Beach Oil Company

What Beach Oil Company does

Beach Oil Company is a fourth-generation, family-owned petroleum jobbership headquartered at 631 US Highway 76 in Clarksville, Tennessee. Founded in 1919 by Oscar and Dale Beach as Beach Brothers and renamed Beach Oil Company in 1973, the firm serves commercial, industrial, trucking, and agricultural customers across Middle Tennessee and Southern Kentucky from a single regional bulk plant — most recently renovated in 2007 to provide over 80,000 gallons of indoor temperature- and moisture-controlled bulk lubricant storage and approximately 180,000 gallons of underground fuel storage.

The company operates two integrated lines of business. The wholesale division distributes gasoline, diesel, biofuels, and over 500 lubricant SKUs (hydraulic oils, transmission fluids, engine oils, greases, metal-working fluids, antifreeze, methanol, and DEF) as an associate marketer of Chevron, Shell Rotella, Starfire, and Blue Panther, with bulk transport-truck delivery into customer-owned tanks and next-day fill-in for out-of-stock items. The retail division owns and operates 18 convenience stores across Clarksville, TN and surrounding areas under Exxon and Marathon branding, including Subway co-located restaurants and two liquor stores (Riverbend Wine & Spirits, HiSpirits), with a 24-hour fueling center at the headquarters site. The Advantage Fuel Card layers a fleet management and discounted-fueling program on top of both divisions, providing PIN-authenticated transactions, odometer tracking, driver/vehicle controls, consolidated reporting, and volume-tiered discounts billed monthly.

Revenue is generated transactionally across wholesale fuel/lubricant sales, convenience-store merchandise and fuel resale, food and beverage concessions, ATM and lottery services, and fleet-card fuel margins. The company employs 101–250 people, has no disclosed institutional investors, parent company, or subsidiaries, and has remained under continuous Beach-family ownership for four generations.

Name

Beach Oil Company

Legal name

Beach Oil Company

Website

https://beachoil.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

101–250 employees

Short description

Beach Oil Company is a fourth-generation, family-owned petroleum jobbership in Clarksville, Tennessee that wholesales fuels and lubricants to commercial, industrial, trucking, and agricultural customers across Middle Tennessee and Southern Kentucky, while also operating 18 company-owned Exxon and Marathon convenience stores and a fleet fuel-card program.

Ownership category

akta.pro rank

Product category

Petroleum Distribution and Retail Fueling

NAICS

Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720), Petroleum Bulk Stations and Terminals (424710)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Marine Bunkering & Port Fuel Supply (EUALAIAG)

akta.pro secondary industry

Process Oils & White Oils (IMAEAMAK)

Keywords

• Petroleum distribution
• Wholesale fuel supply
• Commercial lubricants
• Fleet fuel cards
• Convenience store operations

Headquarters

HQ city

Clarksville

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Fuel Sales: Sales of petroleum products, gasoline, and diesel fuels to commercial, industrial, trucking, and agricultural businesses. Products delivered via bulk transport trucks to customer locations.
2. Wholesale Lubricant Sales: Sales of commercial, industrial, trucking and agriculture lubricants and fuels. Products include hydraulic oils, transmission fluids, engine oils, greases, metal working fluids, and chemicals including antifreeze and methanol. Products stocked in various packaging from cases to bulk tank deliveries.
3. Retail Convenience Store Operations: Company owns and operates 18 convenience stores offering gasoline, convenience merchandise, ATM services, Tennessee Lottery, money orders, and hunting/fishing licenses. Includes branded Exxon and Marathon stations, Subway locations, Riverbend Wine & Spirits, and HiSpirits stores.
4. Advantage Fuel Card Program: Fleet fueling card program offering companies control over fleet fuel purchases with monthly reporting. No cost or fees to companies; discounts offered for volume and early payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Beach Oil Company is a family-owned petroleum jobber that distributes wholesale fuels (gasoline, diesel, biofuels) and lubricants (hydraulic oils, transmission fluids, engine oils, greases, metal working fluids, antifreeze, methanol) to commercial, industrial, trucking, and agricultural businesses in Middle Tennessee and Southern Kentucky. It also operates 18 company-owned convenience stores, branded Exxon and Marathon fueling stations, Subway restaurants, and liquor stores under the Beach Markets umbrella.

Product overview

Beach Oil Company operates as a petroleum jobbership with a diversified portfolio of wholesale and retail offerings. The wholesale division provides fuels (gasoline, diesel, biofuels) and lubricants (hydraulic oils, transmission fluids, engine oils, greases, metal working fluids, chemicals) to commercial, industrial, trucking, and agricultural customers. The retail division operates convenience stores under the Beach Markets brand, along with branded fueling stations (Exxon, Marathon), Subway restaurants, and liquor stores (Riverbend Wine & Spirits, HiSpirits). The company also offers the Advantage Fuel Card, a fleet management and fueling program for business customers. With over 80,000 gallons of bulk lubricant storage and approximately 180,000 gallons of underground fuel storage, the company serves middle Tennessee and southern Kentucky from its Clarksville, Tennessee headquarters.

Differentiator

Problem solved

Functional benefit

Brands

• Beach Markets: Convenience stores operated by Beach Oil Company, the first opening in 1981.
• Advantage Fuel Card

Products and services

• Wholesale Fuels Gasoline, diesel fuels, and biofuels supplied to commercial, industrial, trucking, and agricultural businesses across Middle Tennessee and Southern Kentucky, delivered via bulk transport trucks or picked up at company locations.
• Wholesale Lubricants Over 500 lubricant products including hydraulic oils, transmission fluids, engine oils, greases, and branded lines (Chevron, Starfire, Shell Rotella, Blue Panther DEF), packaged from cases and pails through bulk tank deliveries to commercial, industrial, trucking, and agricultural customers.
• Advantage Fuel Card

Quantifiable outcome

• Over 100 years in continuous operation since 1919
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• ExxoncoreChannel Partner/ Reseller/ Distributor · 1 January 1981Exxon-branded convenience stores and fuel stations operated by Beach Oil Company. Multiple store locations across Clarksville, TN and Dover, TN including Beach Oil #22 on Madison St, Beach Oil #24 on Cracker Barrel Rd, and multiple other Exxon OTR locations.
• MarathoncoreChannel Partner/ Reseller/ Distributor · 1 January 1981Marathon-branded fueling stations (HI ROAD locations) operated by Beach Oil Company. Multiple locations including HI ROAD 2 on Fort Campbell Blvd, HI ROAD 6 on New Ashland, HI ROAD 8 on Riverside Dr, and others.
• SubwaycoreChannel Partner/ Reseller/ Distributor · 1 January 1981Subway restaurant locations operating within Beach Oil Company convenience stores. Locations include 701 Sango Rd, 11945 Guthrie Highway in Guthrie KY, and 1200 Highway 48.
• Chevron LubricantscoreChannel Partner/ Reseller/ Distributor · 1 January 1919Associate marketer of Chevron Lubricants, purchasing and reselling Chevron petroleum products, gasoline, diesel fuels, and lubricants to commercial and retail customers in Middle Tennessee and Southern Kentucky.
• Starfire LubricantscoreChannel Partner/ Reseller/ Distributor · 1 January 1919Associate marketer of Starfire Lubricants for commercial, industrial, trucking and agricultural lubricant products.
• Blue Panther DEFcoreChannel Partner/ Reseller/ Distributor · 1 January 1919Associate marketer of Blue Panther DEF (Diesel Exhaust Fluid) products for the complete line of fuels and lubricants.
• Shell Rotella LubricantscoreChannel Partner/ Reseller/ Distributor · 1 January 1919Associate marketer of Shell Rotella Lubricants, selling commercial and industrial lubricants under the Shell brand.

Scale indicators6 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• SC Fuels: Wholesale fuel and lubricant distributor serving commercial, industrial, and agricultural customers across the Western and Southwestern US. Similar product breadth (fuels, lubricants, DEF, fleet card) and similar end-customer verticals to Beach Oil.
• Quarles Petroleum: Regional petroleum jobber based in the Mid-Atlantic that distributes fuels and lubricants to commercial, industrial, agricultural, and government customers — closely mirroring Beach Oil's wholesale business model, customer mix, and brand-partner approach.
• Wills Group: Mid-Atlantic fuel distributor operating wholesale fuel delivery alongside Royal Farms convenience stores. Highly comparable to Beach Oil's dual wholesale-plus-retail model and family-owned heritage.
• R.L. Turner Company: Regional petroleum distributor in the Southeast serving industrial, commercial, and agricultural customers with fuels, lubricants, and DEF. Comparable mid-size regional footprint and product mix to Beach Oil.
• HOP Energy: Northeast US petroleum jobber under Global Partners that delivers heating fuels, diesel, gasoline, and lubricants to residential, commercial, and industrial accounts. Closely aligned with Beach Oil's jobber business model and lubricant/fuel portfolio.

Broad incumbents

• Murphy USA: Large publicly traded fuel and convenience retailer with ~1,750 stores across the US, predominantly near Walmart. Comparable retail fuel-and-convenience-store model, though at far greater scale and with a publicly traded balance sheet.
• RaceTrac: Private convenience-store and fuel retailer operating ~580 stores across the Southeast and Midwest. Comparable convenience-store-plus-fuel retail model, though without the wholesale/lubricant distribution layer Beach Oil operates.
• World Fuel Services: Global fuel and lubricant marketer and distributor (land, marine, aviation). Comparable as a broad petroleum-products distributor, though Beach Oil operates at materially smaller scale and only within a two-state region.
• Casey's General Stores: Publicly traded convenience-store chain with ~2,900 locations across the Midwest and South, offering fuel, foodservice, and in-store merchandise. Operates a similar retail fuel and convenience-store model but at materially larger scale.
• Pilot Travel Centers: Largest US travel-center network (now majority-owned by Berkshire Hathaway), combining retail fuel, lubricants, foodservice, and fleet services. Comparable in offering lubricants, DEF, and fleet card programs but operates at vastly larger scale across interstate corridors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/134853243232261

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beach Oil Company