Pearls Finance

What Pearls Finance does

Perlas Finance (UAB Perlas Finance) is a Vilnius-headquartered, Bank of Lithuania-licensed electronic money institution founded in 2008, operating payment, bill-collection, and cash-access services for Lithuanian consumers and businesses and, more recently, in Latvia and Poland. Its core technology stack comprises a network of 2,500+ payment terminals hosted through retail intermediaries, 78 staffed Perlas+ service points, the Perlas Go mobile bill-payment app (100,000+ users), and the Perlas Pay B2B payment initiation platform (launched 2025) which exposes single-API access to nearly 2,000 banks across 27 EEA countries and supports SEPA instant, dedicated IBAN accounts, and pan-European KYC verification. The platform also encompasses the E-mokėjimai electronic payment account product and, internationally, the Easy bill brand introduced in Poland in 2023.

The business model is transaction-fee based across multiple streams: terminal bill payments (EUR 0.85-1.50 per payment), SEPA transfers (EUR 0.15 for legal entities, free for individuals), international transfers (1.15% of amount, minimum EUR 3), cash deposits (EUR 1.00 + 0.04% for e-money accounts), and account management fees. Go-to-market combines a self-serve mobile-app motion for individual consumers (Perlas Go) with an API-integration motion for businesses (Perlas Pay), supplemented by physical retail and bank partnerships (Swedbank, SEB, Luminor, Citadele) for cash operations and 17 registered retail intermediaries (MAXIMA, IKI, Rimi) for terminal placement. Monthly payment collection turnover through the network is EUR 80 million, although this represents gross transaction volume rather than company revenue; no audited revenue figure is disclosed.

Perlas serves three primary customer segments: individual consumers needing cash access and multi-biller bill payment (especially in areas with limited bank branch coverage); businesses requiring payment processing, IBAN accounts, and cross-border SEPA capabilities; and retail/bank partners hosting terminals and routing cash operations. The company holds the first payment institution license issued in Lithuania (2011) and EMI License No. 3 (granted October 2015), and operates as a private limited company with no disclosed external investors. Related entities include an insurance brokerage (UADBB Perlas draudimo brokeris), a network-operations company (UAB Perlas Network), and a gaming business (UAB Amber gaming).

Name

Pearls Finance

Legal name

UAB Perlas Finance

Website

https://perlasfinance.lt

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Payment Services

NAICS

Activities Related to Credit Intermediation (5223)

SIC

Finance Services (6199)

akta.pro primary industry

Bank Bill Pay (Consumer & Small Business) (FSAMAJAC)

akta.pro secondary industries

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)

Keywords

• Payment services
• Bill payment platform
• Electronic money institution
• Business payment solutions
• Payment terminal network

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Payment Processing Fees: Fees charged for payment collection services at terminals (from 0.85 EUR per transaction), international transfers (1.15% of amount, minimum 3 EUR), and SEPA payments (0.15 EUR for legal entities).
2. Business Payment Solutions (Perlas Pay): Revenue from businesses using Perlas Pay for payment initiation and processing, with dedicated IBAN accounts and merchant payment services.
3. Cash Operations: Fees for cash deposits (1.00 EUR + 0.04% of amount for e-money accounts, 1.00 EUR for payment accounts). Insurance policy issuance at terminals (up to 1.00 EUR per unit).
4. E-payment Account Services: Monthly account management fees, transfer fees (0.15 EUR to other banks, free for local transfers), and fund crediting services.
5. Bill Payment Services: Fees for utility bills, government taxes, and other payment collection services (from 1.00 EUR to 1.50 EUR per payment at Perlas+ locations).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels3 records

Core offering

Pearls Finance operates a licensed electronic money institution providing consumer and business payment services. Through the Perlas Go mobile app it enables individuals to pay housing and utility bills, while E-mokejimai provides IBAN-based e-payment accounts. Through Perlas Pay it offers businesses payment-initiation, SEPA Instant transfers and dedicated IBANs across the EEA, complemented by 2,500+ retail payment terminals and 78 Perlas+ service points for cash deposits, withdrawals, insurance purchases and phone top-ups.

Product overview

Pearls Finance operates as a financial services company offering a portfolio of payment and financial technology products. The core offerings include Perlas Go (bill payment platform), Perlas Pay (business payment solutions), E-mokėjimai (electronic payment accounts), Perlas+ (physical service points), and terminal services. The product architecture appears as a platform with multiple service modules addressing different payment needs for both consumer and business segments.

Differentiator

Problem solved

Functional benefit

Brands

• Perlas Go: Modern bill payment platform for individuals — allows payment of housing bills and everyday services without leaving home, with a single transfer. Also offers features like bill scanning via barcode, payment reminders, and loyalty programs.
• Perlas Pay
• Perlas+
• E-mokejimai
• Perlas Terminalu paslaugos
• Easy bill

Products and services

• Perlas Go Mobile bill-payment platform that lets individuals pay housing bills and other everyday services without leaving home, with automatic bill data updates, barcode scanning, payment reminders, shared bill-payment functionality, and referral/loyalty programs. Used by 100,000+ customers.
• Perlas Pay Business payment-initiation and orchestration service providing one-click bank payments, dedicated IBAN accounts, customer verification across the EEA, and SEPA Instant transfers/payouts. Provides a single API integration to nearly 2,000 banks in 27 EEA countries for e-commerce and regulated merchants.
• E-mokejimai (Perlas e-payment account) IBAN-compliant electronic payment account service enabling users to perform money transfers, manage funds online and execute SEPA payments to other SEPA countries at low cost, with free local transfers.
• Perlas+ service points Network of 78 staffed physical service and sales points across Lithuania where professional consultants provide payment collection, money transfers, insurance purchases, lottery tickets and GSM top-ups.
• Perlas payment terminal services Network of 2,500+ retail payment terminals across Lithuania supporting cash deposits, cash withdrawals, payments for more than 2,500 services (utilities, insurance, leasing, tuition, telephone, internet, cable TV and other bills), insurance policy issuance and phone top-ups.
• Easy bill (international brand) International brand introduced in 2023 to combine Pearls Finance's terminal network with a digital bill-payment system for the Polish market.

Quantifiable outcome

• 61% of Perlas Go users report paying bills much faster after starting to use the service
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Easy billminorChannel Partner/ Reseller/ Distributor · 1 January 2023Brand launched in 2023 for international market expansion combining terminal network and digital bill payment system in Poland.
• SwedbankcoreChannel Partner/ Reseller/ DistributorSwedbank partners with Perlas Finance to offer cash withdrawal and deposit services at Perlas terminals throughout Lithuania. Customers can perform cash operations with their Swedbank cards at Perlas terminals.
• SEBcoreChannel Partner/ Reseller/ DistributorSEB partners with Perlas Finance enabling cash deposit and withdrawal services for SEB customers at Perlas terminals across Lithuania.
• LuminorcoreChannel Partner/ Reseller/ DistributorLuminor Bank customers can use Perlas terminals for cash deposits and withdrawals. Partnership enables banking service accessibility beyond traditional branches.
• CitadelecoreChannel Partner/ Reseller/ DistributorCitadele Bank partners with Perlas Finance allowing Citadele cardholders to deposit and withdraw cash at Perlas terminals.
• IgnitisminorChannel Partner/ Reseller/ DistributorIgnitis energy company offers payment collection through Perlas terminal network for utility bill payments.
• ElektrumminorChannel Partner/ Reseller/ DistributorElektrum energy provider enables bill payments through Perlas terminals for electricity and energy services.
• TeliaminorChannel Partner/ Reseller/ DistributorTelia telecommunications company offers payment collection through Perlas terminal network for mobile and internet services.
• BitėminorChannel Partner/ Reseller/ DistributorBitė telecommunications company accepts payments through Perlas terminals for mobile phone and internet services.
• Tele2minorChannel Partner/ Reseller/ DistributorTele2 telecommunications company accepts payments through Perlas terminals for mobile services.
• MAXIMA LT, UABcoreChannel Partner/ Reseller/ DistributorMAXIMA LT is a registered intermediary providing Perlas payment terminal services at their retail locations across Lithuania.
• IKI Lietuva, UABcoreChannel Partner/ Reseller/ DistributorIKI Lietuva provides Perlas terminal services at their supermarket locations throughout Lithuania.
• UAB Rimi LietuvacoreChannel Partner/ Reseller/ DistributorRimi Lietuva is a registered intermediary offering Perlas payment services at their retail locations.
• UADBB Perlas draudimo brokerisminorStrategic or Co-development PartnerRelated company providing insurance brokerage services integrated with Perlas terminal insurance purchases.
• UAB Perlas NetworkminorStrategic or Co-development PartnerRelated entity within Perlas group supporting network operations and terminal infrastructure.

Scale indicators11 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Paysera: Lithuania-headquartered electronic money institution offering multi-currency accounts, payment processing, and bill payment services across the Baltic region and globally. Closest direct comparable given shared EMI license model, Baltic origin, and overlapping SEPA-focused product suite.
• ConnectPay: Lithuania-based licensed EMI providing payment accounts, IBAN services, SEPA instant payments, and business payment initiation across the EEA. Direct competitor in the European EMI and B2B payment initiation space.
• TransferGo: Lithuania- and UK-based cross-border payments fintech with licensed EMI status, offering remittance and multi-currency services across Europe. Comparable in Baltic origin, EMI license, and focus on accessible payment services for underbanked segments.
• Lemonway: France-headquartered licensed payment institution providing payment accounts, IBAN, and payment processing for marketplaces and e-commerce platforms across Europe. Comparable in the B2B payment initiation and EMI-licensed model.

Broad incumbents

• Stripe: Global payment infrastructure provider offering payment processing, IBAN-based accounts, and developer APIs for businesses. Comparable in the B2B payment initiation, SEPA support, and developer API model via Perlas Pay.
• Paysafe: Global payment solutions provider with payment processing, digital wallets, and e-cash capabilities serving merchants and consumers. Comparable in licensed payment institution operations and multi-channel payment service delivery.
• Nets (Nexi Group): Major European payment service provider offering acquiring, payment processing, and digital banking services across Nordic and Baltic markets. Comparable in physical payment terminal operations and European payment processing scope.
• Revolut: UK-headquartered digital banking and payment services platform with e-money license and multi-currency accounts across Europe. Comparable in EMI-licensed model, bill payment features, and European market presence.
• Worldline: European payment services incumbent providing merchant acquiring, payment processing, and bill payment infrastructure at scale. Comparable in SEPA payment and merchant services offerings, but operates at much larger scale with a broader product portfolio.

Emerging players

• Montonio: Estonia-based payment and fintech provider specializing in bank payments, BNPL, and merchant payment solutions for Baltic and European e-commerce. Comparable in Baltic regional presence and B2B payment integration focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pearls Finance