Lifestyle Medicine Institute

What Lifestyle Medicine Institute does

Lifestyle Medicine Institute is a privately held digital health company founded in 1988 and headquartered in Redlands, California, operating under the brand names Pivio and Pivio Now. The company sells evidence-based lifestyle medicine programs designed to prevent, treat, and reverse chronic diseases including type 2 diabetes, heart disease, and obesity. Its core platform offers two delivery models: Pivio, a cohort-based program that combines lifestyle medicine interventions with community-based peer support, and Pivio Now, a self-guided program delivered with one-on-one coaching support. A third offering, Pivio for GLP-1, was launched in January 2024 as a specialized lifestyle program intended to support behavior change among members on GLP-1 medications.

The underlying technology is a digital platform anchored by a Participant Portal and a Knowledge Bank containing more than 40 peer-reviewed research papers, behavioral science tools, clinical articles, and a lifestyle medicine glossary. The company emphasizes scientific rigor and reports that partner organizations typically achieve cost savings of roughly 2x their investment by the second year of program implementation.

The business model is subscription-based B2B licensing of the Pivio and Pivio Now programs to four primary enterprise verticals: self-insured employers, health systems, health plans, and physician practices, complemented by a direct-to-consumer self-pay enrollment channel for individuals. Pricing is quote-based, structured as annual contracts for organizational customers and monthly billing for individual self-pay users. Go-to-market is multi-channel, including segment-specific website funnels, enterprise field sales, content marketing through whitepapers and clinical resources, and broad organic social media presence across LinkedIn, YouTube, Vimeo, Instagram, TikTok, and Facebook.

Name

Lifestyle Medicine Institute

Legal name

Lifestyle Medicine Institute

Website

https://chiphealth.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Lifestyle Medicine Institute, operating as Pivio, sells evidence-based lifestyle medicine programs to employers, health systems, health plans, and physician practices to prevent, treat, and reverse chronic diseases including diabetes, heart disease, and obesity.

Ownership category

akta.pro rank

Product category

Digital Lifestyle Medicine Services

NAICS

Social Assistance (624), Other Individual and Family Services (624190), Diet and Weight Reducing Centers (812191)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Chronic Disease Management Pathways (e.g., diabetes, CHF, COPD) (HLACAGAG)

akta.pro secondary industries

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Employer Wellness & Population Health Programs (HLAEAAAH), Chronic Condition Lifestyle Education (Diabetes, Heart Health, Pain Management) (EDAAAHAJ)

Keywords

• Lifestyle medicine programs
• Chronic disease reversal
• Digital health coaching
• Population health management
• Behavior change platform

Headquarters

HQ city

Redlands

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B Organization Licensing/Program Fees: Lifestyle Medicine Institute generates revenue by licensing its Pivio and Pivio Now programs to organizations including employers, health systems, health plans, and physician practices. Organizations pay for access to the evidence-based lifestyle medicine program to improve employee/patient health outcomes and reduce medical claims costs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Lifestyle Medicine Institute delivers evidence-based lifestyle medicine programs (Pivio and Pivio Now) that help organizations reduce healthcare costs and help individuals prevent, treat, and reverse chronic diseases such as type 2 diabetes, heart disease, and obesity. Programs combine cohort-based community support with 1:1 coaching, and are sold as subscription/program licenses to employers, health systems, health plans, and physician practices, with an additional direct-to-consumer pathway for individuals. A specialized Pivio for GLP-1 offering supports members using GLP-1 medications with lifestyle-driven behavior change.

Product overview

Lifestyle Medicine Institute offers a unified lifestyle medicine platform with two core programs: Pivio (cohort-based community program) and Pivio Now (self-guided program with 1:1 coaching). Both programs use scientifically proven lifestyle medicine methods to prevent, treat, and reverse chronic diseases such as type 2 diabetes, heart disease, and obesity. The company recently launched Pivio for GLP-1 as a specialized add-on targeting GLP-1 medication members. Solutions are offered across multiple market segments including employers, health systems, health plans, physician practices, and individuals. The platform includes a Knowledge Bank resource library with clinical research, behavioral science tools, and educational content.

Differentiator

Problem solved

Functional benefit

Products and services

• Pivio Pivio is a cohort-based, evidence-based lifestyle medicine program in which participants are part of a community that supports them throughout their health journey. It helps organizations reduce escalating healthcare costs and helps people prevent, treat, and reverse chronic diseases such as type 2 diabetes, heart disease, and obesity through peer encouragement and collective motivation for sustainable behavior change.
• Pivio Now Pivio Now is a self-guided lifestyle medicine program that provides participants with 1:1 coaching support to help them adopt healthy habits and reverse chronic disease. It is targeted at individuals working to change harmful habits into healthy ones with individualized coach engagement, and is offered to organizations and directly to individuals.
• Pivio for GLP-1 Pivio for GLP-1 is a specialized lifestyle program designed to support GLP-1 medication members with meaningful behavior change. It is aimed at driving down medical costs for health plans, employers, and health systems while enhancing medication efficacy through lifestyle modifications.

Quantifiable outcome

• Cost savings of 2x investment in second year of program implementation
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Virta Health: Virta Health is a direct peer offering digitally delivered lifestyle and nutrition interventions for type 2 diabetes reversal and chronic disease management, sold to employers, health plans, and health systems — the same buyer segments and clinical claims Pivio targets.
• Noom Health: Noom is a direct peer offering a behavior-change and lifestyle coaching platform for weight management and chronic disease prevention, sold B2B to employers and health plans and D2C to individuals — overlapping with Pivio's cohort/coaching model and dual B2B/D2C GTM.
• Twin Health: Twin Health is a direct peer offering a digital twin-powered whole-body platform for type 2 diabetes reversal and chronic disease management, sold to health plans and employers — directly competing with Pivio's lifestyle medicine reversal narrative.
• Omada Health: Omada Health is a direct peer providing digital chronic disease prevention and management programs (diabetes, hypertension, prediabetes) using coaching and behavior change, sold enterprise to employers, health plans, and providers — overlapping heavily with Pivio's model and GTM.
• Lark Health: Lark Health is a direct peer providing AI-driven digital coaching for diabetes prevention, hypertension, and general lifestyle change, sold to health plans and employers — competing with Pivio on chronic disease self-guided coaching programs.
• Vida Health: Vida Health is a direct peer providing digital chronic condition coaching and lifestyle programs (diabetes, weight, hypertension, mental health) with 1:1 coaching and GLP-1 support — closely aligned with Pivio Now and Pivio for GLP-1.
• WellDoc: WellDoc is a direct peer offering FDA-cleared digital therapeutics for diabetes and other chronic conditions, sold to health plans, health systems, and employers — comparable in chronic-disease digital health positioning to Pivio.
• Hello Heart: Hello Heart is a direct peer providing digital cardiovascular health coaching and tracking, sold to self-insured employers and health plans — overlapping with Pivio's heart-disease and chronic disease coaching focus.

Broad incumbents

• Livongo (Teladoc Health): Livongo, now part of Teladoc Health, is a broad incumbent offering digital chronic condition management (diabetes, hypertension, weight, mental health) at large scale to employers and health plans — competing with Pivio across multiple chronic-disease categories.

Emerging players

• Fruit Street Health: Fruit Street Health is an emerging player delivering telehealth-based lifestyle and chronic disease prevention programs to employer and payer populations — a smaller, less-funded peer with comparable chronic-disease lifestyle positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PivioHealth
• Facebookfacebook.com/piviohealth
• LinkedIndo.linkedin.com/company/lifestyle-medicine-institute-chip
• Instagraminstagram.com/piviohealth
• TikToktiktok.com/@piviohealth

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifestyle Medicine Institute