Autocentri Balduina

What Autocentri Balduina does

Autocentri Balduina S.r.l. is a privately held Italian multi-brand automotive dealership group founded in 1962 and headquartered at Via Appia Nuova 803, Rome. The group operates as an authorized franchisee for nine OEMs — Audi, Volkswagen, Škoda, Porsche, Dongfeng, Sportequipe, ICH-X, Voge, and Moto Morini — through more than twenty physical locations concentrated in the Lazio region across Rome, Viterbo, and Frosinone. Each brand carries dedicated sales, service, and parts facilities, with current stock reported at 946 vehicles (451 new, 9 km0, 486 used) and a website (autocentribalduina.com) plus social-media channels supporting pre- and post-sale customer engagement.

The business model mixes transactional vehicle sales with recurring and annuity-style streams. Retail customers purchase new, certified pre-owned (AB ReDrive, Audi Prima Scelta Plus, Škoda Plus, Usato Certificato), or km0 vehicles through brand-specific financing programs — Audi Value, Progetto Valore Volkswagen, and Škoda Clever Value — underwritten by Audi Financial Services, Volkswagen Financial Services / Volkswagen Leasing, and CA Auto Bank. After-sales service, tire replacement, and parts ordering run through branded service centers, augmented by an 'Audi Service Station' offering 24/7 key-drop pickup and delivery. Recurring revenue is generated through AB Car Mobility (short-term rental at €65–€210/day across seven categories), a fleet-leasing business (Noleggio Aziende) targeting corporate clients and Partita IVA professionals, and a proprietary radio channel (AB Radio) used for marketing and customer engagement.

The go-to-market is direct-to-consumer via the owned physical retail network, supplemented by an enterprise fleet-sales motion. Customer segments span individual consumers, business fleet operators, and self-employed professionals, with no third-party dealer, marketplace, or wholesale channels. Legal entity is Autocentri Balduina S.r.l. (VAT IT 00892971003), privately held without disclosed parent, investor, or funding events; subsidiaries include AB Car Mobility, and operating sub-brands comprise AB ReDrive, AB Radio, Audi Service Station, Audi Prima Scelta Plus, and Audi for Business.

Name

Autocentri Balduina

Legal name

Autocentri Balduina S.r.l.

Website

https://autocentribalduina.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

101–250 employees

Short description

Autocentri Balduina is a privately held, multi-brand Italian car dealership group founded in 1962, operating 20+ authorized sales, service, and certified-pre-owned locations across Rome, Viterbo, and Frosinone for nine vehicle brands including Audi, Volkswagen, Škoda, and Porsche.

Ownership category

akta.pro rank

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: New, used (Usato Certificato), and km0 vehicle sales across multiple brands including Audi, Volkswagen, Škoda, Porsche, Dongfeng, Sportequipe, ICH-X, Voge, and Moto Morini. Revenue from vehicle transactions with financing options.
2. After-sales Service & Parts: Service centers offering maintenance, tire replacement, spare parts for all represented brands. Revenue from service appointments and parts sales.
3. Short-term Rent-a-Car: Daily vehicle rentals across multiple categories: Citycar, Compact Wagon, Intermediate, Top Intermediate, Premium, Top Premium, and Luxury Car. Daily rates with included kilometers and insurance coverage.
4. Fleet Leasing / Noleggio Aziende: Long-term fleet leasing services for businesses and self-employed professionals (Partita IVA). Fixed monthly payments including insurance, maintenance, and roadside assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Autocentri Balduina operates as a multi-brand automotive dealership, retailing new, km0, and certified pre-owned vehicles for nine brands (Audi, Volkswagen, Škoda, Porsche, Dongfeng, Sportequipe, ICH-X, Voge, Moto Morini) across the Lazio region. The group complements sales with brand-specific financing programs, after-sales maintenance and parts, short-term Rent-a-Car service, long-term fleet leasing for businesses, and an Audi Service Station pickup and drop-off convenience offering.

Product overview

Autocentri Balduina is a multi-brand automotive dealership and mobility services provider operating primarily in the Lazio region of Italy (Rome, Viterbo, Frosinone). The company operates as an official dealer for nine vehicle brands: Audi, Volkswagen, Škoda, Porsche, Dongfeng, Sportequipe, ICH-X, Voge, and Moto Morini. The core business includes new vehicle sales, certified pre-owned vehicles (AB ReDrive), short-term rental (Rent a Car), and comprehensive service and maintenance. Supporting offerings include branded financing programs (Audi Value, Progetto Valore Volkswagen, Škoda Clever Value), fleet management for businesses, test drive booking, and vehicle valuation services. The company also provides innovative service options like the Audi Service Station for convenient vehicle drop-off/pickup.

Differentiator

Problem solved

Functional benefit

Brands

• AB Car Mobility: Flexible and personalized mobility solutions through short and long-term rental services.
• AB Redrive
• Audi Service Station
• Audi Prima Scelta Plus
• Audi for Business

Products and services

• Multi-brand new vehicle sales Retail sales of new passenger vehicles and motorcycles across nine automotive brands represented by Autocentri Balduina, available through brand-specific showrooms across the Lazio region.
• AB ReDrive certified pre-owned vehicles Certified pre-owned vehicle sales across multiple brands including Audi Prima Scelta Plus, Škoda Plus, and Usato Certificato, with appraisal, trade-in, and warranty support.
• Rent-a-Car short-term vehicle rental Daily vehicle rental service offering seven vehicle categories for tourists, visiting professionals, and customers needing temporary mobility, with insurance and mileage included.
• Fleet leasing (Noleggio Aziende) Long-term corporate fleet leasing and self-employed professional rental program with bundled insurance, maintenance, and roadside assistance, and dedicated corporate mobility programs including Audi for Business.
• Vehicle service and maintenance Brand-authorized maintenance, tire replacement, and spare parts service for Audi, Volkswagen, Škoda, Porsche, Dongfeng, Sportequipe, ICH-X, Voge, and Moto Morini vehicles through brand-certified service centers.
• Audi Service Station Convenience-oriented service offering from Autocentri Balduina that decouples Audi service visits from appointment times through a self-service vehicle drop-off and pickup process.
• Audi Value financing Financing program for Audi vehicles with guaranteed future value, structured as monthly installments with a final balloon that lets customers replace, purchase, or return the vehicle at the end of the contract.
• Progetto Valore Volkswagen financing Volkswagen financing solution with configurable down payment, contract duration, mileage, and services, with end-of-contract flexibility to retain, return, or replace the Volkswagen vehicle.
• Škoda Clever Value financing Škoda financing program with flexible terms and a down payment starting from 1%, designed to keep customers in the latest model with options to change, return, or keep the vehicle at contract end.
• AB Car Mobility short and long-term rental Wholly-owned subsidiary offering flexible and personalized short and long-term vehicle rental and mobility solutions for retail consumers and businesses in the Lazio region.
• Vehicle valuation and trade-in Used-vehicle appraisal service that helps customers determine the trade-in value of their current car as part of purchasing a new or used vehicle from the dealership.

Quantifiable outcome

• 946 vehicles available in current stock across new, km0, and used categories
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• AudicoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer for Audi vehicles in Rome, Viterbo, and Frosinone. Offers new Audi sales, Audi Prima Scelta Plus certified pre-owned program, Audi Service maintenance, and Audi Value financing program. Multiple showroom and service locations dedicated to Audi brand.
• VolkswagencoreChannel Partner/ Reseller/ DistributorAuthorized Volkswagen dealer offering new vehicle sales, used car program, service center, and Progetto Valore Volkswagen financing program. Multiple locations across Rome, Viterbo, and Frosinone.
• ŠkodacoreChannel Partner/ Reseller/ DistributorOfficial Škoda dealer with sales, Škoda Plus certified pre-owned vehicles, service facilities, and Škoda Clever Value financing. Locations in Rome and Viterbo.
• PorschecoreChannel Partner/ Reseller/ DistributorAuthorized Porsche dealer (Centri Porsche Roma) with three locations: Porsche Roma Nord, Porsche Appia, and Porsche Roma Centro. Sales and service for Porsche vehicles in the Rome area.
• DongfengminorChannel Partner/ Reseller/ DistributorAuthorized Dongfeng dealer offering Chinese brand vehicles (BOX, SHINE, MAGE models) with sales locations in Rome. 10-year warranty on powertrain included with purchases.
• SportequipeminorChannel Partner/ Reseller/ DistributorAuthorized Sportequipe dealer representing the brand with Sportequipe 6 GT, 7 GTW, and 8 PHEV models. Sales location at Via Appia Pignatelli, Rome.
• ICH-XminorChannel Partner/ Reseller/ DistributorAuthorized ICH-X dealer at Via Appia Pignatelli location in Rome.
• VogeminorChannel Partner/ Reseller/ DistributorAuthorized Voge dealer for motorcycles and scooters. Location at Via Appia Pignatelli, Rome.
• Moto MoriniminorChannel Partner/ Reseller/ DistributorAuthorized Moto Morini motorcycle dealer at Via Appia Pignatelli, Rome.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Penske Automotive Group: Global multi-brand automotive retailer operating premium franchise dealerships (including Audi, Porsche, VW) plus commercial truck distribution. Closely comparable business model as a diversified, premium-brand-tilted dealer group.
• Autotorino: One of Italy's largest private multi-brand automotive dealer groups, operating multi-franchise showrooms across northern Italy. Closest scaled domestic peer to Autocentri Balduina's multi-brand retail model.
• Lithia Motors (Lithia & Driveway): Aggressively acquisitive US multi-brand dealer group combining physical retail, used vehicles, and digital channels. Comparable for the consolidation-driven, multi-brand model.
• Group 1 Automotive: US/UK multi-brand automotive retailer operating premium franchises including Audi, Porsche, and VW. Directly comparable for OEM-franchised retail footprint with international operations.
• Asbury Automotive Group: US-based multi-brand automotive retailer with luxury (Mercedes, BMW, Lexus) and mass-market franchises plus Clicklane digital channel. Comparable for multi-brand and premium mix.
• AutoNation: Largest US automotive retailer, operating multi-brand new and used vehicle stores plus aftersales and fleet services. Directly comparable as a scaled, multi-channel dealer platform with branded showrooms.
• Leasys: Italian fleet leasing, rental, and mobility provider (part of Stellantis) competing directly with AB Car Mobility and Noleggio Aziende on corporate long-term rental.

Broad incumbents

• Inchcape plc: UK-listed international automotive distributor and retailer operating multi-brand franchises across multiple markets. Comparable as a large-scale, multi-brand automotive retail platform.

Regional players

• Vertu Motors: UK multi-brand automotive retailer with premium franchises (Audi, VW, Porsche) and aftersales. Comparable business model in a different European market.
• Emil Frey Group: Swiss privately-held automotive group operating multi-brand dealerships across Europe. Comparable European multi-brand retail model with strong premium-brand exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AutocentriBalduinaSrl
• Facebookfacebook.com/AutocentriBalduinaSrl
• LinkedInlinkedin.com/company/autocentri-balduina---s.r.l.
• Instagraminstagram.com/autocentribalduina1962
• Xx.com/AutocentriBald

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autocentri Balduina