Adrenaline Driven Adventure Company

What Adrenaline Driven Adventure Company does

Adrenaline Driven Adventure Company, doing business as Adrenaline Driven Adventures, is a privately held, family-owned outdoor adventure operator headquartered at 750 1/4 Horizon Drive in Grand Junction, Colorado. The company provides powersports rentals (Polaris RZR UTVs, dirt bikes, Slingshots, and LSV golf carts), guided off-road tours, and powersports service and repair. Operations are differentiated by the only street-legal UTVs permitted in Grand Junction and by Special Use Permits with the USDA Forest Service and Bureau of Land Management that grant access to over 550,000 acres of trails across Western Colorado. Tour itineraries range from short half-day outings (Carpenter Canyon UTV tour at $349) to full-day destination expeditions (Rattlesnake Arches, Bangs Canyon, Grand Mesa, Kokopelli Valley, Debeque Wild Horse Sanctuary, Wild West Cactus Park) priced from $349 to $799, plus Palisade wine tours using Royal EV luxury vehicles from $49 to $109 per person. The company is an Elite Polaris Adventure Outfitter, books through the FareHarbor platform, and maintains co-marketing relationships with Tread Lightly and Stay the Trail.

The business makes money primarily through usage-based rental and tour fees, with pricing tiers spanning 2-hour to multi-day durations and group discounts requiring 16 or more guests. A second revenue line, motocross training, is anchored by the new MX Club & Training Facility, which features a Brad Schacht-designed track and offers daily ($35), weekly ($175), monthly ($600), and annual ($6,000) memberships, group clinics ($275-$500 per person), multi-day training camps ($800-$2,000), and private coaching ($125/hour). A third line, powersports service and repair, charges $125/hour for diagnostics plus tiered tune-ups ($175-$750) and parts, with members receiving progressive discounts. Direct-to-consumer booking runs through FareHarbor with phone and email backup, and the company sells across TikTok, Instagram, Facebook, YouTube, TripAdvisor, and Yelp. Co-owners Lewis Baker and Kelli Baker run operations alongside USMCA-certified coach Shane Willms, serving individual tourists, families, corporate groups, school programs, wine tourists, and dirt bike enthusiasts primarily in Western Colorado and adjacent Utah markets.

Name

Adrenaline Driven Adventure Company

Legal name

Adrenaline Driven Adventure Company, Inc.

Website

https://adacgj.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Adrenaline Driven Adventure Company is a privately held, family-owned powersports rental and guided tour operator in Grand Junction, Colorado, offering UTV, dirt bike, slingshot, and golf cart rentals alongside off-road tours, wine tours, motocross training, and repair services to tourists, families, corporate groups, and motorsport enthusiasts in Western Colorado.

Ownership category

akta.pro rank

Product category

Adventure Tourism and Powersports Rentals

NAICS

Recreational Goods Rental (532284), Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Auto Rental & Leasing (No Drivers) (7510), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHADAHAL

Guided & Packaged Motorcycle / Powersports Rental Tours

Travel & Hospitality/Car Rental & Mobility Services/Motorcycle & Powersports Rentals

SECONDARYTHAAALAJ

Motorized Adventure Rentals & Guides (ATV/UTV, Snowmobile, Dirt Bike)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure & Ecotourism Equipment Rental & Guiding Services

SECONDARYTHADAHAK

Powersports Equipment, Gear & Accessory Rentals (Helmets, Jackets, GPS, Luggage)

Travel & Hospitality/Car Rental & Mobility Services/Motorcycle & Powersports Rentals

SECONDARYTHAAAKAN

Adventure Equipment Rental, Retail & Service Centers (Gear Hire, Repairs)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure Sports & Activity Centers (Paragliding, Skydiving, Surf Schools)

Keywords

• Off-road vehicle rentals
• Guided adventure tours
• Powersports equipment rental
• Motocross training services
• Outdoor recreation experiences

Headquarters

HQ city

Grand Junction

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Powersports Equipment Rentals: Hourly to multi-day rental of UTVs, dirt bikes, slingshots, and golf carts. Customers pay rental fees based on duration and equipment type. Includes digital trail maps, GPS tracking, and safety equipment.
2. Guided Adventure Tours: Guided tour experiences including UTV tours, dirt bike tours, slingshot tours, hiking tours, wine tours, and destination excursions. Revenue generated through per-person tour pricing with various duration options.
3. Motocross Training & Club Memberships: MX Club facility access with daily, weekly, monthly, and annual membership tiers. Additional revenue from group training clinics, multi-day training camps, and private coaching sessions at hourly rates.
4. Powersports Service & Repairs: Service department offering diagnostic checks, oil changes, tune-ups, tire mounting, accessory installation, and performance upgrades for UTVs, ATVs, and dirt bikes. Labor rates charged hourly plus parts.
5. Corporate & Group Events: Group event bookings for corporate retreats, family reunions, school groups, and special occasions with volume discounts for groups of 10 or more participants.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Adrenaline Driven Adventure Company rents powersports vehicles (UTVs, dirt bikes, Polaris Slingshots, golf carts) and operates guided off-road adventure tours across Western Colorado, including UTV, dirt bike, Slingshot, hiking, and wine tours. The company also runs a private motocross training facility (MX Club) with USMCA-certified coaching and membership tiers, a service and repair department for powersports vehicles, and corporate/group event packages. Operations are anchored by exclusive Special Use Permits providing access to over 550,000 acres of trails.

Product overview

Adrenaline Driven Adventure Company operates as a powersports rental and guided tour platform in Grand Junction, Colorado. The company offers a diversified portfolio centered on outdoor adventure experiences: vehicle rentals (UTVs, dirt bikes, Slingshots, golf carts) paired with guided tour experiences across Western Colorado's diverse terrain including Colorado National Monument, Grand Mesa, and McInnis Canyons. The product portfolio includes core rental operations, guided tour programs (UTV tours, dirt bike tours/clinics, slingshot tours, hiking tours, wine tours), full-day expedition packages to destinations like Rattlesnake Arches and Bangs Canyon, and MX Club & Training Facility for motocross coaching with membership tiers. Additional offerings include corporate/group event services and powersports maintenance/repair. The company holds Elite Polaris Adventure Outfitter status and operates under Special Use Permits with USDA Forest Service and Bureau of Land Management.

Differentiator

Problem solved

Functional benefit

Products and services

• UTV Rentals Rental of Utility Terrain Vehicles featuring Polaris RZR models including XP4 1000, XPS 1000, and RZR Turbo. Includes digital trail maps, GPS vehicle spot tracker, and helmets. Rental rates start at $299. Includes access to 550,000+ acres of off-road trails, with street-legal operation permitted in Grand Junction via the company's exclusive status.
• Dirt Bike Rentals Rental of dirt bikes including Honda 450R, Honda 450RX, KTM 300XCW, KTM 300XC, Beta 350 RR, Beta 300 XTrainer, Yamaha YZ 250F, Honda 250F, and Honda CRF125 BW. Starts at $200 for half day, full day, or multiple day rentals. Helmets and daily gear packages are available.
• Slingshot Rentals Rental of Polaris Slingshot three-wheeled roadsters in automatic and manual configurations. Includes Ride Command GPS Navigation System. Starting at $99 for 2 hours to multiple days. Designed for scenic drives such as through Colorado National Monument.
• LSV Golf Cart Rentals Rental of 6-passenger Low-Speed Vehicle golf carts for events, weddings, and neighborhood cruises. Includes GPS navigation system and premium sound system. 24-hour and multiple-day rental options available, starting at $79.
• Guided UTV Tours Guided UTV tours through Grand Valley Off-Road Playground with access to 550,000 acres of trails. Includes Carpenter Canyon (2hr, $349), Desert Dash (3hr, $399), High Desert Trailblazer (4hr, $449), Bookcliffs Valley View (6hr, $549), and Destination Tours (full day, $799+). Each tour includes a professional guide, digital trail maps, GPS beacon, vehicle wash, and a cooler with ice and water.
• Dirt Bike Tours & Clinics Guided dirt bike tours and professional training programs led by USMCA-certified coaches. Offerings include Full Day Tours, Half Day Tours, Dirt Bike Lessons, Multi-Day Motocations, Private Clinics, Group Training Clinics, and Destination Tours starting at $299. Programs include trailhead transportation, bike wash, fuel, and cooler with ice and water.
• Scenic Slingshot Tours Guided scenic tours over Colorado National Monument in Polaris Slingshots. Includes a professional tour guide, private curated experience, digital maps, and vehicle spot tracker, plus vehicle wash and fuel. Half day to multiple day tours start at $299.
• Hiking Tours Guided hiking tours through Colorado National Monument and Western Colorado. Includes Adventure Lite Tour (4hr, $399), Rim Rock Ramblers Tour (2.5mi, $399), Monument Trailblazer Tour (6hr, $549), High Desert Horizon Tour (9mi, varies), and specialty tours such as Rattlesnake Arches UTV & Hiking Tour (full day, $749+).
• Palisade Wine Tours Luxury wine tours in Palisade, Colorado featuring Royal EV luxury open-air vehicles with professional chauffeurs. Tours include Quick Sip (2hr up to 3 wineries, $79/person), Vineyards Vibe (3hr, $99/person), Barrel Bliss (4hr up to 5 wineries, $109/person), and Harvest Harmony Orchard Tour ($49/person).
• Rattlesnake Arches UTV & Hiking Tour Full day guided UTV and hiking adventure to Rattlesnake Arches featuring 35 natural arches in McInnis Canyons National Conservation Area. Includes 1.5-mile hike to Cedar Tree Arch. Starting at $799.
• Kokopelli Valley Legends UTV Tour Full day guided UTV tour through Rabbit Valley in McInnis Canyons National Conservation Area. Features a 40-mile backcountry off-road adventure with Colorado River access.
• Bangs Canyon Xtreme UTV Tour Full day guided UTV tour to Bangs Canyon at the base of Colorado National Monument. Known as 'Mini Moab' with a 75-mile backcountry adventure featuring technical rock crawling.
• Wild West Cactus Park UTV Tour Full day guided UTV tour through Uncompahgre National Forest from Cactus Park. Features a 100-mile backcountry adventure with views of Dominguez Canyon.
• Grand Mesa Scenic UTV Tour Full day guided UTV tour through Grand Mesa National Forest featuring an 80-mile backcountry adventure and access to 500+ alpine lakes atop the world's largest plateau.
• Debeque Wild Horse Sanctuary UTV Tour Full day guided UTV tour through Little Bookcliff Wild Horse Sanctuary in Debeque, Colorado. Features a 50-mile backcountry adventure with opportunities to view wild horses in their natural habitat.
• MX Club & Training Facility Western Colorado's premier private motocross training facility with a track designed by Brad Schacht. Includes coaching programs from USMCA-certified coaches Lewis Baker and Shane Willms covering Motocross, Supercross, Arenacross, Hill Climbing, Enduro, Trail Riding, and Off-Road Racing. Group training clinics: Half Day $275/person, Full Day $500/person with track fee included. Multi-day training camps: 2-day $800, 3-day $1,200, 4-day $1,600, 5-day $2,000. Private coaching at $125/hour with multi-day/week rates from $75/hour. Membership tiers: Daily $35, Weekly $175, Monthly $600 (with 10% off parts/service and 1 guest pass), Yearly $6,000 (with 20% off parts/service and VIP event access).
• Groups & Corporate Events Corporate retreat and group adventure packages including company events, family reunions, school groups, and parties. Group discounts are available for 10+ guests with a minimum of 16 guests required for group rates and a 72-hour advance reservation requirement.
• Powersports Service & Repair Full-service powersports maintenance and repair for UTVs, ATVs, and dirt bikes. Includes diagnostic checks ($125/hour), quick lube oil changes ($175), standard tune-ups ($450+), premium tune-ups ($750), accessory installation, performance upgrades, tire mounting (standard $35/tire, beadlock $65/tire), and UTV bushing/bearing replacements ($125/wheel). Labor is charged hourly plus parts.

Quantifiable outcome

• 100+ riders signed up for MX Club memberships prior to facility opening

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Polaris AdventurescoreChannel Partner/ Reseller/ DistributorElite Polaris Adventure Outfitter providing latest Polaris vehicles for rentals and tours. Featured on Polaris Adventures booking platform as an Official Polaris Adventure Outfitter. Receives co-marketing and referral traffic through Polaris network.
• USDA Forest ServicecoreOthersSpecial Use Permit holder enabling operations on National Forest lands and access to trail systems.
• Bureau of Land ManagementcoreOthersSpecial Use Permit holder enabling operations on BLM-managed public lands and access to trail systems.
• Tread LightlyminorStrategic or Co-development PartnerTread Lightly is an organization dedicated to promoting responsible outdoor recreation. Partnership demonstrates commitment to environmental stewardship and sustainable off-road practices.
• Stay the TrailminorStrategic or Co-development PartnerStay the Trail promotes minimum impact camping and responsible OHV use. Partnership aligns with sustainable tourism practices.
• National Forest ServiceminorOthersReference to operating under National Forest Service guidelines and land access.
• Brad Schacht (Motocross Track Design)coreStrategic or Co-development PartnerBrad Schacht is a top-tier Supercross and Motocross track builder who typically works on professional circuits. Engaged to design the MX Club training facility track for Grand Junction's first dedicated motocross training facility.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moab Tour Company: UTV and off-road adventure tour operator based in Moab, Utah, offering guided off-road experiences across red rock terrain. Comparable in core offering (UTV/ATV rentals, guided motorized tours) to adventure tourist demographics, in a different but adjacent regional market.
• Telluride Outside: Colorado-based outdoor adventure outfitter offering guided UTV/ATV tours, fly fishing, and hiking experiences in the Telluride region. Comparable in business model (guided adventure tours with powersports vehicles) and Western Colorado target market, though operating in a different valley.
• High Mountain Adventures: Off-road UTV/ATV tour and rental operator in Colorado mountain communities. Comparable in product offering (UTV rentals and guided off-road tours) and customer segment (adventure tourists seeking mountain motorized recreation).
• Colorado Backcountry Tours: Colorado-based guided off-road and adventure tour operator offering UTV and 4x4 experiences in mountainous terrain. Directly comparable in product mix (UTV rentals, guided tours) and target customer (adventure tourists visiting Colorado), serving overlapping geographies in the Western US.
• Outlaw Offroad Rentals: Off-road powersports rental and tour operator offering UTV/ATV experiences in Western Colorado near Grand Junction area. Directly competes for the same adventure tourist segment with similar Polaris fleets and guided tour formats.
• Sedona Off-Road Adventures: Arizona-based guided UTV/ATV tour operator serving tourists in the Sedona red rock region. Directly comparable in business model (guided off-road tours with powersports vehicles), customer segment (adventure tourists), and pricing structure, though serving a different scenic geography.

Broad incumbents

• EagleRider: National franchise specializing in motorcycle, powersports, and vehicle rentals with locations across the US. Comparable in core business model (powersports vehicle rentals to tourists), though operating at much larger scale and broader category (motorcycles, RVs, cars) rather than specializing in guided adventure tours.
• Polaris Adventures: OEM-led adventure tourism booking platform operated by Polaris, aggregating outfitters like Adrenaline Driven Adventures for distribution. Comparable as a channel partner and ecosystem participant in the powersports adventure tourism space, though operating as a platform rather than direct tour operator.

Regional players

• Sun Valley Offroad: Idaho-based off-road adventure tour and rental company offering UTV experiences in the Sun Valley region. Comparable in guided off-road tour model and adventure tourist customer base, though serving a different western US geography.

Emerging players

• Action Vacation Rentals: Smaller-scale powersports and adventure equipment rental operator in Colorado offering UTV, ATV, and snowmobile rentals. Comparable in equipment rental business model and Colorado mountain tourist segment, with partial overlap in product offering and customer demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AdrenalineDrivenAdventureCoADA
• Facebookfacebook.com/ADACGJ
• Instagraminstagram.com/adrenaline.driven.adventures
• TikToktiktok.com/@adrenaline.driven.adv
• LinkedInlinkedin.com/company/adrenaline-driven-adventure-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adrenaline Driven Adventure Company