Aurora Soccer Club

What Aurora Soccer Club does

Aurora Soccer Club (ASC) is a not-for-profit community organization founded in 1954 and headquartered at 510 Industrial Parkway South in Aurora, Ontario. It is the oldest soccer club in York Region and operates adult soccer programming for men and women across multiple formats: competitive teams in the Ontario Soccer League (Hearts, Lions, Rangers) and Ontario Women's Soccer League (Spurs), recreational summer leagues segmented by age (O30, O45, O50, Open Age), a Walking Soccer program for older adults and participants with mobility limitations, and Friday-evening Pick-Up and CoEd soccer. The club's footprint includes an owned clubhouse with dressing rooms, a licensed sports pub, and historical memorabilia walls, plus leased land from the Town of Aurora and shared use of Fleury Field.

The organization is volunteer-run under a Board of Directors led by President Martin Ambrose. Its technology footprint is minimal and operational rather than differentiated — registration, scheduling, and game sheet management are handled through the Sports Engine online platform, with the WordPress-based aurorasoccerclub.com site serving as the primary digital touchpoint. Distribution is self-serve for individual players and direct/email-driven for facility rentals and sponsorship sales.

Revenue is generated through four streams: player registration fees across competitive and recreational programs, clubhouse facility rentals (standard $100/hour with a 50% member discount), multi-tier sponsorship packages (Title $7,000/year, Clubhouse $4,000, Patio $600/year with three-year commitment), and social memberships and events such as Charity Soccer Day and Oktoberfest. The 800+ playing members generate over 4,000 unique annual attendances and the clubhouse hosts 3,000+ visitors per year. The club's commercial footprint is regional (York Region), and its institutional positioning rests on community tenure, sanctioned-league affiliation with Ontario Soccer, and the 2001 Ontario Cup victory by the Aurora Hearts.

Name

Aurora Soccer Club

Legal name

Aurora Soccer Club

Website

https://aurorasoccerclub.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Aurora Soccer Club is a not-for-profit, volunteer-run community soccer organization in Aurora, Ontario, serving 800+ adult players through competitive (OSL/OWSL), recreational, walking soccer, and CoEd programs, plus licensed clubhouse rentals and local sponsorships.

Ownership category

akta.pro rank

Product category

Adult Amateur Soccer Club Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Club Sports Programs (EDALAIAB), Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Adult soccer leagues
• Recreational soccer programs
• Competitive soccer teams
• Walking soccer programs
• Clubhouse event rentals

Headquarters

HQ city

Aurora

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Player Registration Fees: Players pay registration fees to join various leagues including competitive (OSL/OWSL), recreational (O30, O45, O50, Open Age), and walking soccer programs. The club operates the Aurora Soccer League (ASL) as its own recreational league.
2. Facility Rentals: The clubhouse and meeting rooms are rented out for private events including parties, corporate meetings, and community gatherings. Standard rate is $100/hour with 50% discount for members.
3. Sponsorship Revenue: The club offers multiple sponsorship tiers including Title Sponsorship ($7,000/year), Clubhouse Facility Sponsorship ($4,000), and Patio Signage Sponsorship ($600/year with three-year commitment).
4. Social Memberships and Events: The club generates revenue through social memberships and events including Charity Soccer Day, Oktoberfest, and Scotland-England friendly matches. The clubhouse is fully licensed.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Aurora Soccer Club runs adult soccer leagues across competitive (Ontario Soccer League/Ontario Women's Soccer League) and recreational (O30, O45, O50, Open Age) divisions, supplemented by walking soccer for older adults and CoEd pickup games. The club also rents its licensed historic clubhouse for private events and sells multi-tier sponsorship packages to local businesses for signage, website, and social media visibility.

Product overview

Aurora Soccer Club operates a multi-faceted adult soccer organization offering competitive leagues (OSL/OWSL), recreational summer leagues (O50, O45, O30, Open Age), walking soccer, and pickup CoEd soccer. The club also provides facility rentals at its licensed clubhouse (est. 1954) and organizes community events including the annual Charity Soccer Day. Sponsorship packages are available for local businesses seeking brand visibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Competitive Soccer Program Adult competitive soccer program for men and women playing in sanctioned leagues, with men's teams Hearts, Lions, and Rangers in the Ontario Soccer League (OSL) and the women's team Spurs in the Ontario Women's Soccer League (OWSL), playing home games at the ASC Clubhouse and Fleury Field.
• Recreational Soccer League Summer recreational soccer leagues for adults across men's O50, O45, O30, and Open Age divisions, plus women's Open Age, with games Monday through Friday at 7pm and 9pm kick-offs.
• Walking Soccer Modified, non-contact walking soccer played as short-sided games (4-5 players plus goalie) on Wednesday evenings from June to September at the ASC Clubhouse, with two 35-minute halves and a $75 plus HST fee per participant for the summer season.
• Pick Up and CoEd Soccer Open-age group pickup and CoEd soccer at the ASC Clubhouse on Friday evenings throughout the summer season, with teams randomly selected prior to each game.
• Clubhouse Facility Rentals Rental of the historic clubhouse and meeting rooms for private events such as birthdays, anniversaries, corporate meetings, and team socials, priced at $100 per hour with a 50% discount for ASC players and Social Members.
• Community Events Community events and fundraisers including the annual Charity Soccer Day featuring Scotland-England friendly matches, Canada vs Rest-of-the-World games, and social gatherings for members and the public at the ASC Clubhouse.
• Sponsorship Packages Multi-tier annual sponsorship packages offering branding and community visibility for local businesses, including Title Sponsorship at $7,000/year, Clubhouse Facility Sponsorship at $4,000, and Patio Signage Sponsorship at $600/year with a three-year commitment.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• International Safety (IS)minorOthersSponsor displayed on the club website with logo placement. Nature of sponsorship relationship - company supports the club in exchange for visibility.
• GymnasticsminorOthersSponsor displayed on the club website with logo placement. Nature of sponsorship relationship - company supports the club in exchange for visibility.
• SpectechminorOthersSponsor displayed on the club website with logo placement. Nature of sponsorship relationship - company supports the club in exchange for visibility.
• Net ElectricminorOthersSponsor displayed on the club website with logo placement. Nature of sponsorship relationship - company supports the club in exchange for visibility.
• Ontario SoccercoreStrategic or Co-development PartnerThe club operates under Ontario Soccer's governing documents, follows their Harassment Policy and Screening Handbook, and participates in OSL and OWSL leagues sanctioned by Ontario Soccer. The club adheres to OSA rules for player registration, discipline, and competition.
• Town of AuroracoreStrategic or Co-development PartnerThe club holds a lease with the Town of Aurora for the land at Industrial Parkway. Town owns/administers surrounding parkland including Fleury Field where some home games are played.
• Aurora Barbarians Rugby FCminorStrategic or Co-development PartnerShared field usage arrangement - Aurora Barbarians Rugby FC Field (Barbarians) listed as a game venue location in the club calendar.
• Newmarket Darts LeagueminorStrategic or Co-development PartnerThe club hosts teams in the Newmarket Darts league which play out of the Aurora Clubhouse, diversifying facility usage and community engagement.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Markham Soccer Club: Established York Region soccer club running competitive and recreational programs. Comparable in scale, league participation, and community-membership model.
• Richmond Hill Soccer Club: York Region-based community soccer club with adult competitive and recreational programming. Comparable member-base profile and sanctioned Ontario Soccer participation.
• North Toronto Soccer Club: Adult and competitive soccer club operating in the GTA under similar OSL- and recreational-league structures. Directly comparable in offering competitive men's/women's teams plus recreational memberships tied to a clubhouse community.
• Newmarket Soccer Club: York Region community soccer club; historically ASC's original league (Newmarket and District Soccer Association). Comparable in adult recreational and competitive offerings.
• Vaughan Soccer Club: Regional soccer club in Vaughan within York Region, offering competitive and recreational leagues. Highly comparable geographic and demographic profile, serving adult players in the same York Region community.

Others

• Ontario Soccer: Provincial governing body that sanctions the OSL and OWSL leagues in which ASC competes. Not a peer in the commercial sense but the critical umbrella organization that defines ASC's competitive framework.

Regional players

• Clarkson Soccer Club: Community soccer club in Mississauga offering adult competitive and recreational play. Similar community-membership and social-club orientation, but geographically distinct.
• Pickering Football Club: Adult-only soccer club in Durham Region playing in OSL and recreational leagues. Comparable in adult-only focus and licensed-clubhouse social model, but serves a different sub-region of the GTA.
• East York Soccer Club: Long-standing Toronto community soccer club running competitive and recreational adult programs. Comparable community-club heritage and OSL participation, though within Toronto proper.

Emerging players

• Sporting FC Ontario: Ontario-based private soccer club operator offering training, leagues, and facility-based programming. Adjacent in adult-league offering but with a more commercial operating model than ASC's volunteer-driven non-profit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ASC_Soccer
• YouTubeyoutube.com/channel/UC5GJ91PUqsWjEVyXF-16aew/featured
• Facebookfacebook.com/aurorasoccerclub
• LinkedInca.linkedin.com/company/aurora-soccer-club-inc
• Instagraminstagram.com/asc_soccer

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurora Soccer Club