work x work
- Company typePrivate
- Founded2016
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
work x work firmographics
Firmographics- Name
- work x work
- Legal name
- On Air Presents, Inc
- Website
- https://workxwork.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
work x work industry classification
Industry- Product category
- Experiential Event Production and Storytelling Services
- NAICS
- Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where work x work is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
work x work business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Festival Ticketing: Revenue generated from selling tickets to On Air Fest flagship festival events and individual live podcast recordings.
- Brand Partnerships and Activations: Custom event creation and brand activation services for companies seeking experiential marketing presence at cultural events.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
work x work product offering
Product offeringCore offering
work x work provides storytelling, event, and design services, producing immersive live experiences that span flagship festivals (On Air Fest in Brooklyn), live podcast recordings and parties through the Ludlow House Series with Soho House, and custom brand activations for companies seeking cultural positioning. The company transforms fleeting audience attention into memorable in-person and digital moments by pairing high-profile cultural talent with branded storytelling formats.
Product overview
On Air Presents is a content and events company offering a portfolio of immersive podcast and storytelling experiences. The core offering centers on the flagship On Air Fest festival, supplemented by the Ludlow House Series of live podcasts and parties in partnership with Soho House, and custom branded activations for enterprise clients. The company transforms fleeting attention into memorable moments through both digital and IRL experiences.
Differentiator
Problem solved
Functional benefit
Brands
- On Air Fest: Flagship festival featuring live storytelling, podcasts, and creative inspiration events held in Brooklyn
- Ludlow House Series
- Switched On Pop Live
- Broken Record
Products and services
- On Air Fest
- Ludlow House Series
- Activations + Custom Events
Companies that use work x work
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
work x work technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
work x work partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Soho HouseflagshipOngoing partnership with Soho House entering its second season, delivering exclusive live podcast recordings and cultural events at Ludlow House venues. The partnership features podcasts at the forefront of culture and storytelling, combining On Air's content expertise with Soho House's member network.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
work x work competitors and assessment
Company assessmentBroad incumbents
- Jack Morton Worldwide: Jack Morton is a large global brand experience agency building campaigns, events, and activations for major brands. It competes for the same enterprise experiential budgets that On Air's Activations business targets, but at far greater scale and across many industries.
- Sparks: Sparks is a global brand experience and event agency serving enterprise clients. It overlaps with On Air's brand activation work as a larger, broader incumbent in the experiential marketing category.
- The Bowery Presents: The Bowery Presents is a major live music promoter and venue operator. While more focused on concerts than podcasts, it is comparable as a Brooklyn-rooted live events company building cultural programming around marquee talent.
Direct peers
- Summit Series: Summit produces curated live experiences and conferences for creators and brand partners. It overlaps with On Air in combining ticketed cultural programming with brand-sponsored activations.
- Podcast Movement: Podcast Movement is the leading conference/expo for the podcast industry. It is comparable to On Air Fest as a flagship live gathering for the podcast community with brand sponsorship activations.
- MKG: MKG is a creative experience marketing agency producing brand activations and immersive events for enterprise clients, directly overlapping with On Air's custom brand activation offering.
- Civic Entertainment Group: Civic designs and executes brand experiences and live event activations for major advertisers, mirroring On Air's Activations + Custom Events stream and its brand-experience value proposition.
- Superfly: Superfly produces experiential festivals (Bonnaroo, Outside Lands) and brand experiences. Like On Air Presents, it operates a flagship festival plus branded activations for cultural/marketing partners.
- Daybreaker: Daybreaker produces ticketed, immersive community events with cultural and wellness positioning in multiple cities. Its pop-up event model and community-first experience format mirror On Air's festival-plus-pop-up approach.
Emerging players
- Secret Cinema: Secret Cinema produces immersive, narrative-driven live events and brand collaborations. It is comparable to On Air in creating culture-led experiential formats that pair storytelling with commercial partnerships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
work x work social profiles
Digital presencework x work financial estimates
Financial estimateRevenue estimate
Valuation estimate
work x work leadership team
Management profileNumber of profiles
Profiles1 record
work x work funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
work x work M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about work x work
What does work x work do?
work x work provides storytelling, event, and design services, producing immersive live experiences that span flagship festivals (On Air Fest in Brooklyn), live podcast recordings and parties through the Ludlow House Series with Soho House, and custom brand activations for companies seeking cultural positioning. The company transforms fleeting audience attention into memorable in-person and digital moments by pairing high-profile cultural talent with branded storytelling formats.
Is work x work a public or private company?
work x work is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was work x work founded?
work x work was founded in 2016. It employs 1 to 10 people.
Where is work x work based?
work x work is headquartered in Brooklyn, United States, in the North America region.
How does work x work make money?
Two revenue lines are on record. Festival Ticketing is the primary driver. The others are brand Partnerships and Activations.
Who are work x work's main competitors?
Broad incumbents on record are Jack Morton Worldwide, Sparks and The Bowery Presents. Direct peers are Summit Series, Podcast Movement, MKG, Civic Entertainment Group, Superfly and Daybreaker. Secret Cinema is listed as an emerging player.
Does work x work have an API?
No public API is recorded for work x work.
What industry is work x work in?
work x work's product category is Experiential Event Production and Storytelling Services. Its primary akta.pro industry code is BPAFAEAI, Brand Experience (BX) & Service Design. Its NAICS code is 541850 and its SIC code is 7310.