PZU Lietuva gyvybės draudimas

What PZU Lietuva gyvybės draudimas does

PZU Lietuva gyvybės draudimas is a Lithuanian life insurance company founded in 2001 and operating as the official representative of Poland-based PZU Group in Lithuania. The company is structured as a private limited liability company (UAB) under Lithuanian law with 251-500 employees and headquarters at J. Basanavičiaus g. 10B, Vilnius. Its core offering is life insurance, segmented into two main lines: investment life insurance (Mylintiems gyvenimą) which combines protection with wealth accumulation via 4 managed investment portfolios and 12 investment directions, and risk life insurance (starting from €10/month) which provides pure financial protection without a savings component.

The product portfolio has been actively expanded with six add-on insurance modules covering accident insurance (Energingiems), critical illness for 46 adult and 38 child conditions (Rūpestingiems), disability (Veikliems), capital accumulation (Planuojantiems), telemedicine (Atsakingiems), and integrated health insurance (Telemedicina Plius with 50% specialist reimbursement). A dedicated business segment offers employee risk insurance, employee and family insurance, and employee investment life insurance for corporate clients. The technology stack comprises an online customer self-service portal (mano.pzu.lt) with Smart-ID and mobile signature authentication, a third-party telemedicine platform via Telemedicija for 24/7 doctor consultations, and since May 2025, investment portfolio management operated by Synergy Finance. Distribution is multi-channel: physical branch offices for consultation-led sales, online portal for self-service, premium collection through internet banking at SEB/Swedbank/Luminor, e-invoice auto-payment, and cash networks (Perlas Finance terminals, MAXIMA stores, Lithuanian Post).

Revenue is generated primarily through recurring insurance premiums (monthly, quarterly, semi-annually, annually), investment management fees deducted from returns, and supplementary coverage subscriptions. The go-to-market combines direct consultation sales with online self-service and enterprise field sales. The company serves three primary segments — individuals and families (life protection, mortgage/loan coverage, education funding, retirement planning), businesses (employee benefits packages), and health-conscious individuals — across Lithuania, with no disclosed revenue or headcount figures in source data.

Name

PZU Lietuva gyvybės draudimas

Legal name

UAB "PZU Lietuva gyvybės draudimas"

Website

https://pzu.lt

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

PZU Lietuva gyvybės draudimas is a Vilnius-based life insurance company (founded 2001), operating as the Lithuanian subsidiary of Poland's PZU Group. It provides investment and risk life insurance, supplementary covers, telemedicine, and employee benefits to Lithuanian individuals, families, and businesses through branches, online portals, and partner networks.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113), Direct Life, Health, and Medical Insurance Carriers (52411), Direct Health and Medical Insurance Carriers (524114)

SIC

Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity) (HLAEABAJ)

akta.pro secondary industries

Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD), Group Variable Universal Life (GVUL) (FSAIADAD)

Keywords

• Life insurance
• Investment insurance
• Critical illness insurance
• Telemedicine services
• Employee insurance packages

Headquarters

HQ city

Ave Gratia Plena

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: Recurring premium payments from life insurance policies including investment life insurance (IGD) and risk insurance. Premiums can be paid monthly, quarterly, semi-annually, or annually. Part of premiums is allocated to insurance protection and part to investment.
2. Investment Management Fees: Fees from managing investment portfolios and investment directions. Investment management and administration fees are deducted from investment returns.
3. Additional Insurance Coverages: Revenue from supplementary insurance products including accident insurance, critical illness insurance, disability insurance, and telemedicine services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

PZU Lietuva gyvybės draudimas provides life insurance products to individuals, families, and businesses in Lithuania, including investment life insurance, risk life insurance, and supplementary coverages (accident, critical illness, disability, capital accumulation, telemedicine, and health insurance). It also offers managed investment portfolios and investment directions through a partnership with Synergy Finance, distributes non-life insurance products under the Lietuvos draudimas brand, and sells employee insurance packages to corporate clients via dedicated business channels.

Product overview

PZU Lietuva gyvybės draudimas is a life insurance company operating since 2001, offering a comprehensive product portfolio organized around two main insurance categories: investment life insurance „Mylintiems gyvenimą" and risk life insurance. The product structure includes core insurance products (investment life insurance, risk life insurance) and specialized offerings for families and children, supplemented by six additional insurance add-ons (Energingiems accident insurance, Rūpestingiems critical illness insurance, Veikliems disability insurance, Planuojantiems capital accumulation, Atsakingiems telemedicine, Telemedicina Plius health insurance). For business clients, the company offers employee risk insurance, employee and family insurance, and employee investment life insurance. Investment solutions include four managed portfolios (Conservative, Moderate, Balanced, Growth) and twelve investment directions covering global markets. The company also distributes non-life insurance products (vehicle, home, health, travel) under the Lietuvos draudimas brand. All products are accessible through a customer self-service portal and telemedicine platform.

Differentiator

Problem solved

Functional benefit

Brands

• Mylintiems gyvenimą: Investment life insurance product brand and risk life insurance brand offering life protection combined with investment or savings options.
• Energingiems
• Rūpestingiems
• Veikliems
• Planuojantiems
• Atsakingiems
• Telemedicina Plius

Products and services

• Investicinis gyvybės draudimas „Mylintiems gyvenimą" (Investment Life Insurance) Investment life insurance combining life protection with investment opportunities. Allows policyholders to invest premiums in managed portfolios or investment directions while maintaining life coverage and additional protections. Targeted at individuals and families seeking savings for future goals alongside life protection.
• Rizikinis gyvybės draudimas (Risk Life Insurance) Pure risk life insurance providing financial protection in case of death or critical events without an investment or savings component. Minimum monthly premium from €10. Targeted at individuals or families with financial obligations who want protection against unforeseen events without accumulating capital.
• Nelaimingų atsitikimų draudimas „Energingiems" (Accident Insurance) Accident insurance providing compensation for injuries, fractures, hospitalization, and temporary disability. Includes daily and sickness allowances for recovery periods. Sold as a supplementary insurance add-on to primary life insurance policies.
• Kritinių ligų draudimas „Rūpestingiems" (Critical Illness Insurance) Critical illness insurance covering 46 critical illnesses for adults and 38 for children. Provides a lump-sum payment upon diagnosis of covered conditions including cancer, heart attack, stroke, and organ transplantation. Sold as a supplementary insurance add-on.
• Draudimas nuo darbingumo netekimo „Veikliems" (Disability Insurance) Disability insurance providing financial compensation when the insured person loses working capacity (0-50% disability level) due to illness or accident. Sold as a supplementary insurance add-on to primary life insurance policies.
• Papildomo kapitalo kaupimo draudimas „Planuojantiems" (Capital Accumulation Insurance) Additional capital accumulation insurance allowing investment in various portfolios and directions for specific future goals (children's education, housing, retirement). Sold as a supplementary insurance add-on.
• Nuotolinės gydytojų konsultacijos „Atsakingiems" (Telemedicine Insurance) Telemedicine insurance providing unlimited remote consultations with family doctors via video, phone, or chat, with responses within 2 hours on weekdays and 4 hours on weekends/holidays. Sold as a supplementary insurance add-on for €5/month.
• Sveikatos draudimas „Telemedicina Plius" (Comprehensive Health Insurance) Comprehensive health insurance combining unlimited telemedicine consultations with 50% reimbursement for specialist consultations, laboratory tests, diagnostic procedures, and ambulatory treatments. Sold as a supplementary insurance add-on.
• Investavimo portfeliai (Investment Portfolios) Four investment portfolios (Conservative, Moderate, Balanced, Growth) managed by Synergy Finance, ranging from 100% bonds (Conservative) to 100% stocks (Growth) with varying risk and return profiles. Offered to policyholders within investment life insurance products.
• Investavimo kryptys (Investment Directions) 12 investment directions covering global equities, bonds, real estate, commodities, and sector-specific strategies. Options include Gold & Commodities, Asia & Oceania Equities, US Equities, Baltic & Emerging Europe, and others. Offered to policyholders within investment life insurance products, managed by Synergy Finance since May 2025.
• Darbuotojų rizikinis draudimas (Employee Risk Insurance) Employee risk life insurance for businesses, helping strengthen HR policies, reduce administrative costs, and protect the company. Targeted at Lithuanian companies seeking employee benefits packages and group insurance solutions.
• Darbuotojų ir jų šeimų draudimas (Employee and Family Insurance) Business insurance providing financial protection for employees and their family members under one policy. Targeted at Lithuanian companies seeking comprehensive employee benefits packages including family coverage.
• Darbuotojų investicinis gyvybės draudimas (Employee Investment Life Insurance) Employee investment life insurance for capital accumulation and motivation, with administrative cost optimization for companies. Targeted at Lithuanian companies seeking long-term employee savings benefits within group insurance arrangements.
• Privalomasis automobilio draudimas (Mandatory Vehicle Insurance) Mandatory third-party liability insurance for vehicles, including 24/7 road assistance and additional coverage elements. Distributed under the Lietuvos draudimas brand to Lithuanian consumers.
• Kasko draudimas (Comprehensive Vehicle Insurance) Comprehensive vehicle insurance covering damage from accidents, theft, or natural disasters, with customer convenience services. Distributed under the Lietuvos draudimas brand to Lithuanian consumers.
• Būsto draudimas (Home Insurance) Home insurance covering property, belongings, and third-party liability for damages to neighbors. Distributed under the Lietuvos draudimas brand to Lithuanian homeowners.
• Sveikatos draudimas (Lietuvos draudimas Health Insurance) Health insurance covering outpatient consultations, hospitalization, dental care, and medications. Distributed under the Lietuvos draudimas brand to Lithuanian consumers.
• Kelionių draudimas (Travel Insurance) Travel insurance covering medical expenses abroad, baggage loss, accidents, and third-party liability, including COVID-19 coverage. Distributed under the Lietuvos draudimas brand to Lithuanian travelers.
• Savitarna (Customer Self-Service Portal) Online customer portal (mano.pzu.lt) allowing policy management, premium payments, policy viewing, and investment portfolio management. Provides existing customers with self-service access via Smart-ID and Mobile Signature authentication.

Quantifiable outcome

• Telemedicine consultations available within 2 hours on workdays and 4 hours on weekends/holidays
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Synergy FinancecoreTechnology or Integration · 2 May 2025Synergy Finance is the new investment portfolio management partner for PZU Lietuva since May 2025. They manage the 16 investment strategies (4 portfolios and 12 investment directions). Synergy Finance is a Lithuanian capital investment management company operating for over 15 years, managing over 190 million euros in assets across 14 different investment companies and funds.
• TelemedicijacoreTechnology or IntegrationTelemedicija provides the telemedicine platform for remote doctor consultations offered as part of PZU insurance products 'Atsakingiems' and 'Telemedicina Plius'.
• AB SEB bankasminorOthersOne of the banking partners for premium payment processing. Account: LT91 7044 0600 0601 7407.
• Swedbank ABminorOthersOne of the banking partners for premium payment processing. Account: LT14 7300 0100 0055 0861.
• Luminor Bank ASminorOthersOne of the banking partners for premium payment processing. Account: LT54 4010 0424 0003 0349.
• UAB Perlas FinanceminorOthersCash payment partner for premium payments at Perlas Finance terminals (free of charge).
• AB Lietuvos paštasminorOthersCash payment partner for premium payments at Lithuanian Post offices nationwide.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Others

• PZU Group: Parent conglomerate, one of the largest insurance groups in Central and Eastern Europe with 200+ years of history. Owner/strategic parent of PZU Lietuva and source of capital, brand, and group-level capabilities.
• Lietuvos draudimas: Non-life (P&C) insurer also part of PZU Group in Lithuania; distributes auto, home, health, and travel products alongside PZU Lietuva's life offerings. Sister company under shared group ownership.

Direct peers

• SEB Life and Pensions Baltic: Life insurance arm of SEB operating in Lithuania and the Baltics, offering unit-linked and traditional life insurance with bancassurance-led distribution. Direct competitor to PZU Lietuva in investment-linked life and group employee benefits.
• Compensa Life Vienna Insurance Group: Lithuanian life insurer within the Vienna Insurance Group, providing life and unit-linked products. Comparable mid-sized competitor with similar multi-channel distribution approach.
• Swedbank Life Insurance SE (Lithuania): Lithuanian branch of Swedbank Life Insurance, distributing life and pension products through Swedbank's bank channel. Competes head-to-head with PZU Lietuva for individual savings-linked life and group schemes.
• ERGO Life Insurance SE: Baltic life insurer part of the ERGO Group (Munich Re), offering life, accident, and health insurance in Lithuania. Directly comparable product mix including life + supplemental health coverages.
• Mandatum Life Insurance Baltic: Mandatum's Baltic life entity offering unit-linked and savings products in Lithuania. Closely comparable as a mid-size investment-linked life specialist targeting affluent and savings-oriented customers.

Broad incumbents

• Allianz Lietuva (Life): Lithuanian arm of global insurer Allianz offering life, health, and P&C products as part of a broader portfolio. Competes in life insurance but with much wider product scope and stronger global brand.

Emerging players

• CNP Life Insurance (Baltic unit): Lithuanian life entity of France's CNP Assurances, offering savings and protection products. Comparable investment-linked offerings but with a narrower product set than PZU Lietuva.
• Intesa Sanpaolo Life UAB: Smaller Lithuanian life insurer tied to the Italian banking group, focused on bank-channel life and savings products. A more focused but less diversified competitor relative to PZU Lietuva.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PZUgyvybesdraudimas
• LinkedInlinkedin.com/company/pzu-lietuva-gyvyb%C4%97s-draudimas
• Instagraminstagram.com/pzu.lietuva

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PZU Lietuva gyvybės draudimas