The People's Partner

Name

The People's Partner

Legal name

The People's Partner Ltd.

Website

https://thepeoplespartner.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Training and Leadership Development Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Influence, Persuasion & Stakeholder Management (EDABAMAL)

akta.pro secondary industries

Corporate Leadership & Management (EDAGANAA), Partner, Channel & Alliance Summits (THAHAMAC)

Keywords

• Leadership development
• Corporate training
• Executive coaching
• DEI consulting
• Corporate acquisition

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Individual Course Sales: One-time purchases of digital courses, toolkits, and resources. Includes products like Corporate Content Toolkit, Talent Stability Leadership Kit, and individual training modules available for immediate download
2. Corporate Academy Membership: Lifetime access subscription to all academy resources with three gateway tiers: Corporate Resources for Leaders, Entrepreneur & Expert Resources, and Employee Resources
3. CAM Online Mastermind Program: 6-month group mastermind with 12-month extended resource suite. Payment options include one-time annual payment or installment plans. Optional 1-to-1 coaching and implementation sessions as add-ons
4. Book Sales: Pre-order and retail sales of David's Guide to Goliath book priced at £15.00 pre-order and £19.99 retail
5. Corporate Consulting Services: Direct leadership coaching, DEI consulting, and training engagements for organizations across finance, education, technology, and government sectors

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

The People's Partner is a leadership development and corporate training consultancy that delivers executive coaching, DEI consulting, and change management services to organizations while also selling digital courses, toolkits, and memberships through its Corporate Academy and CAM Online platforms. The company's core products are designed to help individual professionals secure corporate contracts and help organizations develop leadership pipelines, embed inclusion, and improve retention.

Product overview

The People's Partner is a leadership development and corporate training consultancy offering a multi-product portfolio centered on three core offerings: (1) The Corporate Academy learning platform with courses, resources, videos, whitepapers, and templates across three gateways (Leaders, Entrepreneurs, Employees); (2) The Corporate Acquisition Mastermind (CAM) Online 2.0 six-month program teaching the 3S Method for corporate client acquisition; and (3) The Corporate Content Toolkit™ (standalone £297 toolkit) for creating B2B content. Supporting products include downloadable guides (The CLIENT Framework, Corporate Lead Magnet Guide, Corporate CTA Guide), leadership courses (Talent Stability Leadership Kit, Content Strategy for LinkedIn, Get Corporate Clients Sprint), events (The Diverse Business Summit, Dubai events), Michelle Raymond's book 'David's Guide to Goliath', and leadership coaching/training services. The company operates across UK, USA, and UAE.

Differentiator

Problem solved

Functional benefit

Brands

• The Corporate Content Toolkit™: A one-stop toolkit for coaches, consultants, experts, and service providers to win corporate contracts with content strategy and lead magnets
• Corporate Acquisition Mastermind (CAM)
• The Diverse Business Summit
• David's Guide to Goliath
• FindExperts.uk
• Techsoma.me

Products and services

• Corporate Academy A premium learning platform with on-demand courses, resources, videos, whitepapers, reports, templates, and audio books organized across three gateways: Corporate Resources for Leaders, Entrepreneur & Expert Resources, and Employee Resources. Offers lifetime access to all resources with individual purchase options.
• Corporate Acquisition Mastermind (CAM) Online 2.0 A six-month online mastermind program with 12-month extended resource suite teaching the 3S Method (Strategy, System, Sales). Includes monthly accountability sessions, corporate opportunities, proposal reviews, community portal access, and discounts on events. Designed for coaches, consultants, and service providers targeting corporate clients.
• The Corporate Content Toolkit A toolkit for coaches, consultants, experts, and service providers to win corporate contracts. Includes step-by-step guide for creating content that attracts corporate decision-makers, 20+ corporate CTA prompts, and Corporate Lead Magnet Guide with mini audio course.
• Leadership Coaching Services Enhancing skills and performance of business leaders, managers, and individuals by identifying strategies to unlock leadership capabilities. Delivered as direct consulting and coaching engagements across UK, USA, and UAE markets.
• Leadership Training Services Accelerating careers of high potential leaders through training interventions, executive coaching, and micro learning. Includes DEI training, change management, and talent development programs for organizations.
• David's Guide to Goliath A book by Michelle Raymond providing strategies for small/micro business owners (especially diverse businesses) to secure corporate contracts. Includes insights from META, Lloyds, and other brands. Available through Waterstones and online retail channels.
• The Corporate Retainer Membership Online membership program for corporate client acquisition services delivered over 3-12 months. Includes resources, payment plans, and a 14-day cooling-off refund period.
• The Diverse Business Summit Global 2025 A premier global event held in Dubai connecting diverse suppliers with procurement officers and executive leaders from global firms. Covers topics including AI and Diversity, Global Diversity Supply Chains, Economic Diversification, and Cultural Diplomacy.
• The Talent Stability Leadership Kit A leadership toolkit helping leaders communicate clearly, check in consistently, and act before problems escalate during times of uncertainty. Standalone digital course at £48 (reduced from £80).
• Content Strategy for Corporate Buyers on LinkedIn A course teaching how to use LinkedIn strategically to build credibility, increase visibility, and position for corporate decision-makers. Priced at £47 (reduced from £97).
• Get Corporate Clients Sprint A structured sprint program for getting corporate clients. Priced at £199 (reduced from £2,500). Designed for coaches, consultants, and service providers targeting corporate contracts.
• The Diverse Business Summit An annual summit celebrating and promoting diversity and inclusion across business sectors. Connects diverse suppliers with procurement officers and executive leaders from global firms.
• Ramadan Guide A practical field guide for supervisors, HSE leaders, and operations managers in oil & gas across UAE covering Ramadan operational adjustments, fatigue signals, and shift-based performance controls.

Quantifiable outcome

• Reduced organizational risk through cultural sensitivity, inclusion, and strategic change implementation
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Techsoma Middle EastcoreStrategic or Co-development PartnerCo-founded initiative operating in the Middle East region, part of Michelle Raymond's portfolio of companies alongside The People's Partner. Serves as a tech and executive mentoring platform for the region.
• FindExperts.ukcoreStrategic or Co-development PartnerUK-based platform co-founded by Michelle Raymond that connects organisations with verified expert talent, with strong emphasis on supplier diversity, executive mentoring, and enterprise procurement.
• TES DigitalsminorImplementation/ SI/ Consulting PartnerWebsite development partner credited for building the The Peoples Partner website alongside LifeDev team.
• LifeDevminorImplementation/ SI/ Consulting PartnerWebsite development partner credited for building the The Peoples Partner website alongside TES Digitals team.
• Growth LabminorImplementation/ SI/ Consulting PartnerDigital marketing and site design/build partner (ceogrowthlab.co) responsible for marketing sites including David's Guide to Goliath landing page.

Scale indicators4 records

Recent moves6 records

Broad incumbents

• FranklinCovey: Global leadership and organizational performance consultancy offering proprietary frameworks (e.g., The 7 Habits). Comparable as a large-scale leadership training and coaching provider targeting enterprises with structured methodologies.
• DDI (Development Dimensions International): Leadership consulting firm specializing in leadership pipeline development, selection, and coaching. Comparable as an enterprise-focused leadership training and talent development competitor with proprietary assessment systems.
• Korn Ferry: Major executive coaching, leadership development, and talent management firm. Comparable as a premium enterprise-focused leadership coaching and consulting player with proprietary assessment and development tools.
• Center for Creative Leadership: Nonprofit leader in leadership education and research, offering executive coaching and corporate training programs. Comparable as a methodology-driven leadership development provider serving global enterprises.
• Cegos: International training and consulting firm offering leadership, HR, and professional development programs globally. Comparable as a large-scale provider of corporate training with proprietary content libraries and enterprise delivery.
• Blanchard (Ken Blanchard Companies): Leadership training and consulting firm known for The One Minute Manager. Comparable as a provider of trademarked leadership frameworks (e.g., SLII) sold to enterprise and individual learners.

Direct peers

• The Mind Gym: Workplace performance consultancy delivering behavior-change programs to global enterprises. Comparable as a corporate training provider that combines proprietary content with in-person and digital delivery models.
• Marshall Goldsmith Group: Executive coaching and leadership development firm built around the founder's personal brand and trademarked methodologies. Comparable as a founder-led coaching business monetizing through books, programs, and enterprise engagements.
• BTS Group: Strategy and leadership execution consulting firm combining proprietary simulations with coaching. Comparable as a consulting-led business that monetizes proprietary leadership methodologies through enterprise engagements and learning content.

Others

• Findcourses (training industry marketplace): Online comparison marketplace for professional training and continuing education. Listed as adjacent ecosystem player where TPP's Corporate Academy courses could be distributed to broader buyer demand.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/theppartner
• YouTubeyoutube.com/@MichelleRaymondOfficial
• Facebookfacebook.com/thepeoplespartner
• Instagraminstagram.com/michelleraymond_inspires

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The People's Partner