Carpet Design & Flooring

What Carpet Design & Flooring does

Carpet Design & Flooring is a family-run independent flooring retailer and installation services provider established in 1996, headquartered in a 5,000 square foot warehouse and showroom in Huyton Business Park, Liverpool, UK. The company supplies and installs carpets (cut pile, tufted, woven, and stain-resistant varieties), laminate flooring (including waterproof options), vinyl flooring (including luxury vinyl tiles and luxury vinyl planks), wood flooring, and specialist safety/non-slip flooring. It sources from more than 20 third-party manufacturers including Karndean, Cormar Carpets, Polyflor, Altro, Balterio, Tarkett, Abingdon, Manx, Burmatex, Quick Step, Rhinofloor, COREtec, and Stairrods UK. Customers span two primary segments: residential homeowners seeking flooring for specific rooms (bedroom, kitchen, bathroom, hallway, conservatory, stairway, living areas) and commercial clients in hospitality, healthcare, education, retail, office, and care home sectors.

The business operates a direct-to-consumer sales model combining physical showroom retail with a free property-measuring service, where fitters visit customer sites to issue quotes and deliver guaranteed professional installation — including subfloor preparation, furniture moving, old floor removal, and debris disposal. Revenue is generated through two streams: one-time retail product sales and professional installation services, with all pricing quote-based and not publicly disclosed. Geographic coverage spans Liverpool, Merseyside, Wirral, Cheshire, Southport, and parts of Greater Manchester (primarily for hotel carpet installations). There are no disclosed funding rounds, no external investors, no parent company, no subsidiaries, and no headcount information.

Marketing is delivered through a content website with regularly dated educational blog posts (2025), SEO-targeted landing pages for each product category, room type, and manufacturer brand, an email newsletter signup, and the physical showroom experience. The company has no app, no proprietary technology system, no APIs, and no disclosed certifications — it operates as a traditional regional specialty retailer and installer rather than a technology-enabled business. It self-describes as one of the largest flooring specialists in Liverpool and one of the largest flooring contractors in the Merseyside area.

Name

Carpet Design & Flooring

Legal name

Carpet Design & Flooring

Website

https://carpetdesignandflooring.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Carpet Design & Flooring is a family-run independent flooring retailer and installer based in Liverpool, UK, supplying carpets, vinyl, laminate, wood, and safety flooring to residential and commercial customers across North West England.

Ownership category

akta.pro rank

Headquarters

HQ city

Huyton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Product Sales: Retail sale of carpets, vinyl flooring, laminate flooring, luxury vinyl tiles (LVT), luxury vinyl planks (LVP), wood flooring, and related accessories. Products sourced from multiple premier manufacturers including Karndean, Cormar Carpets, Polyflor, Altro, Balterio, and others. Both residential and commercial customers served.
2. Professional Installation Services: Complete installation and fitting services provided by professional fitters. Services include property measurement, free quotes, and guaranteed installation work. All installation work is fully guaranteed. Additional services include furniture moving, old floor removal, and debris disposal.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Carpet Design & Flooring is a family-run retailer and installer of carpets, vinyl flooring (including LVT and LVP), laminate flooring, wood flooring, and safety/commercial flooring, operating from a 5,000 sq ft showroom in Huyton, Liverpool. It sells products from over 20 premier manufacturers (Karndean, Cormar, Polyflor, Altro, Balterio, Tarkett, Abingdon, etc.) to both residential and commercial customers across the North West of England, and provides free measuring, expert consultation, guaranteed professional installation, furniture moving, and old floor removal as part of the purchase.

Product overview

Carpet Design & Flooring is a family-run flooring retail and installation business established in 1996, operating from a 5,000 square foot showroom in Huyton, Liverpool. The company offers a comprehensive portfolio of flooring products centered around four core categories: Carpets (including cut pile, tufted, woven, and stain-resistant varieties), Laminate Flooring (with waterproof options and styles like herringbone and parquet), Vinyl Flooring (encompassing luxury vinyl tiles/LVT, luxury vinyl planks/LVP, cushion vinyl, and Karndean options), and Safety/Non-Slip Flooring for commercial applications. The company serves both residential and commercial customers and stocks numerous third-party manufacturer brands including COREtec, Quick Step, Karndean, Polyflor, Tarkett, Altro, Balterio, Finsa, Elka, Alternative Flooring, Abingdon Flooring, Manx Carpets, Burmatex, Cormar Carpets, Rhinofloor, Gradus, and Stairrods UK. Additionally, the business provides professional fitting services with project management capabilities for larger commercial installations. The product architecture follows a diversified portfolio model rather than a unified platform, with each product category serving distinct market needs from budget-conscious residential to premium commercial applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpets Textile floor coverings in cut pile, tufted, woven, and stain-resistant options, providing warmth, comfort, and sound absorption for residential and commercial spaces. Includes stain-resistant carpets made from 100% polypropylene that are bleach-cleanable for households with children or pets.
• Laminate Flooring Engineered wood-look flooring replicating solid hardwood or stone at lower cost. Available in herringbone, parquet, single plank, multi-strip, and stone/tile effect styles from manufacturers including Quick Step, Balterio, Elka, and Finsa.
• Vinyl Flooring Durable, water-resistant flooring available in cushion vinyl, luxury vinyl tile (LVT), and luxury vinyl plank (LVP) formats, including Karndean and other branded options with various patterns and designs.
• Safety/Non-Slip Flooring Specialist flooring designed for environments such as care homes, schools, and hospitals, meeting Health and Safety Executive requirements for slip resistance values (SRV) and surface roughness. Includes Altro safety flooring, Leolan non-slip flooring, and Polyflor Polysafe ranges.
• Commercial Flooring Solutions Comprehensive flooring solutions for businesses including office flooring, retail flooring, healthcare flooring, hotel flooring, and safety flooring, with project management and professional installation services for larger projects.
• Professional Fitting and Installation Service Expert installation by experienced fitters including subfloor preparation (plywood/screed), underlay installation, beading, and carpet cover strips. Includes professional measuring, free quotes, furniture moving, old floor removal, and debris disposal, with all work fully guaranteed.
• Waterproof Laminate Flooring Water-resistant laminate flooring with a special water-repellent coating that prevents spills and moisture from penetrating the floor core, ideal for bathrooms, kitchens, and damp areas.
• COREtec Flooring Luxury vinyl flooring brand from USFloors featuring 100% waterproof construction, cork underlayment for comfort and sound absorption, and click-and-lock installation. Includes Naturals Herringbone collection, Stone CERATOUCH range, and LVP Vinyl Stairs with Soundcore technology.
• Gradus Entrance Matting Barrier matting systems for entrances that trap dirt and moisture, helping reduce slip hazards and maintain interior floor cleanliness.
• Gradus Stair Nosings Stair edging products defining the edges of stairs per Approved Document M of The Building Regulations 2010 and BS8300:2009+A1:2010, preventing trips and slips and protecting stairs from wear.
• Stairrods UK Accessories Luxury carpet accessories including high-quality stair rods in various styles, sizes, and finishes, plus trims and other flooring accessories manufactured in Consett, County Durham.

Quantifiable outcome

• All installation and fitting work is fully guaranteed

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• Karndean FlooringcoreChannel Partner/ Reseller/ DistributorCarpet Design & Flooring is a Karndean Flooring retailer in Liverpool, offering the full range of Karndean's luxury vinyl flooring products that mimic natural wood and stone. Karndean Flooring was founded in 1973 as a family business and has grown to become one of the biggest names in luxury flooring solutions worldwide.
• Cormar CarpetscoreChannel Partner/ Reseller/ DistributorLancashire-based carpet manufacturer established in 1956. Cormar Carpets has been voted 'Floor Covering Supplier of the Year' for the last five years by readers of a leading flooring trade magazine. Also named one of ten companies to watch in the Sunday Times Top 100 Independent Companies in the UK in 2006.
• Polyflor FlooringcoreChannel Partner/ Reseller/ DistributorLeading commercial vinyl flooring brand. Polyflor offers homogeneous vinyl (Pearlazzo PUR), heterogeneous ranges mimicking wood or stone, acoustic vinyls for noise reduction, Polysafe non-slip ranges, Polyflex tiles, loose lay options, specialist ESD vinyls for healthcare and electronics manufacturing, and wall claddings.
• Altro FlooringcoreChannel Partner/ Reseller/ DistributorLeading name in premium and safety flooring with worldwide reputation for quality and reliability. Altro is a pioneer in innovation and sustainability. Products include safety flooring exceeding international safety standards, resin flooring (epoxy and polyurethane), smooth flooring, vinyl and rubber floors, and Altro Nuvola rubber flooring.
• Balterio Laminate FlooringcoreChannel Partner/ Reseller/ DistributorBelgian laminate flooring manufacturer known for realistic wood appearance. Balterio flooring comes with warranties up to 25 years. Features include scratch resistance, colourfastness (won't fade in direct sunlight), and 100% waterproof range with HydroShield protection. Compatible with underfloor heating.
• Tarkett FlooringcoreChannel Partner/ Reseller/ DistributorMarket leader in both range and quality. Tarkett offers Homestyle range (easy to maintain, cushion floor finish), Elegance range (authentic wood and stone designs with embossed details), Modern Living line (affordable, versatile), and Gripstar range (slip resistant, anti-allergenic, easy to clean).
• Rhinofloor FlooringcoreChannel Partner/ Reseller/ DistributorLeading Rhinofloor vinyl flooring supplier. Range includes XL Supergrip (5-year guarantee), Choice range (10-year guarantee), Options range (15-year guarantee), Super Deluxe range (15-year guarantee), Contract range (20-year guarantee), Elite range (20-year guarantee), and Elite Professional line.
• Ulster CarpetscoreChannel Partner/ Reseller/ DistributorPremium carpet manufacturer. Ulster Carpets are Axminster and Wilson carpet specialists, offering real touch of luxury for homes with wonderful finish and underfoot comfort.
• Abingdon FlooringcoreChannel Partner/ Reseller/ DistributorLargest privately owned carpet producer in the UK with facilities throughout England and Wales. Approximately 400 staff members produce over nine million square metres of quality carpet each year. Particularly known for advances in stain-preventing technology.
• Alternative FlooringcoreChannel Partner/ Reseller/ DistributorBrand focused on character, fun, and passion with original and inspiring designs. Combines traditional skills with innovative designs. Produces plain carpets in neutral shades, patterned flooring in contemporary designs, rugs and runners. Known for bold patterns, striking colour combinations, and sustainable/ethical practices.
• Burmatex FlooringcoreChannel Partner/ Reseller/ DistributorOne of the country's biggest names in flooring design and manufacture, synonymous with innovation and quality. Company founded in 1917 as J&F Burrows. Known for varied product range including carpets, entrance matting, and eco-friendly lines. Industrial carpet planks manufactured from 100% solution dyed nylon.
• Elka Laminate FlooringcoreChannel Partner/ Reseller/ DistributorElka laminate floors manufactured to highest quality yet affordable pricing. Compatible with most types of underfloor heating. Uses clever V-groove technology for realistic wood appearance. Available in 8mm and 12mm packs in various styles and shades. Has aqua protect flooring collection.
• Finsa Laminate FlooringcoreChannel Partner/ Reseller/ DistributorSpanish manufacturer with heritage dating back to 1931. One of the largest and most successful manufacturers of MDF and chipboard in Europe, managing entire manufacturing process from forest to product delivery. Offers wood effect and tile effect laminate floors, plus underlay options.
• GraduscoreChannel Partner/ Reseller/ DistributorOne of the UK's premier stair edgings providers. Gradus stair trims help define edges of stairs in line with Approved Document M (ADM) of The Building Regulations 2010 and BS8300:2009+A1:2010. Available in selection of materials, designs, and gauges. Also supplies entrance matting/barrier matting systems.
• Manx CarpetscoreChannel Partner/ Reseller/ DistributorQuality carpet manufacturer known for exceptional quality in design and construction. Ranges include Manx Natural Shades (wool and polypropylene blend with three-ply yarn), Manx Landmark (affordable elegance), Manx Elmhurst (suitable for heavy use), and Manx Designer Berber (high-end pile with exquisite weave design).
• Leolan FlooringcoreChannel Partner/ Reseller/ DistributorSpecialist in non-slip and safety flooring particularly for healthcare applications. Industrial rubber flooring available in variety of colours, designs, and sizes. Provides cushioned flooring for sports halls to mitigate impact in event of falls. Expert in meeting specific healthcare facility requirements including dementia-friendly and visually impaired considerations.
• Quick Step FlooringcoreChannel Partner/ Reseller/ DistributorLeading brand in top quality laminate flooring and tile floors. Made in the USA. Known for innovation including transparent overlay for scratch and stain resistance, and GenuEdge technology for realistic wood appearance. Standing at forefront of laminate and tile flooring technology globally.
• COREtec (USFloors)coreChannel Partner/ Reseller/ DistributorBrand developed and produced by USFloors, founded in 2001 with mission to create environmentally friendly and sustainable flooring options. COREtec manufactures luxury vinyl flooring (LVT) including Naturals Herringbone collection (pet-proof, childproof, waterproof with cork backing), Stone CERATOUCH range, and LVP Vinyl Stairs. Products feature Soundcore technology and anti-slip layers.
• Stairrods UKminorChannel Partner/ Reseller/ DistributorUK's leading luxury carpet accessory supplier with over 30 years' experience. Manufactures high-quality stairrods, trims, and other flooring accessories. Based in Consett, County Durham. Products designed, manufactured, and finished in-house. Available in range of styles, sizes, and finishes including different colours and finials.
• Joseph Hamilton and Seaton (JHS) Commercial CarpetscoreChannel Partner/ Reseller/ DistributorCommercial carpet manufacturer. Stocked by Carpet Design & Flooring for commercial applications.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• B&Q: UK's largest home improvement retailer carrying flooring (vinyl, laminate, LVT, tiles) as part of a much wider DIY range. Competes on price and convenience but does not offer the same specialist consultation, bespoke project management or commercial install services.
• John Lewis: UK department store with a curated home flooring offering (carpets, LVT, laminate, rugs) sold via in-store concessions and online. Overlaps at the premium residential end of the market but lacks the specialist commercial and installation focus.
• Wickes: UK home improvement retailer and builder's merchant offering a flooring range alongside kitchens, bathrooms and building materials. Adjacent incumbent competing for DIY and trade flooring spend, with installation services available through partners.

Direct peers

• Tapi Carpets: Major UK national flooring retailer operating a multi-store showroom-and-installation model selling carpet, vinyl, laminate, LVT and wood. Directly comparable as a multi-brand retailer with bundled measuring and fitting services competing for the same residential and commercial customers.
• Direct Flooring: UK online and showroom flooring retailer supplying carpets, LVT, laminate and vinyl with installation services. Comparable full-service retailer model targeting homeowners across regional UK markets.
• Lifestyle Flooring UK: UK independent flooring retailer offering carpets, vinyl, LVT, laminate and wood with measuring and installation services. Comparable independent multi-brand retailer model serving regional UK markets.
• Online4Flooring: UK online flooring specialist selling carpets, vinyl, laminate and LVT with nationwide delivery and fitting options. Comparable category overlap and bundled installation offering, though with minimal physical showroom presence.
• Flooring Superstore: UK flooring retailer offering carpets, vinyl, laminate, LVT and wood with nationwide delivery and installation services. Comparable product mix and end-to-end service model, though with a stronger online ordering channel.
• Factory Flooring: UK direct-from-factory flooring retailer selling carpets, vinyl, laminate, LVT and wood with optional installation. Comparable multi-category product range targeting value-conscious residential buyers, albeit with a different go-to-market focus on direct sourcing.

Others

• Cormar Carpets: Lancashire-based UK carpet manufacturer and one of Carpet Design & Flooring's named brand partners. Not a direct competitor but a supplier relationship; included as an ecosystem participant illustrating the wholesale-to-retail value chain the subject company sits within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/carpet-design-and-flooring-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carpet Design & Flooring