Haverstock, Koenig & Associates

What Haverstock, Koenig & Associates does

Haverstock, Koenig & Associates, Inc. (HKA) is a privately held manufacturer's representative firm founded in 1985 by Ron Haverstock in Carmel, Indiana, that provides exclusive sales representation for electrical manufacturers selling into the U.S. electric utility industry. The firm employs 15 people, consisting of 10 outside salesmen and 5 customer service representatives, and operates across a 10-state Midwest territory covering Indiana, Kentucky, Ohio, Western Pennsylvania, West Virginia, Michigan, Illinois, Eastern Missouri, Wisconsin and Tennessee. HKA represents approximately 14 manufacturers across the utility supply chain, including AFL Global, nVent, G&W Electric, Hyundai Heavy Industries, Maclean Power Systems, Oldcastle Infrastructure, Polaris, Power Delivery Products, SEECO, Signify, Southwire and Valmont Newmark, spanning product categories such as T&D line hardware, fiberglass box pads, PPE, switchgear, fiber-optics, overhead reclosers, power transformers, transmission steel structures, wire and cable, and AMI (advanced metering infrastructure).

HKA earns revenue through manufacturer commissions as the exclusive representative of its principals in the Midwest, acting as the single administrative point-of-contact, sales channel and customer-relationship layer for utilities and distributors in the territory. End customers are large investor-owned utilities (Exelon and its operating companies, AEP, First Energy, Consumers Energy, DTE, Ameren, TVA, Duke, WEC, Alliant, MGE, ITC, LG&E/KU, Duquesne Light, NIPSCO), electric cooperatives, municipal utilities and consulting engineers; sales flow through both direct utility engagement and select stocking electrical distributors that provide local inventory and service. The firm is fully EDI-capable for order entry and administration, and added a dedicated Project Services function in 2021 to handle project-based sales support in addition to its core commission rep model. Ownership remains with founders and partners (notably Ron Haverstock and Jason Koenig), with no institutional investors, no subsidiaries, no public offering, and no disclosed financial statements.

Name

Haverstock, Koenig & Associates

Legal name

Haverstock, Koenig & Associates, Inc.

Website

https://haverstockkoenig.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Haverstock, Koenig & Associates is a privately held Midwest manufacturer's representative founded in 1985 that exclusively represents about 14 electrical manufacturers selling T&D equipment, wire and cable, switchgear and AMI products to investor-owned utilities, cooperatives and municipalities across a 10-state territory.

Ownership category

akta.pro rank

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Manufacturer's Representative Commission: HKA earns commissions as the exclusive manufacturer's representative for electrical utility manufacturers in their territory. They represent manufacturers and provide established sales and marketing channels, customer relationships, and administrative point-of-contact for the Midwestern territory.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Haverstock, Koenig & Associates (HKA) is a professional manufacturer's representative firm providing exclusive sales and marketing representation for electrical equipment manufacturers serving the electric utility industry in the Midwest United States. The firm employs 10 outside salesmen and 5 customer service representatives to deliver a single administrative point-of-contact, established customer relationships, and EDI-enabled order administration for manufacturers including AFL Global, nVent, G&W Electric, Maclean Power, Oldcastle Infrastructure, Southwire, Valmont Newmark, and others.

Product overview

Haverstock, Koenig & Associates, Inc. (HKA) is a professional sales organization that provides exclusive manufacturer representation services for electrical utilities. Rather than a single unified product, HKA offers a portfolio of represented manufacturers whose products span the utility supply chain, including T&D line hardware, FG box pads, PPE, switchgear, fiber-optics, OH reclosers, power transformers, transmission steel structures, wire & cable, and AMI. The company also provides inside sales support, product knowledge training, and EDI-based electronic commerce capabilities. HKA serves the Midwestern utility market through 14 manufacturer partnerships including AFL Global, nVent, G&W Electric, Maclean Power, Oldcastle Infrastructure, Polaris, Power Delivery Products, SEECO, Signify, Southwire, and Valmont Newmark.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Utility Manufacturer Representation Services Professional sales organization providing exclusive representation of electrical manufacturers in the utility industry, offering established sales and marketing channels, customer relationships, single administrative point-of-contact, product knowledge training, inside sales support, and EDI-enabled order administration for the Midwestern territory.

Named customers21 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

14 partnerships are on record, tiered core.

• AFL GlobalcoreChannel Partner/ Reseller/ DistributorManufacturer represented by HKA. AFL Global provides conductor accessories and related products for the electrical utility industry.
• nVentcoreChannel Partner/ Reseller/ DistributorManufacturer represented by HKA. nVent provides electrical protection solutions for the utility industry.
• ClampstarcoreChannel Partner/ Reseller/ DistributorManufacturer represented by HKA. Clampstar provides clamp and connector products for utility applications.
• G&W Electric Co.coreChannel Partner/ Reseller/ DistributorManufacturer represented by HKA. G&W Electric provides switching and protection solutions for electric utilities.
• Hyundai Heavy Industries Co., Ltd.coreChannel Partner/ Reseller/ DistributorManufacturer represented by HKA. Hyundai provides power equipment and infrastructure products.
• Maclean Power SystemscoreChannel Partner/ Reseller/ DistributorManufacturer represented by HKA. Maclean Power provides utility hardware and infrastructure products.
• Oldcastle InfrastructurecoreChannel Partner/ Reseller/ DistributorManufacturer represented by HKA. Oldcastle Infrastructure provides precast concrete utility structures.
• PIP GlobalcoreChannel Partner/ Reseller/ DistributorManufacturer represented by HKA. PIP Global provides safety and protection products.
• PolariscoreChannel Partner/ Reseller/ DistributorManufacturer represented by HKA. Polaris provides utility products through NSI Industries.
• Power Delivery ProductscoreChannel Partner/ Reseller/ DistributorManufacturer represented by HKA. Power Delivery Products provides power delivery equipment.
• SEECOcoreChannel Partner/ Reseller/ DistributorManufacturer represented by HKA. SEECO provides switchgear and electrical equipment.
• SignifycoreChannel Partner/ Reseller/ DistributorManufacturer represented by HKA. Signify (formerly Genlyte) provides lighting and illumination solutions.
• SouthwirecoreChannel Partner/ Reseller/ DistributorManufacturer represented by HKA. Southwire provides wire and cable products for utilities.
• Valmont NewmarkcoreChannel Partner/ Reseller/ DistributorManufacturer represented by HKA. Valmont Newmark provides transmission structures and infrastructure products.

Scale indicators2 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• Burns & McDonnell: Large employee-owned engineering, architecture, construction, and consulting firm with substantial utility-side practice. Interacts with the same Midwest IOUs HKA serves as consulting engineers specifying products on capital projects.
• Graybar Electric Company: Largest North American employee-owned electrical, communications, and data networking products distributor. Serves utility, commercial, and industrial markets, overlapping with HKA's wire & cable, switchgear, and lighting principals (Signify).
• Faith Technologies: Large electrical and specialty systems contractor serving utility, industrial, and commercial customers across the Midwest and broader US. Overlaps with HKA on utility-side relationships and specifies similar transmission, distribution, and AMI product categories.
• Rexel USA: US arm of global electrical distributor Rexel, serving utility, commercial, and industrial customers. Competes with HKA's rep model via direct distribution channels and overlapping manufacturer relationships (e.g., wire & cable, lighting).
• Quanta Services: Largest specialty utility infrastructure contractor in North America, providing design, installation, and maintenance for electric, gas, telecom, and renewables. Represents a downstream competitor and customer-partner to HKA's utility-side relationships, often specifying the same HKA-represented products on T&D projects.
• WESCO International: Large publicly-traded electrical, communications, and utility distribution and supply chain services company. Competes with independent utility reps by offering direct distribution plus value-added services to IOUs, cooperatives, and contractors across the same T&D and AMI product categories HKA's principals make.
• IES Holdings: Electrical and communications contractor serving utility, industrial, and commercial customers across the US. Comparable touchpoints with HKA's utility accounts and overlapping exposure to grid buildout-driven demand for electrical infrastructure products.

Direct peers

• Stuart C. Irby Co. Privately-held electrical distributor serving investor-owned utilities, electric cooperatives, and municipalities across the Mid-South and Southeast US. Directly comparable model: stocking distributor/rep selling overlapping utility product categories (T&D hardware, PPE, wire & cable) into the same utility customer base.
• Van Meter Inc. Employee-owned electrical distributor serving industrial, utility, and contractor customers across the Midwest (Iowa and surrounding states). Comparable customer profile (IOUs, co-ops, municipalities) and product mix (utility automation, wire & cable, lighting).

Others

• Hubbell Incorporated: Electrical products manufacturer with utility-focused product lines (T&D hardware, connectors, insulators). HKA and adjacent manufacturer rep firms commonly represent or compete against Hubbell's product set in similar utility specification and procurement processes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haverstock, Koenig & Associates