Center for Mentalisering

What Center for Mentalisering does

Center for Mentalisering is a privately-held Danish professional training and education organization headquartered in Aarhus that specializes in mentalization-based treatment (MBT) for practitioners serving vulnerable children, youth, and adults. The organization was founded by psychologist Janne Østergaard Hagelquist, author of the foundational Danish-language textbook "Mentaliseringsguiden" (2015, preface by Peter Fonagy), and operates in partnership with E*MBA Heino Rasmussen. Headcount is stated at 11-50, the legal form is private, and there is no disclosed institutional ownership or external funding.

The product portfolio is a content-and-services ecosystem rather than a software platform. It spans subscription-based video courses, in-person continuing education programs delivered in Aarhus, Copenhagen, and online, customized on-site training for municipal, regional, and private organizations, professional supervision, the Mentaliseringsguiden mobile app, physical products (conversation cards, posters), the structured Mind me program manual for children and youth ages 8-18, and book publications including "Mentaliseringsguiden," "Mentalisering i familien," and "Mentalisering i Organisationen." Customer segments are horizontal and include mental health professionals (psychologists, therapists), educators and pedagogues, family service providers (social workers, family therapists), and organizations seeking workforce-level MBT implementation. Greenlandic-language resources extend content reach beyond Denmark proper.

Revenue mechanics combine recurring video course subscriptions, one-time course and book sales, per-unit pricing for program manuals (e.g., Mind me at 250 kr. plus postage), and professional services fees for supervision and bespoke organizational training. The go-to-market is sales-led within Danish professional networks combined with an annual conference (e.g., the Teenagers and Mentalization conference scheduled for March 23, 2026 at Hotel Nyborg Strand) used as a flagship demand generation event. No revenue, ARR, or pricing transparency is publicly disclosed beyond the Mind me manual price point.

Name

Center for Mentalisering

Legal name

Center for Mentalisering

Website

https://centerformentalisering.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Center for Mentalisering is a privately-held Danish professional training organization in Aarhus that delivers mentalization-based treatment education, video courses, supervision, and publications to mental health professionals, educators, family service providers, and Danish municipal, regional, and private organizations.

Ownership category

akta.pro rank

Product category

Professional Mental Health Training and Education

NAICS

Educational Support Services (611710), Educational Support Services (61171), Individual and Family Services (6241)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHSADAJAB

Mindfulness-Based Coaching & Training (MBSR/MBCT-style)

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYHSADAJAH

Meditation Apps, Digital Courses & Online Communities

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYEDAJALAJ

Specialized Learning Support (Dyslexia/LD Coaching, Assistive Strategies)

Education/K–12 / Primary & Secondary Education/K–12 Educational Support Services (Tutoring & Counseling)

SECONDARYEDANAHAJ

Special Education & Learning Differences Learning Centers (Dyslexia/ADHD/IEP Support)

Education/Tutoring & Test Preparation/Small-Group Tutoring & Learning Centers

SECONDARYEDAKAMAN

Mental Health Screening, Assessment & Referral Coordination (School-Based)

Education/Special Education & Learning Support Services/Social-Emotional Learning (SEL) & Mental Health Supports (School-Based)

Keywords

• Mentalization training
• Professional development courses
• Continuing education programs
• Supervision services
• Therapeutic education

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Professional Development Courses: In-person after-educations and course days offered in Aarhus, Copenhagen, and online. Courses cover topics such as trauma, mentalization-based therapy, and organizational implementation. Revenue generated through participant fees.
2. Video Course Subscriptions: Subscription-based access to video courses covering mentalization theory and applications. Popular courses include topics on shame and attachment, play with young children, ADHD, and autism.
3. Book and Publication Sales: Sale of mentalization-related books and literature including Mentaliseringsguiden (2015), Mentalisering i Organisationen, and Mentalisering i familien. Also offers conversation cards and posters.
4. Custom Organizational Training: External course days and after-education programs tailored for individual organizations, delivered on-site across Denmark. Targets municipal, regional, and private organizations.
5. Supervision Services: Professional supervision services for practitioners working with vulnerable children, youth, and adults. Can be delivered individually or in groups.
6. Program Manual Sales: Sale of program manuals such as the Mind me individual mentalization-based program manual for children and youth (ages 8-18) at 250 kr. plus postage.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Center for Mentalisering delivers mentalization-based treatment (MBT) training and education for professionals working with vulnerable children, youth, and adults. Its core offerings include a subscription-based video course library, in-person and online continuing education programs held in Aarhus and Copenhagen, the Mentaliseringsguiden mobile app, professional supervision services, books and publications, the Mind Me program manual, and physical tools such as Samtalekort (conversation cards) and posters, complemented by customized organizational on-site training programs.

Product overview

Center for Mentalisering offers a comprehensive educational ecosystem centered on mentalization-based treatment (MBT). The portfolio consists of video courses (Videokurser) as the primary digital learning product, professional continuing education programs (Efteruddannelser) delivered in-person and online, the Mentaliseringsguiden App as a mobile companion tool, supervision services, and physical products including Samtalekort (conversation cards). The center also develops free exercise resources and publishes books on mentalization theory and practice. The offerings are primarily educational/training-focused rather than technology-driven software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Videokurser (Video Courses) Subscription-based online video courses covering mentalization theory and applications, including topics on ADHD, autism, shame and attachment, mentalization with young children, self-harm, play therapy, and trauma. Targeted at mental health professionals, educators, and family service providers.
• Efteruddannelser (Continuing Education Programs)
• Mentaliseringsguiden App
• Supervision Services
• Samtalekort (Conversation Cards)
• Mind Me Program Manual
• Udgivelser (Publications)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Headspace Health: Global digital mental health platform offering a subscription app, video courses, and employer/member programs. Comparable in product format (subscription + app + video courses) and broad mental-wellness positioning, though at vastly larger scale and with a consumer/employer audience rather than practitioner training.
• UMass Memorial Center for Mindfulness: Originator of MBSR training, offering teacher-training programs, certifications, and continuing education for clinicians. Comparable as a large, established structured-training provider for mental health professionals using a specific evidence-based modality.
• Oxford Mindfulness Centre: University of Oxford-based center delivering MBCT teacher training, research, and continuing professional development. Comparable in delivering accredited mindfulness-based coaching/training for practitioners, though MBCT-focused rather than MBT-focused.

Direct peers

• Tavistock & Portman NHS Foundation Trust: Historic UK mentalization training hub (Peter Fonagy's institutional base) offering structured courses, supervision, and clinical training for mental health professionals. Comparable in methodology, professional audience, and training-led business model.
• Anna Freud Centre: UK-based leading child and family mental health organization that delivers mentalization-based training, professional development, and clinical resources for practitioners. It is the most directly comparable peer: same MBT methodology, same child/youth focus, and same professional-development delivery format.

Others

• European Association for Mentalization-Based Treatment and Research: European professional/research community advancing MBT training standards, conferences, and practitioner networks. Comparable as an ecosystem-level peer shaping the same MBT training market the center serves, and a potential channel for cross-border partnerships.

Regional players

• Psykiatrifonden: Danish Mental Health Foundation running public education, training events, and awareness campaigns across Denmark. Comparable as a Danish mental-health-focused organization targeting professionals and the public, though operating as a charity rather than a commercial training provider.
• Dansk Psykoterapeutforening: Danish professional association for psychotherapists providing training events, supervision referrals, and continuing education. Comparable as a Danish-domiciled continuing-education provider for the same practitioner audience, though operating as a member association rather than a commercial training center.

Emerging players

• The Bowlby Centre: UK-based attachment-based training and psychotherapy organization offering courses, qualifications, and supervision rooted in attachment theory. Comparable in theoretical lineage (mentalization grew out of attachment research) and in delivering practitioner-focused training and supervision.
• IFS Institute: US-based organization delivering Internal Family Systems therapy training, certification programs, and online learning for practitioners. Comparable in running a structured, modality-specific training ecosystem with online courses, workshops, and practitioner community.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@centerformentalisering8691
• Facebookfacebook.com/centerformentalisering
• LinkedInlinkedin.com/company/center-for-mentalisering
• Instagraminstagram.com/centerformentalisering

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Center for Mentalisering