Sen Restaurant

What Sen Restaurant does

Sen Restaurant is a modern Japanese restaurant located at 23 Main Street in Sag Harbor, New York, operating in the Hamptons premium dining market. Founded in 1994 by Jeff Resnick and Kazutomo Matsuoka, the restaurant has operated continuously for 30 years and is currently under the stewardship of second-generation operators Ryunosuke 'Jesse' Matsuoka and Toranosuke Matsuoka. Its core offering is full-service dine-in Japanese cuisine spanning sushi, sashimi, ramen, hot entrees (from a recently expanded hot kitchen), and an extensive sake program with over 20 varieties including premium labels up to $210 per bottle. The physical restaurant features an amber-lit dining room, horseshoe-shaped sushi bar, small lounge with three bar seats, and seasonal outdoor patio seating with views of downtown Sag Harbor.

The business generates revenue across four streams: dine-in service (lunch 12:00pm-2:45pm daily; dinner 4:00pm-10:00pm Sun-Thu and 4:00pm-10:30pm Fri-Sat), takeout/delivery via the Toasttab online ordering platform, ticketed premium Omakase experiences at $150 per person with optional $85 sake pairing, and full-service catering for private and corporate events managed through Tripleseat (live hibachi, cocktail parties, sushi-making classes, private omakase, sit-down dinners, fundraisers). Sushi boat packages for groups ($192-$450 for 5 people), a weekly happy hour (Mon-Wed 4:00pm-6:00pm), and a Tuesday ramen-plus-sake deal at $28 provide additional demand generation. Marketing relies on social media (Facebook, Instagram, Google Business), email newsletters, and earned media coverage in Hamptons lifestyle publications (Southforker, Social Life Magazine, Dan's Papers, 27east).

The customer base consists of Hamptons residents and seasonal tourists seeking premium Japanese cuisine, supplemented by event planners and culinary enthusiasts pursuing elevated experiences. The restaurant has been named Southforker's #1 Top 10 restaurant for 2024 and is described as a 'platform' for luxury brand activations in the Hamptons prestige market. Technology infrastructure is composed of third-party SaaS tools (Toasttab, Tripleseat, SpotHopper) with no proprietary technology, AI capabilities, or external funding; the business is privately held by the Matsuoka family and operates as a single-unit independent restaurant.

Name

Sen Restaurant

Legal name

Sen Restaurant

Website

https://senrestaurant.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Sen Restaurant is a 30-year-old modern Japanese restaurant at 23 Main Street in Sag Harbor, NY, serving Hamptons diners and seasonal tourists with sushi, sashimi, omakase, sake, online ordering, and full-service catering for private and corporate events.

Ownership category

akta.pro rank

Product category

Japanese Restaurant

NAICS

Full-Service Restaurants (722511), Caterers (72232)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industry

Chef’s Table & Tasting Menu Restaurants (THAFACAG)

Keywords

• Japanese restaurant
• Sushi bar
• Omakase dining
• Sake selection
• Japanese catering

Headquarters

HQ city

Sag Harbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Service: Traditional sit-down restaurant service offering Japanese cuisine including sushi, sashimi, ramen, and hot kitchen entrees. Revenue generated from food and beverage sales during lunch and dinner service hours. Lunch served 12:00pm-2:45pm daily; dinner served 4:00pm-10:00pm Sunday-Thursday and 4:00pm-10:30pm Friday-Saturday.
2. Online Ordering: Takeout and delivery orders processed through Toasttab online ordering platform. Customers can order favorite dishes for pickup or delivery.
3. Catering Services: Full-service catering for events including birthday parties, holiday parties, corporate events, wedding festivities, bachelorette celebrations, theme parties, rehearsal dinners. Services include Live Hibachi, Cocktail Parties, Sushi Making Classes, Private Omakase, Sushi Bar Stations, Sit-Down Dinners, and Fundraisers. Both onsite and offsite catering available year-round.
4. Special Events and Omakase Experiences: Premium ticketed dining experiences including multi-course Omakase dinners at $150 per person with optional $85 sake pairing. Events include National Hand Roll Day celebrations and other culinary holidays. Reservations required for limited seating events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sen Restaurant operates a single-location Japanese restaurant in Sag Harbor, NY, serving sushi, sashimi, ramen, hot kitchen entrees, and an extensive sake program for dine-in guests during lunch and dinner service hours. Beyond the core dining room, it sells takeout and delivery through Toasttab online ordering, provides full-service catering for private events (live hibachi, sushi making classes, private omakase, sit-down dinners), and offers ticketed multi-course Omakase tasting experiences with optional sake pairings.

Product overview

Sen Restaurant is a modern Japanese restaurant offering a unified dining experience centered around traditional sushi and Japanese cuisine. The core offering combines in-restaurant dining with sushi, sashimi, hot entrees, and an extensive sake selection. Adjacent services include online ordering via Toast Tab, catering services powered by Tripleseat, ticketed Omakase experiences, weekly Happy Hour specials, and Sushi On Board packages for boat parties. The restaurant operates as a single unified concept rather than a platform-plus-modules architecture, with all products and services supporting the core Japanese dining experience.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Restaurant Dining Full-service Japanese dining experience at 23 Main Street, Sag Harbor, featuring sushi, sashimi, ramen, hot entrees, and signature cocktails in an indoor dining room with a horseshoe-shaped sushi bar, lounge, and seasonal outdoor patio. Served to walk-in and reservation guests during lunch and dinner service hours.
• Online Ordering for Takeout and Delivery

Quantifiable outcome

• Rated as Southforker 2024 Top 10 #1 restaurant
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ToasttabcoreTechnology or IntegrationToasttab provides the online ordering platform for Sen Restaurant, enabling customers to place takeout and delivery orders through order.toasttab.com/online/senrestaurant. The platform handles gift card sales as well.
• TripleseatcoreTechnology or IntegrationTripleseat powers the private event management and catering inquiries for Sen Restaurant. The platform handles catering bookings and event planning inquiries, streamlining the restaurant's event business operations.
• Kidd Squid Brewing Co.minorGTM or Marketing PartnerLocal Sag Harbor craft brewery featured during National IPA Day celebration at Sen. The restaurant featured special IPA selections from Kidd Squid Brewing Co. alongside Springs Brewery for the event, pairing local craft brews with sushi and ramen offerings.
• Springs BreweryminorGTM or Marketing PartnerLocal East Hampton craft brewery featured during National IPA Day celebration at Sen. Partnered with Kidd Squid Brewing Co. to offer featured IPA specials, creating a local craft beer and sushi pairing experience.
• SpotHoppercoreTechnology or IntegrationSpotHopper provides website design, social media marketing, and email marketing services for Sen Restaurant. The platform powers the restaurant's digital presence including the website, online ordering integration, and event ticketing through Spothopper's product checkout system.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BondST: Upscale Japanese restaurant and sushi bar in NYC's NoHo. Directly comparable to Sen on premium Japanese cuisine, sushi/sashimi focus, sake program depth, and fine-dining positioning at similar price points.
• Sushi Yasuda: Iconic NYC Japanese fine-dining and sushi-omakase restaurant. Closely comparable to Sen in menu composition (premium sushi/sashimi/omakase), Japanese fine-dining positioning, and beverage program depth.
• Blue Ribbon Sushi: NYC-based upscale sushi and Japanese restaurant group with multiple locations. Comparable to Sen on premium Japanese menu, sushi/sashimi expertise, and Hamptons presence (Blue Ribbon also operates in Bridgehampton/Southampton).

Regional players

• The 1770 House: Historic fine-dining restaurant and inn in East Hampton. Comparable as a premium Hamptons dining destination with similar price-point positioning, special-occasion clientele, and event-hosting services including weddings and private parties.
• Almond Restaurant: Long-standing upscale American-French bistro in Bridgehampton run by the same owners as Nick & Toni's. Comparable Hamptons fine-dining operator with similar seasonal clientele and event/private-party offerings.
• Topping Rose House: Boutique hotel with restaurant by chef Tom Colicchio in Bridgehampton. Comparable as a premium Hamptons hospitality destination combining restaurant dining, private events, and affluent clientele in the same geography.
• Nick & Toni's: Long-standing upscale Mediterranean restaurant in East Hampton, NY. Comparable as a Hamptons fine-dining institution with similar affluent seasonal clientele, premium pricing, and 30+ year brand longevity in the same geography.

Broad incumbents

• Nobu Restaurants: Global upscale Japanese cuisine brand co-founded by Nobu Matsuhisa with operations worldwide including NYC and the Hamptons. Directly comparable to Sen as a premium Japanese dining experience with strong brand recognition, though it operates a far larger multi-location model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/198301523533483
• Instagraminstagram.com/sensagharbor
• Xx.com/SenSagHarbor
• LinkedInlinkedin.com/company/sen-japanese-restaurant

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sen Restaurant