Stift

What Stift does

Stift is a Brazilian edtech company operating a mobile-first doubt-resolution platform that connects students to on-demand monitors (teachers, university students, and teaching candidates) via a WhatsApp-style interface. Students submit academic questions in video, photo, audio, or text formats and receive personalized explanations, with a Réplica (Reply) feature enabling conversational follow-ups and a saved question history for later review. The platform consists of three coordinated interfaces: a student app, a monitor app, and a web-based coordinator portal that provides statistics, class management, and student-level analytics for educational institutions.

The product is built around real-time question routing, multi-format response support, and proprietary moderation software that flags inappropriate content and prevents off-platform communication, mitigating labor-law risk for partner institutions. The technology stack is app-centric (iOS/Android) with a web portal layer for institutional administrators, and includes internal safeguards around monitor work-hour compliance.

Stift generates revenue through two streams: per-question transaction fees paid by students, and annual subscription fees paid by schools, universities, and pre-vestibular courses for platform access. Monitors are paid R$2.30–R$3.50 per answered question, with Stift retaining the spread. The company employs 1–10 people, operates exclusively in Brazil with concentration in Santa Catarina, and serves over 75,000 active students alongside named institutional partners including COC Floripa, Pró Floripa, ETE FMC, and Nacional.

Name

Stift

Legal name

STIFT LTDA

Website

https://stift.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Stift is a Brazilian edtech platform that connects students with on-demand academic monitors via a mobile app, supporting multi-format doubt resolution and B2B subscriptions for schools and universities.

Ownership category

akta.pro rank

Product category

Online Tutoring Platform

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Virtual Classroom Platforms (Synchronous Teaching Environments) (EDAFABAA)

akta.pro secondary industry

Classroom Communication & Messaging Platforms (EDAFAGAA)

Keywords

• Online tutoring platform
• Edtech software
• Doubt resolution app
• Student mentoring platform
• Virtual learning support

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Per-Question Transaction Fees (Student Side): Students pay per question answered by monitors, providing affordable access to tutoring at a fraction of the cost of traditional private lessons. Payment is managed through the platform's pricing system.
2. Platform Access / Subscription for Institutions: Educational institutions (schools, prep courses, universities) pay for access to the Stift app, web portal, and network of monitors, enabling online doubt sessions as a substitute or complement to traditional office hours. More cost-effective than traditional tutoring staffing.
3. Monitor Compensation Difference: Stift pays monitors between R$ 2.30 and R$ 3.50 per question answered, retaining the spread between what students pay and what monitors earn as the platform's margin.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Stift operates a mobile-based on-demand academic doubt-resolution platform that connects students with monitors/teachers in real time. Students submit questions via video, photo, audio, or text through a WhatsApp-like mobile app, while educational institutions access a web portal with coordinator dashboards, analytics, and class management. The platform serves as a modern substitute or complement to traditional in-person office hours, functioning across three coordinated interfaces: a student app, a monitor app, and an institutional web portal.

Product overview

Stift is a mobile-based doubt-solving platform (plantão de dúvidas digital) that operates as a three-part system: the Stift App for Students allows learners to submit questions through video, photo, audio, or text and receive personalized responses; the Stift App for Teachers/Monitors enables educators to answer questions with detailed explanations; and the Stift Portal provides educational institution coordinators with administrative oversight, statistics, and class management capabilities. The platform connects students with monitors in real-time, functioning as a modern alternative or complement to traditional academic doubt sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• Stift App para Alunos

Quantifiable outcome

• Over 75,000 active students on the platform, growing daily
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ACATEcoreStrategic or Co-development PartnerACATE (Associação Catarinense de Empresas de Tecnologia) is a technology business association in Santa Catarina that backs Stift. ACATE provides ecosystem support, networking, and credibility within the regional tech community in Florianópolis.
• COC FloripaminorOthersCOC Floripa is an educational institution partner that uses Stift's platform to provide its students with on-demand doubt resolution, deploying the app as a modern complement or substitute for traditional office hours.
• Pró FloripaminorOthersPró Floripa is an educational institution partner that uses Stift's platform to provide its students with on-demand doubt resolution services.
• ETE FMCminorOthersETE FMC is a technical school partner that uses Stift's platform to connect its students to monitors for online doubt resolution.
• NacionalminorOthersNacional is an educational institution partner that uses Stift's platform for its students' academic doubt resolution needs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Chegg: Global study-help and tutoring platform combining textbook solutions, Q&A, and live tutoring. Comparable in doubt resolution and tutoring marketplace model, though Chegg's scale, English-language base, and textbook-subscription business are materially different.
• Descomplica: One of Brazil's largest online education platforms, offering K-12, pre-vestibular, and concurso courses. A broader incumbent that overlaps with Stift on pre-vestibular doubt resolution but operates at much greater scale and a wider course portfolio.

Direct peers

• Brainly: Global student Q&A platform where learners post homework and study questions and receive answers from peers/tutors. Closely mirrors Stift's doubt-resolution model and student persona, though Brainly operates a freemium ad-supported model globally rather than a per-question paid model.
• Kuadro: Brazilian online tutoring marketplace connecting K-12 and pre-vestibular students with vetted tutors. Directly comparable two-sided model, target customer (Brazilian students and families), and per-session pricing approach.
• Passei Direto: Brazilian study-help platform combining shared study materials, Q&A, and tutoring services. Targets the same Brazilian student base and is one of the closest direct comparables in terms of doubt resolution and study-support functionality.
• TutorMundi: Brazilian on-demand online tutoring platform serving K-12 and higher education with one-on-one tutor sessions. Overlaps directly with Stift on student target market, on-demand delivery, and Brazilian geography.
• Yup (formerly Yup.com): Mobile-first, on-demand math and science tutoring app that matches students with tutors in real time. Closely comparable to Stift's mobile-first, on-demand, multi-format tutoring approach and target student persona.
• Wyzant: US-based online and in-person tutoring marketplace connecting students to independent tutors across subjects. Closely analogous two-sided tutor marketplace with on-demand booking and per-session pricing, although Wyzant's customer base and tutoring delivery differ.
• Preply: Global online tutoring marketplace operating across dozens of subjects and languages with a tutor-supply-driven model. Shares Stift's two-sided marketplace mechanics, although Preply is much broader in subject coverage and global in reach.

Regional players

• Profes: Spanish-language tutoring and homework-help marketplace active in Spain and Latin America. Comparable two-sided marketplace model and on-demand doubt resolution, but primarily serves Spanish-speaking geographies distinct from Stift's Brazilian focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stift