Shine Orthodontics and Pediatric Dentistry

What Shine Orthodontics and Pediatric Dentistry does

Shine Orthodontics and Pediatric Dentistry is a privately held, family-owned dual-specialty dental practice headquartered at 5940 W. Union Hills Drive, Glendale, Arizona, founded in 2011 by orthodontist Dr. Jon Bolesta. The practice combines orthodontic care (conventional braces, Invisalign, and the proprietary ShineAlign custom clear aligner system designed and manufactured locally in Arizona by Dr. Bolesta) with pediatric dental services (cleanings, fluoride, x-rays, fillings, sedation dentistry) under one roof, serving children from age 1 through adults. Clinical capabilities include a 3D mouth scanner that eliminates traditional impressions and a full sedation stack (nitrous oxide, IV sedation, oral sedatives, general anesthetic). The clinical team comprises founder Dr. Bolesta plus three residency-trained pediatric dentists (Dr. Bobby Cox, Dr. Jared Tinker, Dr. Serena Mitchual).

The business operates on a fee-for-service professional services model with insurance reimbursements from seven major carriers (Delta Dental, Aetna, Cigna, Humana, Guardian, MetLife, United Healthcare) and a recurring revenue stream from the Shine Bright Club membership plan ($180–$240/year per family member, including 30% off treatment). Pricing is transparent and pre-disclosed, with flexible no-interest payment plans. Distribution is fully direct-to-consumer: a single physical office, phone/email scheduling, NexHealth online booking, and a formal professional referral channel from general dentists. The practice runs a multi-channel local marketing operation spanning Facebook, Instagram, Google/Yelp/Nextdoor reviews, and extensive community/charitable outreach (57,000+ lives touched through partnerships with Operation Smile, Feed My Starving Children, Compassion International, and others). The company is privately held by Dr. Bolesta with no institutional investment, no funding rounds, and no parent company; headcount is 1–10 employees and the firm is not a candidate for technology-style growth investment.

Name

Shine Orthodontics and Pediatric Dentistry

Legal name

Shine Orthodontics Pediatric Dentistry

Website

https://shineaz.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Shine Orthodontics and Pediatric Dentistry is a family-owned, single-location dental practice in Glendale, Arizona offering orthodontic care (braces, Invisalign, and proprietary ShineAlign) and pediatric dentistry for children and adults since 2011.

Ownership category

akta.pro rank

Product category

Orthodontic and Pediatric Dentistry Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Pediatric Orthodontics (HLABABAB), Adult Orthodontics (HLABABAC), Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG), Pediatric Dentistry Group Practices (HLABAKAD)

Keywords

• Orthodontic treatment
• Pediatric dental care
• Clear aligner therapy
• Dental braces
• Family dentistry

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Orthodontic Treatment Services: Revenue from orthodontic treatments including braces, aligners, and related orthodontic procedures for children and adults. Pricing is explained before treatment begins with flexible payment plans available.
2. Pediatric Dental Services: Revenue from general dental care services for children including cleanings, exams, fluoride applications, x-rays, fillings, and other pediatric dental procedures.
3. Insurance Reimbursements: In-network provider for most insurance carriers including Aetna, Cigna, Delta Dental, Guardian, MetLife, and others. Collects reimbursements from insurance companies for covered procedures.
4. Shine Bright Club Membership: Annual dental care membership plan offering cleanings, exams, fluoride applications, x-rays, and 30% off all treatment. First member $240/year, second member $220/year, additional members $180/year.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Shine Orthodontics and Pediatric Dentistry is a dual-specialty dental practice offering orthodontic treatments and pediatric dental services. The practice provides teeth straightening solutions, preventive and restorative dental care for children, and related family dental services. Detailed source content was not available in the input provided for this extraction.

Product overview

Shine Orthodontics & Pediatric Dentistry is a dual-specialty practice offering orthodontic and pediatric dental services under one roof. The core product portfolio includes traditional and clear aligner orthodontics (conventional braces, proprietary ShineAlign aligners, and Invisalign/Invisalign Teen) for children and adults, alongside comprehensive pediatric dentistry services. The practice differentiates through its proprietary ShineAlign finishing aligners manufactured in Arizona, state-of-the-art 3-D mouth scanning (eliminating traditional impressions), and family-friendly amenities. Additional offerings include professional teeth whitening (Opalescence), sedation dentistry, emergency care, and the Shine Bright Club membership plan. New patient forms are available in English and Spanish, and the practice participates with most PPO and HMO dental insurance plans.

Differentiator

Problem solved

Functional benefit

Brands

• ShineAlign: An exclusive clear aligner solution created by Dr. Jon, offered as an alternative to conventional braces. Custom aligners are manufactured in Arizona.

Products and services

• Orthodontic Treatment
• Pediatric Dentistry

Quantifiable outcome

• Early orthodontic treatment can reduce the need for extraction of permanent teeth, surgery, and other serious corrections later in life.
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

20 partnerships are on record, tiered minor and core.

• Connie's HomeminorOthersA Thailand-based children's home founded in 2000 by Richard and Connie Cummins, providing healthy and loving homes to children the Thai government cannot care for. Shine began supporting Connie's Home in 2016.
• Teen ChallengeminorOthersInternational Christ-centered organization providing faith-based solutions for youth, adults, and families struggling with life-controlling problems such as addiction. Shine has supported Teen Challenge since their founding in 2011.
• Youth Haven RanchminorOthersChrist-centered organization providing life-changing experiences for disadvantaged children through summer camps, weekend camps, and afterschool programs in Arizona and Michigan.
• The Salvation ArmyminorOthersInternational organization founded in 1865 serving the homeless, hungry, and destitute. Local Arizona chapter founded in 1893 provides services to those in need without discrimination.
• Feed My Starving ChildrenminorOthersChristian non-profit committed to feeding God's starving children through hand-packed meals formulated for malnourished children. Shine participates in volunteer events and donations.
• Compassion InternationalminorOthersChrist-centered child-advocacy ministry that releases children from spiritual, economic, social, and physical poverty through sponsorship programs.
• Operation SmileminorOthersInternational medical charity providing free surgeries for children born with cleft lip, cleft palate, or other facial deformities. Shine has funded 1 life-changing surgery each month since January 2013.
• Serving Orphans WorldwideminorOthersChristian organization helping children's homes worldwide increase the level of care for orphaned children through training and support.
• Operation Christmas Child (Samaritan's Purse)minorOthersProject providing shoeboxes filled with toys, hygiene items, and school supplies to children in need worldwide. Shine packs Christmas boxes annually for children in need.
• Advancing Native MissionsminorOthersBridge organization connecting individuals and churches with local ministries and missionaries worldwide, supporting 345 ministries in 97 countries.
• Wycliffe Bible TranslatorsminorOthersOrganization founded in 1942 working to translate the Bible into every language needing translation, with goal of starting projects in every remaining language by 2025.
• Phoenix Rescue MissionminorOthersFounded in 1952, provides Christ-centered programs for men, women, and children in the Phoenix metro area struggling with homelessness, drug addiction, and trauma.
• CruminorOthersNon-profit evangelical Christian organization committed to evangelism and discipleship, with 2,400 campus ministries and partnerships with over 2,000 local churches.
• Delta Dental (PPO and Premier)coreChannel Partner/ Reseller/ DistributorIn-network insurance provider for dental benefits. The practice is in network with both Delta Dental PPO and Delta Premier plans.
• AetnacoreChannel Partner/ Reseller/ DistributorIn-network insurance provider. The practice accepts Aetna dental insurance plans.
• CignacoreChannel Partner/ Reseller/ DistributorIn-network insurance provider for both PPO and HMO (to age 13) dental plans.
• HumanacoreChannel Partner/ Reseller/ DistributorIn-network insurance provider for dental benefits.
• GuardiancoreChannel Partner/ Reseller/ DistributorIn-network insurance provider for dental benefits.
• MetLifecoreChannel Partner/ Reseller/ DistributorIn-network insurance provider for dental benefits.
• United HealthcarecoreChannel Partner/ Reseller/ DistributorIn-network insurance provider for dental benefits.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Western Dental & Orthodontics: Large multi-state DSO offering general dentistry plus orthodontics with broad insurance acceptance. Comparable as a broad incumbent in the same dental services category, with significantly greater scale and a footprint overlapping Shine's Arizona market.
• Heartland Dental: Largest dental support organization in the U.S. providing non-clinical support to affiliated dental offices. Relevant as a broad incumbent shaping the DSO competitive landscape that pressures independent orthodontic and pediatric practices.
• Great Expressions Dental Centers: Multi-state DSO providing general, specialty, and orthodontic dental services. Comparable as a broad incumbent in the same dental services category with multi-specialty offerings analogous to Shine's ortho-plus-pediatric model.
• Pacific Dental Services: Large DSO supporting dental practices across the U.S. with comprehensive operational infrastructure. Comparable as a broad incumbent in dental practice operations and support services, though not a direct competitor to a single local practice.

Others

• Invisalign (Align Technology): Market-leading clear aligner manufacturer whose Invisalign system Shine offers as a core product. Included as an adjacent enabler/ecosystem partner rather than a competitor; relevant for understanding the supply-side economics of Shine's aligner revenue.

Regional players

• Children's Dental Village: Pediatric dental and orthodontic practice operating in the Phoenix/Glendale metro. Comparable as a regional peer targeting the same pediatric dental and orthodontic patient base in Shine's geographic backyard.
• Sundance Dental Care: Multi-location Arizona-based family and orthodontic dental practice group. Comparable as a regional peer offering family-friendly dental and orthodontic services with in-network insurance positioning similar to Shine.

Emerging players

• SmileDirectClub: Direct-to-consumer clear aligner company targeting price-sensitive adult orthodontic patients. Comparable as an emerging player in clear aligner orthodontics with overlapping end-patient demographics, though differing fundamentally on channel (direct-to-consumer vs. in-office).

Direct peers

• Risas Dental and Braces: Multi-location Arizona-based DSO offering general dentistry, orthodontics, and braces with in-house payment plans. Directly comparable because it competes for the same value-conscious, family-oriented orthodontic/pediatric segment in the Phoenix metro, including Glendale, with similar insurance-friendly positioning.
• Arizona Pediatric Dentistry & Orthodontics: Independent pediatric dentistry and orthodontic group practice operating in the Phoenix metro including Glendale area. Directly comparable as a similarly structured independent practice offering the same dual-specialty pediatric + orthodontic services to families in Shine's primary market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/shineArizona
• Instagraminstagram.com/shine.arizona/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shine Orthodontics and Pediatric Dentistry