What Happiness House does

Happiness House is a digital spiritual development and personal growth platform serving individual consumers in the German-speaking (DACH) market. Founded in 2015 by spiritual mentors and bestselling authors Michaela Merten and Pierre Franckh, the company is structured as Happiness House GmbH and operates a subscription-based online service that delivers self-guided spiritual content — including over 30 structured courses, more than 120 guided meditations, weekly live coaching sessions, monthly themed focus programs, and a community forum — accessed through a web-based member portal at home.happiness-house.de. To date, 3,000+ individuals have engaged with the platform's transformation programs, and 1,500+ have completed the flagship Spirituelle Reise course.

The underlying technology is a conventional web-based digital platform with no disclosed proprietary stack, proprietary features, APIs, SDKs, or mobile applications. All transactions are routed through Digistore24, a third-party digital product marketplace that handles payment processing (PayPal and bank transfer) and order fulfillment. The business model combines recurring subscriptions — annual at €349.90, annual installment at €34.90/month, and month-to-month at €49.90 — with à la carte individual courses (e.g., Spirituelle Reise at €99, Manifestation Miracles, Seelenpartner-Formel) sold as standalone purchases. The go-to-market is product-led and digital-first, relying on content marketing, SEO, a free "Daily Happiness" daily email newsletter, promotional landing pages, and the founders' personal brands to drive organic acquisition. PR placements in mainstream German media (ARD, RTL, ProSieben, Sat.1, Focus, Happinez, Freundin, Cosmopolitan, Für Sie) provide top-of-funnel awareness, while community testimonials (110+ with a 4.9/5 average rating) and the "lichtvolle" community drive word-of-mouth referrals. The company operates with a small team of fewer than 10 employees and has raised no external institutional funding.

Name

Happiness House

Legal name

Happiness House GmbH

Website

https://willkommen.happiness-house.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Happiness House is a German digital platform that delivers subscription-based spiritual development content — online courses, guided meditations, and live coaching — to individual consumers in the DACH market through its member portal and Digistore24 distribution.

Ownership category

akta.pro rank

Product category

Online Personal Development and Spiritual Wellness Platform

NAICS

Software Publishers (5132), Other Individual and Family Services (624190)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• Online spiritual coaching
• Guided meditation library
• Personal development courses
• Mindfulness subscription platform
• Manifestation training programs

Headquarters

HQ city

Grünwald

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Annual Membership Subscription: Recurring annual membership providing full access to the Happiness House portal, including all courses, meditations, live events, community access, and the monthly theme. Billed at €349.90/year (or €34.90/month in installments).
2. Monthly Membership Subscription: Month-to-month recurring subscription at €49.90/month, cancelable monthly, offering full platform access.
3. One-Time Course Purchases: Individual digital courses (e.g., Spirituelle Reise at €99) sold as one-time purchases with lifetime access, distributed via Digistore24. Revenue is non-recurring per course per customer.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Happiness House operates a digital subscription-based platform for spiritual growth and personal development, offering members access to over 30 online courses, 120+ guided meditations, weekly live coaching sessions with founders Michaela Merten and Pierre Franckh, and a community forum. The company also sells individual one-time courses (such as Manifestation Miracles and Spirituelle Reise) as standalone purchases, with all transactions processed through Digistore24.

Product overview

Happiness House is a digital spiritual development platform operated by Michaela Merten and Pierre Franckh. The core offering is a subscription-based membership (Jahresglück / monthly plans) that provides access to the Happiness House Portal — a unified online platform combining over 30 courses, 120+ guided meditations, live coaching events, community features, a monthly themed focus program, and a daily inspirational email. The membership serves as the umbrella subscription, while individual paid courses (Manifestation Miracles, Spirituelle Reise, Seelenpartner-Formel, 6 Minuten Coach series, Glückstraining, Resilienz, Erfinde Dich neu, Dein Weg zur Wunscherfüllung) are sold as standalone add-on products, some of which are also accessible within the membership portal. Additional platform features include weekly Sunday Live-Call sessions and a free Daily Happiness Newsletter.

Differentiator

Problem solved

Functional benefit

Brands

• Manifestation Miracles: 4-week video course teaching manifestation techniques and how to create miracles in life through visualization and gratitude.
• Spirituelle Reise
• Seelenpartner-Formel
• Happiness House Portal

Products and services

• Happiness House Annual Membership (Jahresglück)
• Happiness House Monthly Membership Month-to-month recurring subscription at €49.90 per month, cancelable monthly, offering full platform access to courses, meditations, live coaching sessions, and community.
• Manifestation Miracles A 4-week guided video course taught by Michaela Merten and Pierre Franckh covering clarity on desires, visualization and feeling, gratitude and trust, and integration with action. Includes step-by-step guidance, practical exercises, and lifetime access to course materials. Sold as a standalone one-time purchase.
• Spirituelle Reise A 3-module guided online spiritual journey teaching participants to recognize signs from the spiritual world and trust their intuition. Includes video masterclasses, guided meditation audio downloads, a workbook and journaling materials, and affirmations for daily use. Priced at a one-time fee of €99 with lifelong access.
• Seelenpartner-Formel An 8-week intensive program developed by Pierre Franckh and Michaela Merten for finding a soul partner or strengthening an existing relationship. Sold as a standalone course via pierre-franckh.de.
• 6 Minuten Coach – Selbstvertrauen A focused self-confidence coaching program delivered in 6-minute daily sessions, offered as a standalone product via Digistore24.
• 6 Minuten Coach – Wahre Liebe A focused coaching program on experiencing true love, delivered in 6-minute daily sessions, offered as a standalone product via Digistore24.
• Wie Du die wahre Liebe leben kannst Standalone online product on how to live true love, sold as a one-time purchase via Digistore24.
• Glückstraining A happiness training course offered as a standalone product via Digistore24.
• Resilienz A resilience-focused course offered as a standalone product via Digistore24.
• Erfinde Dich neu A personal reinvention course offered as a standalone product via Digistore24.
• Dein Weg zur Wunscherfüllung A course focused on achieving desires and wishes, offered as a standalone product via Digistore24.

Quantifiable outcome

• 4.9/5 stars from 110+ reviews
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Digistore24coreChannel Partner/ Reseller/ DistributorDigistore24 serves as the primary payment processor and fulfillment platform for Happiness House's memberships and course products. All purchase transactions are redirected to Digistore24, which handles secure payment processing via PayPal or bank transfer, and delivers access credentials to customers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Insight Timer: A large free meditation library with a community of teachers and optional paid courses. Comparable to Happiness House in guided-meditation content and community engagement, though it relies on a marketplace model rather than founder-led premium curation.
• Aura Health: A personalized mental wellness app offering guided meditations, life-coaching content, and therapy. Comparable in subscription-based delivery of personalized mindfulness and personal-growth content to consumers.

Direct peers

• Mindvalley: A global personal-growth and spiritual-development learning platform with subscription memberships, courses, and live cohorts. Closely mirrors Happiness House's mentor-led, course-based, subscription-bundled model targeting transformation-oriented consumers.
• 7Mind: A leading German-language meditation and mindfulness app offering guided meditations, courses, and corporate wellness programs. Directly comparable to Happiness House's DACH-focused digital meditation and personal-development subscription offering.
• Gaia: A subscription video-on-demand platform focused on spirituality, yoga, and alternative-healing content. Comparable to Happiness House's positioning at the intersection of spirituality, manifestation, and personal transformation, with a subscription-driven content library.
• The Power (BTS & friends): A German-language personal-development and manifestation community/platform with subscription courses and live events. Directly comparable in DACH market positioning, spiritual-growth thematic focus, and founder-led community model.

Broad incumbents

• Headspace: A major subscription-based meditation, mindfulness, and personal-development platform. Comparable to Happiness House's recurring-subscription, content-library model, though Headspace's offering is broader (mental health, sleep, focus) and more clinically positioned.
• Calm: A global incumbent in meditation, mindfulness, and sleep content with a large content library and subscription model. Comparable in core offering (guided meditations, courses, live sessions) but operates at significantly larger scale and across broader wellness themes than Happiness House.

Regional players

• Tobias Beck: A German personal-development brand offering online courses, coaching, and live events via a personal-brand-driven subscription model. Comparable to Happiness House in DACH-language personal-development content, course-based monetization, and individual-coach-led GTM.

Others

• Digistore24: Happiness House's primary payment-processor and fulfillment partner for digital products. Comparable as the enabling infrastructure layer that supports many German-speaking digital course and membership businesses similar to Happiness House.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/happinesshouse3
• Facebookfacebook.com/happinesshousefamily
• LinkedInlinkedin.com/company/happiness-house-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Happiness House