Greensource

What Greensource does

Greensource Brand Apparel, Inc. is a Seattle-based, privately held apparel and accessories manufacturer founded in 1995, operating for 30 years with a globally distributed production network. The company designs, produces, and distributes graphic tees, knit and woven sportswear, bottoms, accessories, and housewares for men, women, juniors, boys, girls, and infants/toddlers, serving major U.S. retailers across mass and mid-tier markets. Greensource operates through two commercial models: (1) private-brand manufacturing for retailer customers, and (2) licensed merchandise under 45+ active brand licenses spanning entertainment (The Rolling Stones, Pink Floyd, AC/DC, The Beatles), beverage (Coca-Cola, Bud Light, Corona, Guinness), automotive (Ford, Chevrolet, Dodge), sports, and non-profit (Susan G. Komen, Autism Speaks) IP. The company employs a vertically integrated production process covering cotton sourcing, spinning, eco-dyeing, cut & sew, shipping, retail distribution, and recycling, executed through offices and factory relationships in the U.S. (Seattle, Bentonville, Oakland, Los Angeles, Renton) and production geographies across Asia (Pakistan, China, Bangladesh, India, Sri Lanka) and Central America/Caribbean (Nicaragua, Honduras). An accessories division added in 2013 reportedly scaled to rival the largest accessory manufacturers in volume and breadth, and the company emphasizes sustainable fabric sourcing, recycled materials, and partnerships with socially conscious factories. Bryan Rowson serves as CFO. Revenue, funding, and detailed customer data are not publicly disclosed.

Name

Greensource

Legal name

Greensource Brand Apparel, Inc.

Website

https://greensource.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Greensource Brand Apparel is a Seattle-based, privately held apparel and accessories manufacturer serving major U.S. mass and mid-tier retailers via private-brand production and 45+ brand licenses, with vertically integrated global sourcing across Asia and Central America.

Ownership category

akta.pro rank

Headquarters

HQ city

Renton

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Apparel and Accessories Sales: Core revenue from designing, producing, and selling apparel and accessories including graphic tees, knit and woven sportswear, bottoms, accessories, and housewares for men, women, juniors, boys, girls, and infants/toddlers. Products are sold through major U.S. retailers in mass and mid-tier markets.
2. Licensing Royalties: Revenue generated through licensing agreements with 45+ non-profits, sports leagues, food & drink brands, bands, and automotive brands. The company holds licenses for major brands including Coca-Cola, Bud Light, The Rolling Stones, The Beatles, Ford, Chevrolet, and many others.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Greensource is a Seattle-based apparel and accessories manufacturer that designs, produces, and distributes graphic tees, knit and woven sportswear, bottoms, accessories, and housewares for men, women, juniors, boys, girls, and infants/toddlers. The company serves major U.S. mass and mid-tier retailers with both private brand products and licensed merchandise covering 45+ brands across non-profits, sports, food and drinks, music, and automotive categories.

Product overview

Greensource is a Seattle-based apparel and accessories company offering a comprehensive portfolio of products including graphic tees, knit and woven sportswear, bottoms, accessories, and housewares. The company operates with 45+ active licenses across Non-Profits (Susan G. Komen, Autism Speaks), Sports (LPGA, automotive brands), Beer/Drinks (Bud Light, Corona, Coca-Cola), Food (Eggo, Pop-Tarts), Bands (The Rolling Stones, Pink Floyd, AC/DC), and Music Icons (Aretha Franklin, Britney Spears). Greensource provides full design, production, and targeted distribution for both private brand and licensing partners, servicing mass and mid-tier retail markets throughout the U.S. with organic and conventional cotton products and synthetics for men, women, juniors, boys, girls, and infants/toddlers.

Differentiator

Problem solved

Functional benefit

Products and services

• Graphic Tees T-shirt apparel featuring licensed graphics and brand designs for men, women, juniors, boys, girls, and infants/toddlers, produced for major U.S. retailers.
• Knit Sportswear Knit fabric apparel including tops and athletic wear produced from organic and conventional cotton as well as synthetic materials for major U.S. retailers.
• Woven Sportswear Woven fabric sportswear garments manufactured using sustainable fabrics and conventional materials for major U.S. retailers.
• Bottoms Lower-body apparel including pants, shorts, and related garments produced for various demographics and sold through major U.S. retailers.
• Accessories Accessory product division launched in 2013, offering broad product breadth and volume that rivals major accessory manufacturers, sold through major U.S. retailers.
• Housewares Home textile products including linens and domestic accessories featuring licensed brands, distributed through major U.S. retailers.
• Licensed Brand Apparel and Merchandise Apparel and accessories featuring 45+ active brand licenses spanning non-profits (Susan G. Komen, Autism Speaks, Thurgood Marshall College Fund), sports (LPGA, Realtree, Mossy Oak), automotive (Jeep, Chevrolet, Ford, Dodge), beer and drinks (Bud Light, Corona, Modelo, Guinness, Coors, Pabst, Miller), food brands (Coca-Cola, Eggo, Pop-Tarts, Pringles, Cheez-It), bands (The Rolling Stones, Def Leppard, Pink Floyd, AC/DC, Aerosmith, Guns N Roses, The Beatles), and music icons (Aretha Franklin, Elton John, Britney Spears, NSYNC, Willie Nelson, Shania Twain).

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Susan G. Komen for the CureminorOthersGreensource is proud to be partnered with Susan G. Komen for the Cure, supporting breast cancer awareness initiatives through their corporate social responsibility program.
• Thurgood Marshall College FundminorOthersGreensource supports the Thurgood Marshall College Fund, an organization providing financial support and development opportunities to students at historically black colleges and universities.
• Autism Speaks OrganizationminorOthersGreensource has a partnership with Autism Speaks Organization, supporting autism awareness and research initiatives through their social interest program.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hanesbrands: Major apparel manufacturer with a portfolio of owned and licensed brands sold through mass-market and mid-tier retailers. Comparable to Greensource in apparel manufacturing scale, retail channel coverage, and licensing exposure.
• Li & Fung: Global apparel and consumer goods sourcing and manufacturing platform with deep mass-market retailer relationships and Asia-based production. Comparable to Greensource in vertically integrated apparel sourcing/selling for major retailers.
• Fruit of the Loom: Large-scale apparel manufacturer (subsidiary of Berkshire Hathaway) producing basics and licensed apparel for mass-market retailers. Comparable to Greensource in mass-market apparel manufacturing and channel relationships.
• Gildan Activewear: Large-scale vertically integrated basic apparel manufacturer with global production and major mass-market retailer relationships. Comparable to Greensource in B2B apparel manufacturing for U.S. mass retailers, though at significantly greater scale.

Direct peers

• Perry Ellis International: Apparel company specializing in licensed and branded menswear, womenswear, and accessories for department-store and mass channels. Comparable to Greensource in apparel licensing model and multi-category retailer distribution.
• Delta Apparel: Vertically integrated apparel manufacturer and licensor with private-label and branded activewear. Comparable to Greensource in multi-category apparel manufacturing and licensing for mass-market channels.
• Bentex Group: Licensed apparel and accessories manufacturer producing character, entertainment, and brand-licensed products for major mass-market retailers. Closely comparable to Greensource in licensing model, customer base, and product mix.
• Bioworld Merchandising: Licensed apparel and accessories manufacturer producing pop-culture, music, and entertainment-branded merchandise for major retailers. Closely comparable to Greensource in business model—private-label and licensed apparel for mass-market U.S. retailers with global sourcing.
• Iconix Brand Group: Brand management company that licenses consumer brands across apparel, accessories, and home goods to manufacturers and retailers. Comparable to Greensource in the brand-licensing economics, though operating on the licensor side of the relationship.
• BBC International: Licensed footwear and apparel company producing branded products for major retailers including mass-market chains. Comparable to Greensource in the licensed-product manufacturer model serving U.S. mass-market retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greensource