Bloody Point
Bloody Point Mixing Co. is a privately held, founder-owned producer of premium all-natural Bloody Mary mixers, selling The Original and The Remedy 32oz blends direct-to-consumer via Shopify with limited wholesale distribution in four U.S. states.
- Company typePrivate
- Founded2007
- HeadquartersHilton Head Island, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bloody Point does
Bloody Point Mixing Co. (dba Bloody Point) is a privately held, founder-owned producer of premium, all-natural Bloody Mary mixers headquartered in Hilton Head Island, South Carolina. The company was founded in 2007 by mixologist Justin Johnston and operates with a small team of 1–10 employees. Its core product line consists of two SKUs sold in 32oz bottles at $13.99: The Original, an award-winning flagship blend featuring rosemary, fennel, and cayenne that doubles as a cooking marinade, and The Remedy, a functional morning variant containing 25mg of caffeine and 3mcg of Vitamin B-12 per 4oz serving with a lighter horseradish/ginger/dill profile. Both products are gluten-free, low-sodium, and contain no artificial preservatives or added MSG, and are positioned to require no additional "doctoring up" by the consumer.
The company sells primarily direct-to-consumer through a Shopify e-commerce storefront, with physical retail/wholesale distribution currently limited to four U.S. states (South Carolina, North Carolina, Kentucky, and Ohio). Hospitality venues in Hilton Head — including The Tiki Hut, The Dunes Restaurant, and Hilton Head Distillery — function as on-premise discovery channels that feed DTC demand. Marketing relies on organic social (Facebook, Instagram, Twitter), an email newsletter (the "Bloody Point Club"), customer testimonials, and a 216-page cookbook with 95 recipes. The company is bootstrapped with no disclosed funding rounds, no patents or trademarks filed, and no institutional ownership, and is led end-to-end by its founder.
Bloody Point firmographics
Firmographics- Name
- Bloody Point
- Legal name
- Bloody Point Mixing Co.
- Website
- https://bloodypointmixing.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bloody Point Mixing Co. is a privately held, founder-owned producer of premium all-natural Bloody Mary mixers, selling The Original and The Remedy 32oz blends direct-to-consumer via Shopify with limited wholesale distribution in four U.S. states.
- Ownership category
- akta.pro rank
Bloody Point industry classification
Industry- Product category
- Premium Cocktail Mixers
- NAICS
- Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)
Keywords
Where Bloody Point is headquartered
LocationHeadquarters
- HQ city
- Hilton Head Island
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bloody Point business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Bloody Mary Mix Sales: Direct-to-consumer sales of 32oz Bloody Mary mix bottles (The Original and The Remedy) through their Shopify e-commerce platform. One-time purchase model for physical products.
- Cookbook Sales: Sales of a 216-page cookbook featuring 95 recipes using Bloody Point products, from Kimchi eggrolls to Bloody Mary BBQ sauces. Priced as an add-on item in cart.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | The Remedy 32oz bottle |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Bloody Point product offering
Product offeringCore offering
Bloody Point Mixing Co. formulates and sells premium, all-natural Bloody Mary cocktail mixers (two 32oz SKUs — The Original and The Remedy) primarily through a direct-to-consumer Shopify storefront, with selective retail distribution in four U.S. states. The brand also publishes a companion 216-page cookbook of 95 recipes designed to extend product usage into cooking applications.
Product overview
Bloody Point Mixing Co. offers a focused portfolio of premium Bloody Mary mixer products. The core lineup consists of two 32oz mixer varieties: The Original 32OZ, the award-winning flagship blend designed for both drinking and culinary use as a marinade, and The Remedy 32OZ, a lighter caffeinated variant formulated with Vitamin B-12 for morning consumption. Both products are all-natural, gluten-free, and require no additional doctoring. The company also offers a 216-page cookbook featuring 95 recipes using their Bloody Point Evolution product. All products are priced at $13.99 USD.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 7 to 1 preference in blind taste tests vs major competitors
- +2 more outcomes
Companies that use Bloody Point
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Bloody Point technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bloody Point partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Hilton Head DistilleryminorVenue where customers first discover Bloody Point products. Multiple customers report discovering the brand at this location during vacations.
- The Dunes RestaurantminorRestaurant venue in Hilton Head, SC that serves Bloody Point mixes. Bartenders actively recommend and explain the product to customers.
- The Tiki HutminorHospitality venue in Hilton Head Island using Bloody Mary mix. Multiple customers discovered the brand at this location.
- ShopifycoreE-commerce platform powering the online store. Provides the technical infrastructure for all online sales, order processing, and payment collection.
- OutliantminorWebsite development agency responsible for the Bloody Point website design and maintenance.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Bloody Point competitors and assessment
Company assessmentDirect peers
- Powell & Mahoney: Powell & Mahoney crafts premium cocktail mixers for Bloody Marys, margaritas, and other classics, directly competing with Bloody Point in the all-natural, premium-mixer segment distributed through retail and on-premise.
- Stirrings: Stirrings is a premium cocktail mixer brand offering Bloody Mary and other cocktail mixers in retail and on-premise, directly competing with Bloody Point for the craft-cocktail-at-home shopper.
- Zing Zang: Zing Zang is a premium Bloody Mary mix brand positioned at the higher end of the cocktail mixer category, directly competing with Bloody Point's all-natural, award-winning Original blend for the same premium Bloody Mary consumer.
- Demitri's: Demitri's is a long-standing gourmet Bloody Mary mix brand competing for the same connoisseur-driven shopper as Bloody Point, with a similarly premium positioning and spice-forward flavor profile.
Emerging players
- Stonewall Kitchen: Stonewall Kitchen is a premium specialty food brand known for sauces, mixes, and condiments — a comparable go-to-market and premium positioning that shows the scale path Bloody Point could pursue if it broadens its marinade/sauce SKUs.
- Hella Cocktail Co. Hella Cocktail Co. is a craft cocktail mixer brand focused on premium, all-natural mixers with a DTC and retail model similar to Bloody Point, targeting the same craft-cocktail-at-home consumer.
Broad incumbents
- Mr & Mrs T: Mr & Mrs T is a mass-market cocktail mixer brand (Mott's) carrying a Bloody Mary SKU, representing the value-tier incumbent that Bloody Point's premium positioning differentiates against on taste and clean ingredients.
- Tabasco (McIlhenny Company): McIlhenny's Tabasco is a category-defining hot sauce brand that is a default Bloody Mary ingredient and an indirect competitor/adjacent in the Bloody Mary ritual, with vastly greater distribution scale than Bloody Point.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Bloody Point social profiles
Digital presenceBloody Point financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bloody Point leadership team
Management profileNumber of profiles
Profiles1 record
Bloody Point funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bloody Point M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bloody Point
What does Bloody Point do?
Bloody Point Mixing Co. formulates and sells premium, all-natural Bloody Mary cocktail mixers (two 32oz SKUs — The Original and The Remedy) primarily through a direct-to-consumer Shopify storefront, with selective retail distribution in four U.S. states. The brand also publishes a companion 216-page cookbook of 95 recipes designed to extend product usage into cooking applications.
Is Bloody Point a public or private company?
Bloody Point is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bloody Point founded?
Bloody Point was founded in 2007. It employs 1 to 10 people.
Where is Bloody Point based?
Bloody Point is headquartered in Hilton Head Island, United States, in the North America region.
How does Bloody Point make money?
Two revenue lines are on record. Bloody Mary Mix Sales are the primary driver. The others are cookbook Sales.
Who are Bloody Point's main competitors?
Direct peers on record are Powell & Mahoney, Stirrings, Zing Zang and Demitri's. Emerging players are Stonewall Kitchen and Hella Cocktail Co.. Broad incumbents are Mr & Mrs T and Tabasco (McIlhenny Company).
Does Bloody Point have an API?
No public API is recorded for Bloody Point.
What industry is Bloody Point in?
Bloody Point's product category is Premium Cocktail Mixers. Its primary akta.pro industry code is CRADAIAH, Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic). Its NAICS code is 312111 and its SIC code is 2080.