Brokery Italia

What Brokery Italia does

Brokery Italia (legal entity BROKERY HOLDING SRL) is an Italian energy brokerage and advisory firm founded in 2016 and headquartered in Varese. The company operates a horizontal advisory model serving individual consumers (privati), businesses of varying size (aziende), and property administrators (amministratori) across at least seven Italian regions including Lombardy, Piedmont, Veneto, Emilia-Romagna, Tuscany, Calabria, and Lazio. Its core service, Energia e Gas, performs comparative analysis of customers' actual energy bills against 15+ suppliers and 500+ offers to determine whether they are overpaying, then recommends switching or staying put based on the result. A secondary service, Efficienza Energetica, advises on property-level energy interventions including photovoltaic and building upgrades and manages the associated incentives, paperwork, and construction work.

The technology stack centers on an AI-powered bill analysis system that accepts a photo of a customer's utility invoice, extracts consumption data via computer vision, and produces a detailed report in seconds. This is complemented by App Brokery, a mobile platform on iOS and Android that consolidates customer contracts and optimization opportunities in one interface. The business model monetizes exclusively through commissions paid by energy suppliers when customers switch or optimize contracts, with services provided free of charge to end customers — an incentive alignment the company explicitly emphasizes, including advising customers to remain with their current provider when switching is not advantageous. Distribution is sales-led through 350+ independent agents and 12 physical Brokery Point locations, supported by phone (800 032 645), email, and self-service via the mobile app. No revenue, funding, ownership, or management team information has been disclosed; the company reports 100,000+ customers served and a 5/5 Google rating.

Name

Brokery Italia

Legal name

BROKERY HOLDING SRL

Website

https://brokeryitalia.it

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Brokery Italia is an Italian energy brokerage that compares customers' utility bills against 15+ suppliers and 500+ offers, serving 100,000+ individual consumers, businesses, and property administrators across seven Italian regions via 350+ agents and 12 physical offices.

Ownership category

akta.pro rank

Product category

Energy Brokerage Services

SIC

Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Multi-Utility Brokerage (Electricity, Gas, Water, Telecom Bundles) (EUAGAEAI)

Keywords

• Energy brokerage services
• Utility bill optimization
• Energy efficiency consulting
• Gas and electricity advisory
• Supplier comparison broker

Headquarters

HQ city

Varese

HQ country

Italy

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Commission from Energy Suppliers: Brokery earns commissions from energy suppliers when customers switch or optimize their contracts. The company explicitly states they only benefit when changes make sense for the customer, aligning their incentives with customer outcomes.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Brokery Italia is an independent energy broker that analyzes customers' real utility bills against 15+ suppliers and 500+ offers to determine whether they are overpaying for electricity and gas, and manages the resulting contract optimization or property energy-efficiency interventions end-to-end. Services are delivered free of charge to customers, with revenue earned through commissions from energy suppliers when switches or optimizations occur, supported by an AI-driven bill analysis tool and a network of 350+ personal agents across Italy.

Product overview

Brokery Italia operates as an energy advisory broker offering two interconnected core services: the Energia e Gas service for utility bill optimization through supplier comparison (15+ providers, 500+ offers), and the Efficienza Energetica service for property energy improvement consulting. These services are supported by the proprietary App Brokery platform, which serves as the unified customer interface for managing all contracts and opportunities. The company differentiates through AI-powered bill analysis, dedicated personal assistants, and independent professional brokerage across 350+ agents and 12 physical locations serving 100,000+ customers throughout Italy.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Gas bill reduction reported as 'practically halved' for nursing home
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Switcho: Switcho is a European energy and telecom price-comparison and switching app active in multiple EU markets. It is comparable to Brokery's digital/App Brokery self-serve layer and represents an emerging cross-border competitor in the same retail-switching category.

Direct peers

• Segugio.it: Segugio.it is an Italian price-comparison platform for utilities (energy, gas, telecom) and insurance products. It competes head-to-head with Brokery on the same end-customer segments (privati and small businesses) and the same supplier-comparison value proposition in Italy.
• ComparaSemplice.it: ComparaSemplice.it is an Italian online broker and comparison platform for utilities, telecom, and insurance. It is comparable to Brokery in that both assist Italian consumers and SMBs in comparing and switching energy/telecom suppliers on a commission-free customer basis.
• Wekiwi: Wekiwi is an Italian digital energy retailer and broker offering simplified electricity and gas offers to households and SMBs. It overlaps directly with Brokery on Italian retail energy brokerage, particularly in customer experience and online switching.
• Selectra: Selectra is a France-headquartered multi-utility (energy, telecom, insurance) price-comparison and switching broker operating across multiple European countries, with a dedicated Italy presence. Directly comparable in business model: free-to-customer, commission-based, multi-supplier comparison with a sales-assisted model.
• Tariffe.it: Tariffe.it is an Italian price-comparison site focused on utilities, telecom, and financial products. It competes with Brokery on the same Italian retail customer and on the same energy/telecom comparison functionality.

Broad incumbents

• Iren Mercato: Iren Mercato is the retail subsidiary of multi-utility Iren Group serving households and businesses across northern and central Italy. Comparable as a major multi-utility supplier within Brokery's geographic footprint and a potential disintermediation threat.
• Edison Energia: Edison is one of Italy's oldest and largest integrated energy companies with a sizable retail energy business. It is both a supplier Brokery compares and a large incumbent whose direct marketing and digital channels compete with independent broker intermediation.
• Enel Energia: Enel Energia is the retail arm of Italy's largest utility group. It is both a major supplier in Brokery's comparison set and a potential disintermediator, since its scale allows it to embed comparison and switching functionality directly into its own customer channels.
• Sorgenia: Sorgenia is one of the largest independent Italian energy retailers supplying electricity and gas to households and businesses. As a major supplier that Brokery actually compares, it is an incumbent counterpart whose direct-to-consumer strategy affects Brokery's intermediary role.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCB3MXo2fFZM6zSU-iKvfkDw
• Facebookfacebook.com/brokeryitalia
• Instagraminstagram.com/brokery.italia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brokery Italia