuller bust. The product portfolio includes two main product lines: Fantasie Lingerie (offering bras, panties, nightwear, chemises, bodies, and accessories in sizes up to an M cup in the US market) and Fantasie Swimwear (offering cup-sized swimwear including bikinis, tankinis, swimsuits, and beachwear). Key named collections include Fusion (signature comfort collection), Smoothease (soft fabric with stitch-free edges), Rebecca Essentials (wardrobe staples), Reflect (spacer molded and side support styles), Illusion (most-loved comfort collection), Demure (molded non-padded bras), the Essential Six (curated essentials), and Bridal Lingerie. The brand is part of a family of Wacoal Europe brands including Wacoal (premium contemporary), Freya (fashion-forward, up to K cup), Elomi (fuller figure, up to O cup), and Goddess (curve-enhancing, up to O cup). Products are designed to offer effortless support and comfort without compromising on style.

Differentiator

Problem solved

Functional benefit

Products and services

• Fantasie Lingerie Core lingerie collection including bras (balcony, full cup, half cup, molded, plunge, side support, soft cup, spacer, strapless, T-shirt, bralette), panties/briefs, nightwear, chemises, bodies, and accessories, designed for the fuller bust up to an M cup (US) with sizes 30-44 back.
• Fantasie Swimwear Cup-sized swimwear collection including bikini tops, tankini tops, bikini bottoms, swimsuits, and beachwear, featuring full cup, bandeau, halter, and plunge styles with underwire options, tummy control, and adjustable leg features.
• Bridal Lingerie Bridal lingerie collection featuring styles suited for wedding day and beyond, offering versatile options for special occasion wear.
• Fusion Collection Signature lingerie collection known for exceptional comfort and all-day support, highlighted as a most-loved range among customers.
• Smoothease Collection Lingerie collection crafted from super soft fabric with stitch-free edges for a smooth, second-skin feel with no visible panty line under clothing.
• Rebecca Essentials Lingerie essentials collection offering elegant all-day support, featuring spacer molded bras and coordinated pieces for everyday femininity.
• Reflect Collection Lingerie collection featuring spacer molded bras and side support styles, available in Natural Beige and additional colorways.
• Illusion Collection Most-loved lingerie collection renowned for exceptional comfort and all-day support, featuring side support bra styles.
• Demure Collection Molded non-padded bra collection offering support described as comparable to two bras in one, providing a smooth finish under clothing.
• Essential Six Curated collection of six essential lingerie pieces designed as must-have wardrobe staples offering support and style.
• Ottawa Collection Swimwear collection offering contemporary poolside sophistication with proper fit and all-day support.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• Wacoal EuropecoreStrategic or Co-development PartnerFantasie is designed and produced by Wacoal Europe, a specialist in designing and manufacturing high quality, fashion conscious lingerie and bra-sized swimwear. Wacoal Europe is a leader in the A-O cup, 28-48 back size intimate apparel market. Fantasie operates as part of the Wacoal Europe brand family alongside Wacoal, Freya, Elomi, and Goddess brands.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• ThirdLove: DTC-first US intimates brand known for half-cup sizing and a virtual fitting experience. Competes with Fantasie in the extended-size lingerie segment through a digitally native GTM and broad inclusion positioning, though lighter in dedicated swimwear and deeper size ranges (FF+).
• Savage X Fenty: Inclusive lingerie and loungewear brand operating predominantly DTC with extended sizing. Adjacent competitor in the inclusive-size intimates conversation but generally lighter on structured cup engineering than Fantasie's fuller-bust specialty.

Direct peers

• Curvy Kate: UK-founded fuller-bust lingerie brand offering D+ cup bras and swimwear through DTC and retail. Comparable in focus on the fuller-bust demographic, body-positive positioning, and signature use of community-driven marketing.
• Freya Lingerie: Sister brand under Wacoal Europe, also specializing in fuller-bust lingerie and bra-sized swimwear up to a K cup. Targets the same fuller-bust demographic with fashion-forward prints and styling, directly comparable in product architecture, sizing approach, and GTM motion.
• Goddess Lingerie: Wacoal Europe sister brand providing supportive lingerie up to an O cup, addressing the same fuller-bust customer with curve-enhancing fits. Closely comparable in product categorization, cup-range strategy, and channel mix.
• Panache Lingerie: Independent UK-based fuller-bust lingerie specialist selling through DTC and global stockists. Directly comparable to Fantasie in extended sizing, bra-fitting expertise, and bra-sized swimwear category leadership.
• Wacoal Lingerie: Premium sister brand under Wacoal Europe, occupying the contemporary and luxury end of the lingerie spectrum. Overlaps in size range (28-48 back, A-O cup) and shares back-end design, manufacturing, and stockist networks with Fantasie.
• Elomi Lingerie: Sister brand under Wacoal Europe, focused on the fuller figure with bras up to an O cup and 48-inch backs. Overlaps with Fantasie in cup-sized swimwear and lingerie categories, sharing e-commerce infrastructure and stockist relationships through the same parent.

Broad incumbents

• Calvin Klein (Intimates): Mass-market intimates and loungewear line sold through department stores and DTC. Comparable in bras and underwear category but oriented to logo-led lifestyle branding rather than the cup-fitted fuller-bust specialty that defines Fantasie.
• Victoria's Secret: Mass-market intimates and swimwear retailer with a global store fleet and large DTC business. Overlaps with Fantasie in bra and swim categories at lower price points, though limited true specialty depth in 30-44 back, D-N cup sizing where Fantasie operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Fantasie1
• Facebookfacebook.com/FantasieUSA
• Instagraminstagram.com/fantasie_lingerie
• LinkedInlinkedin.com/company/fantasie-lingerie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fantasie Lingerie