What KRPR does

KRPR (Kara Rose PR) is a UK-based public relations and social media agency headquartered in Chorley, Lancashire, serving clients across hospitality, FMCG, food and beverage, retail, manufacturing, public sector, and other industries. Founded in 2013 and operating from offices in Chorley and a registered address in Euxton, the agency delivers a full suite of 12 core PR services — including B2B and consumer PR, content marketing, copywriting, creative campaigns, crisis PR, internal communications, event management, media relations, product launches, social media, and strategy development — alongside a proprietary quarterly lifestyle publication ('Your Village Life' magazine) produced for client Petty's Estate Agents. The company does not develop or rely on proprietary technology platforms; its core capability is people-driven creative execution, media relationships, and bespoke campaign delivery.

The business operates a professional services revenue model through retainer and project-based engagements, with a stated minimum 12-month PR plan and quarterly performance reviews. KRPR's go-to-market is sales-led but entirely referral-driven — all client acquisition to date has come through word-of-mouth from satisfied clients and partner agency networks, with no paid demand generation or sales team disclosed. The agency maintains small, dedicated account teams matched to each client for a personalized, relationship-led approach, with senior management closely involved in new business activity. Pricing is not publicly disclosed; the agency offers a free consultation as a low-friction entry point.

KRPR's client portfolio is unusually diverse, spanning enterprise brands (InterContinental Hotels Group, Procter & Gamble, John Lewis, ASDA, DFS, Silentnight, Dairy Crest, Wall's Pastry, Bolton Whites Hotel, Holiday Inn, Radisson Blu, Crowne Plaza, Best Western Plus, Barratt Homes) alongside SMEs and startups (Too Good To Be Gluten Free, Camp Katur, Yowk, Bioglitter, GrowPura). Operational reach covers the whole of England, with a concentration in the North West. The company has accumulated multiple regional industry awards (CIPR PRide Awards, Lancashire Business Awards, PR Moment Golden Hedgehog Awards) and is privately held with no disclosed institutional investors, parent entities, or external funding rounds.

Name

KRPR

Legal name

KRPR

Website

https://kr-pr.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

KRPR (Kara Rose PR) is a Lancashire-based, privately held PR and social media agency delivering bespoke B2B and consumer PR services across 12 practice areas to enterprise, SME, and public sector clients throughout the UK.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Technology & B2B PR (BPAFADAI), Reputation Management & Online PR (BPAFADAN)

Keywords

• Public relations services
• Media relations
• Consumer pr campaigns
• B2b pr services
• Social media management

Headquarters

HQ city

Chorley

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. PR Retainer and Project-Based Services: KRPR provides a broad range of PR services including B2B PR, Consumer PR, content marketing, copywriting, creative campaigns, crisis PR, internal communications, event management and promotions, media relations, product launches, social media, and strategy development. Services are delivered as retained ongoing campaigns and individual project-based engagements, with a minimum quarterly review cycle and 12-month PR plans developed upon appointment.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

KRPR is a privately held UK public relations and social media agency delivering bespoke PR campaigns for B2B and consumer clients across the UK, with particular strength in the North West of England. Core services span media relations, consumer PR, B2B PR, content marketing, copywriting, creative campaigns, crisis PR, employee/internal communications, event management and promotions, product launches, social media, and strategy development. Engagements are delivered as retained ongoing campaigns (with a 12-month PR plan and quarterly reviews) or individual project-based work, and the agency also produces the quarterly lifestyle magazine "Your Village Life" on behalf of client Petty's estate agents.

Product overview

KRPR is a PR agency offering a unified suite of 12 core PR services rather than a modular software platform. The services are delivered as bespoke, integrated campaigns tailored to each client's needs. Services include B2B PR, Consumer PR, Content Marketing, Copywriting, Creative Campaigns, Crisis PR, Employee/Internal Communications, Event Management, Media Relations, Product Launches, Social Media, and Strategy Development. The agency also produces a proprietary quarterly publication, Your Village Life Magazine, for a client. All services are customizable and can be combined to create comprehensive PR campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B PR Strategic communications services targeting business audiences, combining storytelling, content marketing, and internal communications to raise profile and protect brand reputation for B2B clients.
• Consumer PR Award-winning creative campaigns and media-first initiatives including PR stunts, experiential campaigns, and community-focused strategies for consumer brands.
• Content Marketing Strategic content creation across multiple platforms including blogs, newsletters, social media posts, infographics, and video content to engage target audiences.
• Copywriting Professional writing services for features, news releases, blogs, social media content, and award entries tailored to specific tones, messages, and audiences.
• Creative Campaigns Compelling, ambitious PR campaigns that capture imagination through regular creative brainstorming sessions to deliver engaging and dynamic campaigns.
• Crisis PR 24/7 crisis management and reputation restoration services for emergencies and ongoing support, handling issues from hotel closures to natural disasters.
• Employee / Internal Communications Internal communication campaigns including magazines, reward programs, motivational competitions, awards ceremonies, and staff media training.
• Event Management and Promotions Full event planning and management from community events to awards ceremonies, including trade exhibition support with pre and post-show media relations.
• Media Relations Building relationships with journalists through strategic storytelling to secure coverage across local, county, trade, national press, and broadcast media.
• Product Launches Custom product launch strategies combining teaser campaigns, creative PR stunts, media roadshows, and strategic events to generate interest and demand.
• Social Media Social media strategy development and campaign management across multiple channels with crisis management capabilities for negative situations.
• Strategy Development In-depth business analysis including factory visits, team shadowing, and focus groups to create tangible PR strategies aligned with client goals.
• Your Village Life Magazine Luxury quarterly lifestyle magazine created by KRPR for Petty's estate agency, serving as a community resource with local content, property features, and editorial coverage spanning 52 pages.

Quantifiable outcome

• 118% sales growth in 12 months for Too Good To Be Gluten Free client
• +6 more outcomes

Named customers49 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Good Housekeeping InstitutecoreGTM or Marketing Partner · 1 March 2017Good Housekeeping Institute in Soho served as the venue for the Too Good To Be Gluten Free media launch event. The space was completely transformed by KRPR to showcase the product range across multiple eating occasion displays.
• Northern and Shell Media GroupcoreGTM or Marketing Partner · 1 March 2015Northern and Shell Media Group became media partner for the Bizzi Growin 'Be the Face of' campaign, promoting the competition across OK! magazine, Daily Express and Daily Star publications.
• Laura HamiltoncoreGTM or Marketing Partner · 1 March 2015Celebrity mum-of-two and TV presenter Laura Hamilton was brought on board as a competition judge and Bizzi Growin brand ambassador for the 'Be the Face of' campaign.
• The Micropub AssociationminorStrategic or Co-development PartnerPartnership with The Micropub Association for the Pork Farms Board Games Championship 2016 campaign. Over 40 regional micropubs signed up as venues for regional heats as part of National Board Games Week created by KRPR.
• Leading Board Game ManufacturerminorStrategic or Co-development PartnerPartnership secured with a leading board game manufacturer who supplied game packs to all participating micropubs in the Pork Farms Board Games Championship campaign.
• Rock FM (Bauer Radio)coreGTM or Marketing PartnerRock FM multi-media partnership for Lancashire County Council 'People Power' campaign, incorporating a four-week advertising schedule across Lancashire Bauer radio stations, 'Power Ranger' campaign with presenter Luke Marsden, and Rock FM bus community engagement.
• Team GB Gold Medal-Winning Cyclist Steven BurkeminorGTM or Marketing PartnerSteven Burke cycled to power a lightbulb on an energy bike for the Lancashire County Council 'People Power' campaign, providing press and broadcast opportunities across the region.
• Money Saving Expert Gemma JohnsonminorGTM or Marketing PartnerGemma Johnson from Money Saving Expert added authority to the Lancashire County Council 'People Power' energy switching campaign through media relations activities.
• British Pie Awards and Grocer New Product AwardsminorGTM or Marketing PartnerKRPR entered Too Good To Be Gluten Free hero products into British Pie Awards and Grocer New Product Awards to achieve industry recognition for the brand.

Scale indicators14 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Smoking Gun PR: Manchester-headquartered PR and creative agency with a comparable B2B/consumer split and North West client base. Comparable service scope including media relations, content, and creative campaigns.
• Brazen PR: UK PR and influencer agency supporting consumer and B2B brands with media relations and creative campaigns. Comparable in offering though with a stronger influencer and social layer.
• Beattie Group: Established UK integrated communications group offering PR, content, and social services across consumer and B2B. Overlaps KRPR's service mix at a larger, multi-office scale.
• Citypress: UK public relations agency offering media relations, content, and integrated communications to consumer and B2B brands. Similar in service architecture, though operating at a larger scale.
• Cow Public Relations (Cow PR): Manchester-based, similarly sized regional PR agency serving B2B and consumer clients across the North West of England. Directly comparable in scale, geography, and service mix to KRPR.
• WPR Agency: UK PR agency serving consumer and B2B brands with media relations and creative campaigns. Closely comparable positioning to KRPR in service scope and target segments.

Broad incumbents

• McCann Manchester: Manchester office of the global McCann advertising and communications network. Operates broadly in the same North West market as KRPR but at much larger scale and with a wider integrated marketing portfolio.
• Havas London (Havas UK): Global communications group with UK PR, advertising, and content capabilities that overlap KRPR's categories. Competes for enterprise retainers KRPR holds, but as part of a broader portfolio offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/krprtweets
• Facebookfacebook.com/kararosepr
• LinkedInlinkedin.com/company/krpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRPR