Inovar Health

What Inovar Health does

Inovar Health is a privately held digital health company founded in 2016 and headquartered in Decatur, Georgia (Atlanta area), that develops PilotFish, a holistic social wellness mobile application. The app is designed to connect individuals with compatible wellness goals and activity interests across three primary customer segments: corporate workforces, senior residential communities, and neighborhoods. The product positions itself against the isolation of self-reliant wellness tracking (steps, calories, exercises) by emphasizing community-driven health improvement focused on body, mind, and soul.

The company operates with a distributed team of 11-50 employees spanning five U.S. technology hubs — Boston, Seattle, Atlanta, New York, and Silicon Valley — with backgrounds in mobile application development, human-computer interaction research, behavioral economics, and exercise science. Its go-to-market motion is community-led, anchored by a dedicated group of more than 300 employees, seniors, students, faculty, and staff who provide ongoing app feedback and testing. Strategic partnerships include one of the largest employers in the Southeast United States for enterprise pilot and deployment, and a preeminent university and medical research center for behavioral research and workflow analysis.

Inovar Health's business model relies on mobile application services distributed through standard app stores targeting individual consumers and small groups, with a likely subscription/recurring revenue structure though no pricing is publicly disclosed. The company is founder-led by Mike Polak (Founder and President) and shows no evidence of external venture capital, private equity, or institutional funding based on available data. There is no disclosed revenue, ARR, or user count, and no AI/ML capabilities, patents, awards, or completed M&A activity are documented.

Name

Inovar Health

Legal name

Inovar Health

Website

https://inovarhealth.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Inovar Health develops PilotFish, a social wellness mobile app that connects individuals with compatible wellness goals across corporate workforces, senior residential communities, and neighborhood organizations, with operations in the Southeast United States.

Ownership category

akta.pro rank

Product category

Digital Wellness Applications

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Health, Wellness & Patient Communities (MPACAJAL)

akta.pro secondary industry

Employer Wellness & Population Health Programs (HLAEAAAH)

Keywords

• Social wellness apps
• Population health solutions
• Community wellness platforms
• Workforce wellness programs
• Mobile health applications

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Mobile Application Services: Revenue likely generated through mobile app distribution and related wellness services. The company is focused on connecting communities through their PilotFish social wellness app.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Inovar Health delivers digital population health solutions through PilotFish, a holistic social wellness mobile app that brings people together with compatible wellness goals and activity interests. The app focuses on improving body, mind, and soul through community connection across corporate workforces, senior residential communities, neighborhoods, and community organizations. Revenue is likely generated through mobile app distribution and recurring wellness services.

Product overview

Inovar Health offers a single unified product—PilotFish, a holistic social wellness mobile app. The app connects people with compatible wellness goals and activity interests, supporting the company's mission to improve community health by bringing people together to enhance body, mind, and soul wellness.

Differentiator

Problem solved

Functional benefit

Brands

• PilotFish: A holistic social wellness mobile app bringing people together with compatible wellness goals and activity interests.

Products and services

• PilotFish PilotFish is a holistic social wellness mobile app that brings people together with compatible wellness goals and activity interests, serving as the flagship product of Inovar Health. It targets individual consumers, corporate workforces, senior residential communities, neighborhoods, and community organizations seeking to improve body, mind, and soul wellness through community connection.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Large Southeast U.S. EmployercoreStrategic or Co-development PartnerInovar has partnered with one of the largest employers in the Southeast United States, representing a significant enterprise partnership for pilot and deployment of the PilotFish wellness app.
• Behavioral Research University and Medical Research CentercoreStrategic or Co-development PartnerInovar has partnered with a preeminent university and medical research center for behavioral research and workflow analysis, providing scientific validation and research backing for their wellness app approach.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Welltory: Welltory is a personalized wellness app that combines biometric data with stress and energy insights. Adjacent in the consumer wellness app space with social and personalization features intersecting PilotFish's approach.
• Carrot Health: Carrot Health is a population health platform that combines consumer engagement with health data analytics for health plans and employers. Adjacent to PilotFish's social engagement approach with more clinical and payer focus.
• LifeDojo: LifeDojo is a behavior-change focused corporate wellness platform targeting employee lifestyle improvement. Emerging player in employer wellness with similar B2B go-to-market to PilotFish.

Broad incumbents

• Headspace: Headspace is a leading mindfulness and wellness platform with employer and consumer offerings and growing social/community content features. Comparable in addressing mind-body wellness via subscription app model.
• Fitbit (Google): Fitbit is a hardware-and-app wellness ecosystem with community challenges, employer wellness programs, and broad consumer reach. Represents the platform incumbent threat in the same category as PilotFish.
• MyFitnessPal: MyFitnessPal is a large-scale nutrition and wellness tracking app with community features. Broad incumbent in consumer wellness with social engagement layers overlapping PilotFish's positioning.

Direct peers

• Strava: Strava is a leading social fitness app that connects athletes with shared activity interests through segments, clubs, and community features. Directly comparable to PilotFish's social wellness matching concept, though focused on endurance sports.
• Virgin Pulse: Virgin Pulse is an enterprise employee wellbeing and engagement platform serving large employers with social wellness features. Closely aligned with PilotFish's enterprise employer wellness positioning.
• Limeade: Limeade is an employee experience platform focused on wellbeing, inclusion, and engagement for large enterprises. Comparable to PilotFish's workforce community and engagement approach.
• Wellable: Wellable is a corporate wellness platform offering employee wellness programs with activity tracking, challenges, and social engagement. Directly comparable to PilotFish's workforce wellness target segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inovar Health