ValensPara Ödeme Kuruluşu

What ValensPara Ödeme Kuruluşu does

ValensPara Ödeme Kuruluşu A.Ş. is a Turkey-domiciled, TCMB-licensed payment institution that provides a virtual POS (Sanal POS) solution enabling merchants to accept domestic Turkish bank card and credit card payments online. The company was founded in 2020, received its operating license from the Central Bank of the Republic of Turkey on September 19, 2023 (effective September 28, 2023) under Article 12(1)(a), (b), and (c) of Law No. 6493, and was rebranded from İşte Pay Ödeme Kuruluşu A.Ş. to its current name in May/June 2024. As of March 27, 2025, Albaraka Türk Katılım Bankası — Turkey's first and only participation bank to integrate a TCMB-licensed payment institution — acquired a 90.01% controlling stake through Albaraka Portföy Yönetimi A.Ş. İnsha GSYF, with the two co-founders (Akın İdil and Bilge Algül İdil) retaining approximately 4.995% each.

The product portfolio centers on a unified virtual POS platform with integrated bank connections, a dedicated test account during onboarding, 7/24 cancellation and refund processing, and a no-card-data-stored security architecture. The company also offers merchant integration services for businesses with existing virtual POS setups. Operations are conducted from the ITU ARI Teknokent in Sarıyer, Istanbul, with a headcount of 11-50 employees, and the company is restricted to domestic Turkish card payments.

The business model is purely commission-based, with a general published rate of 3.55% per successful transaction (revised from 3.75% in June 2024 and 2.25%+0.25 TL in January 2021), customized per merchant based on volume, sector, and business profile. No setup, membership, or maintenance fees are charged, and BSMV and operational expenses are bundled into the stated commission. Go-to-market is a hybrid of self-serve website application and sales-assisted onboarding (pre-screening, up to 15-day test account, contract execution, activation), targeting e-commerce merchants and businesses of all sizes operating within Turkey. Paid-in capital stands at 202,000,000 TRY (~$6M USD).

Name

ValensPara Ödeme Kuruluşu

Legal name

Valenspara Ödeme Kuruluşu Anonim Şirketi

Website

https://valenspara.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

ValensPara Ödeme Kuruluşu A.Ş. is a TCMB-licensed Turkish payment institution majority-owned by Albaraka Türk Katılım Bankası, providing a commission-based virtual POS solution that enables domestic e-commerce and digital merchants to accept Turkish bank card and credit card payments online.

Ownership category

akta.pro rank

Product category

Payment Processing Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

akta.pro primary industry

Merchant & Commercial Acquiring (POS/eCommerce acquiring for corporates) (FSABAIAH)

akta.pro secondary industries

Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD), POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC), POS-to-Online Unified Payments (Omnichannel Payments) (CRAFALAL)

Keywords

• Virtual POS services
• Payment processing
• Merchant acquiring
• Card payment acceptance
• Payment institution services

Headquarters

HQ city

Sariyer

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Komisyon Gelirleri (Transaction Commission Revenue): Valenspara operates a commission-only revenue model. The company earns revenue as a percentage of each successful payment transaction processed through its virtual POS platform. No setup, membership, or maintenance fees are charged to merchants. Commission is deducted daily from successful payment volumes, and refund/chargeback amounts are offset before remittance. The commission rate is customized per merchant based on business type, volume commitments, and sector.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

ValensPara Ödeme Kuruluşu is a TCMB-licensed Turkish payment institution that provides a Sanal POS (Virtual POS) solution enabling merchants to accept domestic bank card and credit card payments through integrated bank connections without requiring a physical POS device. The platform processes online payments with no setup, membership, or maintenance fees, charging only a per-transaction commission, and offers 24/7 cancellation/refund capability, a test account for integration validation, and daily settlement of successful transactions.

Product overview

Valenspara Ödeme Kuruluşu A.Ş. is a TCMB-licensed payment institution (licensed September 2023 under Law No. 6493) and TÖDEB member, majority-owned by Albaraka Türk Katılım Bankası. Its product portfolio centers on a single unified platform called Sanal POS (Virtual POS), which enables merchants to accept domestic card payments online. Key features include 24/7 cancellation and refund capabilities, a test account for integration validation, and no setup or maintenance fees. The company also offers custom integration services for merchants with existing virtual POS setups. The revenue model is purely commission-based with no subscription costs.

Differentiator

Problem solved

Functional benefit

Products and services

• Sanal POS (Virtual POS) Payment Acceptance A virtual POS (point-of-sale) payment solution for Turkish merchants to accept secure domestic bank card and credit card payments online via integrated bank connections. Features real-time transaction processing, 24/7 cancellation and refund capabilities, no maintenance or setup fees, and daily settlement of successful transactions.
• Üye İşyeri Entegrasyon Hizmeti (Merchant Integration Service) Custom integration services for merchants who wish to integrate or continue using their existing virtual POS systems with the Valenspara platform.

Quantifiable outcome

• Fast and secure payment collection via virtual POS with daily settlement
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Sipay: Turkish payment institution providing virtual POS, e-commerce checkout, and POS/mPOS solutions. Comparable in product mix and merchant target within the licensed payment-institution peer set.
• Craftgate (Craft Ödeme): Turkey-based payment processor offering virtual POS and checkout services for online merchants. Directly comparable in product scope (virtual POS for e-commerce) and regulatory classification (payment institution).
• Param: TCMB-licensed payment institution (DenizBank subsidiary) offering virtual POS, installment, and card storage for online merchants. Direct competitor in the licensed payment-institution category serving Turkish e-commerce.
• PayTR: Turkish payment institution providing virtual POS and checkout financing. Comparable as a same-category licensed payment institution focused on e-commerce acquiring for domestic card payments.
• iyzico: One of Turkey's largest TCMB-licensed payment institutions, offering virtual POS, market place, and installment/checkout solutions to online merchants. Directly comparable in product offering (virtual POS for domestic card payments) and target customer (Turkish e-commerce SMBs and enterprises).
• PayU Turkey: Cross-border payment processor with Turkish operations offering virtual POS and gateway services. Comparable in e-commerce acquiring for domestic card payments and developer-facing integrations.

Emerging players

• Papara: TCMB-licensed electronic money institution offering digital wallets, prepaid cards, and payment services in Turkey. Partial overlap on merchant acquiring through Papara Checkout, with broader wallet/payments ambitions.

Broad incumbents

• BKM Express (Bankalararası Kart Merkezi): Interbank payment utility operated by BKM, providing digital payment infrastructure and Express Checkout widely adopted across Turkish banks. Comparable as a domestic payment infrastructure player, though not a licensed payment institution competing for merchant acquiring directly.
• DenizBank (DenizBank Ödeme Sistemleri): Bank-owned payment/fintech arm of DenizBank (parent of Param) offering merchant acquiring, installment, and POS services. Broader incumbent that competes with Valenspara's offering through both bank-direct and subsidiary channels.
• Turkcell Ödeme ve Elektronik Para Hizmetleri: Turkcell's licensed payment/e-money arm providing acquiring and digital wallet services. Overlaps with Valenspara on virtual POS but offers a broader telco-distributed portfolio at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ValensPara Ödeme Kuruluşu