Growth Lab

What Growth Lab does

Growth Lab is a privately held Chilean growth marketing consultancy and agency headquartered in Santiago's Providencia district, founded in 2018. The firm targets large enterprise clients in Chile across healthcare, financial services, retail, and security verticals, delivering integrated growth services through three coordinated service lines: Growth Lab System (a strategic growth architecture intervention producing a 12-month roadmap with north-metric governance, product-market-fit evaluation, segment LTV analysis, and formalized growth loops), Growth Marketing (digital strategy, content development, and multi-channel performance campaigns), and Growth Media (paid media management and advertising investment optimization). Growth Lab holds Google Partner Premier status — placing it in the top 3% of agencies globally by performance — alongside Meta Partners, Growth Hackers, and Growth Marketing Conference certifications.

The firm's underlying technology stack centers on integrating advertising platforms with CRM systems, customer data platforms (CDP), email marketing automation, and business analytics dashboards to create a synchronized growth ecosystem. Its proprietary methodology — including the Growth Loop Framework for continuous experimentation and Integral Conversion Optimization for end-to-end funnel optimization — emphasizes business-outcome metrics (revenue, LTV, NPS) over platform-level metrics (CTR, CPC). Growth Lab applies AI/ML across multiple modalities including predictive analytics, recommendation engines, process automation, and generative AI for content and campaign personalization, positioning AI as a productivity layer within its service delivery rather than as a standalone product.

Growth Lab operates on a quote-based professional services revenue model with custom multi-year enterprise engagements. The go-to-market motion is consultative and relationship-driven, relying on direct enterprise outreach, the company website contact form, and LinkedIn professional networking. Named enterprise clients include Transbank, Santander, Onepay, ADT, Vans Chile (Forus), Kaufmann, Cooke, Clínica Dávila, Clínica Cordillera, Banmédica, Clínica Santa María, Clínica Bio Bio, Clínica Ciudad del Mar, Vidaintegra, Libercoop, and Sermecoop, with case studies documenting outcomes such as +78% new customers from paid media, -87% reduction in cost per acquisition, and tripled sales within three months. The firm supports client acquisition through content marketing via its Growth Insights blog and maintains a social presence on LinkedIn and Instagram.

Name

Growth Lab

Legal name

Growth Lab

Website

https://growthlab.cl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Growth Lab is a Chilean B2B growth marketing consultancy serving large enterprises in healthcare, financial services, retail, and security. It delivers integrated strategy, digital marketing, and paid media services through three lines: Growth Lab System, Growth Marketing, and Growth Media, operating from Santiago since 2018.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Management Services (8741)

akta.pro primary industry

Corporate & Leadership Development (BPACANAA)

akta.pro secondary industry

Data & Metrics for PM/PPM (Analytics, KPIs, Experimentation) (EDABAHAL)

Keywords

• Growth marketing consulting
• Digital marketing services
• Paid media management
• Conversion rate optimization
• Growth strategy consulting

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Growth Lab System Consulting: Strategic consulting engagement involving architecture design and transfer for sustainable, predictable, and governable growth. Includes 12-month strategic roadmap delivery and ongoing strategic intervention services.
2. Growth Marketing Services: Comprehensive digital marketing strategy, content development, and performance-oriented campaigns. Includes multi-channel campaign execution and customer experience automation aligned with business objectives.
3. Growth Media (Paid Media Management): Advanced management and optimization of advertising investment. Data-driven campaign design, execution, and continuous optimization across digital channels with focus on return on investment. Revenue derived from media spend management fees and optimization services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Growth Lab is a B2B growth marketing agency and consultancy that designs and executes integrated growth programs for large enterprises in Chile. Its core offering combines strategic consulting (Growth Lab System), digital strategy and performance marketing (Growth Marketing), and paid media management (Growth Media) into a unified growth architecture that connects advertising platforms, CRM, CDP, and customer feedback into a synchronized data-driven ecosystem.

Product overview

Growth Lab is a growth marketing agency and consultancy that operates as a unified service platform built around its proprietary methodology. The offering consists of three integrated service lines: Growth Lab System (strategic architecture and consulting for defining metrics and building sustainable growth systems), Growth Marketing (comprehensive digital strategy, content, and performance campaigns), and Growth Media (paid media management and optimization). These three services work together as a coordinated growth engine, where the System provides the strategic framework, Marketing executes brand and conversion strategies, and Media manages the advertising investment across channels.

Differentiator

Problem solved

Functional benefit

Brands

• Growth Lab System: Strategic growth architecture intervention designed to define north metrics, evaluate product-market fit, understand customer base and LTV by segment, integrate experience measurements with business-impacting actions, formalize structural growth loops with automations, and deliver a 12-month strategic roadmap.
• Growth Marketing
• Growth Media

Products and services

• Growth Lab System Intensive strategic consulting intervention for large enterprises that designs and transfers a sustainable, predictable, and governable growth architecture and delivers a 12-month strategic roadmap.
• Growth Marketing Digital strategy, content, and performance marketing service for large enterprises that develops comprehensive digital strategies, multi-channel campaigns, and automation to strengthen brand presence, increase conversion, and optimize customer experience.
• Growth Media Advanced paid media management service for large enterprises that designs, executes, and continuously optimizes advertising campaigns across digital channels using a data-driven approach to maximize ROI, delivered as a Google Partner Premier and Meta Partner agency.

Quantifiable outcome

• +78% new customers from Paid Media with 50% more investment (Transbank case study)
• +5 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Google (Partner Premier)coreTechnology or Integration · 1 January 2024Growth Lab holds Google Partner Premier status, placing them in the top 3% of agencies globally by performance. This partnership provides access to Google's advertising platforms, tools, and support resources, enabling advanced campaign management and optimization for clients.
• Meta (Partners)coreTechnology or Integration · 1 January 2024Certified Meta Partners providing advertising services across Facebook, Instagram, and other Meta platforms. This partnership enables multi-platform campaign management and optimization capabilities.
• Growth HackersminorStrategic or Co-development Partner · 1 January 2024Strategic partnership for growth methodology development and certification, providing access to growth frameworks and professional development resources.
• Growth Marketing ConferenceminorStrategic or Co-development Partner · 1 January 2024Association with Growth Marketing Conference for industry recognition, thought leadership development, and professional community access.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Huge: Global digital agency combining strategy, design, marketing, and technology services for large enterprises. Directly comparable to Growth Lab in offering integrated growth, digital strategy, and performance services to enterprise clients.
• Dept: Global digital agency delivering integrated marketing, technology, and growth services to enterprise clients. Comparable in service mix spanning strategy, performance, and engineering capabilities.
• Brainlabs: Performance-driven digital marketing agency specializing in paid media, SEO, and data analytics. Directly comparable to Growth Lab's Growth Media service line and data-led optimization approach.
• R/GA: Global digital agency with strong growth, performance marketing, and innovation consulting practices. Comparable in its data-driven, transformation-oriented approach to enterprise growth engagements.

Broad incumbents

• Publicis Worldwide: Global advertising network with Chilean operations and integrated digital, media, and data capabilities. Competes for the same large-enterprise marketing budgets as Growth Lab but with a much broader service portfolio.
• Ogilvy: Global marketing and communications network with deep presence in Chile. Overlaps with Growth Lab in performance marketing and brand strategy but operates at vastly larger scale across many service lines.
• VML: Global marketing communications network formed from the merger of Wunderman Thompson and VMLY&R. Offers overlapping digital strategy, performance, and customer experience capabilities but as part of a much larger global portfolio.

Emerging players

• GrowthRocks: Growth hacking agency focused on startups and growth-stage companies. Closely comparable methodology (growth loops, experimentation, CRO) though typically serving smaller clients than Growth Lab's enterprise base.

Regional players

• LLYC: Spanish-language communications and marketing consultancy with strong Latin American footprint. Comparable as a regional peer serving Spanish-speaking enterprise clients with strategic marketing and communications services.
• Cebra: Latin American digital creative and technology agency serving enterprise clients across the region. Comparable as a regional peer in Spanish-speaking LatAm enterprise marketing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/growth-lab-cl
• Instagraminstagram.com/wearegrowthlab
• Facebookfacebook.com/wearegrowthlab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growth Lab