What ComparaSemplice.it does

ComparaSemplice.it is an Italian online price-comparison platform operated by Innova Semplice S.p.A., a private joint-stock company headquartered in Novara and active since 2012. It serves Italian consumer households, small businesses, and licensed professionals, allowing them to compare and activate offers across energy (electricity and gas), home internet (FTTH, ADSL, FWA), mobile telephony, Pay TV, insurance (auto, motorcycle, home, accidents, RC Professionale), mortgages, personal and Cessione del Quinto loans, and long-term car rental. The platform aggregates tariff data from official sources — most importantly a daily automatic integration with the ARERA (Autorità di Regolazione per Energia Reti e Ambiente) Portale Offerte database for energy — and routes insurance intermediation through Assicura Semplice S.r.l. (IVASS RUI B000576481) and credit mediation through Affida S.r.l. (OAM M325). The technology stack is a rules-based comparison engine with vertical comparison sub-products, supported by SEO-led editorial content (Notizie per Risparmiare blog), free telephone and WhatsApp advisory, and three owned physical retail showrooms in Chieti, Velletri, and Viterbo.

The business model is entirely free for end users and monetized exclusively through commissions paid by the suppliers, banks, and insurance carriers when a user activates an offer via the platform. End consumers interact either through self-serve online comparison (upload-bill analysis, coverage checks, savings calculators), via assisted phone/WhatsApp consulting with 1,000+ Italian-based consultants, or in-person at the physical stores. The primary customer segments — in terms of who pays the commissions — are energy retailers (Eni Plenitude, Enel Energia, Illumia, Edison, Iren Mercato, Estra, A2A), telco operators (TIM, Fastweb, WINDTRE, Eolo, Vodafone, Iliad), insurance carriers (Quixa, Linear, Prima.it, Verti, Genertel, Casagit, Europ Assistance, Lokky), and banks (BPM, BNL, ING Italia, CheBanca!, Monte dei Paschi di Siena, and several BCC institutions). The company reports having served over 4 million cumulative consumers since inception and holds PAS 24000 social management certification and Consumer Code conformity certification from Konsumer Italia. No public funding rounds, M&A events, or revenue figures are disclosed.

Name

ComparaSemplice.it

Legal name

Innova Semplice S.p.A.

Website

https://comparasemplice.it

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Italian online price-comparison platform operated by Innova Semplice S.p.A., helping consumers and small businesses compare and activate energy, internet, insurance, mortgage, loan, mobile, Pay TV, and long-term car-rental offers, with over 4 million cumulative users since 2012.

Ownership category

akta.pro rank

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Commission from Partners: When users activate an offer through ComparaSemplice.it, the supplier pays a small commission. This does not change the price or ranking of offers — it only covers the platform's operational costs. The service remains free for users.
2. Insurance Intermediation: Insurance intermediation is handled by Assicura Semplice S.r.l. (IVASS RUI B000576481), which earns commissions from insurance companies for policies activated through the platform.
3. Mortgage Credit Mediation: Credit mediation for mortgages is managed by Affida S.r.l. (OAM M325), which earns commissions from partner banks for mortgage applications facilitated through the platform.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ComparaSemplice.it is a free, impartial online comparison platform that lets Italian consumers and small businesses compare and activate offers across energy (electricity and gas), home internet, mobile, Pay TV, insurance (auto, motorcycle, home, professional liability), mortgages, personal loans including Cessione del Quinto, and long-term car rental. Revenue is generated solely through commissions paid by partner suppliers when users activate an offer, with insurance intermediation handled by IVASS-licensed Assicura Semplice S.r.l. and credit mediation by OAM-registered Affida S.r.l.

Product overview

ComparaSemplice.it is an Italian online comparison platform operated by Innova Semplice S.p.A., offering comparison services across seven main product categories: (1) Luce e Gas for energy tariff comparison using ARERA official data, (2) Internet Casa for home broadband (FTTH/ADSL/FWA) comparison, (3) Assicurazioni for insurance products (auto, motorcycle, home, accidents) via Assicura Semplice, (4) Mutui Online for mortgage comparison managed through SempliceMutuo.it, (5) Prestiti including Cessione del Quinto salary-backed loans, (6) Telefonia Mobile for mobile plan comparison, (7) Pay TV for television subscription comparison, and (8) Noleggio Lungo Termine for long-term car rental. The platform also offers utility tools including PrimaLuce energy audit, Speed Test for connection verification, and Coverage Check. The service is free for consumers, monetized through commissions from providers when users activate offers. The platform has served over 4 million consumers since 2012.

Differentiator

Problem solved

Functional benefit

Brands

• PrimaLuce: Free energy audit service for household appliances that analyzes consumption and estimates potential savings on energy bills.
• Assicura Semplice
• SempliceMutuo.it

Products and services

• Luce e Gas (Electricity and Gas Comparison) Free comparison of electricity and natural gas tariffs for residential and business use, sourced from the official ARERA Portale Offerte database, with major Italian suppliers including Eni Plenitude, Enel Energia, Illumia, Edison Energia, Iren Mercato, Estra, and A2A. Includes offers for the free market, business plans, and guided switching flows (allaccio, voltura, subentro, codice POD, codice PDR).
• Internet Casa (Home Internet Comparison) Free comparison of FTTH fiber, ADSL, FWA wireless, and satellite internet offers for the home, covering major Italian operators including TIM, Fastweb, WINDTRE, Eolo, Sky WiFi, Vodafone, and Iliad.
• Assicurazioni (Insurance Comparison & Brokerage) Comparison and brokerage of insurance products including RC auto, motorcycle, truck, accident, home, travel, and professional liability (RC Professionale) coverage. Insurance intermediation is conducted by IVASS-licensed Assicura Semplice S.r.l., whose insurance partners include Quixa, Linear, Prima.it, Verti, Genertel, Casagit, Europ Assistance, Bene Assicurazioni, and Lokky.
• Mutui Online (Online Mortgage Comparison) Comparison and credit mediation of mortgage offers including first-home mortgages, 100% LTV mortgages, under-36 mortgages, surroga (refinancing), liquidity mortgages, and renovation mortgages, managed through Affida S.r.l. (OAM M325) and the SempliceMutuo.it brand with partner banks including BPM, BNL, ING Italia, CheBanca!, Monte dei Paschi di Siena, BCC Roma, Banca di Cambiano, Banca Valsabbina, BCC Milano, and Crédit Agricole Italia.
• Prestiti (Personal Loans and Cessione del Quinto) Comparison and credit mediation for personal loans and salary-backed Cessione del Quinto loans for private employees, public employees, retirees (INPS), military personnel, teachers, and doctors, with dedicated guides on documentation, processing times, refusal reasons, and CRIF issues.
• Telefonia Mobile (Mobile Plan Comparison) Comparison of Italian mobile phone plans — including consumer, business, prepaid, postpaid flat, and smartphone-included offers — across major operators TIM, WindTre, Vodafone, Fastweb, Tiscali, Kena, Poste mobile, BT mobile, Iliad, and ho. Mobile.
• Pay TV (Television Subscription Comparison) Comparison of digital terrestrial, satellite, and streaming Pay TV packages including NowTV, Tim Vision, and Netflix, with content guides for cinema, children, series, documentaries, Serie A, Serie B, Champions League, Europa League, basketball, tennis, volleyball, rugby, Moto GP, Formula 1, and poker.
• Noleggio Lungo Termine (Long-Term Car Rental Comparison) Comparison of long-term car rental offers for private individuals, businesses, and self-employed professionals, with 19,199 vehicle configurations across brands including Audi, Mercedes, and Fiat.
• PrimaLuce Energy Audit Free energy audit service for household appliances that analyzes energy consumption and estimates potential savings on utility bills, used as a lead-generation and savings estimation tool adjacent to the energy comparison vertical.

Quantifiable outcome

• Over 4 million consumers have used ComparaSemplice.it to compare and save on utility bills and financial products.
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• ARERA (Autorità di Regolazione per Energia Reti e Ambiente)coreTechnology or IntegrationARERA is the Italian regulatory authority for energy, grids, and environment. ComparaSemplice.it integrates daily with the official ARERA Portale Offerte database — the sole public, government-regulated database of energy tariffs. This provides the platform with verified, real-time tariff data for the free and regulated energy markets.
• Assicura Semplice S.r.l.coreChannel Partner/ Reseller/ DistributorAssicura Semplice S.r.l. (a Socio Unico) is the IVASS-licensed insurance broker (RUI B000576481) that handles all insurance intermediation on behalf of ComparaSemplice.it. It manages policy sales, claims processing (sinistri), and customer support for insurance products including RC auto, motorcycle, professional liability (RC Professionale), home, and accident insurance.
• Affida S.r.l.coreChannel Partner/ Reseller/ DistributorAffida S.r.l. is the OAM-licensed credit mediator (registration M325) that manages mortgage comparison and mediation on ComparaSemplice.it. It provides access to partner banks for first-home mortgages, surroga, restructuring loans, and liquidity loans.
• Energy Partners (Eni Plenitude, Enel, Illumia, Edison, Iren Mercato, Estra, A2A)coreChannel Partner/ Reseller/ DistributorMajor Italian energy suppliers featured on ComparaSemplice.it's energy comparison platform. Users can compare and activate offers from Eni Plenitude, Enel Energia, Illumia, Edison Energia, Iren Mercato, Estra, and A2A. Commission is earned when users activate offers.
• Internet Partners (TIM, Fastweb, WINDTRE, Eolo, Sky Wifi, Vodafone, Iliad)coreChannel Partner/ Reseller/ DistributorMajor Italian internet service providers featured on ComparaSemplice.it's internet comparison platform. Offers include FTTH fiber, ADSL, FWA, and satellite internet. Commission is earned when users activate offers.
• Insurance Partners (Quixa, Linear, Prima.it, Verti, Genertel, Casagit, Europ Assistance, Bene Assicurazioni, Lokky)coreChannel Partner/ Reseller/ DistributorMajor Italian insurance companies featured on ComparaSemplice.it's insurance comparison platform. Commission is earned when users activate insurance policies through Assicura Semplice.
• Banking Partners (BPM, BNL, ING Italia, CheBanca!, Monte dei Paschi di Siena, BCC Roma, Banca di Cambiano, Banca Valsabbina, BCC Milano, Crédit Agricole Italia)coreChannel Partner/ Reseller/ DistributorItalian banks featured on ComparaSemplice.it's mortgage and loan comparison platform. Includes BPM, BNL, ING Italia, CheBanca! (a brand of Mediobanca Premier), Monte dei Paschi di Siena, and multiple BCC (Banca di Credito Cooperativo) institutions. Credit mediation managed by Affida S.r.l.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Facile.it: Italy's largest price-comparison platform, covering energy, insurance, broadband, mortgages, and loans. Closest direct peer to ComparaSemplice.it given overlapping verticals and identical affiliate/commission revenue model.
• Segugio.it: Italian comparison portal (part of Gruppo MutuiOnline) for insurance, energy, mortgages, and personal loans. Operates the same consumer-facing comparison-and-activation funnel as ComparaSemplice.it, with deep insurance and mortgage brokerage.
• Trovaprezzi.it: Italy's largest price-comparison engine for product SKUs, also extending into financial services and energy. Overlaps with ComparaSemplice.it on energy comparison and the affiliate/commission business model.
• Switcho: Italian digital energy and telecom comparison-and-switching platform with a mobile-first UX. Comparable to ComparaSemplice.it's energy and internet comparison verticals, with a stronger digital-conversion focus.
• SOStariffe.it: Italian consumer comparison site focused on telecom, energy, and internet tariffs with a content- and SEO-driven acquisition model. Comparable to ComparaSemplice.it in target audience and supplier-commission revenue approach.
• MutuiOnline: Public Italian broker and comparison platform that originated in mortgages and expanded into insurance and loans. Direct overlap with ComparaSemplice.it's mortgage, loan, and insurance intermediation offerings via its regulated broker entities.

Broad incumbents

• Prima Assicurazioni: Italy's largest digital auto insurer, distributing through its own site and partner channels including comparison platforms. Overlaps with ComparaSemplice.it's insurance intermediation offering and is a supplier-competitor on the same side of the market.
• Selectra Italia: Italian arm of the European Selectra group, offering phone- and web-based energy and telecom comparison and switching. Operates the same energy/internet verticals as ComparaSemplice.it at larger pan-European scale.
• ConTe.it (Verti): Italian direct-to-consumer insurer (part of the MAPFRE group) frequently featured in insurance comparison flows. Comparable to ComparaSemplice.it's auto and home insurance verticals as both a supplier and competing distribution channel.

Emerging players

• Telepass Pay / Telepass Assicura: Italian mobility and insurance platform expanding into energy, telco, and financial-services comparison adjacent to its core tolling product. Emerging competitor to ComparaSemplice.it in the consumer utility and insurance comparison space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/comparasemplice
• Facebookfacebook.com/comparasemplice.it
• LinkedInlinkedin.com/company/comparasemplice

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ComparaSemplice.it