Genius and Co
Genius and Co is an independent French full-service communication agency, founded in 2003 and based near Poitiers, serving 400+ SMEs, retailers, franchise networks, and institutions with integrated strategy, creative, media planning, and fabrication services.
- Company typePrivate
- Founded2003
- HeadquartersChasseneuil-du-poitou, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Genius and Co does
Genius and Co is a French independent full-service communication and advertising agency founded on May 1, 2003, headquartered in Chasseneuil-du-Poitou near Poitiers in the Vienne department. The agency operates a '360°' service model built around five integrated pillars: communication strategy and competitive intelligence, operational marketing (acquisition, retention, upsell), creative production (visual identity, graphic charters, illustrations, packaging, PLV), media planning and buying across TV, radio, press, outdoor, and digital, and physical fabrication through an in-house PAO/studio plus an Eco-Fabrik eco-responsible production line. The agency runs these capabilities with a 15-person in-house team under Director Christine PIMBERT and Artistic Director Nathalie, and supplements its media planning offering with MEDIACOMPACT — an integrated service that gives SME clients access to premium market research tooling (KANTAR Média, Ipsos, Opinionway, Médiamétrie-Popcorn, Holimetrix) and negotiated media rates.
The agency's client base spans 400+ organizations across primary segments of small and medium businesses, independent retailers, and franchise networks, with a secondary institutional segment. Notable references include FUTUROSCOPE, Jean Paul Gaultier parfums, Lanvin parfums, Yves Saint-Laurent parfums, PASSION BEAUTE, PAYOT, BIOCOOP, IBIS, Daniel Moquet Signe Vos Allées, Aquibat, SAK PLAST, and La Baignoire, indicating engagement across tourism, prestige beauty, hotel, organic retail, home improvement, construction, and consumer goods verticals.
Revenue is generated through project-based professional services contracts with multi-year billing cadence and quote-based pricing calibrated to client needs and project scale. GTM is sales-led: the agency acquires clients through direct outreach, referrals, and existing-client recommendations, supported by an active website, blog, newsletter, Facebook, and LinkedIn presence. Over 2021–2024 the company averaged +18% annual revenue growth, earning a 253rd ranking in the 2026 Champions de la Croissance (Les Echos Week-End / Statista) — the same ranking it first entered in 2019. The agency is privately held with €300,000 of registered capital and no disclosed external funding or parent company.
Genius and Co firmographics
Firmographics- Name
- Genius and Co
- Legal name
- Genius and Co
- Website
- https://geniusandco.fr
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Genius and Co is an independent French full-service communication agency, founded in 2003 and based near Poitiers, serving 400+ SMEs, retailers, franchise networks, and institutions with integrated strategy, creative, media planning, and fabrication services.
- Ownership category
- akta.pro rank
Genius and Co industry classification
Industry- Product category
- Advertising and Communication Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (541430), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where Genius and Co is headquartered
LocationHeadquarters
- HQ city
- Chasseneuil-du-poitou
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Genius and Co business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Communication Agency Services: Genius & Co provides comprehensive communication services including strategy, creative design, operational marketing, media planning, and fabrication/production. Services range from visual identity and graphic charters to event marketing, recruitment materials, POS displays, packaging, signage, and consumer magazines. Revenue is generated through project-based professional services contracts tailored to each client's needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Genius and Co product offering
Product offeringCore offering
Genius and Co is a full-service 360° communication and advertising agency headquartered in Chasseneuil-du-Poitou near Poitiers, France. The agency delivers an integrated offering across five service pillars: communication strategy and competitive intelligence, operational marketing (acquisition, retention, upsell), creative design (visual identity, illustrations, layout), media planning and buying (TV, radio, press, outdoor, digital) via its Mediacompact integrated service, and print fabrication and logistics (including Eco-Fabrik eco-responsible production). It serves SMEs, retailers, franchise networks, and institutions with project-based professional services contracts.
Product overview
Genius & Co is a full-service communication and advertising agency founded in 2003 in Poitiers, France. The agency operates as a unified service offering organized around a '360°' approach, combining strategy, operational marketing, creation, media, and fabrication into a single integrated portfolio. The core service pillars are: Stratégie de Communication (communication strategy and competitive intelligence), Marketing Opérationnel (acquisition, retention, and upsell strategies), Création (visual identity, graphic design, and creative concepts managed by six in-house graphic designers and an art director), Médias/Médiaplanning (media buying and planning across TV, radio, press, outdoor, and digital with integrated service MEDIACOMPACT), and Fabrication (print production, logistics, and eco-responsible printing branded Eco-Fabrik). The agency also offers named service modules including Spot TV/Radio production, Consumer Magazine production, PLV, Packaging, and in-store event operations. Services are delivered to SMEs, retailers, franchise networks, and institutional clients by a team of 15 professionals following the philosophy 'Écouter – Concevoir – Gérer.'
Differentiator
Problem solved
Functional benefit
Brands
- MEDIACOMPACT: Integrated media service that provides clients with the best market advantages for implementing media strategies and optimizing communication performance.
Products and services
- Stratégie de Communication
Quantifiable outcome
- Average annual growth of +18% between 2021-2024
- +4 more outcomes
Companies that use Genius and Co
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Genius and Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Genius and Co partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MEDIACOMPACTcoreIntegrated media service partnership enabling Genius & Co to offer clients access to premium media planning tools, market studies (KANTAR Média, Ipsos, Opinionway, Médiamétrie Popcorn, Holimetrix), and the best market rates for TV, press, outdoor, radio, and digital advertising campaigns.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Genius and Co competitors and assessment
Company assessmentBroad incumbents
- Havas: Global French-headquartered advertising and communications group with full-service creative, media, and production capabilities. Represents the scaled end of the same value chain Genius & Co operates in, with overlapping service offerings for larger enterprise clients.
- BETC: One of France's largest and most awarded creative agencies, part of the Havas network. Operates in the same integrated full-service creative category as Genius & Co but at much larger scale, serving major global brands headquartered in France.
Direct peers
- Brainsonic: French content marketing and brand publishing agency with strong capabilities in branded content, magazines, and integrated communication. Directly comparable to Genius & Co on the consumer magazine and content production capabilities (130,000+ copy print runs).
- La Chose: Independent Parisian creative and communication agency offering integrated advertising, brand strategy, and content services. Comparable to Genius & Co in its integrated full-service model targeting French brands and enterprise clients.
- Rosapark: Independent French creative and advertising agency offering brand strategy, creative concepting, and integrated campaigns to mid-market and enterprise clients. Comparable to Genius & Co as a similarly positioned independent French agency competing for the same national SME and mid-market client base.
- Australie: Independent French creative agency with 360° service offering spanning strategy, creation, and production. Operates with a similar boutique-to-mid-size structure serving French brands, making it a close comparable in scale and service mix to Genius & Co.
- Lonsdale: French brand and design agency specializing in branding, packaging, and integrated communication. Shares Genius & Co's emphasis on visual identity, packaging, and brand strategy for French and international clients.
- Insign: Independent French creative agency offering advertising, brand strategy, and content creation services. Comparable in size and service mix to Genius & Co, both competing for French SME and mid-market communication budgets.
- Altmann + Pacreau: French independent branding and packaging design agency. Shares Genius & Co's focus on visual identity, packaging design, and brand strategy for French consumer-facing brands, particularly in retail and cosmetics verticals.
Emerging players
- Eskimoz: French digital marketing agency specializing in SEO, SEA, and digital performance for SMEs. Represents the digital-native adjacent space that competes for SME marketing budgets that would otherwise go to integrated agencies like Genius & Co.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Genius and Co social profiles
Digital presenceGenius and Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genius and Co leadership team
Management profileNumber of profiles
Profiles2 records
Genius and Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genius and Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genius and Co
What does Genius and Co do?
Genius and Co is a full-service 360° communication and advertising agency headquartered in Chasseneuil-du-Poitou near Poitiers, France. The agency delivers an integrated offering across five service pillars: communication strategy and competitive intelligence, operational marketing (acquisition, retention, upsell), creative design (visual identity, illustrations, layout), media planning and buying (TV, radio, press, outdoor, digital) via its Mediacompact integrated service, and print fabrication and logistics (including Eco-Fabrik eco-responsible production). It serves SMEs, retailers, franchise networks, and institutions with project-based professional services contracts.
Is Genius and Co a public or private company?
Genius and Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Genius and Co founded?
Genius and Co was founded in 2003. It employs 11 to 50 people.
Where is Genius and Co based?
Genius and Co is headquartered in Chasseneuil-du-poitou, France, in the Europe region.
How does Genius and Co make money?
One revenue line is on record: communication Agency Services.
Who are Genius and Co's main competitors?
Broad incumbents on record are Havas and BETC. Direct peers are Brainsonic, La Chose, Rosapark, Australie, Lonsdale, Insign and Altmann + Pacreau. Eskimoz is listed as an emerging player.
Does Genius and Co have an API?
No public API is recorded for Genius and Co.
What industry is Genius and Co in?
Genius and Co's product category is Advertising and Communication Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 541810 and its SIC code is 7311.