Florame

What Florame does

Florame is a privately held French company founded in 1990 and headquartered in Saint-Rémy-de-Provence that develops, manufactures, and sells certified-organic cosmetics and aromatherapy products. Its core technology is natural-ingredient formulation using highly concentrated plant actives, validated through third-party certifications including COSMOS Organic, Ecocert Cosmos, Agriculture Biologique (AB), and Faire for Life, with regional provenance reinforced by the Made in Provence label. The product architecture spans eight categories: facial treatments (serums, creams, cleansers, masks, eye care, BB cream), hair care (shampoos, serums, targeted routines), body care (shower gels, milks, deodorants, hand/foot), fragrances (eaux de parfum/toilette such as Intense Patchouli and Enchanted Tiare), men's grooming (after-shave, BLEU GLACIER cologne), essential oils and aromatherapy (oils, hydrosols, diffusers, purifying sprays), and a dedicated mosquito-repellent line for family use from age 3. Sub-brands such as Florame Sensitive, Soins Aloe Vera Bio, and Glow Protect target specific skin needs and demographics.

The business model is a diversified omnichannel setup. The primary revenue stream is direct-to-consumer e-commerce on florame.com, with free delivery over €59, 72-hour shipping from Provence, multi-currency support (EUR and USD), progressive volume discounts, a 10% first-order discount for newsletter sign-ups, and a loyalty program offering surprise gifts. Unit prices range from approximately $10 to $32. A secondary revenue stream is professional services at the Florame Beauty Institute in Saint-Rémy-de-Provence, booked through the Booksy platform. A third stream is indirect retail via a store-locator network and a Therapist Partners ("Partenaires Thérapeutes") recommendation channel for B2B distribution to wellness practitioners. Customer segments span general consumers (facial, hair, body), men's grooming buyers, families (Aloe Vera Bio, mosquito repellent), aromatherapy enthusiasts, and sensitive-skin users — a horizontal segmentation across use cases rather than concentrated vertical exposure.

The company is self-funded with no disclosed funding rounds, no parent company, and no subsidiaries. Marketing relies on email/newsletter acquisition, referral and loyalty mechanics, organic content emphasizing certifications and Provençal heritage, and organic social media. Geographic reach covers Europe and North America via international shipping. No AI/ML, API, SDK, app, or proprietary technology platform is present — the technical stack is conventional e-commerce supporting a certified-organic physical-goods brand.

Name

Florame

Legal name

Florame

Website

https://fr.florame.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Florame is a French certified-organic cosmetics and aromatherapy company based in Provence, selling facial, hair, body, men's, and aromatherapy products via DTC e-commerce, a physical institute, retail partners, and therapist networks across Europe and the US.

Ownership category

akta.pro rank

Product category

Organic Cosmetics and Aromatherapy

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD)

akta.pro secondary industries

Herbal & Botanical Supplements (CRADAGAD), Botanical Biopesticides & Plant Extracts (Essential Oils, Neem, Pyrethrins) (AFABAEAF)

Keywords

• Organic cosmetics
• Essential oils
• Aromatherapy products
• Natural skincare
• Certified organic beauty

Headquarters

HQ city

Saint-rémy-de-provence

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through the florame.com e-commerce platform, offering individual products and gift sets with pricing ranging from approximately $10 to $32 for standard products.
2. Physical Institute Services: Beauty institute services in Saint-Rémy-de-Provence offering professional treatments and consultations, booked through Booksy platform.
3. B2B Wholesale: Distribution through physical retail stores and therapist partners, as indicated by store locator and 'Partenaires Thérapeutes' (Therapist Partners) page.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Florame develops, manufactures, and sells certified organic personal care, hair care, body care, fragrance, men's grooming, aromatherapy, and mosquito repellent products formulated with highly concentrated natural active ingredients. Products carry COSMOS Organic, Ecocert Cosmos, and Agriculture Biologique certifications and are distributed directly to consumers through florame.com, a physical institute in Saint-Rémy-de-Provence, retail store locations, and a therapist partner network.

Product overview

Florame is an organic cosmetics and aromatherapy company offering a diversified portfolio of certified organic beauty and wellness products. The product architecture consists of multiple interconnected product lines: Facial Treatments (serums, creams, cleansers, masks) and Hair Care as core skincare offerings; Fragrances (eaux de parfum/toilette) and Men's Grooming as specialized categories; Body Care (gels, creams, deodorants) for daily hygiene; Essential Oils & Aromatherapy (oils, hydrosols, diffusers) leveraging their aromatherapy expertise; and Mosquito Repellent products for outdoor protection. Sub-brands include Florame Sensitive (for sensitive skin), Soins Aloe Vera Bio (hydration line), and Glow Protect Range (radiance/anti-pollution). The company also operates a physical institute in Saint Rémy de Provence. All products emphasize certified organic formulations with natural active ingredients, manufactured in Provence.

Differentiator

Problem solved

Functional benefit

Products and services

• Facial Treatments Certified organic facial care product line including serums, creams, cleansers, masks, eye contour treatments, BB creams, and floral waters formulated with highly concentrated natural active ingredients for hydration, anti-aging, soothing, radiance, purifying, and nourishment needs.
• Hair Care Certified organic hair care range including shampoos and hair serums designed to nourish, balance, cleanse, and address dry/damaged hair, greasy hair, fine/fragile hair, coloured hair, and dandruff concerns.
• Fragrances Eaux de parfum and eaux de toilette featuring natural ingredients, including signature scents Intense Patchouli and Enchanted Tiare, designed as personal fragrances.
• Body Care Certified organic body and shower range including body gels, creams, milks, balms, hands/feet products, and organic deodorants for daily cleansing and long-lasting freshness.
• Men's Grooming Complete range of certified organic men's grooming products including facial treatments, shaving and beard care, body and shower products, men's deodorants, and men's colognes such as BLEU GLACIER Eau de Toilette and an After-Shave Balm for razor-burn comfort.
• Essential Oils & Aromatherapy Aromatherapy range covering essential oils, vegetable oils, massage oils, floral waters/hydrosols, aromatherapy boxes, diffusers, and purifying sprays based on rigorous selection and the brand's recognized aromatherapy expertise.
• Mosquito Repellent Certified organic mosquito repellent product line including stick after-sting, roll-on treatments, family lotion, family roll-on, and organic spray formulations effective for up to 6 hours, suitable for adults and children from age 3.
• Florame Sensitive Line Sub-brand range designed for sensitive skin including Milky Cleansing Jelly, Soothing Serum, Soothing Moisturizer, Soothing Anti-Aging Cream, and Anti-redness Green Correcting Treatment.
• Soins Aloe Vera Bio Aloe vera-based certified organic skincare collection designed to hydrate skin for the whole family from age 3.
• Glow Protect Range Facial care sub-range focused on radiance and complexion improvement with anti-pollution protection, including the 3-in-1 Radiance Protection Serum with proven efficacy on anti-pollution effect.
• Florame Beauty Institute Services Professional beauty treatments and consultations offered at the Florame Beauty Institute in Saint-Rémy-de-Provence, with appointments booked through the Booksy platform.

Quantifiable outcome

• Products effective for anti-pollution protection (3-in-1 Radiance Protection Serum)

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• BooksyminorChannel Partner/ Reseller/ DistributorBooksy platform integration for booking appointments at the Florame Institute in Saint-Rémy-de-Provence. Customers can book beauty treatments and consultations through the Booksy booking system.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Docteur Valnet: French aromatherapy and natural wellness brand specializing in essential oils and natural skincare founded by a pioneer of modern aromatherapy. Overlaps with Florame on aromatherapy expertise, essential oil SKUs, and natural positioning.
• Melvita: French organic beauty and aromatherapy brand founded in the 1980s, selling certified organic skincare, essential oils, and hygiene products through DTC and retail. Direct overlap with Florame on certified organic positioning, essential oils, and Provençal/French heritage.
• Weleda: Swiss/German natural and biodynamic cosmetics and anthroposophic medicine company selling certified natural skincare, body care, and aromatherapy products globally. Closely comparable to Florame on certified natural positioning, essential-oil-based products, and DTC + retail channel mix.
• Pranarôm: Belgian/French essential-oil and aromatherapy specialist selling certified organic oils, diffusers, and natural wellness products via pharmacy and DTC channels. Comparable to Florame's essential oils and aromatherapy line and organic-certification approach.
• La Compagnie de Provence: French natural personal-care brand originating in Provence with strong body care, hand care, and fragrance lines. Comparable to Florame on Provençal heritage, plant-based formulations, and DTC/retail mix.
• Aroma-Zone: French leader in essential oils, vegetable oils, and natural cosmetic ingredients, selling both DIY ingredients and finished natural skincare. Directly comparable to Florame on essential oils, hydrosols, and organic certified cosmetic formulations in the French market.
• Cattier Paris: French certified organic cosmetics and personal-care brand offering skincare, hygiene, and aromatherapy products in pharmacies and organic retail. Directly comparable to Florame on organic certifications, product breadth, and French distribution channels.
• Dr. Hauschka: German natural cosmetics brand offering certified natural face care, body care, and holistic treatments with strong aromatherapy heritage. Comparable to Florame in natural ingredient philosophy, premium positioning, and treatment-ritual branding.

Broad incumbents

• L'Occitane en Provence: Large, publicly listed French natural beauty company with global retail, anchored in Provençal botanicals. Overlaps with Florame on plant-based skincare, fragrances, and Provençal sourcing but operates at much larger scale and breadth.

Emerging players

• Absolution: French organic and natural skincare brand offering certified bio skincare, serums, and treatments through premium DTC and select retail. Comparable niche positioning to Florame's premium organic skincare lines and French DTC orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/floramefrance
• Facebookfacebook.com/FlorameFR
• LinkedInlinkedin.com/company/floramefr

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florame