Hawaii Americana Realty

What Hawaii Americana Realty does

Hawaii Americana Realty is a privately held, boutique luxury real estate brokerage founded in 2010 by Mark G. Howard and headquartered in Waikiki, Honolulu. The firm provides full-service buyer and seller representation across the Hawaiian Islands, with operating geographies spanning Oahu, Maui, Kauai, and the Big Island (including Kailua-Kona and Hilo). Its core product is residential brokerage, with a particular focus on luxury properties ranging from $150,000 to $10M+ in premium neighborhoods such as Waikiki Gold Coast, Diamond Head, Kahala, Hawaii Loa Ridge, and Kailua, alongside investment property (condotels, short-term rentals) and commercial real estate services.

The firm operates a standard brokerage technology stack centered on an IDX Broker-integrated property search website (shopoahuproperties.com) connected to two primary Hawaii MLS feeds — H.B.R. (Honolulu & Oahu) and H.I.S. (Statewide MLS Service). It also maintains sub-brand sites WaikikiGrandListings.com and HawaiiKaiRE.com for submarket-specific lead capture. The firm has no proprietary technology, no AI/ML capabilities, and no software product; its differentiation rests on agent relationships, 24/7 concierge availability, and regional brand recognition (Honolulu Magazine "Best in Real Estate: Top Agents 2013," ABR designation for the founder).

Commercially, Hawaii Americana Realty runs a pure transaction-fee model. Sellers on Oahu are charged a 4.5% listing fee that includes a customized marketing plan and dual-MLS syndication. Buyers receive a Closing Costs Assistance Program alongside standard representation. The customer base is a long tail of individual high-net-worth buyers, sellers, and investment-property purchasers served locally, on the U.S. mainland, and internationally. With 1–10 employees, no external funding, and no M&A activity, the firm operates as a founder-owned lifestyle brokerage with no disclosed revenue and no institutional growth signals in the available record.

Name

Hawaii Americana Realty

Legal name

Hawaiian Americana Realty, Inc.

Website

https://shopoahuproperties.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Hawaii Americana Realty is a privately held, boutique luxury real estate brokerage founded in 2010 and based in Waikiki, Honolulu. It provides full-service buyer and seller representation across the Hawaiian Islands (Oahu, Maui, Kauai, Big Island), with a focus on luxury residential, investment, and commercial properties priced from $150K to over $10M.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Luxury real estate brokerage
• Property buyer representation
• Property seller services
• Vacation rental properties
• MLS property listings

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission - Sellers: The company charges a 4.5% listing fee for sellers on Oahu, which includes a customized marketing plan featuring listings on the main Hawaii MLS services.
2. Real Estate Commission - Buyers: The company offers a Closing Costs Assistance Program for buyers, indicating buyer-side commission income through cooperative brokerage arrangements.
3. Luxury Property Sales: Specializes in luxury real estate transactions including high-rise condos, single-family homes, and investment properties with values ranging from $150,000 to $10M+.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hawaii Americana Realty is a boutique real estate brokerage that provides full-service buyer and seller representation for residential, luxury, vacation rental/condotel, and commercial properties across the Hawaiian Islands (Oahu, Maui, Kauai, and Big Island). Sellers on Oahu are charged a 4.5% listing fee that includes a customized marketing plan and syndication to both main Hawaii MLS services, while buyers receive Accredited Buyer's Representative (ABR) representation plus a Closing Costs Assistance Program.

Product overview

Hawaii Americana Realty operates as a full-service real estate brokerage firm offering buyer and seller representation services across the Hawaiian Islands, with a focus on Oahu and Maui. The company provides core services including buyer's representation (with ABR designation), seller services at 4.5% listing fee, luxury property services, vacation rental/investment properties, and commercial property services. Listings are distributed through H.B.R. (Honolulu Board of REALTORS) and H.I.S. (Statewide MLS) multiple listing services. The company also offers a Closing Costs Assistance Program for buyers.

Differentiator

Problem solved

Functional benefit

Brands

• Waikiki Grand Listings: Sister website focusing on Waikiki real estate listings.
• Hawaii Kai RE

Products and services

• Real Estate Buyer's Representation Services Full-service buyer representation providing concierge service for purchasing high-rise condos, townhouses, and single-family homes throughout the Hawaiian Islands, backed by the broker's Accredited Buyer's Representative (ABR) designation.
• Seller Listing Services Full-service seller listing representation at a 4.5% commission on Oahu, including a customized marketing plan and property syndication to H.B.R. (Honolulu Board of REALTORS) and H.I.S. (Statewide MLS) plus the firm's award-winning website.
• Luxury Real Estate Services Specialized brokerage for luxury residential properties, including high-end condos, estates, and penthouses in premium Oahu locations such as Waikiki Gold Coast, Diamond Head, Kahala, Hawaii Loa Ridge, and Lanikai, with property values ranging from $150,000 to over $10M.
• Vacation Rental / Condotel Investment Property Services Brokerage services for income-producing condo hotels (condotels) and short-term rental investment properties in Hawaii's resort areas, targeting investors seeking rental income and hotel-style amenities.
• Commercial Property Services
• Closing Costs Assistance Program

Quantifiable outcome

• 53 luxury residences sold for over $1 million in April 2014 alone

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• IDX BrokercoreTechnology or IntegrationIDX Broker provides the property search and listing integration on Hawaii Americana Realty's website, enabling comprehensive MLS connectivity and property search functionality for website visitors.
• H.B.R. (Honolulu Board of REALTORS MLS)coreTechnology or IntegrationPartnership with the Honolulu Board of REALTORS Multiple Listing Service covering Honolulu and Oahu properties.
• H.I.S. (Hawaii Information Service - Statewide MLS)coreTechnology or IntegrationStatewide MLS service partnership covering all Hawaiian Islands for comprehensive property listings.
• PR NewswireminorGTM or Marketing PartnerPress release distribution partner used for market updates and company announcements, reaching national and international audiences.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• The Agency: Luxury-focused real estate brokerage with growing Hawaii presence. Comparable boutique luxury branding and high-net-worth client focus, though newer to the market.

Broad incumbents

• Compass: Tech-enabled national luxury real estate brokerage expanding into Hawaii. Competes for the same high-net-worth buyer/seller pool with greater technology investment and agent headcount.
• Coldwell Banker Realty (Hawaii): Major national brokerage with significant Hawaii presence across all islands. Comparable as a competing real estate agency, though far larger in scale and brand reach.
• Sotheby's International Realty (Hawaii affiliates): Global luxury real estate brand with established Hawaii affiliates. Directly comparable in luxury segment and buyer/seller services, though backed by a much larger international network.
• Berkshire Hathaway HomeServices Hawaii Realty: Affiliated with a nationally recognized brand and operating a large Hawaii brokerage. Comparable service offering with much broader agent roster and marketing budget.
• Keller Williams Realty Hawaii: Large national real estate franchise with significant Hawaii operations. Competes across price points including the luxury segment with a much larger agent network.

Direct peers

• Hawaii Life Real Estate Brokers: Hawaii-focused luxury and lifestyle real estate brokerage serving buyers and sellers across all major Hawaiian Islands. Most direct comparable in geography, luxury positioning, and multi-island model.
• Locations LLC: Long-established Hawaii-based real estate company with multi-island coverage. Comparable in local market focus, agent-driven model, and residential brokerage services.
• Elite Pacific Properties: Boutique Hawaii luxury real estate firm focused on high-end residential properties on Oahu, Maui, Kauai, and Big Island. Closely comparable luxury niche and multi-island footprint.
• Engel & Völkers Hawaii: Luxury-focused international real estate brand with active Hawaii operations. Closely comparable boutique luxury positioning and concierge service model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hawaiian_americ
• Facebookfacebook.com/HawaiiAmericanaRealty
• LinkedInlinkedin.com/company/hawaiian-americana-realty-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawaii Americana Realty