Burghardt Sporting Goods
Burghardt Sporting Goods is a family-owned Milwaukee-area sporting goods retailer founded in the 1800s, selling team and individual sports equipment, apparel, and footwear through a single New Berlin store, a BigCommerce e-commerce site, custom screen-printing services, and batting-cage and indoor turf rentals.
- Company typePrivate
- Founded1800
- HeadquartersNew Berlin, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Burghardt Sporting Goods does
Burghardt Sporting Goods is a privately held, family-owned multi-channel sporting goods retailer headquartered at 15333 W National Avenue in New Berlin, Wisconsin, with operating history dating to the 1800s. The company sells sporting equipment, athletic apparel, footwear, and accessories across team sports (baseball, basketball, football, lacrosse, soccer, softball, volleyball, wrestling, and others), individual sports, fitness, and accessories, distributing more than 200 brands including Nike, Under Armour, Wilson, Rawlings, Maverik, Champro, United Sports Brands, and Goalrilla.
The company's technology stack is modest: e-commerce is powered by BigCommerce, custom apparel ordering uses the Chipply group-store platform, and the indoor batting cages use HitTrax simulation equipment. There are no disclosed proprietary systems, APIs, AI/ML models, or patents. Differentiation rests on physical infrastructure (a single retail store, indoor batting cages, and a 7,500 sq ft indoor turf space) and in-house production capabilities for screen printing, embroidery, and sublimation.
Revenue is generated through three streams: one-time retail product sales via the physical store and e-commerce website, custom apparel services for schools and corporate clients, and facility rental income from batting cages and turf bookings. Pricing is unit-based across product categories with no subscription or recurring contract model. The customer base is primarily schools and team-sports athletes in the Milwaukee area, supplemented by individual consumers (e-commerce ships to most US states except Florida and New York) and a smaller corporate uniform segment.
Burghardt Sporting Goods firmographics
Firmographics- Name
- Burghardt Sporting Goods
- Legal name
- Burghardt Sporting Goods
- Website
- https://burghardtsportinggoods.com
- Company type
- Private
- Founded year
- 1800
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Burghardt Sporting Goods is a family-owned Milwaukee-area sporting goods retailer founded in the 1800s, selling team and individual sports equipment, apparel, and footwear through a single New Berlin store, a BigCommerce e-commerce site, custom screen-printing services, and batting-cage and indoor turf rentals.
- Ownership category
- akta.pro rank
Burghardt Sporting Goods industry classification
Industry- Product category
- Sporting Goods Retail
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Sporting and Athletic Goods Manufacturing (339920)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Team Sports Equipment & Uniforms Retail (CRAMABAE)
- akta.pro secondary industry
- Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)
Keywords
Where Burghardt Sporting Goods is headquartered
LocationHeadquarters
- HQ city
- New Berlin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Burghardt Sporting Goods business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Product Sales: One-time product sales of sporting goods equipment, apparel, and footwear through both e-commerce and physical retail store locations.
- Custom Apparel Services: In-house screen printing, embroidery, and sublimation services for custom team uniforms and corporate apparel.
- Facility Rentals: Indoor batting cage credits and 7,500 sq ft turf space rentals for team practice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product unit pricing across sports equipment categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Burghardt Sporting Goods product offering
Product offeringCore offering
Burghardt Sporting Goods is a family-owned sporting goods retailer that sells team and individual sports equipment, athletic apparel, footwear, fitness gear, and accessories through a New Berlin, Wisconsin storefront and an online e-commerce site. In addition to retail, the company provides in-house custom apparel services (screen printing, embroidery, sublimation, and uniform manufacturing), operates indoor batting cages with HitTrax technology, rents a 7,500 sq ft indoor turf space for team practice, and runs a corporate apparel group-store program.
Product overview
Burghardt Sporting Goods is a family-owned sporting goods retailer operating since the 1800s in the Milwaukee area, recognized as one of the oldest family-owned sporting goods stores in the nation. The company operates as a multi-channel retail platform offering a comprehensive portfolio of sporting goods products across team sports (Baseball, Basketball, Football, Lacrosse, Soccer, Softball, Volleyball, Wrestling, and more), individual sports (Golf, Swimming, Disc Golf), fitness equipment, and athletic apparel. The business model combines brick-and-mortar retail with e-commerce, featuring in-house services including custom screen printing, embroidery, sublimation, and uniform manufacturing. The company also operates indoor batting cages with HitTrax technology and offers 7,500 sq ft of indoor turf space for team rentals. Featured products include Goalrilla Basketball Hoops, CHAMPRO Sports Equipment, MAVERIK Lacrosse gear, and United Sports Brands protective equipment. The company markets itself as having the largest selection of lacrosse gear in Wisconsin and the largest baseball and softball equipment in the Midwest.
Differentiator
Problem solved
Functional benefit
Products and services
- Team Sports Equipment Comprehensive equipment category for team sports including baseball, basketball, football, lacrosse, soccer, softball, volleyball, and more, sold to schools, leagues, teams, and individual athletes.
- Individual Sports Equipment Equipment category for individual sports including badminton, disc golf, golf, racquetball, and swimming, marketed to individual consumers and competitive athletes.
- Fitness Products Fitness equipment and accessories spanning fitness accessories, physical education supplies, protective gear, sports medicine, and weight training, sold to schools, gyms, and individual fitness consumers.
- Athletic Apparel and Footwear Athletic apparel for men, women, boys, and girls, paired with footwear for men, women, and youth, sourced from major brands such as Nike, Under Armour, and Adidas.
- Sporting Goods Accessories Sporting goods accessories including backpacks and duffel bags, novelties, sunglasses, and water bottles for athletes and casual users.
- Goalrilla Basketball Hoops with Installation Premium in-ground Goalrilla basketball hoops (GS60C, CV54, CV60, CV72) sold with professional installation and delivery services, targeting residential and institutional buyers.
- Custom Apparel Services In-house custom apparel services including screen printing, embroidery, sublimation, and uniform design and manufacturing, delivered to teams, schools, and corporate clients.
- Indoor Batting Cages Indoor batting cages featuring HitTrax simulation technology, rented by time slot to baseball and softball players and teams in the Milwaukee area.
- Team Turf Rentals 7,500 sq ft indoor turf area available for team practice bookings, serving Milwaukee-area teams needing indoor training space during inclement weather.
- Corporate Apparel Program Corporate apparel outfitting service for businesses, including group store creation through the Chipply platform and custom branded staff apparel.
Companies that use Burghardt Sporting Goods
Customer profileSegments4 records
Ideal customer profiles3 records
Burghardt Sporting Goods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Burghardt Sporting Goods partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- GoalrillacoreGoalrilla basketball hoops featured as featured products with installation services. GS60C, CV54, CV60, and CV72 models sold with $300 installation/delivery special.
- Maverik LacrossecoreCarried as a primary lacrosse brand with extensive product catalog including heads, shafts, gloves, pads, and complete sticks
- Champro Sports EquipcoreAthletic equipment brand for football, track, and field equipment. Products include cones, agility equipment, football pants, and team gear.
- United Sports BrandscoreParent company for brands like Shock Doctor. Products include compression gear, mouthguards, and protective sports equipment.
- Wilson Sporting GoodscoreMajor brand for footballs, baseball equipment, and general sporting goods. Featured GST football line and various balls.
- Under ArmourcoreAthletic apparel and footwear brand carried extensively including fleece, shirts, shorts, and accessories.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Burghardt Sporting Goods competitors and assessment
Company assessmentEmerging players
- SquadLocker: Digital team apparel and gear platform serving schools and youth sports organizations with custom online stores. Represents the digitized evolution of the same custom team apparel and uniform business Burghardt runs more manually.
Others
- Schutt Sports: Manufacturer and supplier of team sports equipment, particularly football, baseball, and protective gear. A brand-side counterpart to Burghardt's retail role and a useful comparable on the team sports equipment value chain.
Broad incumbents
- Academy Sports + Outdoors: Multi-channel sporting goods and outdoor retailer with broad team sports, fitness, and apparel assortments. Competes with Burghardt in team sports equipment and outdoor/individual sports categories from a much larger store footprint.
- Hibbett Sports: Multi-store sporting goods retailer carrying team and individual sports equipment, footwear, and apparel with a strong presence in smaller and mid-size markets. Overlaps directly with Burghardt's assortment and team sports emphasis but operates at significantly larger national scale.
- Dick's Sporting Goods: Largest US sporting goods retailer offering a full assortment of team and individual sports equipment, apparel, footwear, and in-store services. The dominant broad incumbent that Burghardt competes against across nearly every product category it carries.
Direct peers
- Boombah: Manufacturer-direct retailer of team sports equipment and custom apparel, including baseball, softball, and lacrosse. Comparable to Burghardt for its team sports depth, custom decoration services, and e-commerce-led sales model.
- BSN Sports: Leading direct supplier of team sports equipment, apparel, and custom uniforms to schools, leagues, and organizations. Closely comparable to Burghardt on the custom team apparel and team equipment side of the business, including in-house decoration services.
- Epic Sports: Online team sports and custom uniform retailer carrying baseball, softball, basketball, football, and other team sports gear. Closely comparable to Burghardt's e-commerce team sports equipment and custom apparel offering.
- Modell's Sporting Goods: Was a long-running, family-rooted sporting goods retailer carrying team sports equipment, apparel, and footwear across a multi-channel footprint. Highly comparable in product mix and customer base to Burghardt, with a similar multi-sport generalist model.
- Boathouse Sports: Custom team uniform and athletic apparel manufacturer selling to schools, clubs, and organizations. Direct overlap with Burghardt's custom uniform design and manufacturing service line.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Burghardt Sporting Goods social profiles
Digital presenceBurghardt Sporting Goods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Burghardt Sporting Goods leadership team
Management profileNumber of profiles
Burghardt Sporting Goods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Burghardt Sporting Goods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Burghardt Sporting Goods
What does Burghardt Sporting Goods do?
Burghardt Sporting Goods is a family-owned sporting goods retailer that sells team and individual sports equipment, athletic apparel, footwear, fitness gear, and accessories through a New Berlin, Wisconsin storefront and an online e-commerce site. In addition to retail, the company provides in-house custom apparel services (screen printing, embroidery, sublimation, and uniform manufacturing), operates indoor batting cages with HitTrax technology, rents a 7,500 sq ft indoor turf space for team practice, and runs a corporate apparel group-store program.
Is Burghardt Sporting Goods a public or private company?
Burghardt Sporting Goods is a private company. It is classified as family owned and is currently operating.
When was Burghardt Sporting Goods founded?
Burghardt Sporting Goods was founded in 1800. It employs 51 to 100 people.
Where is Burghardt Sporting Goods based?
Burghardt Sporting Goods is headquartered in New Berlin, United States, in the North America region.
How does Burghardt Sporting Goods make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are custom Apparel Services and facility Rentals.
Who are Burghardt Sporting Goods's main competitors?
SquadLocker is listed as an emerging player. Schutt Sports is listed as an others. Broad incumbents are Academy Sports + Outdoors, Hibbett Sports and Dick's Sporting Goods. Direct peers are Boombah, BSN Sports, Epic Sports, Modell's Sporting Goods and Boathouse Sports.
Does Burghardt Sporting Goods have an API?
No public API is recorded for Burghardt Sporting Goods.
What industry is Burghardt Sporting Goods in?
Burghardt Sporting Goods's product category is Sporting Goods Retail. Its primary akta.pro industry code is CRAMABAE, Team Sports Equipment & Uniforms Retail, with a secondary code of CRAMAEAJ, Team Sports Protective Gear & Sports Medicine Retail. Its NAICS code is 45911 and its SIC code is 3949.