Lil’ Kickers
- Company typePrivate
- Founded2004
- HeadquartersBarrington, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Lil’ Kickers firmographics
Firmographics- Name
- Lil’ Kickers
- Legal name
- Lil' Kickers
- Website
- https://lksoccer.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Lil’ Kickers industry classification
Industry- Product category
- Youth Soccer Education
- NAICS
- Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)
- akta.pro secondary industries
- Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Intramural & Recreational Sports Programs (EDAJAJAB)
Keywords
Where Lil’ Kickers is headquartered
LocationHeadquarters
- HQ city
- Barrington
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Lil’ Kickers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Class Registration Fees: Recurring session-based fees for weekly soccer classes. Seasons typically span 12-13 weeks with classes meeting once per week. Open enrollment with prorated fees for mid-session registrations.
- Camps (Summer and Days Off School): Camp programs including full-day ($400/week) and half-day ($225/week) summer camps, plus day-off school camps at $45 (half-day) and $80 (full-day). Before care available for $10/day.
- GameTime League: Friday night scrimmage program for ages 3-5, priced at $140/returning customers and $168/new customers for a 14-week session.
- Birthday Parties: Sports-themed birthday party packages ranging from $400-$475 per party, with add-ons available including additional kids ($24.95), pizza ($30), piñata ($60), and Nerf Battles ($75).
- Annual Membership Fee: Annual membership fee collected once per year, includes uniform and access to make-up classes. Discounted family membership for 2+ children.
- Community Outreach/Enrichment Programs: Before/after school programs, physical education programs, and field trips where Lil' Kickers staff conducts classes at partner locations or partners bring groups to Lil' Kickers facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | GameTime Scrimmage League for ages 3-5 |
| Subscription | Weekly | Summer Camp Half Day |
| Subscription | Weekly | Summer Camp Full Day |
| Unit Pricing | Pay-as-you-go | Days Off School Camp Half Day |
| Unit Pricing | Pay-as-you-go | Days Off School Camp Full Day |
| One time/ perpetual license | Pay-as-you-go | Lil' Kickers Birthday Party (Ages 2-6) |
| One time/ perpetual license | Pay-as-you-go | Multi-Sports and NERF Battles Birthday Party (Ages 7+) |
| Subscription | Monthly | Payment Plan Option |
| Subscription | Annual | Sibling Discount |
| Subscription | Annual | Annual Membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Lil’ Kickers product offering
Product offeringCore offering
Lil' Kickers delivers structured youth soccer programs for children ages 18 months to 10 years through weekly classes organized by age and skill level (Bunnies through Skills Institute Level 3). The program uses creative games, storytelling, and age-appropriate activities to teach soccer fundamentals alongside life skills such as teamwork, listening, and coordination, with low coach-to-player ratios. Additional offerings include GameTime League scrimmages, summer and days-off school camps, birthday party packages, and community outreach enrichment programs delivered at schools and partner facilities.
Product overview
Lil' Kickers & Skills Institute is a dual-brand youth soccer education platform consisting of two primary programs. Lil' Kickers is a child development program for ages 18 months to 6 years using soccer-based games and creative storytelling to develop social, cognitive, and physical abilities. Skills Institute is a technical soccer training program for ages 5-12 that builds advanced skills through competitive drills and small-sided games. The programs include 13 distinct class levels (Bunnies through SI Level 3), seasonal offerings (Days Off School Camp, Summer Camp), GameTime League scrimmages, Birthday Party packages, and Community Outreach enrichment programs. All programs operate through 13 indoor and outdoor locations in the Chicago and Milwaukee areas using the DaySmart Recreation platform for registration and scheduling.
Differentiator
Problem solved
Functional benefit
Brands
- Skills Institute: A soccer skill training program for kids ages 5-12 who want to elevate their technique. Focuses on technical and tactical skills through drills and small-sided scrimmages.
Products and services
- Lil' Kickers A child development soccer program for children ages 18 months to 6 years that uses soccer-based games and creative storytelling to develop social, cognitive, and physical abilities. Classes include parent participation for the youngest age groups and feature an age-appropriate curriculum with progressive levels from Bunnies (18-24 months) through Big Feet (5-6 years).
- Skills Institute
Quantifiable outcome
- Over 200,000 families served in Chicagoland and Milwaukee area over 20+ years
- +1 more outcomes
Companies that use Lil’ Kickers
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Lil’ Kickers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Lil’ Kickers partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- DaySmart RecreationcoreDaySmart Recreation provides the technology platform for class registration, scheduling, payment processing, and membership management. All online registrations, make-up class bookings, and birthday party reservations flow through DaySmart's platform.
- OrthoIllinois FieldhouseminorLil' Kickers operates at the OrthoIllinois Fieldhouse location in West Dundee, Illinois (202 S Western Ave, Carpentersville, IL 60110). This is one of 13 locations across the Chicago/Milwaukee area.
- Delta Sports PerformanceminorLil' Kickers operates year-round indoor classes at Delta Sports Performance facility in Glendale, Wisconsin (2920 W Vera Ave, Glendale, WI 53209).
- NorthShore (Morton Grove)minorLil' Kickers operates year-round indoor classes at NorthShore facility in Morton Grove, Illinois (8200 Lehigh Ave, Morton Grove, IL 60053).
- McCook Athletic & Exposition (The Max-McCook)minorLil' Kickers operates at McCook Athletic & Exposition (The Max-McCook) location in McCook, Illinois (4750 S Vernon Ave, McCook, IL 60525).
- Oak Park Varsity ClubminorLil' Kickers operates indoor classes at Oak Park Varsity Club in Oak Park, Illinois (809 S Oak Park Ave, Oak Park, IL 60304).
- Burghardt Sporting GoodsminorLil' Kickers operates winter-only indoor classes at Burghardt Sporting Goods in New Berlin, Wisconsin (15333 W National Ave, New Berlin, WI 53151).
- The Richardson SchoolminorLil' Kickers operates outdoor spring-fall classes at The Richardson School in Brookfield, Wisconsin (175 S Barker Rd, Brookfield WI 53045).
- Schools and Community OrganizationsminorLil' Kickers partners with schools and community organizations for enrichment programs including before/after school programs, physical education classes, school break camps, and field trips. Programs can be held at partner locations or at Lil' Kickers facilities.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Lil’ Kickers competitors and assessment
Company assessmentDirect peers
- Skyhawks Sports Academy: Skyhawks operates youth multi-sport instruction (including soccer, basketball, and flag football) for ages 2-12 through franchises and camps across the U.S. It is comparable as a franchised, curriculum-driven youth sports instruction platform targeting the same early-childhood-to-tween demographic.
- i9 Sports: i9 Sports is a franchised youth sports league and instruction provider for ages 3-13 across soccer, basketball, flag football, and more. While more league-oriented than Lil' Kickers, it competes for the same family wallet and uses a similar franchise-driven community-based delivery model.
- Little Kickers: Little Kickers is the UK-based originator of the preschool soccer class concept and a globally franchised youth soccer program for ages 18 months to 7 years. It is the conceptual namesake and most directly comparable international peer in terms of age-targeted curriculum and franchise distribution.
- Soccer Shots: Soccer Shots is the closest direct peer: a franchised youth soccer instruction program for children ages 2-8 offering age-appropriate curricula, weekly sessions, and a franchise model. It competes head-to-head with Lil' Kickers in many markets and shares the developer-style, child-development-first positioning.
- Super Soccer Stars: Super Soccer Stars runs age-based youth soccer classes (and a sister Super Star Sports multi-sport program) for preschoolers and school-age kids in major U.S. metros, operating franchised and company-owned locations. Its curriculum structure, parent-participation toddler classes, and NYC-to-National expansion arc closely mirror Lil' Kickers' model.
- British Soccer Camps: British Soccer Camps (by Challenger Sports) provides soccer camps and weekly classes for kids ages 3-14 in the U.S., with a franchised network operating summer camps and after-school programs. It is a direct competitor in the U.S. soccer instruction niche with overlapping camp/class offerings.
Regional players
- U.S. Sports Institute: U.S. Sports Institute delivers multi-sport and soccer instruction programs, camps, and after-school enrichment primarily in the Northeast and Mid-Atlantic U.S. It overlaps with Lil' Kickers in deliverable (classes, camps) and curriculum approach but competes in different geographies.
Others
- DaySmart Recreation: DaySmart Recreation is the registration, scheduling, and payment platform used by Lil' Kickers and many of its peers. It is included as an adjacent/thematically related company because it is core operating infrastructure for the youth sports instruction franchise category.
Broad incumbents
- The Little Gym: The Little Gym is a globally franchised, parent-child motor-skill development program for ages 4 months to 12 years using gymnastics as the core activity. It competes with Lil' Kickers for the same developmental enrichment spend from parents of young children and operates a mature franchise model with hundreds of locations.
- Gymboree Play & Music: Gymboree Play & Music runs franchised parent-child play, music, and sensory classes for children from infancy through age 5. Although sport-adjacent rather than sport-specific, it targets the same early-childhood enrichment budget and provides a useful comp on franchise unit economics in this age band.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Lil’ Kickers social profiles
Digital presenceLil’ Kickers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lil’ Kickers leadership team
Management profileNumber of profiles
Profiles1 record
Lil’ Kickers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lil’ Kickers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lil’ Kickers
What does Lil’ Kickers do?
Lil' Kickers delivers structured youth soccer programs for children ages 18 months to 10 years through weekly classes organized by age and skill level (Bunnies through Skills Institute Level 3). The program uses creative games, storytelling, and age-appropriate activities to teach soccer fundamentals alongside life skills such as teamwork, listening, and coordination, with low coach-to-player ratios. Additional offerings include GameTime League scrimmages, summer and days-off school camps, birthday party packages, and community outreach enrichment programs delivered at schools and partner facilities.
Is Lil’ Kickers a public or private company?
Lil’ Kickers is a private company. It is classified as unknown and is currently operating.
When was Lil’ Kickers founded?
Lil’ Kickers was founded in 2004. It employs 51 to 100 people.
Where is Lil’ Kickers based?
Lil’ Kickers is headquartered in Barrington, United States, in the North America region.
How does Lil’ Kickers make money?
Six revenue lines are on record. Class Registration Fees are the primary driver. The others are camps (Summer and Days Off School), gameTime League, birthday Parties, annual Membership Fee and community Outreach/Enrichment Programs.
Who are Lil’ Kickers's main competitors?
Direct peers on record are Skyhawks Sports Academy, i9 Sports, Little Kickers, Soccer Shots, Super Soccer Stars and British Soccer Camps. U.S. Sports Institute is listed as a regional player. DaySmart Recreation is listed as an others. Broad incumbents are The Little Gym and Gymboree Play & Music.
Does Lil’ Kickers have an API?
No public API is recorded for Lil’ Kickers.
What industry is Lil’ Kickers in?
Lil’ Kickers's product category is Youth Soccer Education. Its primary akta.pro industry code is MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues), with a secondary code of MPAKAJAA, Youth Multi-Sport Camps (General Athletics, Summer Camps). Its NAICS code is 611620 and its SIC code is 7997.