Intuitive Data Analytics

What Intuitive Data Analytics does

Intuitive Data Analytics (IDA) is a Las Vegas-based, privately held information technology company founded in 2019 that operates an autonomous AI Reasoning and Decision Intelligence platform. The platform auto-transforms enterprise data into decisions and execution plans, targeting organizations across healthcare, insurance, government, education, retail, manufacturing, logistics, and non-profit sectors. Named customers and case studies include Bed Bath & Beyond Mexico, a global health insurance provider, a North American health consortium, and a billion-dollar food service leader with 400-plus franchise locations. The company employs 11-50 people and is led by Founder and Chief Solutions Architect Larry Tong and Head of Global Sales Rafael Cortes.

IDA's core product unifies data ingestion, cleansing, harmonization, management, predictive modeling, and decision intelligence in a single no-code, user-driven interface that supports voice and gesture-based natural language interaction. The platform exposes multiple AI capability types — predictive analytics, prescriptive analytics, anomaly detection, correlation analytics, sensitivity simulation, what-if scenario modeling, sentiment analytics, and risk analytics — delivered through modules including Trip Wire (real-time KPI monitoring and alerting), Correlation Analytics and Sensitivity Simulation (CAS), and Anomalies Detection & Prescriptive Analytics (ADPA). The underlying engine is protected by U.S. Patent No. 11,714,826.

IDA generates revenue through subscription-based software licensing sold primarily via a direct enterprise field-sales motion, with Rafael Cortes leading global sales and a contact-driven funnel built around demo requests, proof-of-concept engagements, and BI expert consultations. Go-to-market activities center on annual Ai4 conference presence in Las Vegas, regional executive roundtables (Mexico, Georgia), webinars, and content marketing. Distribution has expanded beyond direct sales to include a strategic channel partnership with NunkyWorld, a Spanish digital consultancy, which gives IDA its first structured channel into the European market. Pricing is not publicly disclosed and is handled on a quote basis for enterprise deployments.

Name

Intuitive Data Analytics

Legal name

Intuitive Data Analytics

Website

https://intuitivedataanalytics.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Intuitive Data Analytics (IDA) is a Las Vegas-based AI Reasoning and Decision Intelligence platform that auto-transforms enterprise data into decisions and execution plans. Its no-code platform serves healthcare, insurance, government, education, retail, and non-profit organizations through subscription-based enterprise licensing.

Ownership category

akta.pro rank

Product category

Business Intelligence Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)

akta.pro secondary industries

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), Data Exploration & Ad-Hoc Query Tools (HDAEAMAL), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Decision intelligence platform
• Business intelligence software
• No-code analytics
• Predictive analytics
• Prescriptive analytics

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform Subscription: IDA operates as a business intelligence software platform. Based on the enterprise sales motion, contact-heavy approach (demo requests, consultations), and platform-centric messaging, the primary revenue model appears to be subscription-based software licensing.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Intuitive Data Analytics sells the IDA Platform, a no-code, autonomous AI Reasoning and Decision Intelligence software that ingests enterprise data, automatically cleanses and harmonizes it, and produces predictive, prescriptive, sentiment, risk, anomaly, and correlation analytics through natural-language and voice interaction. The platform is sold on a subscription basis to enterprise and mid-market organizations across verticals such as healthcare, insurance, government, education, retail, and non-profit, and is intended to replace fragmented BI tools by enabling non-technical users to move from raw data to decisions in hours.

Product overview

Intuitive Data Analytics (IDA) offers a single unified autonomous AI Reasoning and Decision Intelligence platform. The core IDA Platform provides end-to-end intelligence including data ingestion, cleansing, management, predictive modeling, and decision intelligence through a no-code interface. The platform is enhanced by specific modules including Trip Wire (for real-time anomaly detection and alerting), Correlation Analytics and Sensitivity Simulation (CAS) for discovering relationships between variables, and Anomalies Detection & Prescriptive Analytics (ADPA) for deep root cause analysis and actionable recommendations. The platform supports industries including healthcare, non-profit, government, insurance, education, retail, and more.

Differentiator

Problem solved

Functional benefit

Products and services

• IDA Platform Autonomous AI Reasoning and Decision Intelligence platform that unifies data ingestion, automated cleansing, harmonization, multi-source integration, predictive modeling, and decision intelligence in a single no-code, user-driven environment for enterprise and mid-market organizations across healthcare, insurance, government, education, retail, non-profit, manufacturing, and logistics.

Quantifiable outcome

• Reduced 30-day hospital readmissions by 27% at Allina Health using predictive discharge planning
• +8 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

One partnership is on record.

• NunkyWorldcoreStrategic or Co-development Partner · 27 June 2024Strategic business partnership with NunkyWorld, a leading digital consultancy agency in the EU headquartered in Spain. The partnership enables NunkyWorld to offer IDA's AI data analytics tools to European clients, combining IDA's predictive modeling capabilities with NunkyWorld's expertise in AI, sustainability, and digital transformation. NunkyWorld brings deep understanding of the European market and specializes in digital transformation, data and AI, and sustainability practices using AI algorithms for speech analytics, voice biometrics, and process automation.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• ThoughtSpot: AI-powered analytics platform offering natural language search, automated insights, and self-service dashboards aimed at business users. Most directly comparable to IDA in the AI-assisted BI category and target buyer (enterprise and mid-market analytics teams).
• Pyramid Analytics: Decision intelligence platform that combines data preparation, business analytics, and science in a no-code environment. Closely aligned with IDA's end-to-end intelligence positioning and enterprise-targeted sales motion.
• Sisense: Embedded BI and analytics platform serving enterprise customers with no-code dashboards and AI-driven insights. Comparable to IDA on vertical breadth and no-code positioning, with overlapping use cases in healthcare and financial services.
• Qlik: Established analytics platform offering associative data exploration, embedded AI, and self-service BI for enterprise customers. Comparable on no-code analytics and vertical breadth, with significant overlap in healthcare and insurance.
• Tellius: AI-driven decision intelligence platform combining natural language querying with automated root-cause and what-if analysis. Closely aligned to IDA's agentic BI positioning and prescriptive analytics capabilities.
• Domo: Cloud-native BI and data app platform targeting business users with low-code analytics and automated insights. Comparable on enterprise sales motion and emphasis on reducing IT dependency.

Broad incumbents

• Tableau (Salesforce): Industry-leading BI and visualization platform under Salesforce, integrating Einstein AI and Tableau GPT for natural language analytics. Overlaps with IDA on self-service dashboards and enterprise analytics buyers.
• Palantir Technologies: Decision intelligence and data operations platform serving large enterprises and government with ontology-driven analytics. Comparable to IDA's 'decisions and execution plans' positioning at the high end of the enterprise market.
• Looker (Google Cloud): Google Cloud's BI platform with semantic modeling and embedded analytics, increasingly infused with Gemini AI capabilities. Competes for the same enterprise data-driven decision-making budgets as IDA.
• Microsoft Power BI: Market-leading BI platform bundled with the Microsoft ecosystem, now adding Copilot-enabled NLQ and AI insights. Competes with IDA across all of IDA's target verticals and represents the most likely displacement threat.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC_nNbdruTKdKqhgGkVuRuaA
• LinkedInlinkedin.com/company/ida-intuitive-data-analytics-corp
• Xx.com/ida_tech

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intuitive Data Analytics