Beach Oil Company
Beach Oil Company is a fourth-generation, family-owned petroleum jobbership in Clarksville, Tennessee that wholesales fuels and lubricants to commercial, industrial, trucking, and agricultural customers across Middle Tennessee and Southern Kentucky, while also operating 18 company-owned Exxon and Marathon convenience stores and a fleet fuel-card program.
- Company typePrivate
- Founded1919
- HeadquartersClarksville, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Beach Oil Company does
Beach Oil Company is a fourth-generation, family-owned petroleum jobbership headquartered at 631 US Highway 76 in Clarksville, Tennessee. Founded in 1919 by Oscar and Dale Beach as Beach Brothers and renamed Beach Oil Company in 1973, the firm serves commercial, industrial, trucking, and agricultural customers across Middle Tennessee and Southern Kentucky from a single regional bulk plant — most recently renovated in 2007 to provide over 80,000 gallons of indoor temperature- and moisture-controlled bulk lubricant storage and approximately 180,000 gallons of underground fuel storage.
The company operates two integrated lines of business. The wholesale division distributes gasoline, diesel, biofuels, and over 500 lubricant SKUs (hydraulic oils, transmission fluids, engine oils, greases, metal-working fluids, antifreeze, methanol, and DEF) as an associate marketer of Chevron, Shell Rotella, Starfire, and Blue Panther, with bulk transport-truck delivery into customer-owned tanks and next-day fill-in for out-of-stock items. The retail division owns and operates 18 convenience stores across Clarksville, TN and surrounding areas under Exxon and Marathon branding, including Subway co-located restaurants and two liquor stores (Riverbend Wine & Spirits, HiSpirits), with a 24-hour fueling center at the headquarters site. The Advantage Fuel Card layers a fleet management and discounted-fueling program on top of both divisions, providing PIN-authenticated transactions, odometer tracking, driver/vehicle controls, consolidated reporting, and volume-tiered discounts billed monthly.
Revenue is generated transactionally across wholesale fuel/lubricant sales, convenience-store merchandise and fuel resale, food and beverage concessions, ATM and lottery services, and fleet-card fuel margins. The company employs 101–250 people, has no disclosed institutional investors, parent company, or subsidiaries, and has remained under continuous Beach-family ownership for four generations.
Beach Oil Company firmographics
Firmographics- Name
- Beach Oil Company
- Legal name
- Beach Oil Company
- Website
- https://beachoil.com
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Beach Oil Company is a fourth-generation, family-owned petroleum jobbership in Clarksville, Tennessee that wholesales fuels and lubricants to commercial, industrial, trucking, and agricultural customers across Middle Tennessee and Southern Kentucky, while also operating 18 company-owned Exxon and Marathon convenience stores and a fleet fuel-card program.
- Ownership category
- akta.pro rank
Beach Oil Company industry classification
Industry- Product category
- Petroleum Distribution and Retail Fueling
- NAICS
- Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720), Petroleum Bulk Stations and Terminals (424710)
- SIC
- Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Petroleum Bulk Stations & Terminals (5171)
- akta.pro primary industry
- Marine Bunkering & Port Fuel Supply (EUALAIAG)
- akta.pro secondary industry
- Process Oils & White Oils (IMAEAMAK)
Keywords
Where Beach Oil Company is headquartered
LocationHeadquarters
- HQ city
- Clarksville
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Beach Oil Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Fuel Sales: Sales of petroleum products, gasoline, and diesel fuels to commercial, industrial, trucking, and agricultural businesses. Products delivered via bulk transport trucks to customer locations.
- Wholesale Lubricant Sales: Sales of commercial, industrial, trucking and agriculture lubricants and fuels. Products include hydraulic oils, transmission fluids, engine oils, greases, metal working fluids, and chemicals including antifreeze and methanol. Products stocked in various packaging from cases to bulk tank deliveries.
- Retail Convenience Store Operations: Company owns and operates 18 convenience stores offering gasoline, convenience merchandise, ATM services, Tennessee Lottery, money orders, and hunting/fishing licenses. Includes branded Exxon and Marathon stations, Subway locations, Riverbend Wine & Spirits, and HiSpirits stores.
- Advantage Fuel Card Program: Fleet fueling card program offering companies control over fleet fuel purchases with monthly reporting. No cost or fees to companies; discounts offered for volume and early payment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Advantage Fuel Card volume discount program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Beach Oil Company product offering
Product offeringCore offering
Beach Oil Company is a family-owned petroleum jobber that distributes wholesale fuels (gasoline, diesel, biofuels) and lubricants (hydraulic oils, transmission fluids, engine oils, greases, metal working fluids, antifreeze, methanol) to commercial, industrial, trucking, and agricultural businesses in Middle Tennessee and Southern Kentucky. It also operates 18 company-owned convenience stores, branded Exxon and Marathon fueling stations, Subway restaurants, and liquor stores under the Beach Markets umbrella.
Product overview
Beach Oil Company operates as a petroleum jobbership with a diversified portfolio of wholesale and retail offerings. The wholesale division provides fuels (gasoline, diesel, biofuels) and lubricants (hydraulic oils, transmission fluids, engine oils, greases, metal working fluids, chemicals) to commercial, industrial, trucking, and agricultural customers. The retail division operates convenience stores under the Beach Markets brand, along with branded fueling stations (Exxon, Marathon), Subway restaurants, and liquor stores (Riverbend Wine & Spirits, HiSpirits). The company also offers the Advantage Fuel Card, a fleet management and fueling program for business customers. With over 80,000 gallons of bulk lubricant storage and approximately 180,000 gallons of underground fuel storage, the company serves middle Tennessee and southern Kentucky from its Clarksville, Tennessee headquarters.
Differentiator
Problem solved
Functional benefit
Brands
- Beach Markets: Convenience stores operated by Beach Oil Company, the first opening in 1981.
- Advantage Fuel Card
Products and services
- Wholesale Fuels Gasoline, diesel fuels, and biofuels supplied to commercial, industrial, trucking, and agricultural businesses across Middle Tennessee and Southern Kentucky, delivered via bulk transport trucks or picked up at company locations.
- Wholesale Lubricants Over 500 lubricant products including hydraulic oils, transmission fluids, engine oils, greases, and branded lines (Chevron, Starfire, Shell Rotella, Blue Panther DEF), packaged from cases and pails through bulk tank deliveries to commercial, industrial, trucking, and agricultural customers.
- Advantage Fuel Card
Quantifiable outcome
- Over 100 years in continuous operation since 1919
- +2 more outcomes
Companies that use Beach Oil Company
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Beach Oil Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Beach Oil Company partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ExxoncoreExxon-branded convenience stores and fuel stations operated by Beach Oil Company. Multiple store locations across Clarksville, TN and Dover, TN including Beach Oil #22 on Madison St, Beach Oil #24 on Cracker Barrel Rd, and multiple other Exxon OTR locations.
- MarathoncoreMarathon-branded fueling stations (HI ROAD locations) operated by Beach Oil Company. Multiple locations including HI ROAD 2 on Fort Campbell Blvd, HI ROAD 6 on New Ashland, HI ROAD 8 on Riverside Dr, and others.
- SubwaycoreSubway restaurant locations operating within Beach Oil Company convenience stores. Locations include 701 Sango Rd, 11945 Guthrie Highway in Guthrie KY, and 1200 Highway 48.
- Chevron LubricantscoreAssociate marketer of Chevron Lubricants, purchasing and reselling Chevron petroleum products, gasoline, diesel fuels, and lubricants to commercial and retail customers in Middle Tennessee and Southern Kentucky.
- Starfire LubricantscoreAssociate marketer of Starfire Lubricants for commercial, industrial, trucking and agricultural lubricant products.
- Blue Panther DEFcoreAssociate marketer of Blue Panther DEF (Diesel Exhaust Fluid) products for the complete line of fuels and lubricants.
- Shell Rotella LubricantscoreAssociate marketer of Shell Rotella Lubricants, selling commercial and industrial lubricants under the Shell brand.
Scale indicators6 records
Recent moves9 records
Expansion highlights4 records
Beach Oil Company competitors and assessment
Company assessmentDirect peers
- SC Fuels: Wholesale fuel and lubricant distributor serving commercial, industrial, and agricultural customers across the Western and Southwestern US. Similar product breadth (fuels, lubricants, DEF, fleet card) and similar end-customer verticals to Beach Oil.
- Quarles Petroleum: Regional petroleum jobber based in the Mid-Atlantic that distributes fuels and lubricants to commercial, industrial, agricultural, and government customers — closely mirroring Beach Oil's wholesale business model, customer mix, and brand-partner approach.
- Wills Group: Mid-Atlantic fuel distributor operating wholesale fuel delivery alongside Royal Farms convenience stores. Highly comparable to Beach Oil's dual wholesale-plus-retail model and family-owned heritage.
- R.L. Turner Company: Regional petroleum distributor in the Southeast serving industrial, commercial, and agricultural customers with fuels, lubricants, and DEF. Comparable mid-size regional footprint and product mix to Beach Oil.
- HOP Energy: Northeast US petroleum jobber under Global Partners that delivers heating fuels, diesel, gasoline, and lubricants to residential, commercial, and industrial accounts. Closely aligned with Beach Oil's jobber business model and lubricant/fuel portfolio.
Broad incumbents
- Murphy USA: Large publicly traded fuel and convenience retailer with ~1,750 stores across the US, predominantly near Walmart. Comparable retail fuel-and-convenience-store model, though at far greater scale and with a publicly traded balance sheet.
- RaceTrac: Private convenience-store and fuel retailer operating ~580 stores across the Southeast and Midwest. Comparable convenience-store-plus-fuel retail model, though without the wholesale/lubricant distribution layer Beach Oil operates.
- World Fuel Services: Global fuel and lubricant marketer and distributor (land, marine, aviation). Comparable as a broad petroleum-products distributor, though Beach Oil operates at materially smaller scale and only within a two-state region.
- Casey's General Stores: Publicly traded convenience-store chain with ~2,900 locations across the Midwest and South, offering fuel, foodservice, and in-store merchandise. Operates a similar retail fuel and convenience-store model but at materially larger scale.
- Pilot Travel Centers: Largest US travel-center network (now majority-owned by Berkshire Hathaway), combining retail fuel, lubricants, foodservice, and fleet services. Comparable in offering lubricants, DEF, and fleet card programs but operates at vastly larger scale across interstate corridors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Beach Oil Company social profiles
Digital presenceBeach Oil Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beach Oil Company leadership team
Management profileNumber of profiles
Profiles2 records
Beach Oil Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beach Oil Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beach Oil Company
What does Beach Oil Company do?
Beach Oil Company is a family-owned petroleum jobber that distributes wholesale fuels (gasoline, diesel, biofuels) and lubricants (hydraulic oils, transmission fluids, engine oils, greases, metal working fluids, antifreeze, methanol) to commercial, industrial, trucking, and agricultural businesses in Middle Tennessee and Southern Kentucky. It also operates 18 company-owned convenience stores, branded Exxon and Marathon fueling stations, Subway restaurants, and liquor stores under the Beach Markets umbrella.
Is Beach Oil Company a public or private company?
Beach Oil Company is a private company. It is classified as family owned and is currently operating.
When was Beach Oil Company founded?
Beach Oil Company was founded in 1919. It employs 101 to 250 people.
Where is Beach Oil Company based?
Beach Oil Company is headquartered in Clarksville, United States, in the North America region.
How does Beach Oil Company make money?
Four revenue lines are on record. Wholesale Fuel Sales are the primary driver. The others are wholesale Lubricant Sales, retail Convenience Store Operations and advantage Fuel Card Program.
Who are Beach Oil Company's main competitors?
Direct peers on record are SC Fuels, Quarles Petroleum, Wills Group, R.L. Turner Company and HOP Energy. Broad incumbents are Murphy USA, RaceTrac, World Fuel Services, Casey's General Stores and Pilot Travel Centers.
Does Beach Oil Company have an API?
No public API is recorded for Beach Oil Company.
What industry is Beach Oil Company in?
Beach Oil Company's product category is Petroleum Distribution and Retail Fueling. Its primary akta.pro industry code is EUALAIAG, Marine Bunkering & Port Fuel Supply, with a secondary code of IMAEAMAK, Process Oils & White Oils. Its NAICS code is 424720 and its SIC code is 5172.