Maui Coffee Roasters

What Maui Coffee Roasters does

Maui Coffee Roasters is a privately held, small-batch specialty coffee roaster founded in 1982 by Nicky Matichyn and headquartered in Kahului, Maui, Hawaii. The company roasts and sells 100% Kona, 100% Hawaiian, blended, flavored, decaffeinated, and international coffees using Loring eco-friendly roasters in batches capped at 75 pounds, with operations across two Kahului locations: a retail cafe at 444 Hana Hwy and a wholesale warehouse at 358 Papa Place. Its customer base spans individual consumers (tourists and Hawaii residents) buying through the cafe, e-commerce site, subscriptions, and gift cards, as well as B2B wholesale accounts across Maui restaurants, cafes, and hotels supplied with coffee, Meraki Tea, Monin Syrup, and equipment under structured delivery routes.

The business operates through a multi-channel go-to-market model combining direct-to-consumer retail (cafe plus online store with US/Canada shipping), a recurring-revenue coffee subscription at 10% off for 6-month commitments, and a B2B wholesale operation with free delivery for orders of 25 pounds or more. Revenue is generated primarily through unit-priced coffee sales (premium SKUs such as 100% Kona Estate at $35.95 for 8oz), food and beverage sales at the cafe, gift card sales ($25-$100 denominations), and wholesale distribution. Strategic distribution partnerships with Meraki Tea and Monin Syrup extend the company into adjacent beverage categories while leveraging its Maui logistics footprint. The company holds no disclosed funding, operates with 11-50 employees, and competes on heritage, sustainability credentials, and local Hawaiian sourcing rather than scale or technology.

Name

Maui Coffee Roasters

Legal name

Maui Coffee Roasters

Website

https://mauicoffeeroasters.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Maui Coffee Roasters is a privately held specialty coffee roaster founded in 1982 in Kahului, Hawaii, selling small-batch Hawaiian and international coffees to consumers via a cafe, e-commerce, and subscription service, and to Maui restaurants, cafes, and hotels through a B2B wholesale operation.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Hawaiian coffee beans
• Small batch coffee
• Coffee wholesale distribution
• Coffee subscription service

Headquarters

HQ city

Kahului

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Coffee Sales: Direct sales of roasted coffee beans to consumers through e-commerce website and physical cafe. Includes 100% Hawaiian coffees, blends, flavored coffees, decaf options, and international coffees sold in various sizes and grinds.
2. Cafe and Food Service: On-site cafe operations offering hot and iced beverages, pastries, sandwiches, and snacks. Located at 444 Hana Hwy, Kahului, open Monday-Saturday 7AM-5PM, Sunday 8AM-1PM.
3. Coffee Subscription: Monthly delivery subscription where initial purchase counts as first month with 5 additional orders at 10% off for 6-month subscription commitment.
4. Gift Cards: Digital and physical gift cards available in denominations of $25, $30, $40, $50, $75, and $100, with delivery options up to one year from purchase.
5. Wholesale Coffee and Equipment: B2B wholesale distribution of coffee, tea, and equipment to restaurants, cafes, and hotels. Includes training, technical assistance, and product sourcing services. Free delivery for orders of 25+ lbs.
6. Distribution Rights: Exclusive distribution rights as Maui's distributor for Meraki Tea and Monin Syrup to local businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Maui Coffee Roasters handcrafts small-batch roasted Hawaiian and international coffee (maximum 75 lb batches per roast using eco-friendly Loring roasters). The company sells 100% Kona, 100% Hawaiian, blended, flavored, decaffeinated, and international coffees directly to consumers through an e-commerce storefront and a Kahului cafe, and to local businesses through a B2B wholesale program that also distributes Meraki Tea and Monin Syrup.

Product overview

Maui Coffee Roasters is a specialty Hawaiian coffee company that roasts and sells premium coffee products through both retail cafe and e-commerce channels. Their product portfolio centers around small-batch roasted Hawaiian and international coffees, organized into distinct product lines: 100% Kona Coffee (Nicky Beans Line), 100% Hawaiian Coffee (Maui Kaanapali Estate, Maui Red Rooster, Maui Cat, Maui Moka Goat, Ka'u varieties), Hawaiian Coffee Blends (10% Maui Blend, Pacific Blend, No Ka Oi Blend), Hawaiian Flavored Coffees (Macnut, Chocolate Macnut, Vanilla Macnut, Coconut, Hazelnut, Baba's Butterscotch, Hula Pie), Decaffeinated Coffee Selection, International & Organic Coffee (Colombian, Sumatra, Guatemalan, Costa Rica, and seasonal single-origins), Coffee Subscription service, Gifts from Maui (chocolate-covered nuts, gift boxes), MCR Logo Gear (mugs, merchandise), Gift Cards, and Wholesale Coffee & Equipment for business customers. They use eco-friendly Loring roasters and handcraft each roast in batches of no more than 75 pounds.

Differentiator

Problem solved

Functional benefit

Brands

• MCR: Logo and branding used across merchandise including mugs, t-shirts, and gear.

Products and services

• 100% Kona Coffee (Nicky Beans Line) Premium single-origin coffee sourced from the finest Kona estates on the Big Island of Hawaii, carrying the founder's name. Includes 100% Kona Estate, Castaway 100% Kona Private Reserve, and 100% Nicky Beans Kona varieties, targeted at premium home-brewing coffee enthusiasts.
• 100% Hawaiian Coffee Single-origin Hawaiian island coffees including 100% Maui Kaanapali Estate, 100% Maui Estate Peaberry, Maui Red Rooster, Maui Cat, Maui Moka Goat, and Ka'u Estate varieties, grown in volcanic soil and tropical climate.
• 10% Maui Blend Blend combining 10% Maui coffee with South and Central American beans; combination of light and dark roasted beans with medium body and robust flavor for everyday brewing.
• Pacific Blend Full-bodied blend of Sumatran, New Guinea, and Kona beans with bright flavor and hints of Pacific floral notes.
• Hawaiian Flavored Coffee Flavored coffees featuring Hawaiian-inspired tastes including Macnut, Chocolate Macnut, Vanilla Macnut, Coconut, Hazelnut, and Baba's Butterscotch varieties.
• Hula Pie Coffee Flavored coffee featuring tropical Hawaiian flavors of coconut, chocolate, and Hawaiian nuts, inspired by the classic Hawaiian dessert.

Quantifiable outcome

• 90% emission reduction with Loring roasters
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Meraki TeacoreChannel Partner/ Reseller/ DistributorMaui Coffee Roasters is Maui's distributor for Meraki Tea, supplying this premium tea product to local restaurants, cafes, and hotels as part of their B2B wholesale operation.
• Monin SyrupcoreChannel Partner/ Reseller/ DistributorMaui Coffee Roasters is Maui's distributor for Monin Syrup, providing this flavored syrup product to local businesses as part of their comprehensive B2B wholesale offerings.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Greenwell Farms: Kona coffee estate and roaster with farm-direct e-commerce and wholesale accounts. Comparable in estate-sourced Hawaiian single-origin positioning and craft-roasting approach.
• Counter Culture Coffee: Specialty coffee roaster offering single-origin and direct-trade coffees through wholesale and DTC. Comparable craft roasting ethos and B2B-plus-DTC channel strategy.
• Honolulu Coffee: Hawaii-founded specialty roaster with cafe locations and wholesale distribution. Comparable Hawaiian heritage brand combining roastery, cafe, and B2B channels.
• Kona Coffee & Tea Company: Hawaiian specialty roaster selling 100% Kona and estate coffees online. Closely comparable product mix, premium pricing, and DTC-first go-to-market.
• Mountain Thunder Coffee Plantation: Hawaiian estate and roaster operating a cafe plus online sales of 100% Kona coffees. Comparable farm-to-cup model and Kona heritage branding.
• Blue Bottle Coffee: Specialty coffee roaster and cafe operator with strong DTC subscription business. Comparable roastery-cafe-retail model with emphasis on freshness and craft.
• Intelligentsia Coffee: Specialty coffee roaster with cafes and direct-trade wholesale accounts. Comparable craft roaster business model combining cafe retail, DTC, and B2B distribution.
• Big Island Coffee Roasters: Hawaii-based small-batch specialty coffee roaster offering 100% Hawaiian and Kona-origin coffees through DTC e-commerce, subscriptions, and wholesale. Highly comparable in craft positioning, Hawaiian-origin sourcing, and channel mix.
• Lion Coffee: Hawaii-based coffee roaster with deep Hawaiian heritage (since 1864), offering flavored and single-origin coffees across retail and wholesale. Comparable local Hawaiian brand position, broader distribution footprint.
• Stumptown Coffee Roasters: Specialty coffee roaster operating cafes and DTC e-commerce with subscription programs. Comparable craft roaster + cafe + subscription model at meaningfully larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mauicoffeeroasters
• Xx.com/CoffeeOnMaui

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maui Coffee Roasters