Central City Distribution

Name

Central City Distribution

Legal name

Central City Distribution, LLC

Website

https://centralcitydist.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Food and Beverage Distribution

NAICS

Grocery and Related Product Merchant Wholesalers (4244)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Grocery & FMCG Distribution Centers (Ambient) (TLALAEAD)

akta.pro secondary industries

Retail Distribution Centers (Store Replenishment DCs) (TLALAEAA), Regional Hub / National Hub Distribution Centers (Multi-node Network Hubs) (TLALAEAN)

Keywords

• Food and beverage distribution
• Direct store delivery
• Convenience store wholesale
• Grocery distribution services
• Snack and beverage merchandising

Headquarters

HQ city

Wauwatosa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Product Distribution: Central City Distribution generates revenue through distributing food and beverage products to over 1000 retail locations (convenience stores and grocery stores) across Wisconsin and Northern Illinois. The company offers a diverse portfolio of over 1000 products from 100+ brands, providing DSD (Direct Store Delivery) service and merchandising to their retail partners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Central City Distribution is a direct-to-door merchandiser and DSD (Direct Store Delivery) distributor that delivers food and beverage products from 100+ brands to over 1,000 convenience store and grocery retail locations throughout Wisconsin and Northern Illinois. The company offers merchandising support and route-based sales coverage, serving both seasonal convenience stores and large grocery chain operations.

Product overview

Central City Distribution operates as a direct-to-door distribution service and merchandising company offering a unified portfolio of food and beverage products. The company's product portfolio features more than 800-1000 products from over 100 brands, including featured brands such as Mike's Popcorn, Disalvo's, Bubba Scot's, and Vitner's Snacks. Core service offerings include DSD (Direct Store Delivery) service and merchandising to over 1000 C-stores and grocery stores throughout Wisconsin and Northern Illinois, serving both convenience stores and major grocery chains.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Store Delivery (DSD) Distribution Service Route-based direct-to-door delivery service that brings food and beverage products from 100+ brands directly to over 1,000 convenience store and grocery retail locations throughout Wisconsin and Northern Illinois, with dedicated route sales representatives covering territories R314-R317.
• Retail Merchandising Service In-store merchandising support provided alongside DSD delivery to ensure optimal brand exposure, shelf presence, and product positioning at retail partner locations across Wisconsin and Northern Illinois.
• Food and Beverage Brand Distribution Distribution partnership service for food and beverage brand manufacturers seeking to reach convenience store and grocery retail customers in Wisconsin and Northern Illinois through CCD's established DSD and merchandising network.

Quantifiable outcome

• Serving over 1000 locations
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Festival FoodscoreChannel Partner/ Reseller/ DistributorFamily-owned grocery company founded in 1946 by Jane and Paul Skogen. Operates over 35 stores across Wisconsin, striving to positively impact communities while ensuring quality products and an exceptional experience. CCDC distributes products to these retail locations.
• Woodman's MarketscoreChannel Partner/ Reseller/ DistributorEmployee-owned U.S. regional supermarket chain based in Janesville, Wisconsin. Founded in 1919 as a produce stand, now operates nineteen stores in Wisconsin and Northern Illinois. Continues to appear on Supermarket News Top 50 Small Chains & Independents list since 2010.
• Piggly WigglycoreChannel Partner/ Reseller/ DistributorRecognizable food retailer with 100+ years in the grocery business. Spans from the Southeast to Illinois and Northern Wisconsin. All locations are independently owned and operated with goals of superior service and commitment to localized brands and products.
• Outpost Natural FoodscoreChannel Partner/ Reseller/ DistributorMilwaukee's premium natural food and organic grocery store. A coop-owned food store working with nearby communities and localized resources to provide organic, vegetarian, vegan, and gluten-free products.
• Whole Foods MarketcoreChannel Partner/ Reseller/ DistributorMultinational supermarket chain setting standards of excellence for food retailers. Offers unshakeable commitment to sustainable agriculture and provides suppliers and shoppers with an exciting grocery experience.
• WalgreenscoreChannel Partner/ Reseller/ DistributorAmerican company operating as the second-largest pharmacy store chain in the United States with over 100 locations in Wisconsin. Specializing in pharmaceutical prescriptions, health and wellness products, photo services, and leading snacks and beverage retail.
• Sendik's Food MarketcoreChannel Partner/ Reseller/ DistributorHighly trusted grocer with deep roots dating as far back as 1926. Family-owned business known for honesty and integrity, treating guests with courtesy and respect while striving for excellence within communities and local brand support.
• El Rey Food MarketcoreChannel Partner/ Reseller/ DistributorBoutique food retailer providing customers with a unique blend of foods from different parts of the world. Features strong commitment to Hispanic roots, rich culture, and offers customers and suppliers a true sense of family.
• bp AmericaminorChannel Partner/ Reseller/ DistributorInternational oil and gas company with thousands of gas stations throughout the United States. Each location provides customers with a wide variety of local and regional food products, beverages, and other goods.
• MobilminorChannel Partner/ Reseller/ DistributorInternational oil and gas company with thousands of gas stations throughout the United States. Many locations provide customers with a variety of snack and beverage products.
• Citgo CorporationminorChannel Partner/ Reseller/ DistributorLocally owned and operated CITGO gas station locations where customers can fill-up with gas, grab a snack, or a cold beverage.
• Phillips 66 CompanyminorChannel Partner/ Reseller/ DistributorInternational oil and gas company providing gas station convenience around the Midwest and United States. Their stores offer a large variety of snacks and beverage products.
• Chocolate CharmminorChannel Partner/ Reseller/ DistributorFounded by Sam and Helen Harris from Hamilton, Ontario. First speciality chocolate shop in the region. Started as a hobby fostered by deep love of chocolate, turned into a local sensation with visitors coming from across the region for homemade confectionaries.

Scale indicators5 records

Direct peers

• Eby-Brown: Privately held DSD distributor specializing in convenience store supply of snacks, beverages, and tobacco. Directly comparable to Central City Distribution's C-store focus and route-based delivery model.
• H.B. Foods (H Brooks): Midwest-based DSD snack and beverage distributor serving grocery and convenience stores. Closely comparable scale and regional focus to Central City Distribution.
• Bozzuto's: Independent wholesale distributor serving grocery, convenience, and foodservice across the Northeast and Mid-Atlantic. Comparable family-owned distribution model and DSD operations to Central City Distribution.

Broad incumbents

• McLane Company: Major broadline DSD distributor serving convenience stores, grocery, and foodservice. Operates a similar DSD model with route-based delivery to retail customers, comparable to Central City Distribution's go-to-market.
• UNFI (United Natural Foods): Largest North American wholesale distributor of natural, organic, and specialty foods. Comparable to Central City Distribution's business of serving natural/organic grocery customers such as Whole Foods and Outpost Natural Foods.
• KeHE Distributors: National DSD and warehouse distributor serving grocery, natural, c-store, and restaurant channels. Comparable to Central City Distribution's DSD model but at vastly larger scale, with overlapping product categories (snacks, beverages, natural foods).
• Reyes Holdings: Privately held distributor of beverages and foods through operating companies including Martin-Brower and Reyes Coca-Cola Bottling. Comparable DSD capability to Central City Distribution's beverage distribution business.
• Core-Mark International: Large convenience-focused DSD distributor supplying snacks, beverages, and fresh foods to c-stores across North America. Directly comparable to Central City Distribution's convenience store and gas station partnerships (bp, Mobil, Citgo, Phillips 66).
• SpartanNash: Midwest-based food distributor and grocery retailer. Strong overlap with Central City Distribution's Wisconsin grocery customer base (including Festival Foods, Woodman's) and similar DSD/wholesale distribution to independent grocers.
• Dot Foods: Largest food industry redistributor in North America, headquartered in the Midwest. Overlapping broadline food distribution model with Central City Distribution's grocery and convenience customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central City Distribution